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Silicone Tongs for Ninja Air Fryer

Fail

Prices span $3.35–$12.50, mostly outside the sweet spot, so Silicone Tongs for Ninja Air Fryer is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£35K/yr45K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
70%top-5 click share · 15 brands · 25 sellers

Flapen Score

Silicone Tongs for Ninja Air Fryer against its category

The dotted line is the Home & Garden average. Past it, Silicone Tongs for Ninja Air Fryer is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Tongs for Ninja Air Fryer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Tongs for Ninja Air Fryer 45K times last year and spent an estimated £35K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
11.6%
Market size, estimated
£35Ka year
Peak month
January3.2× the quietest month
Top search term
silicone tongs for air fryer19K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £3.35 to £12.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.78 that is £2K to £3K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£3.35–£12.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #60 within Spatulas & Turners. It carries 3,500 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#60in Spatulas & Turners
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,500per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silicone Tongs for Ninja Air Fryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Navani57%
  • Dishaur8%
  • hzbaiyi5%
  • Hotec5%
  • Doosu4%
  • Kyraton3%
  • Open — no brand owns it (9 brands, 17%)

Demand

Silicone Tongs for Ninja Air Fryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Silicone Tongs for Ninja Air Fryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone tongs for air fryer19K/yr
  • air fryer tongs12K/yr
  • tongs for air fryer5K/yr
  • silicone tipped tongs ninja air fryer3K/yr
  • silicone tipped tongs2K/yr
  • ninja tongs2K/yr
  • silicone tongs for ninja air fryer2K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Tongs for Ninja Air Fryer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.80

Garbage would be a better purchase

Poor quality control

Bad quality

Durability15%−0.06

Broke first time used

it completely broke

Product broke on first use

Size-Overall10%−0.02

Shorter than expected

they do not even fit

they are shorter than expected which might be a problem

Grip8%−0.02

no real grip

Hard to grip with no proper handles

No grip in the attachment

Strength8%−0.02

easily fall out

Very flimsy

It's as if the inside is made of some flimsy thin metal

Love

Quality-Overall21%+0.80

are well made

Well made tools and very strong

Excellent quality

Value For Money15%+1.36

Good Value

Good Value for money

Excellent Value for Money

Ease Of Use13%+1.14

Ease of use

These are very handy

Easy to hold

Frying Quality8%+0.63

Great for my air fryer

Great for frying pans, air fryers or even just coating food with egg, flour, breadcrumbs etc

Ideal for use on my air fryer to prevent damage to the coating of the trays

Advertised Vs Actual Product6%+0.14

Does as advertised

As described

Do the job

Return

0.5% Return rate 41% Fixable by listing

Size-Overall34%▄▂▄▃▆█

Shorter than expected

they do not even fit

they are shorter than expected which might be a problem

Quality-Overall13%██▆▅▆▄

Garbage would be a better purchase

Poor quality control

Bad quality

Durability10%▅█▆▆▄▂

Broke first time used

it completely broke

Product broke on first use

Grip9%▄▅▃█▄▂

no real grip

Hard to grip with no proper handles

No grip in the attachment

Strength7%█▄▆▂▂▂

easily fall out

Very flimsy

It's as if the inside is made of some flimsy thin metal

FAQ

Common Silicone Tongs for Ninja Air Fryer questions

Answered from the same tracked data.