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Single Bed Cover

Fail

Shoppers spend only $58K a year here, so Single Bed Cover is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£58K/yr198K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
30%top-5 click share · 34 brands · 51 sellers

Flapen Score

Single Bed Cover against its category

The dotted line is the Home & Garden average. Past it, Single Bed Cover is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Bed Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Bed Cover 198K times last year and spent an estimated £58K. The top 5 brands take 60% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
2.8%
Market size, estimated
£58Ka year
Top search term
single bed cover21K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £5.50 to £19.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £10.67 that is £0 to £1K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£5.50–£19.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #122 within Home Textiles. It carries 15,484 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
4.0%
Average rank
#122in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,484per listing
Listings tracked
73

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Single Bed Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

51

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

30%

Top 20: 62%

Open market

36%

  • Utopia Bedding36%
  • Sapphire Collection9%
  • Catherine Lansfield6%
  • MOONLIGHT200155%
  • Filo Magico4%
  • APEX FURNISHINGS4%

Demand

Single Bed Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Single Bed Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single bed cover21K/yr
  • grey single duvet cover set21K/yr
  • 100% cotton single duvet cover set13K/yr
  • blue single duvet cover set13K/yr
  • single bed bedding12K/yr
  • bed covers single13K/yr
  • cotton bedding single9K/yr
  • duvet cover single cotton10K/yr
  • single bed set with fitted sheet9K/yr
  • cotton duvet cover single7K/yr

Reviews and returns

What reviews say buyers love and hate about Single Bed Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality10%−0.09

Maybe should make it clearer that these are 100% polyester

Cheap feeling crispy material I washed

Material is not so good

Quality-Overall9%+1.50

Very cheaply made

not the quality I was expecting

Not good quality

Color8%−0.04

Looks more brown than grey

Colour bit darker than I imagined

a darker colour this wouldnt happen

Hard Feel6%−0.05

Not as soft as I thought it would be

Rough initially

Hard material

Size-Overall5%+0.30

unfortunately the buttons are too small

one saying its a bad fit they are lies very nice buy

Way too big

Love

Quality-Overall26%+1.50

This was reasonable quality

Excellent product

good solid quality

Value For Money15%+1.13

Good value for money

Good buy

Excellent value

Soft Feel10%

It's soft,

soft cotton

Very soft material

Size-Overall9%+0.30

Easy fit

fits as expected

Easy to fit

Color8%−0.04

Beautiful colour

vibrant colours

the colour is perfect

Return

0.6% Return rate 63% Fixable by listing

Color27%▇▆▇█▆█

Looks more brown than grey

Colour bit darker than I imagined

a darker colour this wouldnt happen

Size-Overall26%▆▇█▇██

unfortunately the buttons are too small

one saying its a bad fit they are lies very nice buy

Way too big

Material Quality16%▄▆▅██▇

Maybe should make it clearer that these are 100% polyester

Cheap feeling crispy material I washed

Material is not so good

Quality-Overall10%▅█▅▄▄▃

Very cheaply made

not the quality I was expecting

Not good quality

Thin3%█▃▃▂▂▂

FAQ

Common Single Bed Cover questions

Answered from the same tracked data.