silk pillowcase
Skip itSoft demand (-18.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Good£674K£674K/yr · 1.5M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Price range
Okay£4.79–£21.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad18,974.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silk pillowcase is a £674K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silk pillowcase market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £687K–£916K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.0%
- Avg brand age
- 47 months
- Avg seller age
- 225 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
18%
- UQQU28%
- Vielit21%
- NTBAY9%
- ALASKA BEAR9%
- ZIMASILK9%
- Ravmix6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top silk pillowcase search terms
- silk pillowcase951K/yr
- silk pillowcases for hair and skin109K/yr
- mulberry silk pillowcase76K/yr
- silk pillow case72K/yr
- silk pillowcases35K/yr
- pure silk pillowcase38K/yr
- silk pillow cases 2 pack39K/yr
- 100% silk pillowcase27K/yr
- silk pillow cases24K/yr
- silk pillowcase 2 pack22K/yr
Top silk pillowcase products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silk Pillowcase 2 Pack 100% Natural Mulberry Silk Pillowcase for Hair and Skin Health Standard Size 50 x 75 cm Pillow Case(Overall size: 56 x 80 cm) Soft Smooth Cooling Pillow Covers for Sleeping
UQQU£12.004.2★2,444 rev
Vielit 2 Pack Satin Pillowcase for Hair and Skin Cooling Soft as Silk Pillowcase for Hair and Skin Easier Care than Silk Pillow Case Beige 50x75cm Gifts for Women Envelope & 2 Scrunchies
Vielit£4.794.5★8,045 rev
ALASKA BEAR 100% Mulberry Silk Pillowcase for Hair and Skin Health Hypoallergenic Standard Size 50x75cm Natural Silk Pillow Case for Beauty Sleep (1pc Ivory White)
ALASKA BEAR£21.184.5★23,124 rev
ZIMASILK 100% Mulberry Silk Pillowcase for hair and skin 50x75 cm White
ZIMASILK£19.504.5★26,797 rev
NTBAY Silk Satin Pillowcases - Satin Pillowcase for Hair and Skin Pillow Cases 2 Pack with Envelope Closure 50x75 cm White
NTBAY£7.344.4★15,246 rev
Newest
by launch date
Ravmix 100% Silk Pillowcase for Hair and Skin 21Momme Both Sides Mulberry Silk Pillow Case with Hidden Zipper 1PCS Standard 50×75cm Lilac Grey
Ravmix£14.3229,576 rev
Silk Pillowcase 2 Pack 100% Natural Mulberry Silk Pillowcase for Hair and Skin Health Standard Size 50 x 75 cm Pillow Case(Overall size: 56 x 80 cm) Soft Smooth Cooling Pillow Covers for Sleeping
UQQU£12.002,444 rev
Vielit 2 Pack Satin Pillowcase for Hair and Skin Cooling Soft as Silk Pillowcase for Hair and Skin Easier Care than Silk Pillow Case Beige 50x75cm Gifts for Women Envelope & 2 Scrunchies
Vielit£4.798,045 rev
Ravmix 100% Silk Pillowcase for Hair and Skin 21Momme Both Sides Mulberry Silk Pillow Case with Hidden Zipper 1PCS Standard 50×75cm Pure White
Ravmix£14.3729,576 rev
Pamposh Satin Silk Pillowcases For Hair And Skin 2 Pack Standard Size with Envelope Closure (2 Pcs Pillowcases (50 x 75 cm) Charcoal)
Pamposh£5.852,117 rev
Trending
90-day click momentum
Ethlomoer Natural Pure Silk Pillowcase for Hair and Skin Both Side 19mm Hypoallergenic 600 Thread Count Smooth Silk Pillow case with Hidden Zipper Gifts for Women Men 50x75 cm (Ivory)
Ethlomoer£11.594.4★
Pamposh Satin Silk Pillowcases For Hair And Skin 2 Pack Standard Size with Envelope Closure (2 Pcs Pillowcases (50 x 75 cm) Charcoal)
Pamposh£5.854.5★
NTBAY Silk Satin Pillowcases - Satin Pillowcase for Hair and Skin Pillow Cases 2 Pack with Envelope Closure 50x75 cm White
NTBAY£7.344.4★
Kitsch Satin Pillowcase with Zipper for Hair & Skin Softer Than Silk Pillow Cases Queen Smooth Pillow Covers Machine Washable Wrinkle-Free Cooling Satin Pillow Cases Standard Size 19x26 Blush.
Kitsch£10.004.5★
ALASKA BEAR 100% Mulberry Silk Pillowcase for Hair and Skin Health Hypoallergenic Standard Size 50x75cm Natural Silk Pillow Case for Beauty Sleep (1pc Ivory White)
ALASKA BEAR£21.184.5★
What buyers say about silk pillowcase
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and Fantastic night sleep”
“keeps it smooth”
“very affordable”
“Really comfortable”
“Good quality silk pillowcases”
“These are very nice pillow cases”
“The best night sleep”
“As described”
“good size”
“Also washes well”
What buyers complain about
“the material just isn't comfortable enough”
“does not match the item description”
“The quality feels rather cheap”
“Very poorly stitched”
“A bit on the tight side”
“which squashed my 20/30 ins new pillows”
“Very disappointed with this pillowcase after 10months of use”
“I cannot use it like this”
“Not silk and had an allergic reaction to them”
“Leaves stains after first wash”
Top return reasons
Common questions
- Is silk pillowcase profitable to sell on Amazon United Kingdom?
- The niche generates £674K/yr across 15 tracked products. 90-day search growth is -18.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the silk pillowcase niche?
- 12 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in silk pillowcase?
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.9%.
- When does demand for silk pillowcase peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the silk pillowcase niche?
- Listings span £4.79–£21.18; the average listing price is £11.45 (sweet spot $15–$100). The average incumbent carries 18,974 reviews — the moat a new listing must climb.