single duvet cover set
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.3M£1.3M/yr · 4.1M searches
Price range
Great£6.58–£51.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.17avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,330.81avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, single duvet cover set is a £1.3M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
single duvet cover set market data
- Units sold / yr
- 80K–100K
- avg 500–750/product
- Revenue / yr
- £1.1M–£1.4M
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 96%
- Out of stock
- 4.5%
- Avg brand age
- 54 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
46
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
26%
Top 20: 56%
Open market
31%
- Utopia Bedding36%
- Catherine Lansfield15%
- Yard5%
- Pamposh5%
- MOONLIGHT200154%
- Rapport Home4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top single duvet cover set search terms
- single duvet cover set844K/yr
- super king duvet set619K/yr
- catherine lansfield bedding400K/yr
- superking duvets sets292K/yr
- single duvet cover239K/yr
- single bedding141K/yr
- single bedding sets129K/yr
- 100% cotton duvet set king size96K/yr
- cotton bedding98K/yr
- king size duvet cover sets cotton101K/yr
Top single duvet cover set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Single Duvet Cover Set Grey
Utopia Bedding£7.274.5★6,510 rev
Utopia Bedding 3 Piece Single Bedding Set (Grey)
Utopia Bedding£10.314.6★9,578 rev
Utopia Bedding Super King Size Duvet Cover Set Grey
Utopia Bedding£9.784.6★1,395 rev
Beige Luxury Classic Seersucker Duvet Cover Bedding Set with 2 Pillowcases Soft Microfiber Puckering Super King Duvet Cover 220 x 260cm
WONGS BEDDING£19.204.4★3,254 rev
furn. Yard Hebden 100% Cotton Stripe Duvet Cover Set Reversible Striped Bedding (Natural King)
Yard£24.514.5★805 rev
Newest
by launch date
Aisbo Super King Bedding Duvet Cover Sets - 3 Pieces Floral Bedding Set White and Sage Green Soft Brushed Microfiber Superking Bed Quilt Cover with 2 Pillowcase 260x220 cm
Aisbo£14.75264 rev
MOONLIGHT20015 Super King Duvet Set Soft Printed Luxury Bedding Sets Brushed Microfiber Duvet Covers with Pillowcases (Grey Bouquet 260x220 CM)
MOONLIGHT20015£14.402,231 rev
Utopia Bedding Seersucker Super King Duvet Cover (Grey)
Utopia Bedding£13.101,627 rev
APEX FURNISHINGS Single Duvet Cover Set- 100% Brushed Microfiber Bedding Quilt Cover with Pillowcase - Charcoal Grey
APEX FURNISHINGS£8.79245 rev
Beige Luxury Classic Seersucker Duvet Cover Bedding Set with 2 Pillowcases Soft Microfiber Puckering Super King Duvet Cover 220 x 260cm
WONGS BEDDING£19.203,254 rev
Trending
90-day click momentum
Utopia Bedding 3 Piece Single Bedding Set (White)
Utopia Bedding£9.544.6★
Catherine Lansfield Meadowsweet Floral Reversible King Duvet Cover Set with Pillowcases White
Catherine Lansfield£18.444.5★
APEX FURNISHINGS Single Duvet Cover Set- 100% Brushed Microfiber Bedding Quilt Cover with Pillowcase - Charcoal Grey
APEX FURNISHINGS£8.794.5★
Utopia Bedding Single Duvet Cover Set White
Utopia Bedding£7.494.5★
Utopia Bedding 3 Piece Single Bedding Set (Navy)
Utopia Bedding£9.494.6★
What buyers say about single duvet cover set
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality bedding for price”
“Money well spent”
“Comfy and soft”
“Beautiful colour”
“Easy fit”
“Good quality cotton”
“SO SOFT AND COMFORTABLE”
“Better than expected”
“comfy material”
“Looks good, very comfortable and easy to wash”
What buyers complain about
“Poor quality”
“Not quite the material I was expecting”
“Way too big”
“Really rough on the skin”
“colour is not as the picture shows”
“Also poor quality stitching”
“Missing button”
“feels more expensive”
“for some reason they have completely fallen apart”
“had a huge hole after first wash”
Top return reasons
Common questions
- Is single duvet cover set profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 75 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the single duvet cover set niche?
- 28 brands and 46 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in single duvet cover set?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 0.8%.
- When does demand for single duvet cover set peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the single duvet cover set niche?
- Listings span £6.58–£51.39; the average listing price is £14.17 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.