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Single Duvet 7.5 Tog

Fail

Demand is soft, at -10.4% this quarter, so Single Duvet 7.5 Tog is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£92K/yr66K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
62%top-5 click share · 16 brands · 18 sellers

Flapen Score

Single Duvet 7.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Single Duvet 7.5 Tog is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet 7.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet 7.5 Tog 66K times last year and spent an estimated £92K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
11.4%
Market size, estimated
£92Ka year
Peak month
November2.0× the quietest month
Top search term
single duvet 7.5 tog29K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £9.02 to £17.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.23 that is £3K to £6K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£9.02–£17.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 26% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #39 within Home Textiles. It carries 9,328 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
26%
Out of stock, average day
3.5%
Average rank
#39in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,328per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Single Duvet 7.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • Slumberdown18%
  • Utopia Bedding15%
  • Linens Limited14%
  • Quality Beddings14%
  • Silentnight11%
  • SleepyNights10%
  • Open — no brand owns it (10 brands, 18%)

Demand

Single Duvet 7.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Single Duvet 7.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single duvet 7.5 tog29K/yr
  • 7.5 tog single duvet20K/yr
  • single quilt 7.5 tog6K/yr
  • duvet single 7.5 tog6K/yr
  • single duvet 7.5 tog kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet 7.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%

The duvet itself is terrible

poor quality outer cover on the duvet

Poor quality

Material Quality11%−0.11

Made from cheap fabric

Material not as shown/ described

Sent it back awful material not cotton

Warmth7%+0.36

If used in winter it doesnt keep you warm

Far too warm for a summer duvet

Looks good not used yet as not warm enough

Thickness6%−0.05

It is too thick

This isn't a thick quilt

Much thinner than I thought it would be

Hard Feel6%−0.06

Its not soft

Not soft and very cheap material

It is a rough material

Love

Quality-Overall34%

good quality looks good on the bed

seems well made

Excellent product

Weight Light11%+1.35

not too heavy or light

Excellent lightweight duvet

lightweight and comfortable

Warmth10%+0.36

So warm

Cosy, soft warmness

It provides enough warmth for most nights

Value For Money8%+0.57

Good value

Great value

Good value for money

Comfort-Overall7%+0.78

Comfortable

I strongly recommend for everyone who like comfort connected with high quality

Comfy Duvet

Return

0.3% Return rate 53% Fixable by listing

Size-Overall44%▇▇▇▆▇█
Quality-Overall17%▅█▅▇▆▆

The duvet itself is terrible

poor quality outer cover on the duvet

Poor quality

Material Quality9%▃█▆▅▅▃

Made from cheap fabric

Material not as shown/ described

Sent it back awful material not cotton

Thin5%▃▁▂▇▆█

But thin

Advertised Vs Actual Product3%▆▄█▃▂▃

Not as shown

Not as shown in image

It is NOT the same duvet as in the photos

FAQ

Common Single Duvet 7.5 Tog questions

Answered from the same tracked data.