Single Duvet 13.5 Tog
FailDemand is soft, at -66.5% this quarter, so Single Duvet 13.5 Tog is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £105K/yr121K searches / yr
- 90-day growth
- -66.5%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 21 sellers
Flapen Score
Single Duvet 13.5 Tog against its category
The dotted line is the Home & Garden average. Past it, Single Duvet 13.5 Tog is stronger. Inside it, weaker.
Market
The Single Duvet 13.5 Tog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Duvet 13.5 Tog 121K times last year and spent an estimated £105K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.8% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -66.5%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £105Ka year
- Peak month
- November8.7× the quietest month
- Top search term
- single duvet 13.5 tog59K searches a year
02 · Price
A sale here is worth £12.74.
Listings sell for £12.74 on average, from £8.49 to £19.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.74 that is £6K to £10K a year per listing.
- Average price
- £12.74under the $15 to $100 sweet spot
- Price range
- £8.49–£19.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 22% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #55 within Home Textiles. It carries 7,242 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 22%
- Out of stock, average day
- 4.6%
- Average rank
- #55in Home Textiles
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,242per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Single Duvet 13.5 Tog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comfort Valley Anti-Allergy Duvet Corvin 13.5 Tog Winter Quilt Single Duvet
- Price
- £8.49
- Rating
- 4.5/5
- Reviews
- 1,352
- Age
- 4y ago

Slumberdown Warm Winter Nights Single Duvet 13.5 Tog - Thick & Cosy Quilt for Cold Weather | Soft Touch Cover Non-Allergenic Machine Washable UK-Made Bedding (135 x 200cm)
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 6,277
- Age
- 6y ago

Linens Limited Single Duvet 13.5 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
- Price
- £13.47
- Rating
- 4.3/5
- Reviews
- 8,482
- Age
- 10y ago

SleepyNights 13.5 Tog Single Duvet Quilt Winter Warm Extra Cosy Bedding Anti Allergy Hollowfibre Duvet Soft & Breathable Made in UK & Non-Allergenic (135 x 200cm)
- Price
- £9.49
- Rating
- 4.3/5
- Reviews
- 15,560
- Age
- 10y ago

Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)
- Price
- £13.30
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Trending
90-day click momentum
Luxury 13.5 TOG Duvet Channel Stiched Premium Microfibre Quilt Anti Allergy Soft Touch (Single)
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

Linens Limited Single Duvet 13.5 Tog Made in the UK Easy Care Warm and Cosy Quilt for Winter Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
- Price
- £13.47
- Rating
- 4.3/5
- Reviews
- 8,482
- Age
- 10y ago

Quality Beddings Single Duvet 13.5 Tog | Breathable Duvets for Cosy Winter Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £12.42
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 3y ago

PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 13.5 TOG RATING
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago

Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)
- Price
- £13.30
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Newest
by launch date
MH Home Single Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet (13.5 Tog Single)
- Price
- £12.59
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 11mo ago

Luxury 13.5 TOG Duvet Channel Stiched Premium Microfibre Quilt Anti Allergy Soft Touch (Single)
- Price
- £9.15
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

PARADISE STAR Duvet Quilt Anti Allergy Thick Warm Hollow Fibre Filling Super Soft SINGLE 13.5 TOG RATING
- Price
- £9.19
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago

Adam Home Single Duvet 13.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single
- Price
- £12.18
- Rating
- 4.6/5
- Reviews
- 793
- Age
- 1y ago

Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)
- Price
- £13.30
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
21
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- Slumberdown24%
- Comfort Valley22%
- Linens Limited11%
- SleepyNights8%
- Casabella7%
- Quality Beddings7%
Demand
Single Duvet 13.5 Tog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
Search terms
Top Single Duvet 13.5 Tog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- single duvet 13.5 tog59K/yr
- single quilt 13.5 tog19K/yr
- 13.5 tog single duvet21K/yr
- duvet single 13.5 tog13K/yr
- single duvet 13.54K/yr
- single duvets 13.5 tog4K/yr
Reviews and returns
What reviews say buyers love and hate about Single Duvet 13.5 Tog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Made from cheap fabric
Thought material cover was cotton
Material not as shown/ described
The duvet itself is terrible
Very poor quality
Beware - I purchased this duvet - I was extremely disappointed with the quality
However threads at corners very poor had to tie them in knots
seam coming undone
Stitching already coming apart after 5 nights of use under a duvet cover
Extremely stained boot marks
Go thin to quick
Love
Soft light and very warm quilt
So warm
It keeps me nice and warm and good quality
No complaints
Excellent product
Good quality
Good price
Excellent value for money
Good value for money
feels soft without being too heavy
Lightweight
Worth five stars lovely weight
Feels lovely and soft
Soft light and very warm quilt
Very soft and thick
Return
0.1% Return rate 31% Fixable by listing
The duvet itself is terrible
Very poor quality
Beware - I purchased this duvet - I was extremely disappointed with the quality
Made from cheap fabric
Thought material cover was cotton
Material not as shown/ described
Not as shown
It is NOT the same duvet as in the photos
Also doesn't feel snuggly/heavy on you. or thick and cosy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Duvet 13.5 Tog questions
Answered from the same tracked data.









