Single Fitted Sheet
FailPrices span $3.15–$10.77, mostly outside the sweet spot, so Single Fitted Sheet is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £385K/yr981K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 20 sellers
Flapen Score
Single Fitted Sheet against its category
The dotted line is the Home & Garden average. Past it, Single Fitted Sheet is stronger. Inside it, weaker.
Market
The Single Fitted Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Fitted Sheet 981K times last year and spent an estimated £385K. The top 5 brands take 83% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 981K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.
- Searches, last 12 months
- 981K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £385Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- single fitted sheet233K searches a year
02 · Price
A sale here is worth £6.51.
Listings sell for £6.51 on average, from £3.15 to £10.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £6.51 that is £39K to £52K a year per listing.
- Average price
- £6.51under the $15 to $100 sweet spot
- Price range
- £3.15–£10.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £39K–£52K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 42,931 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 72%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Home Textiles
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42,931per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Single Fitted Sheet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding Fitted Sheet Single (2 Pack) White
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 3y ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

Utopia Bedding Fitted Sheet Single White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 8y ago

Amazon Basics Bedding Soft Microfibre Single Fitted Sheet with 12 inch (30 cm) Deep Pocket 90 x 190 cm White
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 147,147
- Age
- 10y ago

Single Fitted Sheet - 90 x 190cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey Single)
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago
Trending
estimated 90-day click momentum
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

Acrali Home White Egyptian Cotton Single Fitted Sheet 90x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Pink
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Utopia Bedding Fitted Sheet Single Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 6y ago
Newest
by launch date
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Pink
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Acrali Home White Egyptian Cotton Single Fitted Sheet 90x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Beige Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Wrinkle & Fade Resistant
- Price
- £3.15
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
20
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 95%
Open market
14%
- Utopia Bedding36%
- Super Dreamer17%
- Amazon Basics16%
- MAGNA COLLECTION8%
- BedLooms6%
- Sapphire Collection3%
- Open — no brand owns it (9 brands, 14%)
Demand
Single Fitted Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Single Fitted Sheet search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- single fitted sheet233K/yr
- single bed sheets140K/yr
- fitted sheet single bed84K/yr
- single fitted sheets 2 pack72K/yr
- single bed sheet58K/yr
- single sheet fitted57K/yr
- single sheet42K/yr
- single bed sheets fitted44K/yr
- single fitted sheet cotton28K/yr
- bed sheets single bed33K/yr
Reviews and returns
What reviews say buyers love and hate about Single Fitted Sheet
We read the reviews and the return reasons for every product selling here.
“Horrible shiny nylon”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Fitted Sheet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









