Skip to content

Silver Placemats

Fail

Shoppers spend only $8K a year here, so Silver Placemats is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£8K/yr51K searches / yr
90-day growth
-38.6%search demand this quarter
Competition
43%top-5 click share · 16 brands · 21 sellers

Flapen Score

Silver Placemats against its category

The dotted line is the Home & Garden average. Past it, Silver Placemats is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Placemats 51K times last year and spent an estimated £8K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-38.6%
Conversion, latest week
1.5%
Market size, estimated
£8Ka year
Peak month
December31.3× the quietest month
Top search term
silver placemats26K searches a year

02 · Price

A sale here is worth £10.77.

Listings sell for £10.77 on average, from £6.91 to £23.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £10.77 that is £0 to £1K a year per listing.

Average price
£10.77under the $15 to $100 sweet spot
Price range
£6.91–£23.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #240 within Home Textiles. It carries 1,341 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
20.0%
Average rank
#240in Home Textiles
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,341per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Silver Placemats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£250£500£749£9991101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

43%

Top 20: 100%

Open market

40%

  • MI CASA16%
  • Penguin Home11%
  • HEYOMART9%
  • Homcomodar9%
  • QZDAFFIC8%
  • Snowkingdom7%

Demand

Silver Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 31.3×

Search terms

Top Silver Placemats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver placemats26K/yr
  • silver table mats11K/yr
  • silver placemats and coasters9K/yr
  • silver place mats6K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Placemats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality20%−0.19

Plastic

Just thin bits of mesh like cloth

Grip15%−0.08

slide all over the table so not very secure at all otherwise would have been a 5 star review

Slides all

Thickness15%−0.03

These are very thin

Thin sheets

Quality-Overall15%−0.07

so am very disappointed with the quality

Absolute rubbish

so they should be better quality

Strength10%−0.09

wouldnt recommend for regular use, quite flimsy

Love

Size-Overall28%+1.14

fit for purpose

perfect size quick shipping

Good size - fairly large

Ease Of Cleaning17%+2.00

Easy to clean

Wipe clean and theyre good as new again

Advertised Vs Actual Product17%−0.03

were exactly as described

Exactly what was ordered

Ok product does what it's for

Value For Money11%+0.41

as I was surprised at the competitive price

The mats were keenly priced

Great value

Durability6%+0.63

Im hoping that they will last

Return

2.6% Return rate 50% Fixable by listing

Size-Overall36%█▂▇▂▆▅
Quality-Overall15%▅▅▆▇█▅

so am very disappointed with the quality

Absolute rubbish

so they should be better quality

Material Quality10%▁█▁▅▅▃

Plastic

Just thin bits of mesh like cloth

Color9%▁▄▁▅▁█
Thin7%▁█▂▁▁▁

FAQ

Common Silver Placemats questions

Answered from the same tracked data.