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Single Duvet 7.5 Tog

soft demand (-10.4% this quarter) — Single Duvet 7.5 Tog doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 23Growth 20Conversion 93Competition 39Returns 99Price range 26Avg price 52Brand share 55Review moat 22Quality gap 53
This niche Category average

Is Single Duvet 7.5 Tog profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Single Duvet 7.5 Tog is a £92K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 47/100.

Single Duvet 7.5 Tog: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.4% over the last 90 days and 11.4% of searches end in a purchase.

£92K

revenue / yr

Units sold / yr8K
Search volume / yr-10.4%66K
Conversion rate11.4%
Avg price£12.23

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 18
Top-5 product click share62%
Open market28%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)2· 1 succeeded
Avg rating4.4★
Avg reviews9,328

Top Single Duvet 7.5 Tog products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • Slumberdown18%
  • Utopia Bedding15%
  • Linens Limited14%
  • Quality Beddings14%
  • Silentnight11%
  • SleepyNights10%
  • Open — no brand owns it (10 brands, 18%)

Single Duvet 7.5 Tog demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR11.4%Products19Brands16Top 5 Brands72%OOS Rate3.5%Rating4.4★Reviews9,328Avg BSR#39
2K2KSpike '24Black Friday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 2.0×

Top Single Duvet 7.5 Tog search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • single duvet 7.5 tog29K/yr
  • 7.5 tog single duvet20K/yr
  • single quilt 7.5 tog6K/yr
  • duvet single 7.5 tog6K/yr
  • single duvet 7.5 tog kids5K/yr

What reviews say buyers love and hate about Single Duvet 7.5 Tog

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall34%

good quality looks good on the bed

Weight Light11%

not too heavy or light

Warmth10%

So warm

Value For Money8%

Good value

Comfort-Overall7%

Comfortable

What buyers complain about

73% of reviews
Quality-Overall24%

The duvet itself is terrible

Material Quality11%

Made from cheap fabric

Warmth7%

If used in winter it doesnt keep you warm

Thickness6%

It is too thick

Hard Feel6%

Its not soft

Single Duvet 7.5 Tog return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Quality-Overall
17%
3Material Quality
9%
4Thin
5%
5Advertised Vs Actual Product
3%

Common Single Duvet 7.5 Tog questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Single Duvet 7.5 Tog 47/100 on Amazon United Kingdom — Skip it. The niche generates £92K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -10.4% over the last 90 days.
Search demand for Single Duvet 7.5 Tog on Amazon United Kingdom peaks in Sep–Nov, where the busiest month runs 2.0× the quietest.