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Single Feather Duvet

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -40.6% this quarter, so Single Feather Duvet is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£44K/yr27K searches / yr
90-day growth
-40.6%search demand this quarter
Competition
51%top-5 click share · 18 brands · 23 sellers

Flapen Score

Single Feather Duvet against its category

The dotted line is the Home & Garden average. Past it, Single Feather Duvet is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Feather Duvet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Feather Duvet 27K times last year and spent an estimated £44K. The top 5 brands take 68% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-40.6%
Conversion, latest week
6.6%
Market size, estimated
£44Ka year
Top search term
single feather duvet9K searches a year

02 · Price

A sale here is worth £24.34.

Listings sell for £24.34 on average, from £12.59 to £50.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £24.34 that is £0 to £2K a year per listing.

Average price
£24.34inside the $15 to $100 sweet spot
Price range
£12.59–£50.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #126 within Home Textiles. It carries 2,115 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
34%
Out of stock, average day
6.8%
Average rank
#126in Home Textiles
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,115per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Single Feather Duvet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

23

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

27%

  • viceroy bedding28%
  • ARLINENS17%
  • D & G THE DUCK AND GOOSE CO10%
  • Slumberdown7%
  • Linens Limited6%
  • Lions4%

Demand

Single Feather Duvet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.5× · 9 of 12 months tracked

Search terms

Top Single Feather Duvet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single feather duvet9K/yr
  • feather duvet single6K/yr
  • single down duvet5K/yr
  • single feather duvet 10.5 tog3K/yr
  • down duvet single4K/yr

Reviews and returns

What reviews say buyers love and hate about Single Feather Duvet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.09

Smells funny

It smells like its been stored away with a tent

It has a very strong animal smell that has not gone away

Thickness15%−0.05

It's not that thick

Thinner than expected

is much thinner than anticipated

Quality-Overall11%+0.91

making it look cheap

Very low quality

RUBBISH

Warmth8%+0.42

Does not keep heat in much

To hot for summer

Far too skinny not warm enough

Advertised Vs Actual Product7%−0.06

Its a total misnomer

Not good at all false advertising

Love

Quality-Overall20%+0.91

Just like hotel quality

The quality feels solid

Good quality

Warmth17%+0.42

Soft light and very warm quilt

Very warm

Provides sufficient warmth/comfort without being suffocating

Soft Feel12%

The fabric feels soft

Very soft

It feels smooth

Value For Money11%+0.59

Excellent value for money

Good for the price

Great value

Comfort-Overall10%+0.53

comfortable

Comfortable feelings

Its very good, comfy and Id recommend this product to people who want a versatile duvet that can both keep you warm during winter and keep it cool during summer

Return

0.7% Return rate 45% Fixable by listing

Size-Overall33%▇▇▆█▇█

Not fit for purpose

Thin14%▃▇██▇▇
Quality-Overall9%█▆▁▄▃▁

making it look cheap

Very low quality

RUBBISH

Advertised Vs Actual Product8%▃▆▃▁▃█

Its a total misnomer

Not good at all false advertising

Stitch/Finish/Polish6%▁▃█▂▅▁

FAQ

Common Single Feather Duvet questions

Answered from the same tracked data.