Silly String

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +128.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+128.3%

Conversion, latest week

6.8%

Market size, estimated

£55Ka year

Peak month

December4.3× the quietest month

Top search term

silly string77K searches a year

Listings sell for £8.38 on average, from £3.36 to £15.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.38 that is £2K to £4K a year per listing.

Average price

£8.38under the $15 to $100 sweet spot

Price range

£3.36–£15.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #348 within Party Supplies. It carries 43 reviews at 3.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

19%

Out of stock, average day

9.5%

Average rank

#348in Party Supplies

Average rating

3.64 starsAmazon United Kingdom average 4.36 stars

Average reviews

43per listing

Listings tracked

16

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months