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Single Duvet Cover Set

Maybe

An estimated 0.8% of orders come back. But demand is soft, at -21.7% this quarter, so Single Duvet Cover Set is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£1.3M/yr4.1M searches / yr
90-day growth
-21.7%search demand this quarter
Competition
26%top-5 click share · 28 brands · 46 sellers

Flapen Score

Single Duvet Cover Set against its category

The dotted line is the Home & Garden average. Past it, Single Duvet Cover Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet Cover Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet Cover Set 4.1M times last year and spent an estimated £1.3M. The top 5 brands take 65% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
2.2%
Market size, estimated
£1.3Ma year
Peak month
November1.6× the quietest month
Top search term
single duvet cover set844K searches a year

02 · Price

A sale here is worth £14.17.

Listings sell for £14.17 on average, from £6.58 to £51.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At £14.17 that is £7K to £11K a year per listing.

Average price
£14.17under the $15 to $100 sweet spot
Price range
£6.58–£51.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #73 within Home Textiles. It carries 3,331 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
72%
Out of stock, average day
4.5%
Average rank
#73in Home Textiles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,331per listing
Listings tracked
75

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Single Duvet Cover Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.

£0£39K£78K£117K£156K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

46

Est. top-5 brand share

65%

Top 20: 96%

Est. top-5 click share

26%

Top 20: 56%

Open market

31%

  • Utopia Bedding36%
  • Catherine Lansfield15%
  • Yard5%
  • Pamposh5%
  • MOONLIGHT200154%
  • Rapport Home4%

Demand

Single Duvet Cover Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Single Duvet Cover Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • single duvet cover set844K/yr
  • super king duvet set619K/yr
  • catherine lansfield bedding400K/yr
  • superking duvets sets292K/yr
  • single duvet cover239K/yr
  • single bedding141K/yr
  • single bedding sets129K/yr
  • 100% cotton duvet set king size96K/yr
  • cotton bedding98K/yr
  • king size duvet cover sets cotton101K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet Cover Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Single Duvet Cover Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data