- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £45K/yr128K searches / yr
- 90-day growth
- -31.7%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 30 sellers
Flapen Score
Silver Clay against its category
The dotted line is the Home & Garden average. Past it, Silver Clay is stronger. Inside it, weaker.
Market
The Silver Clay market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Clay 128K times last year and spent an estimated £45K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -31.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £45Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- silver clay73K searches a year
02 · Price
A sale here is worth £20.88.
Listings sell for £20.88 on average, from £2.93 to £66.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.88 that is £0 to £2K a year per listing.
- Average price
- £20.88inside the $15 to $100 sweet spot
- Price range
- £2.93–£66.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #1,589 within Ceramics & Pottery. It carries 318 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 73%
- Out of stock, average day
- 17.3%
- Average rank
- #1,589in Ceramics & Pottery
- Average rating
- 3.93 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 318per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Silver Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Art Clay Silver Clay - 10gm - NEW FORMULA
- Price
- £31.77
- Rating
- 4.4/5
- Reviews
- 743
- Age
- 13y ago

Aida Chemical Industry Art Clay Silver 7 g A-272 (Japan Import) by
- Price
- £26.29
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 13y ago

Art Clay Silver 650/1200 Low Fire Clay 20G
- Price
- £66.18
- Rating
- 4.5/5
- Reviews
- 791
- Age
- 13y ago

Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
- Price
- £20.47
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials
- Price
- £9.83
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 6mo ago
Trending
90-day click momentum
BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials
- Price
- £9.83
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 6mo ago

Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
- Price
- £20.47
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

Metal Clay Copper Clay 0.35oz (10g) for Jewelry Making - DIY Craft Material for Bangles Rings Charms
- Price
- £10.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Sculpey PE1 5129 Clay Set Sliver
- Price
- £16.70
- Rating
- 4.5/5
- Reviews
- 1,354
- Age
- 13y ago

Art Clay Silver Clay - 10gm - NEW FORMULA
- Price
- £31.77
- Rating
- 4.4/5
- Reviews
- 743
- Age
- 13y ago
Newest
by launch date
Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
- Price
- £20.47
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 5mo ago

BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials
- Price
- £9.83
- Rating
- 3.9/5
- Reviews
- 103
- Age
- 6mo ago

Metal Clay Copper Clay 0.35oz (10g) for Jewelry Making - DIY Craft Material for Bangles Rings Charms
- Price
- £10.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Silverball Clay 200 Grams
- Price
- £8.97
- Rating
- 1.0/5
- Reviews
- 2
- Age
- 1y ago

CHGCRAFT Polymer Clay Texture Sheet Leaves and Flowers Clay Texture Mat Floral Clays Textures Stamp Polymer Clays Earrings Tools for Jewelry Making DIY Crafts 5.5x5.5inch
- Price
- £4.74
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
30
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Art Clay72%
- BOHS10%
- blloocod6%
- Sculpey5%
- India Clay3%
- STAEDTLER3%
- Open — no brand owns it (1 brand, 2%)
Demand
Silver Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Silver Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silver clay73K/yr
- silver clay jewellery making20K/yr
- silver clay starter kit12K/yr
- silver clay kit6K/yr
- metal clay7K/yr
- art clay silver11K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Clay
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too much money
It can feel a bit firm at first
Poor quality
I stupidly didn't check the measurements
It does smell a bit
Love
Kneading the clay doesnt take too much effort
It is easy to use
I like how easy it is to work with
sturdy
Once dry, the metallic effect gives it a nice shine, although results will depend on how smoothly it is shaped
Shape Create Shine — A Metallic Air Dry Clay for Eye Catching Craft Projects
Overall, this is a good craft material for creative projects
Smooth, versatile, and easy to shape — a great metallic clay for creative projects and decorative work
looks decorative
Shape Create Shine — A Metallic Air Dry Clay for Eye Catching Craft Projects
Return
0.4% Return rate 37% Fixable by listing
It can feel a bit firm at first
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Clay questions
Answered from the same tracked data.









