Skip to content

Single Duvet 13.5 Tog

Fail

Demand is soft, at -66.5% this quarter, so Single Duvet 13.5 Tog is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£105K/yr121K searches / yr
90-day growth
-66.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 21 sellers

Flapen Score

Single Duvet 13.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Single Duvet 13.5 Tog is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet 13.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet 13.5 Tog 121K times last year and spent an estimated £105K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-66.5%
Conversion, latest week
6.8%
Market size, estimated
£105Ka year
Peak month
November8.7× the quietest month
Top search term
single duvet 13.5 tog59K searches a year

02 · Price

A sale here is worth £12.74.

Listings sell for £12.74 on average, from £8.49 to £19.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.74 that is £6K to £10K a year per listing.

Average price
£12.74under the $15 to $100 sweet spot
Price range
£8.49–£19.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #55 within Home Textiles. It carries 7,242 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
22%
Out of stock, average day
4.6%
Average rank
#55in Home Textiles
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,242per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Single Duvet 13.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Slumberdown24%
  • Comfort Valley22%
  • Linens Limited11%
  • SleepyNights8%
  • Casabella7%
  • Quality Beddings7%

Demand

Single Duvet 13.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Single Duvet 13.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single duvet 13.5 tog59K/yr
  • single quilt 13.5 tog19K/yr
  • 13.5 tog single duvet21K/yr
  • duvet single 13.5 tog13K/yr
  • single duvet 13.54K/yr
  • single duvets 13.5 tog4K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet 13.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality22%−0.11

Made from cheap fabric

Thought material cover was cotton

Material not as shown/ described

Quality-Overall21%−0.02

The duvet itself is terrible

Very poor quality

Beware - I purchased this duvet - I was extremely disappointed with the quality

Stitch/Finish/Polish9%−0.06

However threads at corners very poor had to tie them in knots

seam coming undone

Stitching already coming apart after 5 nights of use under a duvet cover

Stain Resistance6%−0.04

Extremely stained boot marks

Thin6%−0.04

Go thin to quick

Love

Warmth24%+1.97

Soft light and very warm quilt

So warm

It keeps me nice and warm and good quality

Quality-Overall17%−0.02

No complaints

Excellent product

Good quality

Value For Money14%+0.33

Good price

Excellent value for money

Good value for money

Weight Light8%+0.26

feels soft without being too heavy

Lightweight

Worth five stars lovely weight

Soft Feel8%

Feels lovely and soft

Soft light and very warm quilt

Very soft and thick

Return

0.1% Return rate 31% Fixable by listing

Quality-Overall25%▆█▆█▇▂

The duvet itself is terrible

Very poor quality

Beware - I purchased this duvet - I was extremely disappointed with the quality

Size-Overall21%▆▇▅▅▆█
Material Quality18%▃▅▆▅▄█

Made from cheap fabric

Thought material cover was cotton

Material not as shown/ described

Advertised Vs Actual Product6%▇▃█▆▆▁

Not as shown

It is NOT the same duvet as in the photos

Thickness4%▃▃▁▂█▆

Also doesn't feel snuggly/heavy on you. or thick and cosy

FAQ

Common Single Duvet 13.5 Tog questions

Answered from the same tracked data.