Single Fitted Sheet
FailPrices span $3.15–$10.77, mostly outside the sweet spot, so Single Fitted Sheet is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £385K/yr981K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 20 sellers
Flapen Score
Single Fitted Sheet against its category
The dotted line is the Home & Garden average. Past it, Single Fitted Sheet is stronger. Inside it, weaker.
Market
The Single Fitted Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Fitted Sheet 981K times last year and spent an estimated £385K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.
- Searches, last 12 months
- 981K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £385Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- single fitted sheet233K searches a year
02 · Price
A sale here is worth £6.51.
Listings sell for £6.51 on average, from £3.15 to £10.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.51 that is £39K to £52K a year per listing.
- Average price
- £6.51under the $15 to $100 sweet spot
- Price range
- £3.15–£10.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £39K–£52K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 42,931 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 72%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Home Textiles
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42,931per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Single Fitted Sheet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet Single (2 Pack) White
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 3y ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

Utopia Bedding Fitted Sheet Single White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 8y ago

Amazon Basics Bedding Soft Microfibre Single Fitted Sheet with 12 inch (30 cm) Deep Pocket 90 x 190 cm White
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 147,147
- Age
- 10y ago

Single Fitted Sheet - 90 x 190cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey Single)
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago
Trending
90-day click momentum
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

Acrali Home White Egyptian Cotton Single Fitted Sheet 90x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Pink
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Utopia Bedding Fitted Sheet Single Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 6y ago
Newest
by launch date
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Pink
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Acrali Home White Egyptian Cotton Single Fitted Sheet 90x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Beige Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Wrinkle & Fade Resistant
- Price
- £3.15
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
20
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
14%
- Utopia Bedding36%
- Super Dreamer17%
- Amazon Basics16%
- MAGNA COLLECTION8%
- BedLooms6%
- Sapphire Collection3%
- Open — no brand owns it (9 brands, 14%)
Demand
Single Fitted Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Single Fitted Sheet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- single fitted sheet233K/yr
- single bed sheets140K/yr
- fitted sheet single bed84K/yr
- single fitted sheets 2 pack72K/yr
- single bed sheet58K/yr
- single sheet fitted57K/yr
- single sheet42K/yr
- single bed sheets fitted44K/yr
- single fitted sheet cotton28K/yr
- bed sheets single bed33K/yr
Reviews and returns
What reviews say buyers love and hate about Single Fitted Sheet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible shiny nylon
Cheap material
These are 100% polyester
thin
Thinner than expected
The sheets are thinner than expected
Worn off after one wash
after washing and my son sleeping on them, they started to bobble and felt really rough on the touch
Dont wash this bedding with other clothes
Colour bit darker than I imagined
Darker in color than the picture
Disappointing quality
Very poor quality
Low quality stuff
Love
Excellent product
Quality bedding
Excellent pure white quality
Fits well
Fit my mattress perfectly
Easy to fit
Low price
Good value for money
Good value
Lovely and soft
Really soft and silky feel
Smooth to touch
Exactly as described
Worked perfectly
Just what I wanted
Return
0.4% Return rate 57% Fixable by listing
no way was it going to fit
another time the wrong size was sent
Find a bit bigger to the right size
Horrible shiny nylon
Cheap material
These are 100% polyester
Colour bit darker than I imagined
Darker in color than the picture
Disappointing quality
Very poor quality
Low quality stuff
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Fitted Sheet questions
Answered from the same tracked data.









