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Silicone Moulds

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -24.0% this quarter, so Silicone Moulds is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£191K/yr1.1M searches / yr
90-day growth
-24.0%search demand this quarter
Competition
38%top-5 click share · 37 brands · 44 sellers

Flapen Score

Silicone Moulds against its category

The dotted line is the Home & Garden average. Past it, Silicone Moulds is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Moulds 1.1M times last year and spent an estimated £191K. The top 5 brands take 48% of clicks. Demand peaks in Feb. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.9%
Market size, estimated
£191Ka year
Peak month
February1.9× the quietest month
Top search term
silicone moulds363K searches a year

02 · Price

A sale here is worth £6.36.

Listings sell for £6.36 on average, from £2.88 to £17.35. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £6.36 that is £2K to £3K a year per listing.

Average price
£6.36under the $15 to $100 sweet spot
Price range
£2.88–£17.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #83 within Bakeware. It carries 2,975 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
10.0%
Average rank
#83in Bakeware
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,975per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Silicone Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

44

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

38%

Top 20: 77%

Open market

47%

  • BREEZO15%
  • Navani13%
  • Mighty-X7%
  • Zuvo7%
  • GOTDYBST6%
  • Audasi5%

Demand

Silicone Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Silicone Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone moulds363K/yr
  • chocolate moulds170K/yr
  • silicone moulds for baking58K/yr
  • silicone mould55K/yr
  • silicone baking moulds58K/yr
  • chocolate moulds silicone48K/yr
  • silicone cake mould47K/yr
  • moulds36K/yr
  • silicone molds36K/yr
  • silicone cake moulds for baking29K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.09

Broke on first use

Terrible, broken on first use

Broken on first use

Size-Overall15%+0.15

The tins are a bit small

a little too large

Bit small

Strength13%−0.07

Very flimsy

not very sturdy

Bit flimsy

Quality-Overall9%+0.47

Complete rubbish

Poor quality

It's a much lower quality product

Thickness8%−0.04

Extremely shallow, approx 2mm

Thin

a bit thick for chic mints

Love

Quality-Overall20%+0.47

Excellent quality

Quality and easy to use

Highly recommend, good quality and easy to work with

Ease Of Use17%+0.90

Easy to use

They have come in very handy

easy to use. lids are handy

Baking9%+0.98

Good for baking

Great for baking small cakes

easy to use baking trays

Size-Overall8%+0.15

Nice size

Size is as on the description

These are fantastic small

Ease Of Cleaning8%+0.63

Clean easy

keeps the ice cubes clean too

very easy to wash

Return

0.8% Return rate 74% Fixable by listing

Size-Overall67%███▇█▇

The tins are a bit small

a little too large

Bit small

Strength6%▇█▅▆▅▅

Very flimsy

not very sturdy

Bit flimsy

Quality-Overall5%▄▆▇█▅▆

Complete rubbish

Poor quality

It's a much lower quality product

Material Quality4%▃▂▄▇▆█
Thin2%█▆▄▆▂▁

FAQ

Common Silicone Moulds questions

Answered from the same tracked data.