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Single Duvet 4.5 Tog

Maybe

Returns run at only 0.2% of orders. But prices span $6.75–$15.42, mostly outside the sweet spot, so Single Duvet 4.5 Tog is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£148K/yr131K searches / yr
90-day growth
+175.2%search demand this quarter
Competition
45%top-5 click share · 16 brands · 27 sellers

Flapen Score

Single Duvet 4.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Single Duvet 4.5 Tog is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet 4.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet 4.5 Tog 131K times last year and spent an estimated £148K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +175.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+175.2%
Conversion, latest week
9.8%
Market size, estimated
£148Ka year
Peak month
June4.6× the quietest month
Top search term
single duvet 4.5 tog36K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £6.75 to £15.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.51 that is £3K to £6K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£6.75–£15.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 9,110 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
21%
Out of stock, average day
2.4%
Average rank
#30in Home Textiles
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,110per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Single Duvet 4.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

27

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

28%

  • Slumberdown20%
  • Silentnight16%
  • Siebenschläfer13%
  • Linens Limited9%
  • SleepyNights8%
  • Quality Beddings7%

Demand

Single Duvet 4.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Single Duvet 4.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single duvet 4.5 tog36K/yr
  • 4.5 tog duvet single28K/yr
  • summer duvet single14K/yr
  • summer single duvet9K/yr
  • single summer duvet9K/yr
  • 4.5 tog single duvet6K/yr
  • single summer duvet 4.5 tog4K/yr
  • single duvet summer4K/yr
  • summer quilt single4K/yr
  • 4 tog single duvet5K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet 4.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%

Cheap and nasty

The quality of the duvet was not good didn't like it

Average Quality

Material Quality13%−0.11

Not nice material

cheap materials

Material awful very plasticity

Advertised Vs Actual Product11%−0.07

Deceiving picture

Looks nothing like the images as many others say

Not as described

Thickness9%−0.04

was actually thicker than the 4.5 tog it was replacing

I don't feel its a 1.5tog feels quite thick

The duvet is very very thin

Heating5%−0.02

it makes me hot not cool

Too hot

I was still overheating

Love

Quality-Overall26%

good quality looks good on the bed

Brilliant quality

seems well made

Weight Light18%+2.11

Excellent lightweight duvet

lightweight and comfortable

This duvet is exactly what I was looking for: lightweight

Warmth10%+0.82

Nice and warm

Light comfy warm lovely product

warm in the cold brilliant

Value For Money9%+0.45

Excellent value

Good price

Worth the money

Soft Feel7%

So soft and comfortable a beautiful duvet

Soft and light blanket

Nice and soft

Return

0.2% Return rate 41% Fixable by listing

Size-Overall30%▄█▆▄▅▇

does not fit in a single duvet cover

Not correct size

theyre too big

Material Quality15%▃▅▄█▇█

Not nice material

cheap materials

Material awful very plasticity

Quality-Overall13%▄▆▇▇█▆

Cheap and nasty

The quality of the duvet was not good didn't like it

Average Quality

Thin9%█▁▃▆▅▅
Advertised Vs Actual Product5%▁█▃▄▅▄

Deceiving picture

Looks nothing like the images as many others say

Not as described

FAQ

Common Single Duvet 4.5 Tog questions

Answered from the same tracked data.