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Silicone Mat

prices mostly outside the sweet spot ($3.83–$14.45) — Silicone Mat doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 21Growth 15Conversion 49Competition 80Returns 95Price range 0Avg price 23Brand share 79Review moat 24Quality gap 50
This niche Category average

Is Silicone Mat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Mat is a £84K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 47/100.

Silicone Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.4% over the last 90 days and 3.9% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr13K
Search volume / yr-19.4%263K
Conversion rate3.9%
Avg price£8.22

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers25 · 33
Top-5 product click share35%
Open market44%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement81%
New entrants (1y)9· 0 succeeded
Avg rating4.5★
Avg reviews5,066

Top Silicone Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

35%

Top 20: 74%

Open market

37%

  • Foepoge17%
  • SOSMAR15%
  • Nujvnuj11%
  • KitchenRaku7%
  • emolife7%
  • Hubulk6%

Silicone Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume263KCVR3.9%Products48Brands25Top 5 Brands56%OOS Rate3.3%Rating4.5★Reviews5,066Avg BSR#117
6K4KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Silicone Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone mat106K/yr
  • silicone mats for worktops41K/yr
  • silicone sheet15K/yr
  • silicone mats14K/yr
  • large silicone mat13K/yr
  • silicone mats for crafts13K/yr
  • silicon mat9K/yr
  • silicone mats for kitchen12K/yr
  • silicone worktop protector8K/yr
  • silicone craft mat9K/yr

What reviews say buyers love and hate about Silicone Mat

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall20%

good quality, easy to clean

Ease Of Cleaning18%

Easy to wash

Size-Overall10%

Large size and good quality

Advertised Vs Actual Product9%

Exactly as described

Value For Money8%

Good value

What buyers complain about

64% of reviews
Thickness17%

much thinner this time

Quality-Overall10%

Very cheap looking, not good

Strength8%

a bit flimsy

Ease Of Cleaning8%

Hard to clean

Size-Overall6%

at least 5cm round too big for my UK standard large tray

Silicone Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Thin
12%
3Color
9%
4Quality-Overall
8%
5Strength
4%

Common Silicone Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Mat 47/100 on Amazon United Kingdom — Skip it. The niche generates £84K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -19.4% over the last 90 days.
Search demand for Silicone Mat on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.