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Silver Placemats

a small market ($8K/yr) — Silver Placemats doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 2Growth 6Conversion 19Competition 70Returns 59Price range 51Avg price 40Brand share 82Review moat 54Quality gap 79
This niche Category average

Is Silver Placemats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silver Placemats is a £8K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Silver Placemats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.6% over the last 90 days and 1.5% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr2K
Search volume / yr-38.6%51K
Conversion rate1.5%
Avg price£10.77

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers16 · 21
Top-5 product click share43%
Open market47%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews1,341

Top Silver Placemats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£250£500£749£9991101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

43%

Top 20: 100%

Open market

40%

  • MI CASA16%
  • Penguin Home11%
  • HEYOMART9%
  • Homcomodar9%
  • QZDAFFIC8%
  • Snowkingdom7%

Silver Placemats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR1.5%Products19Brands16Top 5 Brands53%OOS Rate20.0%Rating4.2★Reviews1,341Avg BSR#240
9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 31.3×

Top Silver Placemats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silver placemats26K/yr
  • silver table mats11K/yr
  • silver placemats and coasters9K/yr
  • silver place mats6K/yr

What reviews say buyers love and hate about Silver Placemats

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Size-Overall28%

fit for purpose

Ease Of Cleaning17%

Easy to clean

Advertised Vs Actual Product17%

were exactly as described

Value For Money11%

as I was surprised at the competitive price

Durability6%

Im hoping that they will last

What buyers complain about

90% of reviews
Material Quality20%

Plastic

Grip15%

slide all over the table so not very secure at all otherwise would have been a 5 star review

Thickness15%

These are very thin

Quality-Overall15%

so am very disappointed with the quality

Strength10%

wouldnt recommend for regular use, quite flimsy

Silver Placemats return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Quality-Overall
15%
3Material Quality
10%
4Color
9%
5Thin
7%

Common Silver Placemats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silver Placemats 43/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -38.6% over the last 90 days.
Search demand for Silver Placemats on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 31.3× the quietest.