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Single Duvet 4.5 Tog

Maybe

An estimated 0.2% of orders come back. But prices span $6.75–$15.42, mostly outside the sweet spot, so Single Duvet 4.5 Tog is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£148K/yr131K searches / yr
90-day growth
+175.2%search demand this quarter
Competition
45%top-5 click share · 16 brands · 27 sellers

Flapen Score

Single Duvet 4.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Single Duvet 4.5 Tog is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet 4.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet 4.5 Tog 131K times last year and spent an estimated £148K. The top 5 brands take 66% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +175.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+175.2%
Conversion, latest week
9.8%
Market size, estimated
£148Ka year
Peak month
June4.6× the quietest month
Top search term
single duvet 4.5 tog36K searches a year

02 · Price

A sale here is worth £11.51.

Listings sell for £11.51 on average, from £6.75 to £15.42. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.51 that is £3K to £6K a year per listing.

Average price
£11.51under the $15 to $100 sweet spot
Price range
£6.75–£15.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 9,110 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
21%
Out of stock, average day
2.4%
Average rank
#30in Home Textiles
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,110per listing
Listings tracked
28

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Single Duvet 4.5 Tog products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

27

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 94%

Open market

28%

  • Slumberdown20%
  • Silentnight16%
  • Siebenschläfer13%
  • Linens Limited9%
  • SleepyNights8%
  • Quality Beddings7%

Demand

Single Duvet 4.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Single Duvet 4.5 Tog search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • single duvet 4.5 tog36K/yr
  • 4.5 tog duvet single28K/yr
  • summer duvet single14K/yr
  • summer single duvet9K/yr
  • single summer duvet9K/yr
  • 4.5 tog single duvet6K/yr
  • single summer duvet 4.5 tog4K/yr
  • single duvet summer4K/yr
  • summer quilt single4K/yr
  • 4 tog single duvet5K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet 4.5 Tog

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Cheap and nasty”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Single Duvet 4.5 Tog questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data