Single Duvet
Single Duvet shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Single Duvet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Single Duvet is a £1.4M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Nov. Verdict: Worth a look — 57/100.
Single Duvet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.1% over the last 90 days and 8.6% of searches end in a purchase.
£1.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Single Duvet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Comfort Valley Anti-Allergy Duvet Corvin 10.5 Tog Single Duvet
- Price
- £8.02
- Rating
- 4.5/5
- Reviews
- 1,352
- Age
- 4y ago
Slumberdown Cosy Nights Single Duvet 10.5 Tog - Soft & Breathable All Year-Round Single Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (135 x 200cm)
- Price
- £13.66
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago
Imperial Rooms Single Duvet 10.5 Tog All Year Round Hypoallergenic Duvet Single Quilt - UK Made Duvets
- Price
- £10.04
- Rating
- 4.2/5
- Reviews
- 5,880
- Age
- 5y ago
Utopia Bedding Coverless Single Duvet 10.5 Tog Box Stitched Design White
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 81,540
- Age
- 8y ago
Trending
90-day click momentum
ml MassAri Limited Single Duvet 10.5 Tog | Suitable for All Year-Round Warm Night Duvets | Made in UK Quilt | Anti-Allergy Breathable & Hollowfibre Filling Duvet (135x200cm)
- Price
- £10.85
- Rating
- 4.4/5
- Reviews
- 979
- Age
- 2y ago
Oxford Homeware Single Duvet 10.5 Tog UK Made Hypoallergenic All Seasons Duvet Single Size - 135cm x 200cm
- Price
- £9.07
- Rating
- 4.2/5
- Reviews
- 6,404
- Age
- 6y ago
Good Nite Single Duvet 4.5 TOG Summer Duvet 135×200 cm White
- Price
- £12.71
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 2y ago
Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)
- Price
- £10.45
- Rating
- 4.3/5
- Reviews
- 231
- Age
- 3y ago
Linens Limited Single Duvet 7.5 Tog Made in the UK Easy Care Summer Fresh Quilt Soft and Comfy Polypropylene Hollowfibre Machine Washable (White)
- Price
- £11.83
- Rating
- 4.3/5
- Reviews
- 8,482
- Age
- 10y ago
Newest
by launch date
Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White
- Price
- £12.81
- Rating
- 4.5/5
- Reviews
- 363
- Age
- 11mo ago
Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)
- Price
- £13.33
- Rating
- 4.6/5
- Reviews
- 53,320
- Age
- 1y ago
Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 793
- Age
- 2y ago
Good Nite Single Duvet 4.5 TOG Summer Duvet 135×200 cm White
- Price
- £12.71
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 2y ago
Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)
- Price
- £13.30
- Rating
- 4.5/5
- Reviews
- 558
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
26
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
26%
- Slumberdown20%
- Comfort Valley18%
- Utopia Bedding13%
- Quality Beddings9%
- IR Imperial Rooms8%
- Adam Home5%
Single Duvet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Nov · busiest ÷ quietest = 2.6×
Top Single Duvet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- single duvet926K/yr
- single quilt83K/yr
- duvet single93K/yr
- single duvet 10.5 tog81K/yr
- single bed duvet38K/yr
- duvets single27K/yr
- single quilt 10.5 tog19K/yr
- single duvets16K/yr
- 10.5 tog single duvet21K/yr
- quilt single20K/yr
What reviews say buyers love and hate about Single Duvet
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“The quality is quite good i chose white”
“Good for the price”
“lightweight and comfortable”
“It keeps you warm”
“Very comfortable”
What buyers complain about
75% of reviews“The duvet itself is terrible”
“Material not as shown/ described”
“Deceiving picture”
“Arrived with seam undone”
“is quite heavy”
Single Duvet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Single Duvet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
