Is single duvet profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the single duvet niche?

18 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in single duvet?

Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for single duvet peak?

Demand peaks in Aug–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the single duvet niche?

Listings span £6.71–£19.92; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 15,609 reviews — the moat a new listing must climb.

single duvet

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great£1.4M

£1.4M/yr · 1.4M searches

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£11.82

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.71–£19.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad15,608.52

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, single duvet is a £1.4M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Nov. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

single duvet market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: £1.5M–£1.8M; units × avg price
Conversion rate: 8.6%
Avg BSR: #24
Page quality: 0%
Prime: 34%
Sponsored: 72%
Out of stock: 1.4%
Avg brand age: 54 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

26%

Slumberdown20%
Comfort Valley18%
Utopia Bedding13%
Quality Beddings9%
IR Imperial Rooms8%
Adam Home5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.

Peak months: Aug, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top single duvet search terms

single duvet926K/yr -20.3%7.7% conv.
single quilt83K/yr -15.7%7.5% conv.
duvet single93K/yr -21.8%5.6% conv.
single duvet 10.5 tog81K/yr -33.4%8.7% conv.
single bed duvet38K/yr -19.2%6.6% conv.
duvets single27K/yr -29.6%5.1% conv.
single quilt 10.5 tog19K/yr -16.5%10.6% conv.
single duvets16K/yr -11.3%6.4% conv.
10.5 tog single duvet21K/yr -32.6%6.3% conv.
quilt single20K/yr -39.8%5.7% conv.

All search terms

Top single duvet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Comfort Valley Anti-Allergy Duvet Corvin 10.5 Tog Single Duvet

Comfort Valley£8.024.5★1,352 rev

Slumberdown Cosy Nights Single Duvet 10.5 Tog - Soft & Breathable All Year-Round Single Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (135 x 200cm)

Slumberdown£13.664.6★9,619 rev

Quality Beddings Single Duvet 10.5 Tog | Breathable Duvets for All Year Round Comfort | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK Quilt (Single 135x200cm)

Quality Beddings£10.454.3★231 rev

Imperial Rooms Single Duvet 10.5 Tog All Year Round Hypoallergenic Duvet Single Quilt - UK Made Duvets

IR Imperial Rooms£10.044.2★5,880 rev

Utopia Bedding Coverless Single Duvet 10.5 Tog Box Stitched Design White

Utopia Bedding£9.374.5★81,540 rev

Newest

by launch date

Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White

Amazon Basics£12.81363 rev

11mo ago

Slumberdown Anti Allergy Single Duvet 7.5 Tog - Allergy UK Approved Lightweight Summer Duvet for Allergy Sufferers - Made in the UK Anti Bacterial & Machine Washable Single Quilt (135 x 200cm)

Slumberdown£13.3353,320 rev

1y ago

Adam Home Single Duvet 10.5 Tog All Season Comforter Lightweight Skin Friendly Quilt Down Alternative Ultra-Soft Plush Breathable Duvet Single

Adam Home£10.94793 rev

2y ago

Good Nite Single Duvet 4.5 TOG Summer Duvet 135×200 cm White

Good Nite£12.7164 rev

2y ago

Casabella Single Duvet 13.5 Tog - Premium Duvet Super Quality for Year-Round Comfort - Soft Touch Cover Hypoallergenic Machine Washable Single(135cm x 200cm)

Casabella£13.30558 rev

2y ago

What buyers say about single duvet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“The quality is quite good i chose white”

Value For Money12%

“Good for the price”

Weight Light11%

“lightweight and comfortable”

Warmth11%

“It keeps you warm”

Comfort-Overall9%

“Very comfortable”

Soft Feel6%

“Really soft and breathable material”

Thickness4%

“I have bought this for my daughter as she does usually like the thick duvets she loves it”

Size-Overall3%

“Perfect fit”

Upholstery/Fabric Quality3%

“A lovely duvet, good material, good quality and soft”

Stitch/Finish/Polish2%

“because its stitched in squares rather than rows all the filling stays in the right place”

What buyers complain about

Quality-Overall25%

“The duvet itself is terrible”

Material Quality18%

“Material not as shown/ described”

Advertised Vs Actual Product7%

“Deceiving picture”

Stitch/Finish/Polish5%

“Arrived with seam undone”

Weight Heavy5%

“is quite heavy”

Thickness4%

“padding very thin on 1 side”

Thin3%

“But thin”

Warmth3%

“Far too warm for a summer duvet”

Hard Feel3%

“Does not feel very soft”

Adhesion/Stickiness3%

“Doesnt keep in place”

Top return reasons

Size-Overall34%

Quality-Overall21%

Material Quality10%

Thin7%

Advertised Vs Actual Product3%

Thickness3%

Stitch/Finish/Polish2%

Weight Heavy2%

Product Condition2%

Stain Resistance2%

Common questions

Is single duvet profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the single duvet niche?: 18 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in single duvet?: Top complaints mined from reviews: Quality-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for single duvet peak?: Demand peaks in Aug–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the single duvet niche?: Listings span £6.71–£19.92; the average listing price is £11.82 (sweet spot $15–$100). The average incumbent carries 15,609 reviews — the moat a new listing must climb.

single duvet

single duvet market data

Competition & brand share

Demand & seasonality

Top single duvet search terms

Top single duvet products on Amazon

Top sellers

Newest

Trending

What buyers say about single duvet

What buyers love

What buyers complain about

Top return reasons

Common questions

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