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Silicone Muffin Trays

prices mostly outside the sweet spot ($4.01–$10.52) — Silicone Muffin Trays doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 26Growth 8Conversion 91Competition 38Returns 91Price range 0Avg price 20Brand share 50Review moat 58Quality gap 65
This niche Category average

Is Silicone Muffin Trays profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Muffin Trays is a £108K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.

Silicone Muffin Trays: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.7% over the last 90 days and 11.1% of searches end in a purchase.

£108K

revenue / yr

Units sold / yr15K
Search volume / yr-33.7%133K
Conversion rate11.1%
Avg price£7.33

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 20
Top-5 product click share62%
Open market25%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,164

Top Silicone Muffin Trays products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£22K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Zuvo36%
  • Folksy Super Kitchen21%
  • Ptyism7%
  • dility6%
  • Vinuwu5%
  • Walfos5%

Silicone Muffin Trays demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR11.1%Products19Brands15Top 5 Brands75%OOS Rate1.0%Rating4.4★Reviews1,164Avg BSR#63
6K4KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Top Silicone Muffin Trays search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone muffin trays87K/yr
  • silicone muffin tray17K/yr
  • silicone cupcake tray16K/yr
  • silicone muffin trays 12 cup8K/yr
  • muffin trays silicone3K/yr
  • silicone muffin pan3K/yr

What reviews say buyers love and hate about Silicone Muffin Trays

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall21%

these are the best quality trays I've bought

Ease Of Cleaning11%

Really easy to clean

Baking11%

Excellent for making cakes, muffins and crustless quiches

Value For Money10%

Excellent value

Ease Of Use8%

Easy to use

What buyers complain about

79% of reviews
Size-Overall33%

Its bigger than I thought it would be

Strength13%

Very flimsy

Quality-Overall9%

Very bad quality - didnt even use it

Material Quality6%

Material too flimsy

Advertised Vs Actual Product5%

Description is misleading

Silicone Muffin Trays return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
59%
2Material Quality
9%
3Strength
8%
4Quality-Overall
5%
5Thin
4%

Common Silicone Muffin Trays questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Muffin Trays 44/100 on Amazon United Kingdom — Skip it. The niche generates £108K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -33.7% over the last 90 days.
Search demand for Silicone Muffin Trays on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 2.4× the quietest.