Is silver balloons profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Skip it (46/100).

How competitive is the silver balloons niche?

14 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in silver balloons?

Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Color. The return rate is 0.9%.

When does demand for silver balloons peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the silver balloons niche?

Listings span £2.94–£8.20; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.

silver balloons

Skip it

Prices mostly outside the sweet spot ($2.94–$8.20) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+26.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,454.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£5.36

avg listing price — sweet spot $15–$100

Market size

Bad£30K

£30K/yr · 60K searches

Price range

Bad£2.94–£8.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, silver balloons is a £30K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

silver balloons market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £32K–£43K; units × avg price
Conversion rate: 9.2%
Avg BSR: #145
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 21.2%
Avg brand age: 33 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

OTMVicor20%
AULE19%
DOJoykey16%
Kelfara11%
Wayfun9%
QIFU7%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +26.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top silver balloons search terms

silver balloons57K/yr +28.4%8.5% conv.
silver metallic balloons2K/yr -14.4%10.6% conv.
metallic silver balloons2K/yr +14.4%6.9% conv.

All search terms

Top silver balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vicor Silver Balloon 15 Pieces Metallic Silver Latex Balloons 12 inch Silver Confetti Balloons for Birthday Mothers Day Wedding Baby Shower Party Decoration

OTMVicor£3.454.6★759 rev

DOJoykey 20pcs Silver Metallic Balloons 12 Inch Shiny Silver Latex Balloons for Birthday Wedding Engagement Baby Shower Party Decoration

DOJoykey£3.374.1★1,011 rev

Kelfara Silver Balloons Party Balloons 100 Pcs 12 Inch Silver Latex Balloons for New Years Eve Birthday Weddings Anniversary Graduation Silver Theme Party Decorations 2026

Kelfara£7.244.6★835 rev

AULE Metallic Silver Latex Balloons: 42 Pack 12 inch Chrome Silver Confetti Party Balloons and Grey Helium Latex Balloon Ribbons Dusty for Birthday Wedding Graduation Bachelorette Party Decoration

AULE£5.684.2★5,966 rev

Metallic Silver Balloons 52pcs 12 Inch Silver Metallic Party Balloons Strong Thicken Latex Balloon Helium Balloons for Silver Birthday Party Decorations Wedding Anniversary Engagement Graduation

Wayfun£5.284.3★71 rev

Newest

by launch date

White and Silver Balloons 60pcs Metallic Silver and White Balloons with Confetti Balloon Helium Latex Balloon for Birthday Decorations Silver Wedding Anniversary Graduation Prom Decorations 2026

Frigg£4.96612 rev

4mo ago

Silver Balloons 120 Pcs 12 Inch Round Latex Party Pastel Balloons for Birthday Party Wedding Anniversary Bridal Shower Decorations (Silver)

Vinuwu£8.2017 rev

5mo ago

Metallic Silver Balloons 52pcs 12 Inch Silver Metallic Party Balloons Strong Thicken Latex Balloon Helium Balloons for Silver Birthday Party Decorations Wedding Anniversary Engagement Graduation

Wayfun£5.2871 rev

5mo ago

QIFU Metallic Silver Balloons 100 Pack - 12 Inch Strong Thicken Metallic Silver Birthday Balloon Round Helium Balloons for Birthday Party Decorations Engagement Anniversary Graduation New Year

QIFU£6.90342 rev

10mo ago

Silver Balloons 100pcs 12 Inch Silver Latex Balloons Perfect for Birthday Anniversary Wedding Graduation Baby Shower Garden Gathering Celebration Events & Elegant Shiny Party Decorations

Mythanor£5.7640 rev

10mo ago

What buyers say about silver balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall47%

“Excellent Product”

Color27%

“Really pretty colour”

Durability7%

“durable”

Size-Overall7%

“The size is excellent too”

Material Quality4%

“The latex feels reasonably thick and durable, giving confidence that they won't burst at the slightest touch”

Inflation/Deflation3%

“They are easy to inflate, and feel good quality and quite durable”

Smell3%

“They dont have much of a smell like some”

Ease Of Use3%

“easy to use”

Value For Money3%

“Good value for money”

What buyers complain about

Thickness33%

“its abit thin”

Advertised Vs Actual Product28%

“Doesn't really look like the picturse”

Color17%

“More grey than silver”

Shape/Style11%

“weird shape when blown up fully”

Size-Overall11%

“too small”

Top return reasons

Quality-Overall26%

Color22%

Inflation/Deflation14%

Size-Overall12%

Advertised Vs Actual Product8%

Functionality-Overall5%

Certifications3%

Shape/Style3%

Brightness/Shine/Glow3%

Thin3%

Common questions

Is silver balloons profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Skip it (46/100).
How competitive is the silver balloons niche?: 14 brands and 19 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in silver balloons?: Top complaints mined from reviews: Thickness, Advertised Vs Actual Product, Color. The return rate is 0.9%.
When does demand for silver balloons peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the silver balloons niche?: Listings span £2.94–£8.20; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 1,455 reviews — the moat a new listing must climb.