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Silicone Straws

Fail

Prices span $3.08–$11.98, mostly outside the sweet spot, so Silicone Straws is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£74K/yr81K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
70%top-5 click share · 11 brands · 18 sellers

Flapen Score

Silicone Straws against its category

The dotted line is the Home & Garden average. Past it, Silicone Straws is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Straws market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Straws 81K times last year and spent an estimated £74K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
13.2%
Market size, estimated
£74Ka year
Peak month
July1.3× the quietest month
Top search term
silicone straws43K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £3.08 to £11.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.95 that is £2K to £3K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£3.08–£11.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #131 within Barware. It carries 1,417 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#131in Barware
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Silicone Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • iJiGui30%
  • Joie20%
  • YouthLoxus13%
  • Isandbox10%
  • WQEDVN7%
  • EBLSE6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silicone Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silicone Straws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone straws43K/yr
  • silicone straws reusable22K/yr
  • silicone straw10K/yr
  • rubber straws5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Straws

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.03

expensive

Waste of money :

Dishwasher Safe17%−0.02

Dishwasher oroof

Stitch/Finish/Polish17%−0.09

The seam is a bit irritating

Smell8%−0.02

Only thing is they did smell

Color6%+0.31

I just wish the yellow one wasn't a horrid, murky green colour, and the light and dark orange colours are almost identical in shade

Love

Quality-Overall22%+0.97

Good quality straws

Excellent quality

No complaints at all

Ease Of Cleaning22%+1.93

Its great that they come with a little cleaning brush as well

Easy to clean

so easy to clean with the brush supplied

Advertised Vs Actual Product11%+0.18

As described

Just what I needed

Exactly as shown

Value For Money10%−0.03

Good value for money

Good price

Great value

Color6%+0.31

Great range of colours

Colourful

Great colours

Return

0.4% Return rate 61% Fixable by listing

Size-Overall59%▄█▆█▄█
Strength6%█▁▅▁▁▁
Thickness6%█▁▁▁▇▁
Material Quality6%▁▇▁█▁▁
Compatibility-Overall4%▁▆▁▁▁█

FAQ

Common Silicone Straws questions

Answered from the same tracked data.