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Silver Table Runner

Fail

Prices span $2.06–$13.57, mostly outside the sweet spot, so Silver Table Runner is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£4K/yr41K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
53%top-5 click share · 17 brands · 21 sellers

Flapen Score

Silver Table Runner against its category

The dotted line is the Home & Garden average. Past it, Silver Table Runner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Table Runner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Table Runner 41K times last year and spent an estimated £4K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
1.4%
Market size, estimated
£4Ka year
Peak month
December30.5× the quietest month
Top search term
silver table runner31K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £2.06 to £13.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £6.95 that is £0 to £695 a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£2.06–£13.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£695
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 38.7% of listings are out of stock. The average listing ranks #294 within Home Textiles. It carries 252 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
79%
Out of stock, average day
38.7%
Average rank
#294in Home Textiles
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silver Table Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£200£401£601£8011101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

38%

  • Artoid Mode16%
  • Molain12%
  • Emma Barclay11%
  • Sunflower-boom10%
  • LOMOHOO7%
  • Sevenpers6%

Demand

Silver Table Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 30.5×

Search terms

Top Silver Table Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver table runner31K/yr
  • silver christmas table runner6K/yr
  • silver table runner christmas2K/yr
  • christmas table runner silver3K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Table Runner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%+4.69

Cheap

Again what arrived was very cheap

Advertised Vs Actual Product25%−0.22

nasty not as advertised at all ie: as that in the picture above

Not as as above picture

Material Quality25%−0.22

Cheap material wouldn't consider putting on a table, returned

Love

Quality-Overall90%+4.69

Very good quality

Nice quality and plenty on the roll

Good quality and value for money

Ease Of Cleaning5%+0.11

Easy to clean

Value For Money5%+0.11

Great price

Return

2.4% Return rate 58% Fixable by listing

Size-Overall36%▁█▇▅▄▅
Quality-Overall22%█▁▁▃▃▁

Cheap

Again what arrived was very cheap

Color17%▁▆▁▁▆█
Design-Overall6%▁▁▁█▁▁
Value For Money6%▁▁▁▁█▁

FAQ

Common Silver Table Runner questions

Answered from the same tracked data.