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Silver Ribbon

Fail

Prices span $1.29–$5.38, mostly outside the sweet spot, so Silver Ribbon is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£29K/yr59K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
70%top-5 click share · 14 brands · 20 sellers

Flapen Score

Silver Ribbon against its category

The dotted line is the Home & Garden average. Past it, Silver Ribbon is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Ribbon 59K times last year and spent an estimated £29K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
15.8%
Market size, estimated
£29Ka year
Peak month
December7.3× the quietest month
Top search term
silver ribbon48K searches a year

02 · Price

A sale here is worth £3.13.

Listings sell for £3.13 on average, from £1.29 to £5.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £3.13 that is £783 to £2K a year per listing.

Average price
£3.13under the $15 to $100 sweet spot
Price range
£1.29–£5.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£783–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #223 within Sewing. It carries 1,131 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#223in Sewing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Silver Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • G2PLUS26%
  • ZSYIULIA22%
  • GCS11%
  • Vaessen Creative10%
  • TONIFUL9%
  • HONGCI8%
  • Open — no brand owns it (8 brands, 14%)

Demand

Silver Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Reviews and returns

What reviews say buyers love and hate about Silver Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality100%−0.30

Its very plastic

Love

Quality-Overall38%+2.08

Good quality ribbon

Honest & reliable company

Ease Of Use25%+1.21

Useful

Color13%+0.54

Nice colour too

Value For Money13%+0.54

does what it says on the tin at a fair price

Advertised Vs Actual Product13%+0.54

Just Right for the Job

does what it says on the tin at a fair price

Return

0.7% Return rate 67% Fixable by listing

Color55%▁▄▅█▇▂
Quality-Overall15%█▅▁▂▁▁
Size-Overall9%▁▅▁▁▁█
Thin6%▁▁▁▁█▆
Value For Money3%▁▁▁█▁▁

FAQ

Common Silver Ribbon questions

Answered from the same tracked data.