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Silicone Whisk

Fail

Prices span $2.63–$12.58, mostly outside the sweet spot, so Silicone Whisk is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£53K/yr83K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
53%top-5 click share · 19 brands · 60 sellers

Flapen Score

Silicone Whisk against its category

The dotted line is the Home & Garden average. Past it, Silicone Whisk is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Whisk 83K times last year and spent an estimated £53K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
10.3%
Market size, estimated
£53Ka year
Peak month
January2.6× the quietest month
Top search term
silicone whisk41K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £2.63 to £12.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.16 that is £2K to £3K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£2.63–£12.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #49 within Whisks. It carries 1,446 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#49in Whisks
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,446per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Silicone Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

60

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

29%

  • Wiltshire15%
  • Joseph Joseph14%
  • Chef Aid13%
  • NileHome11%
  • Anaeat10%
  • Brabantia9%

Demand

Silicone Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Silicone Whisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone whisk41K/yr
  • silicone whisk for non stick pans15K/yr
  • plastic whisk13K/yr
  • small silicone whisk5K/yr
  • whisk silicone6K/yr
  • silicon whisk3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.12

Broken

Falls apart

Quickly broke

Strength15%−0.05

flimsy, the silicone came off one of them whilst in use

So flimsy

Naaa its not a strong product

Size-Overall10%+1.26

The handles too short

Bigger than I thought

Bit small

Dishwasher Safe9%−0.03

Dirty dishwater was coming out of the handle after dishwasher

Not dishwasher proof

Rusted after 1 wash in the dishwasher

Rusts/Corrodes5%−0.03

Rust dripping into food

Rusted after 1 wash in the dishwasher

Rust

Love

Quality-Overall18%+1.17

The whisks are of good quality

Great whisk

Beautiful quality

Size-Overall17%+1.26

Good size

a good variety of size

having two sizes is reall handy

Advertised Vs Actual Product10%+0.58

does the job

Just what I needed

As described

Ease Of Cleaning10%+0.13

Best thing about this is that you can fold away then clean really easily, much better then a conventional one for that reason, its intended proposes works well to, work buying

Easy clean

The spines are welded into the the handle which makes for easy cleaning

Value For Money8%

Worth the money I spent

Great value

Great price

Return

0.6% Return rate 68% Fixable by listing

Size-Overall55%█▅▄▇▆▇

The handles too short

Bigger than I thought

Bit small

Quality-Overall7%▁▇██▃▁

I know it was cheap

I do NOT recommend this cheaply made product

I wouldnt say its the best quality

Strength5%▄▇▃▅▃█

flimsy, the silicone came off one of them whilst in use

So flimsy

Naaa its not a strong product

Color4%▁█▅▁▃▁
Durability4%▁▁█▁▁▆

Broken

Falls apart

Quickly broke

FAQ

Common Silicone Whisk questions

Answered from the same tracked data.