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Silicone Whisk

prices mostly outside the sweet spot ($2.63–$12.58) — Silicone Whisk doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 13Growth 7Conversion 88Competition 53Returns 97Price range 0Avg price 17Brand share 70Review moat 51Quality gap 58
This niche Category average

Is Silicone Whisk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Whisk is a £53K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Silicone Whisk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.5% over the last 90 days and 10.3% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr10K
Search volume / yr-36.5%83K
Conversion rate10.3%
Avg price£6.16

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers19 · 60
Top-5 product click share53%
Open market37%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews1,446

Top Silicone Whisk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

60

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

  • Wiltshire15%
  • Joseph Joseph14%
  • Chef Aid13%
  • NileHome11%
  • Anaeat10%
  • Brabantia9%

Silicone Whisk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR10.3%Products25Brands19Top 5 Brands63%OOS Rate4.3%Rating4.4★Reviews1,446Avg BSR#49
3K2KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Top Silicone Whisk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone whisk41K/yr
  • silicone whisk for non stick pans15K/yr
  • plastic whisk13K/yr
  • small silicone whisk5K/yr
  • whisk silicone6K/yr
  • silicon whisk3K/yr

What reviews say buyers love and hate about Silicone Whisk

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall18%

The whisks are of good quality

Size-Overall17%

Good size

Advertised Vs Actual Product10%

does the job

Ease Of Cleaning10%

Best thing about this is that you can fold away then clean really easily, much better then a conventional one for that reason, its intended proposes works well to, work buying

Value For Money8%

Worth the money I spent

What buyers complain about

78% of reviews
Durability24%

Broken

Strength15%

flimsy, the silicone came off one of them whilst in use

Size-Overall10%

The handles too short

Dishwasher Safe9%

Dirty dishwater was coming out of the handle after dishwasher

Rusts/Corrodes5%

Rust dripping into food

Silicone Whisk return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Quality-Overall
7%
3Strength
5%
4Color
4%
5Durability
4%

Common Silicone Whisk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Whisk 46/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -36.5% over the last 90 days.
Search demand for Silicone Whisk on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 2.6× the quietest.