Is single duvet 10.5 tog profitable to sell on Amazon United Kingdom?

The niche generates £204K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the single duvet 10.5 tog niche?

18 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in single duvet 10.5 tog?

Top complaints mined from reviews: Quality-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 0.2%.

When does demand for single duvet 10.5 tog peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.0× the quietest.

What does it cost to enter the single duvet 10.5 tog niche?

Listings span £6.71–£20.75; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 13,057 reviews — the moat a new listing must climb.

single duvet 10.5 tog

Worth a look

Shows low returns (0.2%), but soft demand (-26.8% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good£12.90

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.71–£20.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£204K

£204K/yr · 175K searches

Review moat

Bad13,057.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, single duvet 10.5 tog is a £204K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

single duvet 10.5 tog market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £258K–£323K; units × avg price
Conversion rate: 9.0%
Avg BSR: #33
Page quality: 0%
Prime: 33%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 53 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

28%

Slumberdown19%
Comfort Valley16%
Quality Beddings11%
IR Imperial Rooms10%
Silentnight8%
Utopia Bedding8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Open Trend

Top single duvet 10.5 tog search terms

single duvet 10.5 tog81K/yr -33.4%9.5% conv.
single quilt 10.5 tog19K/yr -16.5%11.0% conv.
10.5 tog single duvet21K/yr -32.6%7.3% conv.
duvet single 10.5 tog15K/yr -30.5%8.7% conv.
single bed quilt8K/yr -17.7%5.1% conv.
single quilts7K/yr -18.6%5.1% conv.
single duvets 10.5 tog6K/yr -16.1%7.2% conv.
small single duvet4K/yr -4.1%1.8% conv.
cheap single duvet3K/yr +5.7%1.1% conv.
cheap duvet3K/yr -4.7%0.3% conv.

All search terms

Top single duvet 10.5 tog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comfort Valley Anti-Allergy Duvet Corvin 10.5 Tog Single Duvet

Comfort Valley£8.024.5★1,352 rev

Slumberdown Cosy Nights Single Duvet 10.5 Tog - Soft & Breathable All Year-Round Single Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (135 x 200cm)

Slumberdown£13.664.6★9,619 rev

Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)

Quality Beddings£10.454.3★231 rev

Imperial Rooms Single Duvet 10.5 Tog All Year Round Hypoallergenic Duvet Single Quilt - UK Made Duvets

IR Imperial Rooms£10.044.2★5,880 rev

Utopia Bedding Coverless Single Duvet 10.5 Tog Box Stitched Design White

Utopia Bedding£9.374.5★81,540 rev

Newest

by launch date

Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White

Amazon Basics£12.81363 rev

11mo ago

MH Traders Single Duvet 10.5 Tog All Year Round Duvet Soft Warm and Comfortable Quilt Duvet With Hollowfibre Ideal For Summer And Winter(135x200cm)

MH Traders£12.13118 rev

1y ago

Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)

Slumberdown£13.3353,320 rev

1y ago

Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single

Adam Home£10.94793 rev

2y ago

Siebenschläfer Medium All Year Round Duvet (10.5 Tog Single Size)

Siebenschläfer£19.9225,334 rev

2y ago

What buyers say about single duvet 10.5 tog

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“The quality is quite good i chose white”

Value For Money16%

“Excellent value”

Warmth12%

“So warm”

Comfort-Overall8%

“Very comfortable”

Weight Light7%

“I love that it's not bulky”

Soft Feel6%

“Really soft and breathable material”

Thickness4%

“Lovely soft and thick duvet”

Upholstery/Fabric Quality3%

“A lovely duvet, good material, good quality and soft”

Stitch/Finish/Polish3%

“because its stitched in squares rather than rows all the filling stays in the right place”

Size-Overall2%

“Perfect fit nice”

What buyers complain about

Quality-Overall27%

“The duvet itself is terrible”

Material Quality23%

“Material not as shown/ described”

Stitch/Finish/Polish7%

“Arrived with seam undone”

Advertised Vs Actual Product6%

“The photos are deceiving”

Thin5%

“But thin”

Weight Heavy4%

“also a bit heavier”

Adhesion/Stickiness4%

“Doesnt keep in place”

Thickness2%

“padding very thin on 1 side”

Smell2%

“and it does smell a bit chemically”

Value For Money1%

“so waste of money”

Top return reasons

Size-Overall31%

Quality-Overall23%

Material Quality9%

Thin6%

Advertised Vs Actual Product3%

Stitch/Finish/Polish3%

Thickness3%

Weight Heavy3%

Warmth2%

Product Condition2%

Common questions

Is single duvet 10.5 tog profitable to sell on Amazon United Kingdom?: The niche generates £204K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the single duvet 10.5 tog niche?: 18 brands and 30 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in single duvet 10.5 tog?: Top complaints mined from reviews: Quality-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 0.2%.
When does demand for single duvet 10.5 tog peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
What does it cost to enter the single duvet 10.5 tog niche?: Listings span £6.71–£20.75; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 13,057 reviews — the moat a new listing must climb.