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Single Duvet 10.5 Tog

Single Duvet 10.5 Tog shows low returns (0.2%), but soft demand (-26.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 40Growth 12Conversion 83Competition 47Returns 99Price range 41Avg price 58Brand share 68Review moat 20Quality gap 45
This niche Category average

Is Single Duvet 10.5 Tog profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Single Duvet 10.5 Tog is a £204K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Single Duvet 10.5 Tog: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.8% over the last 90 days and 9.0% of searches end in a purchase.

£204K

revenue / yr

Units sold / yr25K
Search volume / yr-26.8%175K
Conversion rate9.0%
Avg price£12.90

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers18 · 30
Top-5 product click share57%
Open market36%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement83%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews13,057

Top Single Duvet 10.5 Tog products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

30

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

28%

  • Slumberdown19%
  • Comfort Valley16%
  • Quality Beddings11%
  • IR Imperial Rooms10%
  • Silentnight8%
  • Utopia Bedding8%

Single Duvet 10.5 Tog demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume175KCVR9.0%Products24Brands18Top 5 Brands64%OOS Rate0.0%Rating4.5★Reviews13,057Avg BSR#33
9K7KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Top Single Duvet 10.5 Tog search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • single duvet 10.5 tog81K/yr
  • single quilt 10.5 tog19K/yr
  • 10.5 tog single duvet21K/yr
  • duvet single 10.5 tog15K/yr
  • single bed quilt8K/yr
  • single quilts7K/yr
  • single duvets 10.5 tog6K/yr
  • small single duvet4K/yr
  • cheap single duvet3K/yr
  • cheap duvet3K/yr

What reviews say buyers love and hate about Single Duvet 10.5 Tog

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall26%

The quality is quite good i chose white

Value For Money16%

Excellent value

Warmth12%

So warm

Comfort-Overall8%

Very comfortable

Weight Light7%

I love that it's not bulky

What buyers complain about

80% of reviews
Quality-Overall27%

The duvet itself is terrible

Material Quality23%

Material not as shown/ described

Stitch/Finish/Polish7%

Arrived with seam undone

Advertised Vs Actual Product6%

The photos are deceiving

Thin5%

But thin

Single Duvet 10.5 Tog return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Quality-Overall
23%
3Material Quality
9%
4Thin
6%
5Advertised Vs Actual Product
3%

Common Single Duvet 10.5 Tog questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Single Duvet 10.5 Tog 50/100 on Amazon United Kingdom — Worth a look. The niche generates £204K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -26.8% over the last 90 days.
Search demand for Single Duvet 10.5 Tog on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 3.0× the quietest.