How competitive is the Silver Clay niche on Amazon United Kingdom?

7 brands and 30 sellers compete in Silver Clay on Amazon United Kingdom. The top 5 Silver Clay products take 80% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Silver Clay?

Silver Clay buyers on Amazon United Kingdom complain most about Value For Money, Hard Feel, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Silver Clay niche?

Silver Clay sells for £20.88 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.93–£66.18. The average incumbent carries 318 reviews — the moat a new listing must climb.

Silver Clay

soft demand (-31.7% this quarter) — Silver Clay doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

This niche Category average

Is Silver Clay profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silver Clay is a £45K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Silver Clay: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.7% over the last 90 days and 1.7% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr2K

Search volume / yr-31.7%128K

Conversion rate1.7%

Avg price£20.88

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 30

Top-5 product click share80%

Open market5%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 11 products

Top Silver Clay products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Art Clay Silver Clay - 10gm - NEW FORMULA

Price: £31.77
Rating: 4.4/5
Reviews: 743
Age: 13y ago

Aida Chemical Industry Art Clay Silver 7 g A-272 (Japan Import) by

Price: £26.29
Rating: 4.4/5
Reviews: 97
Age: 13y ago

Art Clay Silver 650/1200 Low Fire Clay 20G

Price: £66.18
Rating: 4.5/5
Reviews: 791
Age: 13y ago

Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan

Price: £20.47
Rating: 3.5/5
Reviews: 6
Age: 5mo ago

BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials

Price: £9.83
Rating: 3.9/5
Reviews: 103
Age: 6mo ago

Newest

by launch date

Nitto Morin Silver Metal Clay 99.9% Pure Silver Weight 5g Clay Weight 5.6g Precious Metal Clay for Making Fine Silver Jewelry Made in Japan

Price: £20.47
Rating: 3.5/5
Reviews: 6
Age: 5mo ago

BOHS Silver Metallic Clay - 200g Air Dry Shiny - for Item Decoration Figures Props Sculpting Materials

Price: £9.83
Rating: 3.9/5
Reviews: 103
Age: 6mo ago

Metal Clay Copper Clay 0.35oz (10g) for Jewelry Making - DIY Craft Material for Bangles Rings Charms

Price: £10.07
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Silverball Clay 200 Grams

Price: £8.97
Rating: 1.0/5
Reviews: 2
Age: 1y ago

CHGCRAFT Polymer Clay Texture Sheet Leaves and Flowers Clay Texture Mat Floral Clays Textures Stamp Polymer Clays Earrings Tools for Jewelry Making DIY Crafts 5.5x5.5inch

Price: £4.74
Rating: 4.3/5
Reviews: 47
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Art Clay72%
BOHS10%
blloocod6%
Sculpey5%
India Clay3%
STAEDTLER3%
Open — no brand owns it (1 brand, 2%)

Silver Clay demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR1.7%Products11Brands7Top 5 Brands95%OOS Rate17.3%Rating3.9★Reviews318Avg BSR#1,589

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Top Silver Clay search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

silver clay73K/yr -34.4%1.0% conv.
silver clay jewellery making20K/yr -28.4%0.6% conv.
silver clay starter kit12K/yr -25.0%0.4% conv.
silver clay kit6K/yr -2.8%0.3% conv.
metal clay7K/yr -18.7%0.8% conv.
art clay silver11K/yr -51.7%1.7% conv.

What reviews say buyers love and hate about Silver Clay

What buyers mention most, as a share of all reviews.

What buyers love

62% of reviews

Ease Of Use16%

“Kneading the clay doesnt take too much effort”

Strength10%

“sturdy”

Brightness/Shine/Glow9%

“Once dry, the metallic effect gives it a nice shine, although results will depend on how smoothly it is shaped”

Material Quality9%

“Overall, this is a good craft material for creative projects”

Design-Overall9%

“looks decorative”

What buyers complain about

82% of reviews

Value For Money17%

“Too much money”

Hard Feel17%

“It can feel a bit firm at first”

Quality-Overall17%

“Poor quality”

Measurement/Reading Accuracy8%

“I stupidly didn't check the measurements”

Smell6%

“It does smell a bit”

Silver Clay return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

30%

2Moist/Dry

13%

3Hard Feel

13%

4Adhesion/Stickiness

10%

5Advertised Vs Actual Product

Common Silver Clay questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silver Clay 41/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -31.7% over the last 90 days.