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Silicone Straws

Fail

Prices span $3.08–$11.98, mostly outside the sweet spot, so Silicone Straws is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£74K/yr81K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
70%top-5 click share · 11 brands · 18 sellers

Flapen Score

Silicone Straws against its category

The dotted line is the Home & Garden average. Past it, Silicone Straws is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Straws market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Straws 81K times last year and spent an estimated £74K. The top 5 brands take 81% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
13.2%
Market size, estimated
£74Ka year
Peak month
July1.3× the quietest month
Top search term
silicone straws43K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £3.08 to £11.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.95 that is £2K to £3K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£3.08–£11.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #131 within Barware. It carries 1,417 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#131in Barware
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,417per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Silicone Straws products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

14%

  • iJiGui30%
  • Joie20%
  • YouthLoxus13%
  • Isandbox10%
  • WQEDVN7%
  • EBLSE6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silicone Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silicone Straws search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone straws43K/yr
  • silicone straws reusable22K/yr
  • silicone straw10K/yr
  • rubber straws5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Straws

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Value For Money”
0.4%of orders come back
“expensive”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Straws questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data