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Silicone Moulds

Silicone Moulds shows low returns (0.8%), but soft demand (-24.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 38Growth 13Conversion 36Competition 77Returns 96Price range 16Avg price 18Brand share 87Review moat 35Quality gap 53
This niche Category average

Is Silicone Moulds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Moulds is a £191K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb. Verdict: Worth a look — 50/100.

Silicone Moulds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -24.0% over the last 90 days and 2.9% of searches end in a purchase.

£191K

revenue / yr

Units sold / yr40K
Search volume / yr-24.0%1.1M
Conversion rate2.9%
Avg price£6.36

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers37 · 44
Top-5 product click share38%
Open market52%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews2,975

Top Silicone Moulds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£8K£15K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

44

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

38%

Top 20: 77%

Open market

47%

  • BREEZO15%
  • Navani13%
  • Mighty-X7%
  • Zuvo7%
  • GOTDYBST6%
  • Audasi5%

Silicone Moulds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR2.9%Products45Brands37Top 5 Brands48%OOS Rate10.0%Rating4.4★Reviews2,975Avg BSR#83
18K13KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Top Silicone Moulds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone moulds363K/yr
  • chocolate moulds170K/yr
  • silicone moulds for baking58K/yr
  • silicone mould55K/yr
  • silicone baking moulds58K/yr
  • chocolate moulds silicone48K/yr
  • silicone cake mould47K/yr
  • moulds36K/yr
  • silicone molds36K/yr
  • silicone cake moulds for baking29K/yr

What reviews say buyers love and hate about Silicone Moulds

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall20%

Excellent quality

Ease Of Use17%

Easy to use

Baking9%

Good for baking

Size-Overall8%

Nice size

Ease Of Cleaning8%

Clean easy

What buyers complain about

80% of reviews
Durability16%

Broke on first use

Size-Overall15%

The tins are a bit small

Strength13%

Very flimsy

Quality-Overall9%

Complete rubbish

Thickness8%

Extremely shallow, approx 2mm

Silicone Moulds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Strength
6%
3Quality-Overall
5%
4Material Quality
4%
5Thin
2%

Common Silicone Moulds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Moulds 50/100 on Amazon United Kingdom — Worth a look. The niche generates £191K/yr across 45 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -24.0% over the last 90 days.
Search demand for Silicone Moulds on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.9× the quietest.