Silk Pillowcase

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £674K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

4.0%

Market size, estimated

£674Ka year

Peak month

December2.3× the quietest month

Top search term

silk pillowcase951K searches a year

Listings sell for £11.45 on average, from £4.79 to £21.18. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £11.45 that is £34K to £46K a year per listing.

Average price

£11.45under the $15 to $100 sweet spot

Price range

£4.79–£21.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£34K–£46K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 18,974 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#25in Home Textiles

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

18,974per listing

Listings tracked

15

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months