Single Duvet and Pillow Set
a small market ($32K/yr) — Single Duvet and Pillow Set doesn't clear our bar today.
Flapen Score
Is Single Duvet and Pillow Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Single Duvet and Pillow Set is a £32K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.
Single Duvet and Pillow Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.6% over the last 90 days and 4.5% of searches end in a purchase.
£32K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Single Duvet and Pillow Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rohi Anti-Allergy Single Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £16.78
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 10y ago

OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
- Price
- £12.28
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 1y ago

SleepyNights Single Duvet 10.5 Tog Poly Cotton Quilt with 2 Ultra Bounce Pillows Luxury All Seasons Anti-Allergy Bedding Set Sustainable Hollowfibre Filling Machine Washable - (135x200cm)
- Price
- £15.00
- Rating
- 4.4/5
- Reviews
- 481
- Age
- 10y ago

SleepyNights UNBEATABLE VALUE NON ALLERGENIC POLYPROPYLENE BUNDLE - 12.0 TOG DUVET/QUILT WITH 2 PILLOWS : SINGLE
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10y ago

Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 5y ago
Trending
90-day click momentum
Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago

Littens Essentials 4.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)
- Price
- £10.95
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago

MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 11mo ago

Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 5y ago
Newest
by launch date
Littens Essentials 4.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)
- Price
- £10.95
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 11mo ago

OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
- Price
- £12.28
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 1y ago

Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago

Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 793
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Rohi25%
- OHS24%
- SleepyNights16%
- Slumberdown12%
- Adam Home7%
- IR Imperial Rooms4%
- Open — no brand owns it (6 brands, 11%)
Single Duvet and Pillow Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Single Duvet and Pillow Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- single duvet and pillow set33K/yr
- single duvet and pillow8K/yr
- single quilt and pillow set7K/yr
- single bed duvet and pillow set3K/yr
What reviews say buyers love and hate about Single Duvet and Pillow Set
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“For the price, it offers solid performance and good value”
“So warm”
“Excellent value”
“Really soft and breathable material”
“Very comfortable”
What buyers complain about
78% of reviews“The duvet itself is terrible”
“Made from cheap fabric”
“Arrived with seam undone”
“Not worth it”
“But thin”
Single Duvet and Pillow Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
48%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Single Duvet and Pillow Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









