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Single Duvet Cover Set

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -21.7% this quarter, so Single Duvet Cover Set is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£1.3M/yr4.1M searches / yr
90-day growth
-21.7%search demand this quarter
Competition
26%top-5 click share · 28 brands · 46 sellers

Flapen Score

Single Duvet Cover Set against its category

The dotted line is the Home & Garden average. Past it, Single Duvet Cover Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet Cover Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet Cover Set 4.1M times last year and spent an estimated £1.3M. The top 5 brands take 65% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.2%
Market size, estimated
£1.3Ma year
Peak month
November1.6× the quietest month
Top search term
single duvet cover set844K searches a year

02 · Price

A sale here is worth £14.17.

Listings sell for £14.17 on average, from £6.58 to £51.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At £14.17 that is £7K to £11K a year per listing.

Average price
£14.17under the $15 to $100 sweet spot
Price range
£6.58–£51.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #73 within Home Textiles. It carries 3,331 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
72%
Out of stock, average day
4.5%
Average rank
#73in Home Textiles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,331per listing
Listings tracked
75

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Single Duvet Cover Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£39K£78K£117K£156K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

46

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

26%

Top 20: 56%

Open market

31%

  • Utopia Bedding36%
  • Catherine Lansfield15%
  • Yard5%
  • Pamposh5%
  • MOONLIGHT200154%
  • Rapport Home4%

Demand

Single Duvet Cover Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Single Duvet Cover Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single duvet cover set844K/yr
  • super king duvet set619K/yr
  • catherine lansfield bedding400K/yr
  • superking duvets sets292K/yr
  • single duvet cover239K/yr
  • single bedding141K/yr
  • single bedding sets129K/yr
  • 100% cotton duvet set king size96K/yr
  • cotton bedding98K/yr
  • king size duvet cover sets cotton101K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet Cover Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+1.58

Poor quality

Shocking quality

not the quality I was expecting

Material Quality10%−0.09

Not quite the material I was expecting

the material is quite cheap

Horrible material

Size-Overall8%

Way too big

these are way smaller

Not accurately sized at all

Hard Feel7%−0.06

Really rough on the skin

Not as soft as I thought it would be

Not very soft

Color6%−0.03

colour is not as the picture shows

Not same color

Colour is awful

Love

Quality-Overall30%+1.58

Great quality bedding for price

Great value and quality set

Excellent quality

Value For Money14%+1.20

Money well spent

Excellent value

Good buy

Soft Feel11%

Comfy and soft

Lovely soft material

soft cotton

Color6%−0.03

Beautiful colour

vibrant colours

this beautiful green

Size-Overall6%

Easy fit

Fit item same as described happy with purchase

fits as expected

Return

0.8% Return rate 60% Fixable by listing

Color27%█▇████

colour is not as the picture shows

Not same color

Colour is awful

Size-Overall23%▇█▇▇▆█

Way too big

these are way smaller

Not accurately sized at all

Material Quality16%▆█▅▇█▄

Not quite the material I was expecting

the material is quite cheap

Horrible material

Quality-Overall9%▇▆█▅▅▅

Poor quality

Shocking quality

not the quality I was expecting

Advertised Vs Actual Product4%▆▅▄▇▆█

FAQ

Common Single Duvet Cover Set questions

Answered from the same tracked data.