Is single duvet 4.5 tog profitable to sell on Amazon United Kingdom?

The niche generates £148K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +175.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the single duvet 4.5 tog niche?

16 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in single duvet 4.5 tog?

Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for single duvet 4.5 tog peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.

What does it cost to enter the single duvet 4.5 tog niche?

Listings span £6.75–£15.42; the average listing price is £11.51 (sweet spot $15–$100). The average incumbent carries 9,110 reviews — the moat a new listing must climb.

single duvet 4.5 tog

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+175.2%

90-day search growth — must beat 0% to launch

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.51

avg listing price — sweet spot $15–$100

Market size

Okay£148K

£148K/yr · 131K searches

Review moat

Bad9,109.79

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£6.75–£15.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, single duvet 4.5 tog is a £148K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

single duvet 4.5 tog market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £144K–£173K; units × avg price
Conversion rate: 9.8%
Avg BSR: #30
Page quality: 0%
Prime: 21%
Sponsored: 86%
Out of stock: 2.4%
Avg brand age: 55 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

45%

Top 20: 94%

Open market

28%

Slumberdown20%
Silentnight16%
Siebenschläfer13%
Linens Limited9%
SleepyNights8%
Quality Beddings7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +175.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Open Trend

Top single duvet 4.5 tog search terms

single duvet 4.5 tog36K/yr +185.5%10.4% conv.
4.5 tog duvet single28K/yr +87.9%9.3% conv.
summer duvet single14K/yr +333.4%7.7% conv.
summer single duvet9K/yr +258.7%7.8% conv.
single summer duvet9K/yr +298.9%8.4% conv.
4.5 tog single duvet6K/yr +91.3%9.2% conv.
single summer duvet 4.5 tog4K/yr +354.5%9.9% conv.
single duvet summer4K/yr +172.1%9.5% conv.
summer quilt single4K/yr +253.5%7.0% conv.
4 tog single duvet5K/yr +158.1%10.1% conv.

All search terms

Top single duvet 4.5 tog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siebenschläfer Light Summer Duvet (4.5 Tog Single Size)

Siebenschläfer£14.824.7★25,334 rev

Slumberdown Anti Allergy Single Duvet 4.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)

Slumberdown£13.104.6★53,320 rev

SleepyNights 4.5 Tog Single Duvet Quilt Comforter Lightweight Summer Cooling Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)

SleepyNights£8.074.3★15,560 rev

Utopia Bedding Coverless Single Duvet 4.5 Tog Lightweight Summer White

Utopia Bedding£8.894.6★45,974 rev

Linens Limited Single Duvet 4.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)

Linens Limited£11.364.3★8,482 rev

Newest

by launch date

Rohi Anti Allergy 4.5 Tog Duvet Single Bed Quilt Soft & Breathable Luxurious Hollowfibre Quilt with Corvin Cover Lightweight Comfort Cool Single Duvet (Summer)

Rohi£9.612,816 rev

10mo ago

Littens Essentials 2.5 Tog Single Bed Non-Allergy Polypropylene Hollowfibre Lightweight Summer Duvet Quilt (135cm x 200cm)

Littens£9.5023 rev

10mo ago

Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White

Amazon Basics£12.81363 rev

11mo ago

Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single

Silentnight£12.271,983 rev

1y ago

Quality Beddings Single Duvet 4.5 Tog | Breathable Cool Summer Duvets for Hot Night | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Single Quilt (130x200cm)

Quality Beddings£10.14227 rev

1y ago

What buyers say about single duvet 4.5 tog

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“good quality looks good on the bed”

Weight Light18%

“Excellent lightweight duvet”

Warmth10%

“Nice and warm”

Value For Money9%

“Excellent value”

Soft Feel7%

“So soft and comfortable a beautiful duvet”

Comfort-Overall7%

“Comfortable”

Size-Overall4%

“Perfect fit”

Thickness3%

“I have bought this for my daughter as she does usually like the thick duvets she loves it”

Advertised Vs Actual Product3%

“Exactly as described”

Stitch/Finish/Polish3%

“Nice and light and quilted too”

What buyers complain about

Quality-Overall19%

“Cheap and nasty”

Material Quality13%

“Not nice material”

Advertised Vs Actual Product11%

“Deceiving picture”

Thickness9%

“was actually thicker than the 4.5 tog it was replacing”

Heating5%

“it makes me hot not cool”

Value For Money5%

“Not the cheapest to buy at the £15 I paid for a Single”

Warmth4%

“Far too warm for a summer duvet”

Size-Overall3%

“does not fit in a single duvet cover”

Strength3%

“Flimsy to the extreme”

Weight Heavy3%

“Still heavy for a summer Duvet”

Top return reasons

Size-Overall30%

Material Quality15%

Quality-Overall13%

Thin9%

Advertised Vs Actual Product5%

Thickness4%

Warmth3%

Stitch/Finish/Polish2%

Weight Light2%

Weight Heavy2%

Common questions

Is single duvet 4.5 tog profitable to sell on Amazon United Kingdom?: The niche generates £148K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +175.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the single duvet 4.5 tog niche?: 16 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in single duvet 4.5 tog?: Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for single duvet 4.5 tog peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.6× the quietest.
What does it cost to enter the single duvet 4.5 tog niche?: Listings span £6.75–£15.42; the average listing price is £11.51 (sweet spot $15–$100). The average incumbent carries 9,110 reviews — the moat a new listing must climb.