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Silver Clay

Fail

Demand is soft, at -31.7% this quarter, so Silver Clay is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£45K/yr128K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
80%top-5 click share · 7 brands · 30 sellers

Flapen Score

Silver Clay against its category

The dotted line is the Home & Garden average. Past it, Silver Clay is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Clay market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Clay 128K times last year and spent an estimated £45K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
1.7%
Market size, estimated
£45Ka year
Peak month
December3.3× the quietest month
Top search term
silver clay73K searches a year

02 · Price

A sale here is worth £20.88.

Listings sell for £20.88 on average, from £2.93 to £66.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.88 that is £0 to £2K a year per listing.

Average price
£20.88inside the $15 to $100 sweet spot
Price range
£2.93–£66.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #1,589 within Ceramics & Pottery. It carries 318 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
73%
Out of stock, average day
17.3%
Average rank
#1,589in Ceramics & Pottery
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Silver Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

30

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Art Clay72%
  • BOHS10%
  • blloocod6%
  • Sculpey5%
  • India Clay3%
  • STAEDTLER3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Silver Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Silver Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver clay73K/yr
  • silver clay jewellery making20K/yr
  • silver clay starter kit12K/yr
  • silver clay kit6K/yr
  • metal clay7K/yr
  • art clay silver11K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Clay

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.27

Too much money

Hard Feel17%+1.46

It can feel a bit firm at first

Quality-Overall17%−0.27

Poor quality

Measurement/Reading Accuracy8%+0.68

I stupidly didn't check the measurements

Smell6%−0.08

It does smell a bit

Love

Ease Of Use16%−0.04

Kneading the clay doesnt take too much effort

It is easy to use

I like how easy it is to work with

Strength10%+0.68

sturdy

Brightness/Shine/Glow9%+0.61

Once dry, the metallic effect gives it a nice shine, although results will depend on how smoothly it is shaped

Shape Create Shine — A Metallic Air Dry Clay for Eye Catching Craft Projects

Material Quality9%+0.61

Overall, this is a good craft material for creative projects

Smooth, versatile, and easy to shape — a great metallic clay for creative projects and decorative work

Design-Overall9%+0.61

looks decorative

Shape Create Shine — A Metallic Air Dry Clay for Eye Catching Craft Projects

Return

0.4% Return rate 37% Fixable by listing

Size-Overall30%█▃▁▅▁▁
Moist/Dry13%▁▁▁██▁
Hard Feel13%▁▁▁▁▃█

It can feel a bit firm at first

Adhesion/Stickiness10%▁█▁▁▁▁
Advertised Vs Actual Product7%▁█▁▁▁▁

FAQ

Common Silver Clay questions

Answered from the same tracked data.