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Silicone Muffin Trays

Fail

Prices span $4.01–$10.52, mostly outside the sweet spot, so Silicone Muffin Trays is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£108K/yr133K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
62%top-5 click share · 15 brands · 20 sellers

Flapen Score

Silicone Muffin Trays against its category

The dotted line is the Home & Garden average. Past it, Silicone Muffin Trays is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Muffin Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Muffin Trays 133K times last year and spent an estimated £108K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
11.1%
Market size, estimated
£108Ka year
Peak month
January2.4× the quietest month
Top search term
silicone muffin trays87K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £4.01 to £10.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.33 that is £5K to £7K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£4.01–£10.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #63 within Bakeware. It carries 1,164 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#63in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,164per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silicone Muffin Trays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Zuvo36%
  • Folksy Super Kitchen21%
  • Ptyism7%
  • dility6%
  • Vinuwu5%
  • Walfos5%

Demand

Silicone Muffin Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Silicone Muffin Trays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone muffin trays87K/yr
  • silicone muffin tray17K/yr
  • silicone cupcake tray16K/yr
  • silicone muffin trays 12 cup8K/yr
  • muffin trays silicone3K/yr
  • silicone muffin pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Muffin Trays

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.18

Its bigger than I thought it would be

Very small

returned as not fit for purpose

Strength13%−0.08

Very flimsy

Bit flimsy

not sturdy at all

Quality-Overall9%+0.84

Very bad quality - didnt even use it

It's a much lower quality product

Not great quality good for early beginners

Material Quality6%−0.04

Material too flimsy

The material just flops

Plastic

Advertised Vs Actual Product5%

Description is misleading

Title is misleading

Definitely not as described

Love

Quality-Overall21%+0.84

these are the best quality trays I've bought

Superb set of trays

Amazing quality

Ease Of Cleaning11%+0.76

Really easy to clean

Easy to wash

Great to wash up

Baking11%+1.00

Excellent for making cakes, muffins and crustless quiches

Great baking trays

Easy to pop cakes

Value For Money10%+0.66

Excellent value

Good value

well worth the money

Ease Of Use8%+0.30

Easy to use

were easy to remove

Easy to pop cakes

Return

1.2% Return rate 66% Fixable by listing

Size-Overall59%▇▆▆▆▇█

Its bigger than I thought it would be

Very small

returned as not fit for purpose

Material Quality9%▅█▄██▄

Material too flimsy

The material just flops

Plastic

Strength8%▆▆█▇▇▄

Very flimsy

Bit flimsy

not sturdy at all

Quality-Overall5%▆▄▂█▁▃

Very bad quality - didnt even use it

It's a much lower quality product

Not great quality good for early beginners

Thin4%▂▅█▃▃▅

FAQ

Common Silicone Muffin Trays questions

Answered from the same tracked data.