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Silicone Muffin Trays

Fail

Prices span $4.01–$10.52, mostly outside the sweet spot, so Silicone Muffin Trays is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£108K/yr133K searches / yr
90-day growth
-33.7%search demand this quarter
Competition
62%top-5 click share · 15 brands · 20 sellers

Flapen Score

Silicone Muffin Trays against its category

The dotted line is the Home & Garden average. Past it, Silicone Muffin Trays is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Muffin Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Muffin Trays 133K times last year and spent an estimated £108K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
11.1%
Market size, estimated
£108Ka year
Peak month
January2.4× the quietest month
Top search term
silicone muffin trays87K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £4.01 to £10.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.33 that is £5K to £7K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£4.01–£10.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #63 within Bakeware. It carries 1,164 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#63in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,164per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silicone Muffin Trays products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£32K£43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

21%

  • Zuvo36%
  • Folksy Super Kitchen21%
  • Ptyism7%
  • dility6%
  • Vinuwu5%
  • Walfos5%

Demand

Silicone Muffin Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Silicone Muffin Trays search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone muffin trays87K/yr
  • silicone muffin tray17K/yr
  • silicone cupcake tray16K/yr
  • silicone muffin trays 12 cup8K/yr
  • muffin trays silicone3K/yr
  • silicone muffin pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Muffin Trays

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Its bigger than I thought it would be”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Muffin Trays questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data