silver table runner
Skip itPrices mostly outside the sweet spot ($2.06–$13.57) — this niche doesn't clear our bar today.
Review moat
Great252avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Market size
Bad£4K£4K/yr · 41K searches
Price range
Bad£2.06–£13.57cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silver table runner is a £4K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silver table runner market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £14K–£17K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 38.7%
- Avg brand age
- 35 months
- Avg seller age
- 221 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
21
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
38%
- Artoid Mode16%
- Molain12%
- Emma Barclay11%
- Sunflower-boom10%
- LOMOHOO7%
- Sevenpers6%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -20.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 30.5×
Top silver table runner search terms
- silver table runner31K/yr
- silver christmas table runner6K/yr
- silver table runner christmas2K/yr
- christmas table runner silver3K/yr
Top silver table runner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artoid Mode White Silver Gauze Table Runner 70x300 cm Glitter Metallic Foil Sheer Cheesecloth Kitchen Dining Table Decor for Home Party
Artoid Mode£6.364.6★212 rev
Molain 12 x 71 Inches Disco Table Runner Silver Sequin Table Runners Retro 70s 80s Theme Party Decorations for Birthday Bachelorette Wedding Dance Party Supplies
Molain£4.935.0★3 rev
Emma Barclay Eclat - Diamante Table Runner in Silver - 13x90 (33x228cm)
Emma Barclay£9.214.4★1,249 rev
15M Silver Metallic Table Runner 28cm width Silver Foil Table Cloth Gift Floral DIY Wrapping Ribbon For Birthday Party Wedding Christmas Baby Shower Table Decoration
Sunflower-boom£10.094.7★564 rev
LOMOHOO Table Runner Organza Fabric 70x300cm Gold Table Runner Glitter Wedding Table Decoration Gold Foil Table Runners for Dining Table Chair Bows Baby Shower Birthday Party Table (Silver 70x300cm)
LOMOHOO£5.244.4★62 rev
Newest
by launch dateMolain 12 x 71 Inches Disco Table Runner Silver Sequin Table Runners Retro 70s 80s Theme Party Decorations for Birthday Bachelorette Wedding Dance Party Supplies
Molain£4.933 rev
TranRantic Glitter Disco Party Table Runner Silver Party Tablecloth
TranRantic£7.4248 rev
Artoid Mode White Silver Gauze Table Runner 70x300 cm Glitter Metallic Foil Sheer Cheesecloth Kitchen Dining Table Decor for Home Party
Artoid Mode£6.36212 rev
12 x 108 Inches Disco Party Table Runners Silver Glitter Disco Table Runner Cover Decoration Silver Sparkle Sequin Tablecloth for 80s Disco Dance Party Bachelorette Supplies Dance Wedding Decor.
iHMeiju£6.5915 rev
AUAUY 1 Roll Table Silver 28cm×10m Shiny Runner Ribbon Polyester Decoration for Birthdays Weddings Baby Parties Christenings Communion
AUAUY£6.3251 rev
Trending
90-day click momentumMolain 12 x 71 Inches Disco Table Runner Silver Sequin Table Runners Retro 70s 80s Theme Party Decorations for Birthday Bachelorette Wedding Dance Party Supplies
Molain£4.935.0★
Trimming Shop 11x108 Inch Shimmer Sequin Table Runner Glitter Table Runner Overlay Sequin Table Linen Fabric for Dining Party Wedding Reception Banquet Table Decoration Silver 1pc
Trimming Shop£5.573.9★
Hosoncovy Hollow Table Runner Non-slip Decorative PVC Table Mats Placemat Heat Resistant Mats for Home Party Kitchen Dining Wedding Decor (150CM X 30CM) (Silver)
Hosoncovy£13.574.2★
Time to Sparkle 10 Pack 12x108inch Satin Table Runner (Silver)
Time to Sparkle£10.914.2★
15M Silver Metallic Table Runner 28cm width Silver Foil Table Cloth Gift Floral DIY Wrapping Ribbon For Birthday Party Wedding Christmas Baby Shower Table Decoration
Sunflower-boom£10.094.7★
What buyers say about silver table runner
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“Easy to clean”
“Great price”
What buyers complain about
“Cheap”
“nasty not as advertised at all ie: as that in the picture above”
“Cheap material wouldn't consider putting on a table, returned”
Top return reasons
Common questions
- Is silver table runner profitable to sell on Amazon United Kingdom?
- The niche generates £4K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the silver table runner niche?
- 17 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in silver table runner?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 2.4%.
- When does demand for silver table runner peak?
- Demand peaks in Nov–Dec; the busiest month runs 30.5× the quietest.
- What does it cost to enter the silver table runner niche?
- Listings span £2.06–£13.57; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.