Single Duvet

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

8.6%

Market size, estimated

£1.4Ma year

Peak month

August2.6× the quietest month

Top search term

single duvet926K searches a year

Listings sell for £11.82 on average, from £6.71 to £19.92. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £11.82 that is £35K to £47K a year per listing.

Average price

£11.82under the $15 to $100 sweet spot

Price range

£6.71–£19.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

£35K–£47K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #24 within Home Textiles. It carries 15,609 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

34%

Out of stock, average day

1.4%

Average rank

#24in Home Textiles

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,609per listing

Listings tracked

29

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months