silicone spoon
Skip itPrices mostly outside the sweet spot ($3.27–$12.45) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,722.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 186K searches
Avg price
Bad£6.25avg listing price — sweet spot $15–$100
Growth
Bad-28.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£12.45cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone spoon is a £72K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone spoon market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £63K–£78K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 6.1%
- Avg brand age
- 33 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
41
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
47%
Top 20: 82%
Open market
45%
- Kibon20%
- Heyu-Lotus11%
- kuou11%
- ZPSCXQ6%
- Hotec4%
- YOKOMI3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top silicone spoon search terms
- silicone spoons for cooking34K/yr
- silicone spoon33K/yr
- cooking spoon31K/yr
- cooking spoons15K/yr
- silicone spoons9K/yr
- silicone cooking spoon8K/yr
- kitchen spoon10K/yr
- silicone serving spoon7K/yr
- mixing spoon5K/yr
- plastic cooking spoon5K/yr
Top silicone spoon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kibon Silicone Cooking Spoon 27cm (10.63) Heat Resistant - Non Stick Kitchen Utensil for Baking Stirring & Mixing | Dishwasher Safe 1-Pack Black
Kibon£3.274.5★55 rev
Heyu-Lotus 2 Pcs Silicone Nonstick Kitchen Spoon Set Heat-Resistant Cooking Spoons for Stirring Scooping and Mixing (Black)
Heyu-Lotus£6.124.6★585 rev
Kuou 4-Piece Silicone Spoon Set Heat Resistant Baking Serving Spoons Silicone Cooking Tools
kuou£6.474.5★611 rev
4 PCS Silicone Spoons for Cooking Serving Spoons Large Nonstick Heat Resistant Spoon Multi-Purpose Serving Spoon for Mixing Cooking Frying Baking Stirring (Grey)
ZPSCXQ£7.874.7★22 rev
YOKOMI 4 Pcs Silicone Spoons Heat Resistant Non-Stick Silicone Rubber Spatulas Scrapers Kitchen Utensils Tools for Cooking Baking Mixing Multicolor
YOKOMI£5.494.4★144 rev
Newest
by launch date
Classicseali 4PCS Silicone Teaspoons Heat Resistant Mixing Spoon 7.87 Silicones Spoon Small for Stirring Baking & Mixing Dishwasher Safe 4 Colors
Classicseali£5.635 rev
Elegaperma 4 PCS Black Silicon Spoon Heat Resistant Large Silicone Spoons for Cooking Silicone Cooking Spoon for Cooking Salad Baking Serving Mixing and Stirring
Elegaperma£5.000 rev
Kibon Silicone Cooking Spoon 27cm (10.63) Heat Resistant - Non Stick Kitchen Utensil for Baking Stirring & Mixing | Dishwasher Safe 1-Pack Black
Kibon£3.2755 rev
Culinare Cooking Spoon Non Stick Serving Spoon with Built in ml Measurement Markings Ideal for Stirring and Mixing Dishwasher Safe
CULINARE£4.0622 rev
4 PCS Silicone Spoons for Cooking Serving Spoons Large Nonstick Heat Resistant Spoon Multi-Purpose Serving Spoon for Mixing Cooking Frying Baking Stirring (Grey)
ZPSCXQ£7.8722 rev
Trending
90-day click momentumElegaperma 4 PCS Black Silicon Spoon Heat Resistant Large Silicone Spoons for Cooking Silicone Cooking Spoon for Cooking Salad Baking Serving Mixing and Stirring
Elegaperma£5.000.0★
Classicseali 4PCS Silicone Teaspoons Heat Resistant Mixing Spoon 7.87 Silicones Spoon Small for Stirring Baking & Mixing Dishwasher Safe 4 Colors
Classicseali£5.634.4★
Culinare Cooking Spoon Non Stick Serving Spoon with Built in ml Measurement Markings Ideal for Stirring and Mixing Dishwasher Safe
CULINARE£4.064.5★
Hotec 5 Pieces Food Grade Silicone Spatulas Spoon Set Kitchen Utensils for Baking Cooking and Mixing High Heat Resistant Rubber Spatula Non Stick Dishwasher Safe BPA-Free Multicolor
Hotec£7.754.7★
Hotec Food Grade Silicone Spatulas Spoons Set Kitchen Utensils for Baking Cooking and Mixing High Heat Resistant Rubber Spatula Non Stick Dishwasher Safe BPA-Free Black
Hotec£7.714.7★
What buyers say about silicone spoon
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Excellent size”
“Just what I wanted”
“They are sturdy”
“Handy”
“Love the colours”
“Easy to clean”
“Good price”
“Great for baking”
“Dishwasher safe”
What buyers complain about
“Bigger than expected”
“Not the best”
“Broke after months of use”
“A bit expensive”
“Donor have that smell of cheap material”
“Don't put in dishwasher”
Top return reasons
Common questions
- Is silicone spoon profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the silicone spoon niche?
- 31 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in silicone spoon?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- When does demand for silicone spoon peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the silicone spoon niche?
- Listings span £3.27–£12.45; the average listing price is £6.25 (sweet spot $15–$100). The average incumbent carries 2,722 reviews — the moat a new listing must climb.