silver placemats
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,341.21avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.91–£23.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.77avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, silver placemats is a £8K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silver placemats market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £13K–£16K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #240
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 84%
- Out of stock
- 20.0%
- Avg brand age
- 36 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
43%
Top 20: 100%
Open market
40%
- MI CASA16%
- Penguin Home11%
- HEYOMART9%
- Homcomodar9%
- QZDAFFIC8%
- Snowkingdom7%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -38.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 31.3×
Top silver placemats search terms
- silver placemats26K/yr
- silver table mats11K/yr
- silver placemats and coasters9K/yr
- silver place mats6K/yr
Top silver placemats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Penguin Home Handcrafted Glass Beaded Round Placemats Coasters & Napkin Rings Set of 18 - Handmade Table Place Mats for Dining - 32 cm (13) Diameter (Silver)
Penguin Home£23.454.2★1,386 rev
MI CASA Round Placemats and Coasters Set of 6 Round Braided Woven Place Mats Washable Heat Resistant Table Mats for Kitchen Dining Table Home Restaurant Silver
MI CASA£10.794.0★562 rev
QZDAFFIC Placemats and Coasters Set of 6 Silver Table Mats 38 X 38cm
QZDAFFIC£11.104.1★19 rev
Snowkingdom 6 Pack Silver Placemats Metallic Glitter Pressed Vinyl Dinning Table Mats Decorative Round Leaf Charger for Winter Holiday Thanksgiving Christmas
Snowkingdom£10.414.5★4,894 rev
wiipara Round Woven Placemats Set of 6 Heat Resistant Round Braided Table Mats 34 cm Washable Placemats and Coaster Sets for Dining/Kitchen Table Party Wedding Silver
wiipara£11.263.9★226 rev
Newest
by launch date
5 Pcs Table Placemats Table Mats 30x45cm Silver Placemats Easy to Clean Placemat Washable Table Placemat for Family Dining or Holiday Gatherings
pozuauoa£6.9110 rev
Privalace Silver Round Placemats Metallic Table Mat Set of 50
Privalace£10.036 rev
4 Pcs 30x45cm Placemats Silver Grey Table Mats Set of 4 PVC Christmas Placemats for Diningtable Protection Washable Gray Table Mats for Home and Restaurant Use
YTLSDHF£7.0734 rev
Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner
Homcomodar£10.773,471 rev
D-buy Round Placemats Silver Set of 4 Vinyl Placemats 15 in Hollow Washable Clean Wipeable Non-Slip Stain Heat Resistant Dinning Table Place Mats for Wedding Party Decoration Home Dining Tableware
D-buy£9.8045 rev
Trending
90-day click momentum
WUBAYI 4-Pack Round PVC Placemats - Waterproof Oil Resistant Heatproof Table Mats Set for Kitchen & Dining Washable Floral Design Wedding Table Decor Accents
WUBAYI£7.994.2★
Privalace Silver Round Placemats Metallic Table Mat Set of 50
Privalace£10.033.6★
Homcomodar Christmas Silver Table Place Mats and Coasters Set of 6 Round Braided Placemats Heat Resistant Xmas Placemats Washable Dining Table Mats for Holiday Kitchen Dinner
Homcomodar£10.774.3★
5 Pcs Table Placemats Table Mats 30x45cm Silver Placemats Easy to Clean Placemat Washable Table Placemat for Family Dining or Holiday Gatherings
pozuauoa£6.914.5★
QZDAFFIC Placemats and Coasters Set of 6 Silver Table Mats 38 X 38cm
QZDAFFIC£11.104.1★
What buyers say about silver placemats
What buyers praise and complain about, mined from review topics.What buyers love
“fit for purpose”
“Easy to clean”
“were exactly as described”
“as I was surprised at the competitive price”
“Im hoping that they will last”
“Good buy ❤️ Great quality”
“Super Sparkly”
What buyers complain about
“Plastic”
“slide all over the table so not very secure at all otherwise would have been a 5 star review”
“These are very thin”
“so am very disappointed with the quality”
“wouldnt recommend for regular use, quite flimsy”
“a waste of money”
“slide all over the table so not very secure at all otherwise would have been a 5 star review”
Top return reasons
Common questions
- Is silver placemats profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the silver placemats niche?
- 16 brands and 21 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in silver placemats?
- Top complaints mined from reviews: Material Quality, Grip, Thickness. The return rate is 2.6%.
- When does demand for silver placemats peak?
- Demand peaks in Nov–Dec; the busiest month runs 31.3× the quietest.
- What does it cost to enter the silver placemats niche?
- Listings span £6.91–£23.45; the average listing price is £10.77 (sweet spot $15–$100). The average incumbent carries 1,341 reviews — the moat a new listing must climb.