silicone straws
Skip itPrices mostly outside the sweet spot ($3.08–$11.98) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,417.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£74K£74K/yr · 81K searches
Avg price
Bad£6.95avg listing price — sweet spot $15–$100
Price range
Bad£3.08–£11.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone straws is a £74K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone straws market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.8%
- Avg brand age
- 29 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
18
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- iJiGui30%
- Joie20%
- YouthLoxus13%
- Isandbox10%
- WQEDVN7%
- EBLSE6%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top silicone straws search terms
- silicone straws43K/yr
- silicone straws reusable22K/yr
- silicone straw10K/yr
- rubber straws5K/yr
Top silicone straws products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iJiGui 6 Pack Silicone Reusable Straws with Cleaning Brush Colourful Drinking Straws Replacement Straws Reusable Kids Straws for Cocktail Juice Milkshake Soda (6 Bent)
iJiGui£3.744.6★642 rev
Joie Reusable Silicone Straws Set of 6 with Cleaning Brush Rainbow 6 count
Joie£5.804.6★10,242 rev
7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)
WQEDVN£3.084.6★17 rev
20Pcs Silicone Straws Reusable Set Bendable Soft and Durable
YouthLoxus£5.815.0★5 rev
18 Pcs Silicone Straws Reusable 2 Cleaning Brushes Soft & Durable
YouthLoxus£6.014.9★37 rev
Newest
by launch date20Pcs Silicone Straws Reusable Set Bendable Soft and Durable
YouthLoxus£5.815 rev
Reusable Silicone Straws 6 PCS Reusable Bent Silicone Straws Drinking Straw with Cleaning Brush for Smoothie Milkshake Cocktail Coffee Juice Milk Boba Smoothies Tea Thick Drinks 6 Colors
hzkais£3.3012 rev
7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)
WQEDVN£3.0817 rev
20Pcs Silicone Straws Reusable Set - 18 Flexible Drinking Straws + 2 Cleaning Brushes Colorful Bend Drinking Straws Regular Size for Adults Kids Cocktails & Cold Drinks (Assorted Colors)
XcnPer£7.1220 rev
18 Pcs Silicone Straws Reusable 2 Cleaning Brushes Soft & Durable
YouthLoxus£6.0137 rev
Trending
90-day click momentum20Pcs Silicone Straws Reusable Set Bendable Soft and Durable
YouthLoxus£5.815.0★
Reusable Silicone Straws 6 PCS Reusable Bent Silicone Straws Drinking Straw with Cleaning Brush for Smoothie Milkshake Cocktail Coffee Juice Milk Boba Smoothies Tea Thick Drinks 6 Colors
hzkais£3.304.7★
J.Børn 6 Pcs Reusable Silicone Straws with 1 Cleaning Brush | 22cm Long 5.5mm Wide Straight Drinking Straw | Premium Food-Grade Silicone Straws | Soft Flexible Straw for Children & Elderly (Blue)
Isandbox£11.934.5★
7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)
WQEDVN£3.084.6★
Joie Reusable Silicone Straws Set of 6 with Cleaning Brush Rainbow 6 count
Joie£5.804.6★
What buyers say about silicone straws
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality straws”
“Its great that they come with a little cleaning brush as well”
“As described”
“Good value for money”
“Great range of colours”
“Great reusable straws”
“seem durable enough to last a long time”
“Ease of use”
“Flexible”
“They go into the dishwasher easily”
What buyers complain about
“expensive”
“Dishwasher oroof”
“The seam is a bit irritating”
“Only thing is they did smell”
“I just wish the yellow one wasn't a horrid, murky green colour, and the light and dark orange colours are almost identical in shade”
Top return reasons
Common questions
- Is silicone straws profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the silicone straws niche?
- 11 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in silicone straws?
- Top complaints mined from reviews: Value For Money, Dishwasher Safe, Stitch/Finish/Polish. The return rate is 0.4%.
- When does demand for silicone straws peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the silicone straws niche?
- Listings span £3.08–£11.98; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.