Single Fitted Sheet
prices mostly outside the sweet spot ($3.15–$10.77) — Single Fitted Sheet doesn't clear our bar today.
Flapen Score
Is Single Fitted Sheet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Single Fitted Sheet is a £385K/yr Amazon United Kingdom market (981K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 46/100.
Single Fitted Sheet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.9% over the last 90 days and 6.0% of searches end in a purchase.
£385K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Single Fitted Sheet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet Single (2 Pack) White
- Price
- £9.08
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 3y ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

Utopia Bedding Fitted Sheet Single White - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 8y ago

Amazon Basics Bedding Soft Microfibre Single Fitted Sheet with 12 inch (30 cm) Deep Pocket 90 x 190 cm White
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 147,147
- Age
- 10y ago

Single Fitted Sheet - 90 x 190cm with 30cm Deep Pocket Soft Brushed Microfibre Wrinkle-Free Easy Care Fade & Shrink Resistant by MAGNA COLLECTION (Grey Single)
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 1,007
- Age
- 1y ago
Trending
90-day click momentum
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

Acrali Home White Egyptian Cotton Single Fitted Sheet 90x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Pink
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Utopia Bedding Fitted Sheet Single Black - Deep Pocket 14 inch (35 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 6y ago
Newest
by launch date
JADELINENS Fitted Sheet Single Polycotton Hotel Collection Cooling Breathable 25 centimetres Deep Pocket Elasticated Bed Sheet Crisp Soft Finish Easy Care Non-iron Machine Washable
- Price
- £6.90
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 7mo ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Fade Resistant - Pink
- Price
- £4.82
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 8mo ago

Acrali Home White Egyptian Cotton Single Fitted Sheet 90x190 cm - 200 Thread Count Deep Pocket - Ultra Soft Hotel Quality Breathable & Hypoallergenic Bottom Bed Sheet
- Price
- £8.82
- Rating
- 4.6/5
- Reviews
- 92
- Age
- 10mo ago

GC GAVENO CAVAILIA GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Navy Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Fade Resistant
- Price
- £4.73
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago

GC GAVENO CAVAILIA Fitted Sheet Single Bed (91 x 190cm) - Beige Bedding Sheets - Plain Dyed Microfiber Bed Sheets Single - (10 inch) 25cm Deep Pocket Bottom Sheet - Easycare - Wrinkle & Fade Resistant
- Price
- £3.15
- Rating
- 4.3/5
- Reviews
- 2,237
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
20
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
14%
- Utopia Bedding36%
- Super Dreamer17%
- Amazon Basics16%
- MAGNA COLLECTION8%
- BedLooms6%
- Sapphire Collection3%
- Open — no brand owns it (9 brands, 14%)
Single Fitted Sheet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Single Fitted Sheet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- single fitted sheet233K/yr
- single bed sheets140K/yr
- fitted sheet single bed84K/yr
- single fitted sheets 2 pack72K/yr
- single bed sheet58K/yr
- single sheet fitted57K/yr
- single sheet42K/yr
- single bed sheets fitted44K/yr
- single fitted sheet cotton28K/yr
- bed sheets single bed33K/yr
What reviews say buyers love and hate about Single Fitted Sheet
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Excellent product”
“Fits well”
“Low price”
“Lovely and soft”
“Exactly as described”
What buyers complain about
58% of reviews“Horrible shiny nylon”
“thin”
“Worn off after one wash”
“Colour bit darker than I imagined”
“Disappointing quality”
Single Fitted Sheet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Single Fitted Sheet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









