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Silver Glitter

Fail

Prices span $2.36–$8.64, mostly outside the sweet spot, so Silver Glitter is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£26K/yr34K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
77%top-5 click share · 9 brands · 17 sellers

Flapen Score

Silver Glitter against its category

The dotted line is the Home & Garden average. Past it, Silver Glitter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Glitter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Glitter 34K times last year and spent an estimated £26K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
13.2%
Market size, estimated
£26Ka year
Peak month
December4.8× the quietest month
Top search term
silver glitter31K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.36 to £8.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £5.70 that is £570 to £1K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.36–£8.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£570–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #58 within Art & Craft Supplies. It carries 4,357 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#58in Art & Craft Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,357per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Silver Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Springboard Supplies34%
  • Anthony Peters25%
  • Hemway14%
  • EliteKoopers12%
  • L-FENG-UK5%
  • Halobios5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Silver Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Silver Glitter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.31

Unfortunately this glitter was far too chunky to use very poor quality

Brightness/Shine/Glow25%+2.05

Not very nice glitter

Size-Overall13%+0.97

Smallest bag

Love

Brightness/Shine/Glow46%+2.05

The sparkle is amazing

Its glitter

Lovely and sparkly

Quality-Overall18%−0.31

Good value and quality arrived quickly good results

bloody great quality

Great quality and value for money, I will definitely be buying more

Color12%+0.97

Very Sparkly and Value for Money and I will definitely buy other colours

Lovely pigment silvery with suttle sparkle not too drastic

the colour is vibrant

Size-Overall9%+0.97

Size

The particles are a great size

Design-Overall6%+0.48

Perfect for crafting

Return

0.5% Return rate 61% Fixable by listing

Size-Overall39%█▁█▁▅▅

Smallest bag

Color22%▁▁▁█▁▁
Brightness/Shine/Glow11%▁▁▁▁▁█

Not very nice glitter

Ease Of Use11%▁▁▁█▁▁
Thin11%

FAQ

Common Silver Glitter questions

Answered from the same tracked data.