silver clay
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£20.88avg listing price — sweet spot $15–$100
Review moat
Great317.64avg incumbent reviews — the moat a new listing must climb
Price range
Great£2.93–£66.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£45K£45K/yr · 128K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silver clay is a £45K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silver clay market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £31K–£42K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,589
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 36%
- Out of stock
- 17.3%
- Avg brand age
- 37 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
30
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Art Clay72%
- BOHS10%
- blloocod6%
- Sculpey5%
- India Clay3%
- STAEDTLER3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.3×
Top silver clay search terms
- silver clay73K/yr
- silver clay jewellery making20K/yr
- silver clay starter kit12K/yr
- silver clay kit6K/yr
- metal clay7K/yr
- art clay silver11K/yr
Top silver clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Art Clay Silver Clay - 10gm - NEW FORMULA
Art Clay£31.774.4★743 rev
Aida Chemical Industry Art Clay Silver 7 g A-272 (Japan Import) by
Art Clay£26.294.4★97 rev
Art Clay Silver 650/1200 Low Fire Clay 20G
Art Clay£66.184.5★791 rev
Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
Art Clay£20.473.5★6 rev
BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials
BOHS£9.833.9★103 rev
Newest
by launch dateNitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
Art Clay£20.476 rev
BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials
BOHS£9.83103 rev
Metal Clay Copper Clay 0.35oz (10g) for Jewelry Making - DIY Craft Material for Bangles Rings Charms
blloocod£10.070 rev
Silverball Clay 200 Grams
India Clay£8.972 rev
CHGCRAFT Polymer Clay Texture Sheet Leaves and Flowers Clay Texture Mat Floral Clays Textures Stamp Polymer Clays Earrings Tools for Jewelry Making DIY Crafts 5.5x5.5inch
CHGCRAFT£4.7447 rev
Trending
90-day click momentumBOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials
BOHS£9.833.9★
Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan
Art Clay£20.473.5★
Metal Clay Copper Clay 0.35oz (10g) for Jewelry Making - DIY Craft Material for Bangles Rings Charms
blloocod£10.070.0★
Sculpey PE1 5129 Clay Set Sliver
Sculpey£16.704.5★
Art Clay Silver Clay - 10gm - NEW FORMULA
Art Clay£31.774.4★
What buyers say about silver clay
What buyers praise and complain about, mined from review topics.What buyers love
“Kneading the clay doesnt take too much effort”
“sturdy”
“Once dry, the metallic effect gives it a nice shine, although results will depend on how smoothly it is shaped”
“Overall, this is a good craft material for creative projects”
“looks decorative”
“I ordered this because the metallic silver finish looked fun and unusual, and the colour itself really is attractive — a bright, shiny silver with a slightly glittery effect that could look great for decorative projects if the clay behaved as expected”
“The clay remains pliable while shaping”
What buyers complain about
“Too much money”
“It can feel a bit firm at first”
“Poor quality”
“I stupidly didn't check the measurements”
“It does smell a bit”
“Filling a 9cm diameter flower silicone mould didnt work”
“because there are no real instructions included with the product itself”
“I genuinely dont know whether my tub had partially dried out before arrival or whether theres some special technique required”
“Mine was not useable”
Top return reasons
Common questions
- Is silver clay profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the silver clay niche?
- 7 brands and 30 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in silver clay?
- Top complaints mined from reviews: Value For Money, Hard Feel, Quality-Overall. The return rate is 0.4%.
- When does demand for silver clay peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the silver clay niche?
- Listings span £2.93–£66.18; the average listing price is £20.88 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.