single duvet and pillow set
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good£14.24avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£8.83–£21.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad7,793.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, single duvet and pillow set is a £32K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
single duvet and pillow set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 11%
- Sponsored
- 72%
- Out of stock
- 5.6%
- Avg brand age
- 54 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
11%
- Rohi25%
- OHS24%
- SleepyNights16%
- Slumberdown12%
- Adam Home7%
- IR Imperial Rooms4%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top single duvet and pillow set search terms
- single duvet and pillow set33K/yr
- single duvet and pillow8K/yr
- single quilt and pillow set7K/yr
- single bed duvet and pillow set3K/yr
Top single duvet and pillow set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rohi Anti-Allergy Single Duvet 10.5 Tog with 2 Deluxe Pillows Midweight Luxurious Comfort All Season Duvet Soft & Breathable Corvin Quilt
Rohi£16.784.3★3,849 rev
OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
OHS£12.284.1★63 rev
SleepyNights Single Duvet 10.5 Tog Poly Cotton Quilt with 2 Ultra Bounce Pillows Luxury All Seasons Anti-Allergy Bedding Set Sustainable Hollowfibre Filling Machine Washable - (135x200cm)
SleepyNights£15.004.4★481 rev
SleepyNights UNBEATABLE VALUE NON ALLERGENIC POLYPROPYLENE BUNDLE - 12.0 TOG DUVET/QUILT WITH 2 PILLOWS : SINGLE
SleepyNights£12.224.5★33 rev
Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
Adam Home£11.504.4★257 rev
Newest
by launch date
Littens Essentials 4.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)
Littens£10.9523 rev
MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
MH Home£11.2197 rev
OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
OHS£12.2863 rev
Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
Slumberdown£13.3353,320 rev
Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single
Adam Home£10.94793 rev
Trending
90-day click momentumSlumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
Slumberdown£13.334.6★
Littens Essentials 4.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)
Littens£10.953.9★
Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
Quality Beddings£10.454.3★
MH Home 4.5 Tog Toddler Duvet With Pillow All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (4.5 Tog Duvet & Pillow)
MH Home£11.214.6★
Adam Home 4.5 Tog Toddler Duvet and Pillow Set 100% Microfibre Anti-Allergy Lightweight Cot Bed (Duvet 120x150 cm) & (Pillow 40x60 cm) Hypoallergenic and Machine Washable Cot
Adam Home£11.504.4★
What buyers say about single duvet and pillow set
What buyers praise and complain about, mined from review topics.What buyers love
“For the price, it offers solid performance and good value”
“So warm”
“Excellent value”
“Really soft and breathable material”
“Very comfortable”
“Lightweight”
“fit all 100%”
“Perfect balance between thick and not thick, Keeps me warm”
“Just as described”
“fluffy”
What buyers complain about
“The duvet itself is terrible”
“Made from cheap fabric”
“Arrived with seam undone”
“Not worth it”
“But thin”
“Has sent me a used duvet, resealed”
“Doesnt keep in place”
“Not as shown”
“so fabric was beginning to fray”
“it looks much thicker”
Top return reasons
Common questions
- Is single duvet and pillow set profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the single duvet and pillow set niche?
- 12 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in single duvet and pillow set?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 0.0%.
- When does demand for single duvet and pillow set peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the single duvet and pillow set niche?
- Listings span £8.83–£21.72; the average listing price is £14.24 (sweet spot $15–$100). The average incumbent carries 7,793 reviews — the moat a new listing must climb.