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Single Duvet 13.5 Tog

soft demand (-66.5% this quarter) — Single Duvet 13.5 Tog doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 26Growth 0Conversion 73Competition 34Returns 99Price range 39Avg price 56Brand share 53Review moat 23Quality gap 48
This niche Category average

Is Single Duvet 13.5 Tog profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Single Duvet 13.5 Tog is a £105K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Single Duvet 13.5 Tog: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -66.5% over the last 90 days and 6.8% of searches end in a purchase.

£105K

revenue / yr

Units sold / yr15K
Search volume / yr-66.5%121K
Conversion rate6.8%
Avg price£12.74

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 21
Top-5 product click share65%
Open market27%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews7,242

Top Single Duvet 13.5 Tog products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Slumberdown24%
  • Comfort Valley22%
  • Linens Limited11%
  • SleepyNights8%
  • Casabella7%
  • Quality Beddings7%

Single Duvet 13.5 Tog demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR6.8%Products18Brands14Top 5 Brands73%OOS Rate4.6%Rating4.5★Reviews7,242Avg BSR#55
7K5KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Top Single Duvet 13.5 Tog search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • single duvet 13.5 tog59K/yr
  • single quilt 13.5 tog19K/yr
  • 13.5 tog single duvet21K/yr
  • duvet single 13.5 tog13K/yr
  • single duvet 13.54K/yr
  • single duvets 13.5 tog4K/yr

What reviews say buyers love and hate about Single Duvet 13.5 Tog

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Warmth24%

Soft light and very warm quilt

Quality-Overall17%

No complaints

Value For Money14%

Good price

Weight Light8%

feels soft without being too heavy

Soft Feel8%

Feels lovely and soft

What buyers complain about

80% of reviews
Material Quality22%

Made from cheap fabric

Quality-Overall21%

The duvet itself is terrible

Stitch/Finish/Polish9%

However threads at corners very poor had to tie them in knots

Stain Resistance6%

Extremely stained boot marks

Thin6%

Go thin to quick

Single Duvet 13.5 Tog return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
25%
2Size-Overall
21%
3Material Quality
18%
4Advertised Vs Actual Product
6%
5Thickness
4%

Common Single Duvet 13.5 Tog questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Single Duvet 13.5 Tog 42/100 on Amazon United Kingdom — Skip it. The niche generates £105K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -66.5% over the last 90 days.
Search demand for Single Duvet 13.5 Tog on Amazon United Kingdom peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 8.7× the quietest.