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Silver Balloons

Fail

Prices span $2.94–$8.20, mostly outside the sweet spot, so Silver Balloons is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£30K/yr60K searches / yr
90-day growth
+26.5%search demand this quarter
Competition
66%top-5 click share · 14 brands · 19 sellers

Flapen Score

Silver Balloons against its category

The dotted line is the Home & Garden average. Past it, Silver Balloons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silver Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silver Balloons 60K times last year and spent an estimated £30K. The top 5 brands take 76% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
9.2%
Market size, estimated
£30Ka year
Peak month
January1.9× the quietest month
Top search term
silver balloons57K searches a year

02 · Price

A sale here is worth £5.36.

Listings sell for £5.36 on average, from £2.94 to £8.20. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.36 that is £1K to £3K a year per listing.

Average price
£5.36under the $15 to $100 sweet spot
Price range
£2.94–£8.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.2% of listings are out of stock. The average listing ranks #145 within Party Supplies. It carries 1,455 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
21.2%
Average rank
#145in Party Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,455per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silver Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • OTMVicor20%
  • AULE19%
  • DOJoykey16%
  • Kelfara11%
  • Wayfun9%
  • QIFU7%
  • Open — no brand owns it (8 brands, 18%)

Demand

Silver Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Silver Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver balloons57K/yr
  • silver metallic balloons2K/yr
  • metallic silver balloons2K/yr

Reviews and returns

What reviews say buyers love and hate about Silver Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness33%−0.03

its abit thin

Advertised Vs Actual Product28%−0.20

Doesn't really look like the picturse

Not as pictured

Color17%−0.13

More grey than silver

Shape/Style11%−0.07

weird shape when blown up fully

Size-Overall11%−0.04

too small

Love

Quality-Overall47%+4.34

Excellent Product

They worked brilliantly

Overall, i feel that this product is:

Color27%−0.13

Really pretty colour

they are the colour in the picture

The colours remain strong once inflated

Durability7%+0.27

durable

They are easy to inflate, and feel good quality and quite durable

Size-Overall7%−0.04

The size is excellent too

These are a good size - they are stated size

Material Quality4%+0.29

The latex feels reasonably thick and durable, giving confidence that they won't burst at the slightest touch

Return

0.9% Return rate 46% Fixable by listing

Quality-Overall26%▆▃▃▁█▄
Color22%▁█▆█▄▅

More grey than silver

Inflation/Deflation14%▁▇▂▁▂█
Size-Overall12%█▁▃▁▃▁

too small

Advertised Vs Actual Product8%▁▁█▁▁▇

Doesn't really look like the picturse

Not as pictured

FAQ

Common Silver Balloons questions

Answered from the same tracked data.