Silicone Oven Mitts

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months

150K

Growth, 90 days vs prior 90

-25.5%

Conversion, latest week

4.8%

Market size, estimated

£66Ka year

Peak month

December2.2× the quietest month

Top search term

silicone oven gloves77K searches a year

Listings sell for £9.00 on average, from £3.98 to £17.68. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.00 that is £2K to £5K a year per listing.

Average price

£9.00under the $15 to $100 sweet spot

Price range

£3.98–£17.68

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£5K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #43 within Home Textiles. It carries 4,078 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

5.2%

Average rank

#43in Home Textiles

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,078per listing

Listings tracked

22

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months