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single electric hob

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 15Conversion 52Competition 39Returns 37Price range 80Avg price 92Brand share 56Review moat 51Quality gap 80

Avg price

Great£21.85

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.55–£47.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,451.75

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Bad£60K

£60K/yr · 65K searches

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, single electric hob is a £60K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

single electric hob market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£55K–£66K
units × avg price
Conversion rate
4.2%
Avg BSR
#36
Page quality
0%
Prime
90%
Sponsored
90%
Out of stock
14.6%
Avg brand age
41 months
Avg seller age
192 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

42

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Zuvo27%
  • GEEPAS15%
  • Daewoo11%
  • AMZCHEF11%
  • Quest8%
  • Uten7%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -21.0% search growth over the last 90 days.
2K1KPrime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top single electric hob search terms

  • single electric hob23K/yr
  • single hob13K/yr
  • single hot plate9K/yr
  • single hot plate electric8K/yr
  • single hob electric portable7K/yr
  • electric single hob5K/yr
All search terms

Top single electric hob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£12K30%£18K40%£24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about single electric hob

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“In summary, it feels like reasonable build quality and is fully functional”

Value For Money14%

“Good price”

Heating14%

“Excellent heating control”

Ease Of Use12%

“Easy to use”

Cooking Experience5%

“When cooking, everything is done evenly and thoroughly”

Ease Of Cleaning4%

“It wipes clean with a damp cloth”

Portability3%

“Portable”

Advertised Vs Actual Product3%

“Does the job”

Touch/Button Controls2%

“The touch controls are responsive”

Efficiency2%

“does the job well”

What buyers complain about

Durability16%

“Broken”

Heating15%

“uneven heating and confusing controls”

Functionality-Overall9%

“it doesnt do anything”

Quality-Overall8%

“Absolutely rubbish”

Size-Overall4%

“doesn't fit me”

Touch/Button Controls3%

“No response to my touch”

Instructions/User Manual/Troubleshooting3%

“The instructions could be better though”

Ease Of Use3%

“NOT SIMPLE TO OPERATE”

Cooking Experience3%

“You cant actually cook with it”

Temperature Control2%

“Temperature control isnt fantastic”

Top return reasons

Functionality-Overall26%
Heating20%
Size-Overall13%
Compatibility-Overall8%
Quality-Overall3%
Touch/Button Controls3%
Durability3%
Product Condition2%
Smell2%
Ease Of Use2%

Common questions

Is single electric hob profitable to sell on Amazon United Kingdom?
The niche generates £60K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (44/100).
How competitive is the single electric hob niche?
16 brands and 42 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in single electric hob?
Top complaints mined from reviews: Durability, Heating, Functionality-Overall. The return rate is 4.0%.
When does demand for single electric hob peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the single electric hob niche?
Listings span £7.55–£47.78; the average listing price is £21.85 (sweet spot $15–$100). The average incumbent carries 1,452 reviews — the moat a new listing must climb.