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Silicone Mat

Fail

Prices span $3.83–$14.45, mostly outside the sweet spot, so Silicone Mat is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£84K/yr263K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
35%top-5 click share · 25 brands · 33 sellers

Flapen Score

Silicone Mat against its category

The dotted line is the Home & Garden average. Past it, Silicone Mat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Mat 263K times last year and spent an estimated £84K. The top 5 brands take 56% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
3.9%
Market size, estimated
£84Ka year
Peak month
January1.4× the quietest month
Top search term
silicone mat106K searches a year

02 · Price

A sale here is worth £8.22.

Listings sell for £8.22 on average, from £3.83 to £14.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.22 that is £822 to £2K a year per listing.

Average price
£8.22under the $15 to $100 sweet spot
Price range
£3.83–£14.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£822–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #117 within Sculpting. It carries 5,066 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#117in Sculpting
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,066per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Silicone Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

33

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

35%

Top 20: 74%

Open market

37%

  • Foepoge17%
  • SOSMAR15%
  • Nujvnuj11%
  • KitchenRaku7%
  • emolife7%
  • Hubulk6%

Demand

Silicone Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silicone Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone mat106K/yr
  • silicone mats for worktops41K/yr
  • silicone sheet15K/yr
  • silicone mats14K/yr
  • large silicone mat13K/yr
  • silicone mats for crafts13K/yr
  • silicon mat9K/yr
  • silicone mats for kitchen12K/yr
  • silicone worktop protector8K/yr
  • silicone craft mat9K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.09

much thinner this time

Could be thicker

thinner than paper

Quality-Overall10%+0.40

Very cheap looking, not good

Extremely low quality

Not the best quality

Strength8%−0.06

a bit flimsy

Flimsy

Very flimsy, difficult to clean. seem to just trap dust and difficult to wipe off

Ease Of Cleaning8%+1.27

Hard to clean

it need looks clean

difficult to clean. seem to just trap dust and difficult to wipe off

Size-Overall6%−0.02

at least 5cm round too big for my UK standard large tray

smaller than I thought

Small, cat sized

Love

Quality-Overall20%+0.40

good quality, easy to clean

Excellent Product

Good quality mat

Ease Of Cleaning18%+1.27

Easy to wash

Easy to rinse clean

Easy clean

Size-Overall10%−0.02

Large size and good quality

Good size

fit well on baking pans

Advertised Vs Actual Product9%+0.53

Exactly as described

Just as advertised

Does what it says

Value For Money8%+0.75

Good value

Value for money

Good value for money

Return

1.0% Return rate 61% Fixable by listing

Size-Overall40%██▇▅▆▆

at least 5cm round too big for my UK standard large tray

smaller than I thought

Small, cat sized

Thin12%▅▄▇█▄▅
Color9%▅▆▆█▆▅
Quality-Overall8%▆▆▅▆▆█

Very cheap looking, not good

Extremely low quality

Not the best quality

Strength4%▂▂▆▅█▃

a bit flimsy

Flimsy

Very flimsy, difficult to clean. seem to just trap dust and difficult to wipe off

FAQ

Common Silicone Mat questions

Answered from the same tracked data.