Skip to content

Silicone Straws

prices mostly outside the sweet spot ($3.08–$11.98) — Silicone Straws doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 19Growth 28Conversion 96Competition 25Returns 98Price range 0Avg price 19Brand share 41Review moat 52Quality gap 23
This niche Category average

Is Silicone Straws profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Straws is a £74K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 40/100.

Silicone Straws: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.7% over the last 90 days and 13.2% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr10K
Search volume / yr+2.7%81K
Conversion rate13.2%
Avg price£6.95

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 18
Top-5 product click share70%
Open market19%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement86%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,417

Top Silicone Straws products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • iJiGui30%
  • Joie20%
  • YouthLoxus13%
  • Isandbox10%
  • WQEDVN7%
  • EBLSE6%
  • Open — no brand owns it (5 brands, 14%)

Silicone Straws demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR13.2%Products14Brands11Top 5 Brands81%OOS Rate4.8%Rating4.6★Reviews1,417Avg BSR#131
2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Silicone Straws search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone straws43K/yr
  • silicone straws reusable22K/yr
  • silicone straw10K/yr
  • rubber straws5K/yr

What reviews say buyers love and hate about Silicone Straws

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall22%

Good quality straws

Ease Of Cleaning22%

Its great that they come with a little cleaning brush as well

Advertised Vs Actual Product11%

As described

Value For Money10%

Good value for money

Color6%

Great range of colours

What buyers complain about

69% of reviews
Value For Money22%

expensive

Dishwasher Safe17%

Dishwasher oroof

Stitch/Finish/Polish17%

The seam is a bit irritating

Smell8%

Only thing is they did smell

Color6%

I just wish the yellow one wasn't a horrid, murky green colour, and the light and dark orange colours are almost identical in shade

Silicone Straws return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Strength
6%
3Thickness
6%
4Material Quality
6%
5Compatibility-Overall
4%

Common Silicone Straws questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Straws 40/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +2.7% over the last 90 days.
Search demand for Silicone Straws on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.