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Single Duvet 10.5 Tog

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -26.8% this quarter, so Single Duvet 10.5 Tog is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£204K/yr175K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
57%top-5 click share · 18 brands · 30 sellers

Flapen Score

Single Duvet 10.5 Tog against its category

The dotted line is the Home & Garden average. Past it, Single Duvet 10.5 Tog is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Duvet 10.5 Tog market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Duvet 10.5 Tog 175K times last year and spent an estimated £204K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
9.0%
Market size, estimated
£204Ka year
Peak month
September3.0× the quietest month
Top search term
single duvet 10.5 tog81K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £6.71 to £20.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.90 that is £10K to £13K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£6.71–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 13,057 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#33in Home Textiles
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,057per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Single Duvet 10.5 Tog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

30

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

28%

  • Slumberdown19%
  • Comfort Valley16%
  • Quality Beddings11%
  • IR Imperial Rooms10%
  • Silentnight8%
  • Utopia Bedding8%

Demand

Single Duvet 10.5 Tog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Single Duvet 10.5 Tog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single duvet 10.5 tog81K/yr
  • single quilt 10.5 tog19K/yr
  • 10.5 tog single duvet21K/yr
  • duvet single 10.5 tog15K/yr
  • single bed quilt8K/yr
  • single quilts7K/yr
  • single duvets 10.5 tog6K/yr
  • small single duvet4K/yr
  • cheap single duvet3K/yr
  • cheap duvet3K/yr

Reviews and returns

What reviews say buyers love and hate about Single Duvet 10.5 Tog

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%+0.17

The duvet itself is terrible

These duvets are awful quality

Bad quality

Material Quality23%−0.16

Material not as shown/ described

Cheap material

Awful material

Stitch/Finish/Polish7%−0.03

Arrived with seam undone

very poor quality, seams are flimsy and weak, material 3rd rate

seam coming undone

Advertised Vs Actual Product6%−0.03

The photos are deceiving

Does not look like picture

Not as shown

Thin5%−0.03

But thin

Go thin to quick

Love

Quality-Overall26%+0.17

The quality is quite good i chose white

good quality looks good on the bed

Excellent product

Value For Money16%+1.01

Excellent value

Good for the price

Great value

Warmth12%+0.85

So warm

It keeps you warm

Bed warms up nicely

Comfort-Overall8%+0.89

Very comfortable

Really comfortable to sleep in

more comfortable sleep environment

Weight Light7%+0.87

I love that it's not bulky

Nice lightweight

light weight

Return

0.2% Return rate 41% Fixable by listing

Size-Overall31%▆█▅▅▇▆
Quality-Overall23%▅▆█▇▅▆

The duvet itself is terrible

These duvets are awful quality

Bad quality

Material Quality9%▅▆▇▆██

Material not as shown/ described

Cheap material

Awful material

Thin6%▁▂▅█▄█

But thin

Go thin to quick

Advertised Vs Actual Product3%▇▆█▃▅▁

The photos are deceiving

Does not look like picture

Not as shown

FAQ

Common Single Duvet 10.5 Tog questions

Answered from the same tracked data.