Single Duvet and Pillow Set
FailShoppers spend an estimated $32K a year here, so Single Duvet and Pillow Set is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £32K/yr51K searches / yr
- 90-day growth
- -28.6%search demand this quarter
- Competition
- 71%top-5 click share · 12 brands · 16 sellers
Flapen Score
Single Duvet and Pillow Set against its category
The dotted line is the Home & Garden average. Past it, Single Duvet and Pillow Set is stronger. Inside it, weaker.
Market
The Single Duvet and Pillow Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Duvet and Pillow Set 51K times last year and spent an estimated £32K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -28.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £32Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- single duvet and pillow set33K searches a year
02 · Price
A sale here is worth £14.24.
Listings sell for £14.24 on average, from £8.83 to £21.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.24 that is £1K to £4K a year per listing.
- Average price
- £14.24under the $15 to $100 sweet spot
- Price range
- £8.83–£21.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #44 within Home Textiles. It carries 7,793 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 11%
- Out of stock, average day
- 5.6%
- Average rank
- #44in Home Textiles
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,793per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Single Duvet and Pillow Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rohi Anti-Allergy Single Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
- Price
- £16.78
- Rating
- 4.3/5
- Reviews
- 3,849
- Age
- 10y ago

OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
- Price
- £12.28
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 1y ago

SleepyNights Single Duvet 10.5 Tog Poly Cotton Quilt with 2 Ultra Bounce Pillows Luxury All Seasons Anti-Allergy Bedding Set Sustainable Hollowfibre Filling Machine Washable - (135x200cm)
- Price
- £15.00
- Rating
- 4.4/5
- Reviews
- 481
- Age
- 10y ago

SleepyNights UNBEATABLE VALUE NON ALLERGENIC POLYPROPYLENE BUNDLE - 12.0 TOG DUVET/QUILT WITH 2 PILLOWS : SINGLE
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10y ago

Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 5y ago
Trending
estimated 90-day click momentum
Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago

Littens Essentials 4.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)
- Price
- £10.95
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago

MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 11mo ago

Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
- Price
- £11.50
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 5y ago
Newest
by launch date
Littens Essentials 4.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)
- Price
- £10.95
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 10mo ago

MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
- Price
- £11.21
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 11mo ago

OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
- Price
- £12.28
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 1y ago

Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago

Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 793
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
16
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
11%
- Rohi25%
- OHS24%
- SleepyNights16%
- Slumberdown12%
- Adam Home7%
- IR Imperial Rooms4%
- Open — no brand owns it (6 brands, 11%)
Demand
Single Duvet and Pillow Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Single Duvet and Pillow Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- single duvet and pillow set33K/yr
- single duvet and pillow8K/yr
- single quilt and pillow set7K/yr
- single bed duvet and pillow set3K/yr
Reviews and returns
What reviews say buyers love and hate about Single Duvet and Pillow Set
We read the reviews and the return reasons for every product selling here.
“The duvet itself is terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Duvet and Pillow Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









