single duvet 7.5 tog
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£9.02–£17.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£92K£92K/yr · 66K searches
Review moat
Bad9,327.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, single duvet 7.5 tog is a £92K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
single duvet 7.5 tog market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £73K–£98K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 26%
- Sponsored
- 79%
- Out of stock
- 3.5%
- Avg brand age
- 54 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
18
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- Slumberdown18%
- Utopia Bedding15%
- Linens Limited14%
- Quality Beddings14%
- Silentnight11%
- SleepyNights10%
- Open — no brand owns it (10 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -10.4% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 2.0×
Top single duvet 7.5 tog search terms
- single duvet 7.5 tog29K/yr
- 7.5 tog single duvet20K/yr
- single quilt 7.5 tog6K/yr
- duvet single 7.5 tog6K/yr
- single duvet 7.5 tog kids5K/yr
Top single duvet 7.5 tog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Coverless Single Duvet 7.5 Tog All Season Comforter White
Utopia Bedding£9.024.6★1,058 rev
Quality Beddings Single Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
Quality Beddings£10.884.2★135 rev
Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
Slumberdown£13.334.6★53,320 rev
Linens Limited Single Duvet 7.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£11.834.3★8,482 rev
SleepyNights 7.5 Tog Single Duvet Quilt Comforter All Season Mid-Weight Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)
SleepyNights£9.254.3★15,560 rev
Newest
by launch date
MH Home 7.5 Tog Toddler Duvet All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Quilt 120x150 cm (7.5 Tog Duvet)
MH Home£9.8397 rev
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
Amazon Basics£12.81363 rev
OHS 7.5 Tog Single Duvet and Pillow Set Anti Allergy Soft Kids Single Duvet Cover Set Microfibre Lightweight Summer Duvets Anti Bacterial Hollowfibre Machine Washable White
OHS£12.2863 rev
Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
Slumberdown£13.3353,320 rev
Quality Beddings Single Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
Quality Beddings£10.88135 rev
Trending
90-day click momentumLinens Limited Single Duvet 7.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
Linens Limited£11.834.3★
Quality Beddings Single Duvet 7.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
Quality Beddings£10.884.2★
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
Amazon Basics£12.814.5★
Slumberdown Cool Summer Nights 7.5 Tog Single Duvet - Lightweight & Breathable UK Made Single Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (135 x 200cm)
Slumberdown£13.714.5★
Whale Flotilla Reversible Duvet Single Size for All Seasons 7.5 Tog Down Alternative Box Sitiched Comforter Lightweight and Machine Washable Bedding Set 135x200 cm Pink
Whale Flotilla£15.524.4★
What buyers say about single duvet 7.5 tog
What buyers praise and complain about, mined from review topics.What buyers love
“good quality looks good on the bed”
“not too heavy or light”
“So warm”
“Good value”
“Comfortable”
“So soft and comfortable a beautiful duvet”
“Lovely soft and thick duvet”
“Perfect fit”
“because its stitched in squares rather than rows all the filling stays in the right place”
“Just as described”
What buyers complain about
“The duvet itself is terrible”
“Made from cheap fabric”
“If used in winter it doesnt keep you warm”
“It is too thick”
“Its not soft”
“Arrived with seam undone”
“Not as shown”
“heavy for summer”
“Its not hyper allergenic my child is allergic to it”
“But thin”
Top return reasons
Common questions
- Is single duvet 7.5 tog profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the single duvet 7.5 tog niche?
- 16 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in single duvet 7.5 tog?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Warmth. The return rate is 0.3%.
- When does demand for single duvet 7.5 tog peak?
- Demand peaks in Sep–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the single duvet 7.5 tog niche?
- Listings span £9.02–£17.05; the average listing price is £12.23 (sweet spot $15–$100). The average incumbent carries 9,328 reviews — the moat a new listing must climb.