Single Duvet 10.5 Tog
MaybeReturns run at only 0.2% of orders. But demand is soft, at -26.8% this quarter, so Single Duvet 10.5 Tog is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £204K/yr175K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 30 sellers
Flapen Score
Single Duvet 10.5 Tog against its category
The dotted line is the Home & Garden average. Past it, Single Duvet 10.5 Tog is stronger. Inside it, weaker.
Market
The Single Duvet 10.5 Tog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Duvet 10.5 Tog 175K times last year and spent an estimated £204K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £204Ka year
- Peak month
- September3.0× the quietest month
- Top search term
- single duvet 10.5 tog81K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £6.71 to £20.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.90 that is £10K to £13K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £6.71–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Home Textiles. It carries 13,057 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Home Textiles
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,057per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Single Duvet 10.5 Tog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Comfort Valley Anti-Allergy Duvet Corvin 10.5 Tog Single Duvet
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 1,352
- Age
- 4y ago

Slumberdown Cosy Nights Single Duvet 10.5 Tog - Soft & Breathable All Year-Round Single Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (135 x 200cm)
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago

Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago

Imperial Rooms Single Duvet 10.5 Tog All Year Round Hypoallergenic Duvet Single Quilt - UK Made Duvets
- Price
- £10.04
- Rating
- 4.2/5
- Reviews
- 5,880
- Age
- 5y ago

Utopia Bedding Coverless Single Duvet 10.5 Tog Box Stitched Design White
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 81,540
- Age
- 8y ago
Trending
90-day click momentum
ml MassAri Limited Single Duvet 10.5 Tog | Suitable for All Year-Round Warm Night Duvets | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvet (135x200cm)
- Price
- £10.85
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago

Linens Limited Single Duvet 10.5 Tog Made in the UK Easy Care All Year Round Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
- Price
- £13.24
- Rating
- 4.3/5
- Reviews
- 8,482
- Age
- 11y ago

Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago

Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago

Oxford Homeware Single Duvet 10.5 Tog UK Made Hypoallergenic All Seasons Duvet Single Size - 135cm x 200cm
- Price
- £9.07
- Rating
- 4.2/5
- Reviews
- 6,404
- Age
- 6y ago
Newest
by launch date
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 11mo ago

MH Traders Single Duvet 10.5 Tog All Year Round Duvet Soft Warm and Comfortable Quilt Duvet With Hollowfibre Ideal For Summer And Winter(135x200cm)
- Price
- £12.13
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago

Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 793
- Age
- 2y ago

Siebenschläfer Medium All Year Round Duvet (10.5 Tog Single Size)
- Price
- £19.92
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
30
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
28%
- Slumberdown19%
- Comfort Valley16%
- Quality Beddings11%
- IR Imperial Rooms10%
- Silentnight8%
- Utopia Bedding8%
Demand
Single Duvet 10.5 Tog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×
Search terms
Top Single Duvet 10.5 Tog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- single duvet 10.5 tog81K/yr
- single quilt 10.5 tog19K/yr
- 10.5 tog single duvet21K/yr
- duvet single 10.5 tog15K/yr
- single bed quilt8K/yr
- single quilts7K/yr
- single duvets 10.5 tog6K/yr
- small single duvet4K/yr
- cheap single duvet3K/yr
- cheap duvet3K/yr
Reviews and returns
What reviews say buyers love and hate about Single Duvet 10.5 Tog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The duvet itself is terrible
These duvets are awful quality
Bad quality
Material not as shown/ described
Cheap material
Awful material
Arrived with seam undone
very poor quality, seams are flimsy and weak, material 3rd rate
seam coming undone
The photos are deceiving
Does not look like picture
Not as shown
But thin
Go thin to quick
Love
The quality is quite good i chose white
good quality looks good on the bed
Excellent product
Excellent value
Good for the price
Great value
So warm
It keeps you warm
Bed warms up nicely
Very comfortable
Really comfortable to sleep in
more comfortable sleep environment
I love that it's not bulky
Nice lightweight
light weight
Return
0.2% Return rate 41% Fixable by listing
The duvet itself is terrible
These duvets are awful quality
Bad quality
Material not as shown/ described
Cheap material
Awful material
But thin
Go thin to quick
The photos are deceiving
Does not look like picture
Not as shown
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Duvet 10.5 Tog questions
Answered from the same tracked data.









