silicone moulds
Worth a lookShows low returns (0.8%), but soft demand (-24.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£191K£191K/yr · 1.1M searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,974.62avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Price range
Bad£2.88–£17.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silicone moulds is a £191K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone moulds market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £191K–£254K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 10.0%
- Avg brand age
- 25 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
44
Top-5 brand share
48%
Top 20: 84%
Top-5 click share
38%
Top 20: 77%
Open market
47%
- BREEZO15%
- Navani13%
- Mighty-X7%
- Zuvo7%
- GOTDYBST6%
- Audasi5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top silicone moulds search terms
- silicone moulds363K/yr
- chocolate moulds170K/yr
- silicone moulds for baking58K/yr
- silicone mould55K/yr
- silicone baking moulds58K/yr
- chocolate moulds silicone48K/yr
- silicone cake mould47K/yr
- moulds36K/yr
- silicone molds36K/yr
- silicone cake moulds for baking29K/yr
Top silicone moulds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS
Navani£7.254.5★156 rev
Chocolate Moulds Silicone - Set of 6 - Non-Stick & Food Grade Silicone Chocolate Mould for Jelly Candies Truffles Bath Melts & Candles - Free Recipes eBook - Gift-Ready for St.Valentine
Mighty-X£8.814.6★5,373 rev
Zuvo Silicone Muffin Tray 12 Cups Non-Stick Cupcake & Bun Mould Red
Zuvo£4.624.4★1,903 rev
4PCS Silicone Granola Bars Mould Chocolate Bar Moulds 8 and 10 Cavity Silicone Cake Moulds for Baking Anti-Stick Easy Demoulding for Baking Bread Brownie Cheesecake Butter Soap
GOTDYBST£6.434.5★72 rev
Audasi Deep Chocolate Moulds 3pcs Silicone Big Chocolate Bar Mould with Spatula Thick Chocolate Bar Mold Sweet Candy Moulds Jelly Moulds for DIY Baking
Audasi£5.384.6★475 rev
Newest
by launch date
Silicone Baking Moulds 8 Cavities Silicone Cake Moulds for Baking Non Stick Pizza Slice Cake Silicone Mould Triangle Cake Mold Heat Resistant Baking Tool for Brownies Muffins Scone Pizza (Green)
ANTUK£6.987 rev
Chocolate Moulds 2PCS Silicone Chocolate Bar Moulds with 100Pcs Bags Reusable Non-Stick Thick Candy Bar Molds Wax Melt Molds for Choclate Bars 6Patterns
INSIMHEART£7.9520 rev
Aurobest 2pcs Deep Chocolate Bar Moulds Silicone Thick Chocolate Mould 20 Cavity Reusable Big Candy Moulds Food Grade DIY Making Set Easy to Release Dishwasher Safe (Brown)
Aurobest£4.3317 rev
4PCS Silicone Granola Bars Mould Chocolate Bar Moulds 8 and 10 Cavity Silicone Cake Moulds for Baking Anti-Stick Easy Demoulding for Baking Bread Brownie Cheesecake Butter Soap
GOTDYBST£6.4372 rev
ZEVONDA Chocolate Moulds Silicone - 3 Pcs Break Apart Chocolate Molds Non-Stick Reusable DIY Baking Molds Rectangular Prism with Patterns
ZEVONDA£4.2417 rev
Trending
90-day click momentumSilicone Baking Moulds 8 Cavities Silicone Cake Moulds for Baking Non Stick Pizza Slice Cake Silicone Mould Triangle Cake Mold Heat Resistant Baking Tool for Brownies Muffins Scone Pizza (Green)
ANTUK£6.984.8★
Aurobest 2pcs Deep Chocolate Bar Moulds Silicone Thick Chocolate Mould 20 Cavity Reusable Big Candy Moulds Food Grade DIY Making Set Easy to Release Dishwasher Safe (Brown)
Aurobest£4.334.8★
ZEVONDA Chocolate Moulds Silicone - 3 Pcs Break Apart Chocolate Molds Non-Stick Reusable DIY Baking Molds Rectangular Prism with Patterns
ZEVONDA£4.244.0★
2PCS 12 Cavity Medium Rectangle Granola Bar Silicone Moulds Nutrition/Cereal Bar Moulds Energy Bar Maker for Chocolate Truffles Bread Brownie Cornbread Cheesecake Pudding Butter Molds
BREEZO£5.964.5★
Chocolate Moulds Silicone - Set of 6 - Non-Stick & Food Grade Silicone Chocolate Mould for Jelly Candies Truffles Bath Melts & Candles - Free Recipes eBook - Gift-Ready for St.Valentine
Mighty-X£8.814.6★
What buyers say about silicone moulds
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Easy to use”
“Good for baking”
“Nice size”
“Clean easy”
“Excellent value”
“As advertised”
“Worked great”
“These are good for using if you dont bake too often”
“Great mould, nice and deep, just what I needed”
What buyers complain about
“Broke on first use”
“The tins are a bit small”
“Very flimsy”
“Complete rubbish”
“Extremely shallow, approx 2mm”
“Leaking after 8 months”
“Very hard to use”
“They are a pain I'm the a$$ to clean though”
“Cake sticks a lot”
“Definitely not worth the money”
Top return reasons
Common questions
- Is silicone moulds profitable to sell on Amazon United Kingdom?
- The niche generates £191K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the silicone moulds niche?
- 37 brands and 44 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in silicone moulds?
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 0.8%.
- When does demand for silicone moulds peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the silicone moulds niche?
- Listings span £2.88–£17.35; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 2,975 reviews — the moat a new listing must climb.