Is silicone whisk profitable to sell on Amazon United Kingdom?

The niche generates £53K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (46/100).

How competitive is the silicone whisk niche?

19 brands and 60 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in silicone whisk?

Top complaints mined from reviews: Durability, Strength, Size-Overall. The return rate is 0.6%.

When does demand for silicone whisk peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the silicone whisk niche?

Listings span £2.63–£12.58; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 1,446 reviews — the moat a new listing must climb.

silicone whisk

Skip it

Prices mostly outside the sweet spot ($2.63–$12.58) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,446.48

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.16

avg listing price — sweet spot $15–$100

Market size

Bad£53K

£53K/yr · 83K searches

Growth

Bad-36.5%

90-day search growth — must beat 0% to launch

Price range

Bad£2.63–£12.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, silicone whisk is a £53K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

silicone whisk market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £49K–£62K; units × avg price
Conversion rate: 10.3%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 4.3%
Avg brand age: 45 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

Wiltshire15%
Joseph Joseph14%
Chef Aid13%
NileHome11%
Anaeat10%
Brabantia9%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -36.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top silicone whisk search terms

silicone whisk41K/yr -34.6%7.6% conv.
silicone whisk for non stick pans15K/yr -47.7%12.7% conv.
plastic whisk13K/yr -26.5%11.3% conv.
small silicone whisk5K/yr -34.2%4.4% conv.
whisk silicone6K/yr -47.5%9.3% conv.
silicon whisk3K/yr -25.3%9.6% conv.

All search terms

Top silicone whisk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joseph Joseph Twist Whisk- 2 in 1 - flat and balloon whisk - Suitable for non-stick cookware Silicone Grey / Green

Joseph Joseph£7.654.7★7,593 rev

Chef Aid Nylon Whisk for Non-Stick Cookware BPA-Free Kitchen Balloon Whisk Heat Resistant up to 210C Non-Scratch Utensil for Baking Mixing & Sauces Black

Chef Aid£3.384.0★872 rev

NileHome Silicone Whisk Set 20.3cm 25.4cm Kitchen Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring-Black

NileHome£6.994.5★102 rev

Wiltshire Silicone Whisk Egg Whisk Baking & Whipping Balloon Whisk Heat-Resistant Utensil Non-Stick Non-Scratch Midnight Black 21x5x5cm

Wiltshire£4.364.5★397 rev

Brabantia Large Whisk 26 cm All Nylon

Brabantia£3.774.6★2,338 rev

Newest

by launch date

NileHome Silicone Whisk Set 20.3cm 25.4cm Kitchen Whisk Kitchen Wisk Wire Whisks for Cooking Whisking Blending Beating Stirring-Black

NileHome£6.99102 rev

7mo ago

Royalford Silicone Balloon Egg Whisk with Beechwood Handle & Hanging Hook Non-Scratch Heat-Resistant Whisk for Cooking & Baking 26cm

Royalford£6.7913 rev

8mo ago

Wiltshire Silicone Whisk Egg Whisk Baking & Whipping Balloon Whisk Heat-Resistant Utensil Non-Stick Non-Scratch Midnight Black 21x5x5cm

Wiltshire£4.36397 rev

1y ago

Dishwasher Safe Silicone Whisk Sealed Waterproof Design Set of 3 Professional Kitchen Whisks for Cooking Non-Scratch Silicone & Stainless Steel Whisk Heat Resistant Balloon Egg Beater Black

ZDXY£7.02124 rev

2y ago

Wiltshire Silicone Whisk Egg Whisk Baking & Whipping Balloon Whisk Heat-Resistant Utensil Non-Stick Non-Scratch Petrol Blue 21x5x5cm

Wiltshire£4.21397 rev

2y ago

What buyers say about silicone whisk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“The whisks are of good quality”

Size-Overall17%

“Good size”

Advertised Vs Actual Product10%

“does the job”

Ease Of Cleaning10%

“Best thing about this is that you can fold away then clean really easily, much better then a conventional one for that reason, its intended proposes works well to, work buying”

Value For Money8%

“Worth the money I spent”

Strength7%

“Efficient and strong”

Ease Of Use3%

“Easy to use”

Design-Overall3%

“Clever design”

Durability3%

“So far the it hasnt fallen apart like previous ones”

Color2%

“Nice colour”

What buyers complain about

Durability24%

“Broken”

Strength15%

“flimsy, the silicone came off one of them whilst in use”

Size-Overall10%

“The handles too short”

Dishwasher Safe9%

“Dirty dishwater was coming out of the handle after dishwasher”

Rusts/Corrodes5%

“Rust dripping into food”

Quality-Overall5%

“I know it was cheap”

Value For Money4%

“By cheap by twice”

Ease Of Cleaning2%

“Dirty dishwater was coming out of the handle after dishwasher”

Weight Heavy2%

“found it too heavy etc”

Water Resistance2%

“then dirty water runs out”

Top return reasons

Size-Overall55%

Quality-Overall7%

Strength5%

Color4%

Durability4%

Material Quality4%

Defective Material/Parts3%

Mechanism Issues2%

Product Condition2%

Functionality-Overall2%

Common questions

Is silicone whisk profitable to sell on Amazon United Kingdom?: The niche generates £53K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (46/100).
How competitive is the silicone whisk niche?: 19 brands and 60 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in silicone whisk?: Top complaints mined from reviews: Durability, Strength, Size-Overall. The return rate is 0.6%.
When does demand for silicone whisk peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the silicone whisk niche?: Listings span £2.63–£12.58; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 1,446 reviews — the moat a new listing must climb.