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Silicone Mould Making Kit

Fail

Shoppers spend only $49K a year here, so Silicone Mould Making Kit is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£49K/yr74K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
64%top-5 click share · 10 brands · 13 sellers

Flapen Score

Silicone Mould Making Kit against its category

The dotted line is the Home & Garden average. Past it, Silicone Mould Making Kit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Mould Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Mould Making Kit 74K times last year and spent an estimated £49K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
3.4%
Market size, estimated
£49Ka year
Peak month
October1.5× the quietest month
Top search term
silicone mould making kit18K searches a year

02 · Price

A sale here is worth £19.47.

Listings sell for £19.47 on average, from £8.43 to £48.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £19.47 that is £2K to £5K a year per listing.

Average price
£19.47inside the $15 to $100 sweet spot
Price range
£8.43–£48.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #135 within Sculpting. It carries 1,000 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#135in Sculpting
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,000per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Silicone Mould Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • LET'S RESIN29%
  • Craft Resin27%
  • STARTSO WORLD17%
  • BBDINO8%
  • Suzzam5%
  • ZQSSmlied4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Silicone Mould Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Silicone Mould Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone mould making kit18K/yr
  • liquid silicone10K/yr
  • silicone for mould making8K/yr
  • silicone rubber6K/yr
  • silicone rubber for mold making7K/yr
  • silicone mold making kit8K/yr
  • silicone mould kit5K/yr
  • mould making kit4K/yr
  • platinum cure silicone3K/yr
  • silicone mould making3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Mould Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product14%−0.08

despite the description saying otherwise

despite the picture it doesnt work

I also found the advertising somewhat misleading

Adhesion/Stickiness12%−0.09

and it still remained sticky

The molds I have made have been a little sticky although this hasnt affected the resin I have cast with

Sticky after 10 hours

Assembly/Installation10%−0.08

it just won't set

No instructions were included

it does not set

Size-Overall9%−0.05

Smaller amount then I thought

Measuring cups provided are tiny

However, this kit is quite small so it's really worth trying to measure out how much you need because I almost didn't have enough

Value For Money8%+0.42

Yes its a bit on the pricey side

I've wasted £40

Love

Ease Of Use22%+0.82

Simple to use

Excellent even for newbies

Easy to work with

Quality-Overall18%+1.53

It gives extremely fine detail replication

Quality of the moulds was excellent holding some small details as you would expect with such a soft silicone

Excellent product

Material Quality11%+0.47

Good silicone material

Solid choice if you want to make your own moulds for resin, soap, candles, plaster, or similar materials

Easy to Use Mould Making Material

Instructions/User Manual/Troubleshooting7%−0.05

The instructions were clear

the instructions are straightforward

Always followed the instructions

Value For Money6%+0.42

Well worth it

Great value for money

Its good value

Return

0.6% Return rate 31% Fixable by listing

Functionality-Overall19%▅█▄▇▄▃

I can't confirm that they work

despite the picture it doesnt work

Size-Overall17%█▄▇▁▅▇

Smaller amount then I thought

Measuring cups provided are tiny

However, this kit is quite small so it's really worth trying to measure out how much you need because I almost didn't have enough

Advertised Vs Actual Product10%▁▁▁█▄▃

despite the description saying otherwise

despite the picture it doesnt work

I also found the advertising somewhat misleading

Material Quality9%▅▁▃▅▁█

a material of this quality would have cost me four times the price

Leak-Proof7%▅█▂▁▆▁

even a small gap can result in leaks

could not avoid leaking/flashing

FAQ

Common Silicone Mould Making Kit questions

Answered from the same tracked data.