silicone muffin trays
Skip itPrices mostly outside the sweet spot ($4.01–$10.52) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,164.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 133K searches
Avg price
Bad£7.33avg listing price — sweet spot $15–$100
Growth
Bad-33.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.01–£10.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone muffin trays is a £108K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone muffin trays market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £92K–£110K
- units × avg price
- Conversion rate
- 11.1%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.0%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- Zuvo36%
- Folksy Super Kitchen21%
- Ptyism7%
- dility6%
- Vinuwu5%
- Walfos5%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -33.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
Top silicone muffin trays search terms
- silicone muffin trays87K/yr
- silicone muffin tray17K/yr
- silicone cupcake tray16K/yr
- silicone muffin trays 12 cup8K/yr
- muffin trays silicone3K/yr
- silicone muffin pan3K/yr
Top silicone muffin trays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zuvo Silicone Muffin Tray 12 Cups Non-Stick Cupcake & Bun Mould Red
Zuvo£4.624.4★1,903 rev
Super Kitchen Large Muffin Tray 12 Cup Silicone Muffin Pan Non-Stick Muffin Cupcake Tin Baking Mould for Muffins or Cupcakes Bakeware 33 x 25 x 3 cm (Grey)
Folksy Super Kitchen£6.734.6★6,281 rev
Ptyism 3 Pcs Silicone Muffin Tray (Grey Pink Peacock Blue) Muffin Tray SiliconeSilicone Baking Trays Muffin Pans for Baking for Muffins Cupcakes Brownies and More
Ptyism£10.024.6★383 rev
Zuvo Silicone Muffin Tray 12 Cup Non-Stick Cupcake & Fairy Cake Tin Black
Zuvo£4.804.4★1,903 rev
Vinuwu 2 Pack Muffin Trays Silicone Muffin Moulds 12 Cup Non Stick Muffin Cupcakes Tin 12 Deep Baking Tray for Cupcakes Yorkshire Bun Pudding Baking Moulds Tins-30 x 22 x 3 cm
Vinuwu£7.634.4★133 rev
Newest
by launch date
JORcadis 2 Pack 6-Cup Jumbo Muffin Tins with Handle Silicone Muffin Trays Non-Stick Yorkshire Pudding Tray Perfect for Baking Muffins and Frozen Desserts (Gray and Blue)
JORcadis£8.116 rev
YiYeraio Silicone Muffin Trays with Metal Frame 12 Cup Non Stick Cupcake Tray Regular Size Muffin Moulds for Baking Yorkshire Pudding Tray
YiYeraio£8.27290 rev
Yikki Silicone Muffin Trays with Metal Frame 12 Cup Regular Size Silicone Muffin Cupcakes Tin Non Stick Yorkshire Pudding Tray Baking Mold Cupcake Tray for Mince Pie 31x22x3.6cm
Yikki£6.9356 rev
Vinuwu 2 Pack Muffin Trays Silicone Muffin Moulds 12 Cup Non Stick Muffin Cupcakes Tin 12 Deep Baking Tray for Cupcakes Yorkshire Bun Pudding Baking Moulds Tins-30 x 22 x 3 cm
Vinuwu£7.63133 rev
SOL 1pk Silicone Muffin Tray 12 Cup Non-Stick Baking Mould for Cupcakes Fairy Cakes Mini Quiches & Bites Flexible Bakeware for Oven Use Easy Release & Quick Clean-Up
SOL£5.0921 rev
Trending
90-day click momentum
12 Cup Silicone Muffin Trays Yorkshire Pudding Tray Silicone Cake Moulds for Baking Non Stick Muffin Tin Baking Mould for Muffins Cupcakes Silicone Bakeware Tray
dility£7.904.4★
Foepoge Deep and Jumbo Silicone Muffin Tray 6 Cup with Metal Reinforced Frame Non Stick Silicone Cupcake Tray with Handle Muffin Moulds Yorkshire Pudding Tray Cupcake Tin Red
Foepoge£8.404.8★
JORcadis 2 Pack 6-Cup Jumbo Muffin Tins with Handle Silicone Muffin Trays Non-Stick Yorkshire Pudding Tray Perfect for Baking Muffins and Frozen Desserts (Gray and Blue)
JORcadis£8.114.6★
SOL 1pk Silicone Muffin Tray 12 Cup Non-Stick Baking Mould for Cupcakes Fairy Cakes Mini Quiches & Bites Flexible Bakeware for Oven Use Easy Release & Quick Clean-Up
SOL£5.093.4★
2-Pack Silicone Muffin Pan Set for Baking Regular 12 Cups Deep Muffin Tray and 24 Cups Mini Cupcake Baking Mould BPA Free Non Stick Heat-Resistant with Bonus 1 Silicone Spatula & 1 Oil Brush
Bangp£9.384.5★
What buyers say about silicone muffin trays
What buyers praise and complain about, mined from review topics.What buyers love
“these are the best quality trays I've bought”
“Really easy to clean”
“Excellent for making cakes, muffins and crustless quiches”
“Excellent value”
“Easy to use”
“As described”
“It's quite sturdy”
“They cooked evenly”
“Good size”
“nothing stuck at all”
What buyers complain about
“Its bigger than I thought it would be”
“Very flimsy”
“Very bad quality - didnt even use it”
“Material too flimsy”
“Description is misleading”
“used twice and split already”
“I was seriously sick of cleaning the regular muffin pan as they ALWAYS stuck”
“Cake sticks a lot”
“My only gripe is that they're not quite deep enough”
“Smells like chemicals”
Top return reasons
Common questions
- Is silicone muffin trays profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the silicone muffin trays niche?
- 15 brands and 20 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in silicone muffin trays?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 1.2%.
- When does demand for silicone muffin trays peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- What does it cost to enter the silicone muffin trays niche?
- Listings span £4.01–£10.52; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 1,164 reviews — the moat a new listing must climb.