silver ribbon
Skip itPrices mostly outside the sweet spot ($1.29–$5.38) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good1,131.41avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.13avg listing price — sweet spot $15–$100
Market size
Bad£29K£29K/yr · 59K searches
Price range
Bad£1.29–£5.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silver ribbon is a £29K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silver ribbon market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £25K–£31K
- units × avg price
- Conversion rate
- 15.8%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 1.5%
- Avg brand age
- 41 months
- Avg seller age
- 243 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
20
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- G2PLUS26%
- ZSYIULIA22%
- GCS11%
- Vaessen Creative10%
- TONIFUL9%
- HONGCI8%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top silver ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20mm Wide Silver Gray Ribbon for Gift Wrapping 22m Silver Christmas Ribbons Fabric Satin Ribbons for Present Wrapping Ribbon Christmas Florist Bouquet Cake Hair Bow Crafting Wedding Car Decoration
ZSYIULIA£3.434.7★394 rev
G2PLUS Silver Gray Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m
G2PLUS£2.754.5★798 rev
22 Mtrs of Metallic Silver Organza Ribbon 20mm Wide. DFor Gifts Wrap Sew Party Decorations Events Dress Wedding Christmas Crafts Bows Car Floral Balloons Hairs DIY Bouquets Cake More
GCS£3.214.6★934 rev
Vaessen Creative Satin Ribbon Silver 6mm x 10m Elegant Shine for Card Making Scrapbooks Gift Wrapping and Other Craft Projects 301002-1001
Vaessen Creative£1.734.6★2,862 rev
TONIFUL 500 Yards Curling Ribbon-Balloon Ribbon-Balloon String for Art&Craft Decor Gift Wrapping Ribbons and Bows for Christmas New Year Birthday Gifts (Silver)
TONIFUL£4.334.6★1,393 rev
Newest
by launch date
XEANCO 10mm Silver Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
XEANCO£2.26135 rev
2 Rolls 10mm Silver Satin Ribbon for Gift Wrapping 22m Thin Fabric Craft Ribbon for Balloons Crafting Hair Bouquets Wedding Car Presents Cake Christmas Party Decorations
LLUOXI£3.1142 rev
G2PLUS Silver Gray Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m
G2PLUS£2.75798 rev
G2PLUS 20mm Silver Gray Satin Ribbons: 22m Gift Wrapping Ribbon
G2PLUS£3.49557 rev
G2PLUS Silver Gray Satin Ribbons 40mm: Wide Deocrative Ribbons for Gift Wrapping Crafting Party Decoration & 22m
G2PLUS£4.9695 rev
Trending
90-day click momentumXEANCO 10mm Silver Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
XEANCO£2.264.5★
G2PLUS Silver Gray Satin Ribbons 40mm: Wide Deocrative Ribbons for Gift Wrapping Crafting Party Decoration & 22m
G2PLUS£4.964.4★
Vaessen Creative Satin Ribbon Silver 6mm x 10m Elegant Shine for Card Making Scrapbooks Gift Wrapping and Other Craft Projects 301002-1001
Vaessen Creative£1.734.6★
20mm Wide Silver Gray Ribbon for Gift Wrapping 22m Silver Christmas Ribbons Fabric Satin Ribbons for Present Wrapping Ribbon Christmas Florist Bouquet Cake Hair Bow Crafting Wedding Car Decoration
ZSYIULIA£3.434.7★
Silver Curling Ribbon 5mm 50m x 2 Rolls for Party Decorations and Crafts
Mooshy£2.704.4★
What buyers say about silver ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality ribbon”
“Useful”
“Nice colour too”
“does what it says on the tin at a fair price”
“Just Right for the Job”
What buyers complain about
“Its very plastic”
Top return reasons
Common questions
- Is silver ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the silver ribbon niche?
- 14 brands and 20 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in silver ribbon?
- Top complaints mined from reviews: Material Quality. The return rate is 0.7%.
- When does demand for silver ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the silver ribbon niche?
- Listings span £1.29–£5.38; the average listing price is £3.13 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.