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Silver Ribbon

Fail

Prices span $1.29–$5.38, mostly outside the sweet spot, so Silver Ribbon is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£29K/yr59K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
70%top-5 click share · 14 brands · 20 sellers

Flapen Score

Silver Ribbon against its category

The dotted line is the Home & Garden average. Past it, Silver Ribbon is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Ribbon 59K times last year and spent an estimated £29K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
15.8%
Market size, estimated
£29Ka year
Peak month
December7.3× the quietest month
Top search term
silver ribbon48K searches a year

02 · Price

A sale here is worth £3.13.

Listings sell for £3.13 on average, from £1.29 to £5.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.13 that is £783 to £2K a year per listing.

Average price
£3.13under the $15 to $100 sweet spot
Price range
£1.29–£5.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£783–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #223 within Sewing. It carries 1,131 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#223in Sewing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Silver Ribbon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

14%

  • G2PLUS26%
  • ZSYIULIA22%
  • GCS11%
  • Vaessen Creative10%
  • TONIFUL9%
  • HONGCI8%
  • Open — no brand owns it (8 brands, 14%)

Demand

Silver Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Reviews and returns

What reviews say buyers love and hate about Silver Ribbon

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Material Quality”
0.7%of orders come back
“Its very plastic”
A buyer, on “Material Quality”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Silver Ribbon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data