Is single duvet 13.5 tog profitable to sell on Amazon United Kingdom?

The niche generates £105K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (42/100).

How competitive is the single duvet 13.5 tog niche?

14 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in single duvet 13.5 tog?

Top complaints mined from reviews: Material Quality, Quality-Overall, Stitch/Finish/Polish. The return rate is 0.1%.

When does demand for single duvet 13.5 tog peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.7× the quietest.

What does it cost to enter the single duvet 13.5 tog niche?

Listings span £8.49–£19.21; the average listing price is £12.74 (sweet spot $15–$100). The average incumbent carries 7,242 reviews — the moat a new listing must climb.

single duvet 13.5 tog

Skip it

Soft demand (-66.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.74

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£8.49–£19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£105K

£105K/yr · 121K searches

Review moat

Bad7,242.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-66.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, single duvet 13.5 tog is a £105K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

single duvet 13.5 tog market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £159K–£191K; units × avg price
Conversion rate: 6.8%
Avg BSR: #55
Page quality: 0%
Prime: 22%
Sponsored: 56%
Out of stock: 4.6%
Avg brand age: 58 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

Slumberdown24%
Comfort Valley22%
Linens Limited11%
SleepyNights8%
Casabella7%
Quality Beddings7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.5% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Open Trend

Top single duvet 13.5 tog search terms

single duvet 13.5 tog59K/yr -77.6%8.5% conv.
single quilt 13.5 tog19K/yr -58.4%9.4% conv.
13.5 tog single duvet21K/yr -51.1%6.0% conv.
duvet single 13.5 tog13K/yr -63.3%7.4% conv.
single duvet 13.54K/yr -41.9%7.4% conv.
single duvets 13.5 tog4K/yr -45.0%8.8% conv.

All search terms

Top single duvet 13.5 tog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Single Duvet

Comfort Valley£8.494.5★1,352 rev

Slumberdown Warm Winter Nights Single Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (135 x 200cm)

Slumberdown£14.044.6★6,277 rev

Linens Limited Single Duvet 13.5 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)

Linens Limited£13.474.3★8,482 rev

SleepyNights 13.5 Tog Single Duvet Quilt Winter Warm Extra Cosy Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)

SleepyNights£9.494.3★15,560 rev

Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)

Casabella£13.304.5★558 rev

Newest

by launch date

MH Home Single Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog Single)

MH Home£12.5994 rev

11mo ago

Luxury 13.5 TOG Duvet Channel Stiched Premium Microfibre Quilt Anti Allergy Soft Touch (Single)

Generic£9.158 rev

1y ago

PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 13.5 TOG RATING

PARADISE STAR£9.19142 rev

1y ago

Adam Home Single Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single

Adam Home£12.18793 rev

1y ago

Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)

Casabella£13.30558 rev

2y ago

What buyers say about single duvet 13.5 tog

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth24%

“Soft light and very warm quilt”

Quality-Overall17%

“No complaints”

Value For Money14%

“Good price”

Weight Light8%

“feels soft without being too heavy”

Soft Feel8%

“Feels lovely and soft”

Thickness4%

“Lovely soft and thick duvet”

Sleep Quality4%

“Cosy night slumber”

Comfort-Overall4%

“Very comfortable”

Upholstery/Fabric Quality3%

“Nice Duvet”

Washability3%

“Warm and machine washable”

What buyers complain about

Material Quality22%

“Made from cheap fabric”

Quality-Overall21%

“The duvet itself is terrible”

Stitch/Finish/Polish9%

“However threads at corners very poor had to tie them in knots”

Stain Resistance6%

“Extremely stained boot marks”

Thin6%

“Go thin to quick”

Smell5%

“and it does smell a bit chemically”

Advertised Vs Actual Product5%

“Not as shown”

Upholstery/Fabric Quality3%

“Ok. Disappointed on the outer material add I thought it was going to be cotton”

Value For Money3%

“so waste of money”

Thickness2%

“Also doesn't feel snuggly/heavy on you. or thick and cosy”

Top return reasons

Quality-Overall25%

Size-Overall21%

Material Quality18%

Advertised Vs Actual Product6%

Thickness4%

Hard Feel3%

Thin3%

Stitch/Finish/Polish3%

Compatibility-Overall2%

Stain Resistance2%

Common questions

Is single duvet 13.5 tog profitable to sell on Amazon United Kingdom?: The niche generates £105K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -66.5%. Flapen's verdict: Skip it (42/100).
How competitive is the single duvet 13.5 tog niche?: 14 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in single duvet 13.5 tog?: Top complaints mined from reviews: Material Quality, Quality-Overall, Stitch/Finish/Polish. The return rate is 0.1%.
When does demand for single duvet 13.5 tog peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
What does it cost to enter the single duvet 13.5 tog niche?: Listings span £8.49–£19.21; the average listing price is £12.74 (sweet spot $15–$100). The average incumbent carries 7,242 reviews — the moat a new listing must climb.

single duvet 13.5 tog

single duvet 13.5 tog market data

Competition & brand share

Demand & seasonality

Top single duvet 13.5 tog search terms

Top single duvet 13.5 tog products on Amazon

Top sellers

Newest

Trending

What buyers say about single duvet 13.5 tog

What buyers love

What buyers complain about

Top return reasons

Common questions

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