Skip to content

Single Bed Duvet Cover Set

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -20.2% this quarter, so Single Bed Duvet Cover Set is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£192K/yr583K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
46%top-5 click share · 16 brands · 32 sellers

Flapen Score

Single Bed Duvet Cover Set against its category

The dotted line is the Home & Garden average. Past it, Single Bed Duvet Cover Set is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Bed Duvet Cover Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Bed Duvet Cover Set 583K times last year and spent an estimated £192K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
1.7%
Market size, estimated
£192Ka year
Peak month
October2.4× the quietest month
Top search term
egyptian cotton duvet cover sets138K searches a year

02 · Price

A sale here is worth £19.33.

Listings sell for £19.33 on average, from £7.27 to £54.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £19.33 that is £2K to £5K a year per listing.

Average price
£19.33inside the $15 to $100 sweet spot
Price range
£7.27–£54.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #108 within Home Textiles. It carries 3,589 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
83%
Out of stock, average day
7.1%
Average rank
#108in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,589per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Single Bed Duvet Cover Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

32

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

18%

  • Sapphire Collection43%
  • Filo Magico16%
  • Catherine Lansfield8%
  • Utopia Bedding6%
  • Rapport Home5%
  • Pizuna4%

Demand

Single Bed Duvet Cover Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Single Bed Duvet Cover Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egyptian cotton duvet cover sets138K/yr
  • single duvet cover set cotton61K/yr
  • cotton single duvet cover set37K/yr
  • dorma bedding sets36K/yr
  • single cotton duvet cover23K/yr
  • single duvet cover cotton19K/yr
  • 100% cotton duvet cover sets21K/yr
  • 100 percent cotton duvet cover17K/yr
  • single quilt cover set16K/yr
  • super king cotton duvet set14K/yr

Reviews and returns

What reviews say buyers love and hate about Single Bed Duvet Cover Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.57

not the quality I was expecting

Not good quality

Quality and product not consistent

Color13%−0.10

Totally wrong colour

Its more brown

Different colour

Material Quality9%−0.09

Material is not great

Cheap materials not even close to cotton not talking about Egyptian

The material feels very scratchy compared to actual Egyptian Cotton

Hard Feel8%−0.06

Really rough on the skin

Rough as

Not as soft as I thought it would be

Size-Overall5%

Way too big

unfortunately the buttons are too small

one saying its a bad fit they are lies very nice buy

Love

Quality-Overall28%+1.57

Excellent product

Its well made

Lovely quality bedding

Value For Money14%+1.24

Reasonable price

Good price

Excellent value

Soft Feel11%

Nice and smooth

soft cotton

Lovely and soft

Upholstery/Fabric Quality7%+0.36

Good quality cotton

Lovely smooth cotton

The fabric looks good

Color6%−0.10

Great colour

Colour as described

Colour as pictured

Return

0.8% Return rate 62% Fixable by listing

Color30%▆▅█▇▅▇

Totally wrong colour

Its more brown

Different colour

Size-Overall23%▇▇█▆█▇

Way too big

unfortunately the buttons are too small

one saying its a bad fit they are lies very nice buy

Material Quality12%▄█▄▇█▇

Material is not great

Cheap materials not even close to cotton not talking about Egyptian

The material feels very scratchy compared to actual Egyptian Cotton

Quality-Overall11%▄█▆▄▃▄

not the quality I was expecting

Not good quality

Quality and product not consistent

Advertised Vs Actual Product4%█▂▄▇▄▆

FAQ

Common Single Bed Duvet Cover Set questions

Answered from the same tracked data.