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Single Electric Hob

Fail

Shoppers spend only $60K a year here, so Single Electric Hob is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£60K/yr65K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
61%top-5 click share · 16 brands · 42 sellers

Flapen Score

Single Electric Hob against its category

The dotted line is the Home & Garden average. Past it, Single Electric Hob is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Electric Hob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Electric Hob 65K times last year and spent an estimated £60K. The top 5 brands take 71% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
4.2%
Market size, estimated
£60Ka year
Peak month
November1.4× the quietest month
Top search term
single electric hob23K searches a year

02 · Price

A sale here is worth £21.85.

Listings sell for £21.85 on average, from £7.55 to £47.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.85 that is £0 to £2K a year per listing.

Average price
£21.85inside the $15 to $100 sweet spot
Price range
£7.55–£47.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #36 within Small Kitchen Appliances. It carries 1,452 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
14.6%
Average rank
#36in Small Kitchen Appliances
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,452per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Single Electric Hob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

42

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Zuvo27%
  • GEEPAS15%
  • Daewoo11%
  • AMZCHEF11%
  • Quest8%
  • Uten7%

Demand

Single Electric Hob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Single Electric Hob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single electric hob23K/yr
  • single hob13K/yr
  • single hot plate9K/yr
  • single hot plate electric8K/yr
  • single hob electric portable7K/yr
  • electric single hob5K/yr

Reviews and returns

What reviews say buyers love and hate about Single Electric Hob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.23

Broken

Does not last

Broke after 2 months

Heating15%−0.02

uneven heating and confusing controls

Does not heat

Low heat

Functionality-Overall9%−0.12

it doesnt do anything

Did not work

didnt function properly

Quality-Overall8%+0.62

Absolutely rubbish

Very bad quality and too slow

Poor quality

Size-Overall4%−0.03

doesn't fit me

They are sometimes smaller

The hotplate size is rather small

Love

Quality-Overall15%+0.62

In summary, it feels like reasonable build quality and is fully functional

The build quality is excellent

Excellent Product

Value For Money14%+1.35

Good price

Excellent value

value for money

Heating14%−0.02

Excellent heating control

Heats up fast

Good heat distribution

Ease Of Use12%+0.98

Easy to use

easy to follow

Easy to operate

Cooking Experience5%

When cooking, everything is done evenly and thoroughly

Cooks the food quickly

It makes cooking feel safer and easier

Return

4.0% Return rate 16% Fixable by listing

Functionality-Overall26%█▇▆▇▆▆

it doesnt do anything

Did not work

didnt function properly

Heating20%█████▇

uneven heating and confusing controls

Does not heat

Low heat

Size-Overall13%▇█▆▆▇█

doesn't fit me

They are sometimes smaller

The hotplate size is rather small

Compatibility-Overall8%▃▅▃▃▅█
Quality-Overall3%▇▃█▅▅▆

Absolutely rubbish

Very bad quality and too slow

Poor quality

FAQ

Common Single Electric Hob questions

Answered from the same tracked data.