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Silicone Spoon

prices mostly outside the sweet spot ($3.27–$12.45) — Silicone Spoon doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 18Growth 11Conversion 68Competition 63Returns 96Price range 0Avg price 17Brand share 83Review moat 38Quality gap 32
This niche Category average

Is Silicone Spoon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Spoon is a £72K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Silicone Spoon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.4% over the last 90 days and 6.2% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr13K
Search volume / yr-28.4%186K
Conversion rate6.2%
Avg price£6.25

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers31 · 41
Top-5 product click share47%
Open market48%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement77%
New entrants (1y)6· 0 succeeded
Avg rating4.6★
Avg reviews2,722

Top Silicone Spoon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 rising

Sellers

41

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

47%

Top 20: 82%

Open market

45%

  • Kibon20%
  • Heyu-Lotus11%
  • kuou11%
  • ZPSCXQ6%
  • Hotec4%
  • YOKOMI3%

Silicone Spoon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR6.2%Products35Brands31Top 5 Brands52%OOS Rate6.1%Rating4.6★Reviews2,722Avg BSR#126
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Silicone Spoon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone spoons for cooking34K/yr
  • silicone spoon33K/yr
  • cooking spoon31K/yr
  • cooking spoons15K/yr
  • silicone spoons9K/yr
  • silicone cooking spoon8K/yr
  • kitchen spoon10K/yr
  • silicone serving spoon7K/yr
  • mixing spoon5K/yr
  • plastic cooking spoon5K/yr

What reviews say buyers love and hate about Silicone Spoon

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall21%

Good quality

Size-Overall14%

Excellent size

Advertised Vs Actual Product9%

Just what I wanted

Strength6%

They are sturdy

Ease Of Use6%

Handy

What buyers complain about

79% of reviews
Size-Overall36%

Bigger than expected

Quality-Overall17%

Not the best

Durability15%

Broke after months of use

Value For Money6%

A bit expensive

Smell3%

Donor have that smell of cheap material

Silicone Spoon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Quality-Overall
6%
3Strength
5%
4Advertised Vs Actual Product
3%
5Material Quality
3%

Common Silicone Spoon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Spoon 44/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -28.4% over the last 90 days.
Search demand for Silicone Spoon on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.