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Single Duvet and Pillow Set

Fail

Shoppers spend only $32K a year here, so Single Duvet and Pillow Set is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£32K/yr51K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
71%top-5 click share · 12 brands · 16 sellers

Flapen Score

Single Duvet and Pillow Set against its category

The dotted line is the Home & Garden average. Past it, Single Duvet and Pillow Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet and Pillow Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet and Pillow Set 51K times last year and spent an estimated £32K. The top 5 brands take 85% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
4.5%
Market size, estimated
£32Ka year
Peak month
January1.7× the quietest month
Top search term
single duvet and pillow set33K searches a year

02 · Price

A sale here is worth £14.24.

Listings sell for £14.24 on average, from £8.83 to £21.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £14.24 that is £1K to £4K a year per listing.

Average price
£14.24under the $15 to $100 sweet spot
Price range
£8.83–£21.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #44 within Home Textiles. It carries 7,793 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
11%
Out of stock, average day
5.6%
Average rank
#44in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,793per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Single Duvet and Pillow Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

11%

  • Rohi25%
  • OHS24%
  • SleepyNights16%
  • Slumberdown12%
  • Adam Home7%
  • IR Imperial Rooms4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Single Duvet and Pillow Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Single Duvet and Pillow Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single duvet and pillow set33K/yr
  • single duvet and pillow8K/yr
  • single quilt and pillow set7K/yr
  • single bed duvet and pillow set3K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet and Pillow Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.07

The duvet itself is terrible

Not well made

Poor quality

Material Quality19%−0.11

Made from cheap fabric

Material not as shown/ described

Sent it back awful material not cotton

Stitch/Finish/Polish9%−0.04

Arrived with seam undone

Just very bad stitching

seam coming undone

Value For Money5%+0.67

Not worth it

so waste of money

Thin3%−0.01

But thin

Love

Quality-Overall26%−0.07

For the price, it offers solid performance and good value

Excellent quality

very good quality fit perfectly on my grandsons bed

Warmth16%+1.46

So warm

It provides noticeable warmth

Keeps you warm and cozy

Value For Money13%+0.67

Excellent value

Good value

Great value

Soft Feel8%

Really soft and breathable material

The insides are alot softer than I was expecting

Super soft

Comfort-Overall6%+0.51

Very comfortable

Very luxurious

Feels very luxurious

Return

0.0% Return rate 48% Fixable by listing

Size-Overall37%█▇▇▇█▇
Quality-Overall22%▅▆▅█▅▅

The duvet itself is terrible

Not well made

Poor quality

Material Quality9%▄█▅▃▅▄

Made from cheap fabric

Material not as shown/ described

Sent it back awful material not cotton

Advertised Vs Actual Product3%█▄▇▂▅▅

Not as shown

It is NOT the same duvet as in the photos

Thin3%▁▂▃▄▅█

But thin

FAQ

Common Single Duvet and Pillow Set questions

Answered from the same tracked data.