Is silicone mat profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (47/100).

How competitive is the silicone mat niche?

25 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in silicone mat?

Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.0%.

When does demand for silicone mat peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the silicone mat niche?

Listings span £3.83–£14.45; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 5,066 reviews — the moat a new listing must climb.

silicone mat

Skip it

Prices mostly outside the sweet spot ($3.83–$14.45) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Competition

Great35%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,066.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.22

avg listing price — sweet spot $15–$100

Market size

Bad£84K

£84K/yr · 263K searches

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.83–£14.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, silicone mat is a £84K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

silicone mat market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £82K–£103K; units × avg price
Conversion rate: 3.9%
Avg BSR: #117
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 3.3%
Avg brand age: 29 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

35%

Top 20: 74%

Open market

37%

Foepoge17%
SOSMAR15%
Nujvnuj11%
KitchenRaku7%
emolife7%
Hubulk6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top silicone mat search terms

silicone mat106K/yr -20.7%2.3% conv.
silicone mats for worktops41K/yr -13.2%1.9% conv.
silicone sheet15K/yr -12.7%1.6% conv.
silicone mats14K/yr -23.8%2.7% conv.
large silicone mat13K/yr -23.4%2.3% conv.
silicone mats for crafts13K/yr -35.7%5.5% conv.
silicon mat9K/yr -14.2%3.0% conv.
silicone mats for kitchen12K/yr +8.4%1.3% conv.
silicone worktop protector8K/yr -13.6%1.4% conv.
silicone craft mat9K/yr -31.4%3.2% conv.

All search terms

Top silicone mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pack Silicone Mats for Worktops - Non-Slip Heat Insulation Silicone Mats for Kitchen Crafting and Baking 40x30cm Multi-Purpose Table Mats for Countertop Protection (Black)

Nujvnuj£6.654.1★36 rev

SOSMAR Silicone Mats for Crafts A3 Large Silicone Sheet for Crafts Resin Jewellery Multi-Purpose Protective Mats Painting Mats for Worktops 40cm x 30cm Black

SOSMAR£4.784.5★94 rev

Foepoge Extra Large Silicone Mat for Resin Casting 71x51 cm Non Stick Silicone Sheet for Crafts Heat Resistant Countertop Protector Placemat for Kitchen Worktops Craft Mat for Resin Mould Black

Foepoge£10.924.6★4,112 rev

Lindas Essentials Silicone Trivets for Hot Pans and Pots (2 Pack) - Multipurpose Silicone Heat Resistant Mat and Pot Holder Trivet (30 x 23cm) - Heatproof Mats for Kitchen (Black)

Linda's Essentials£8.194.7★3,166 rev

Foepoge Silicone Mat for Worktops: 71 × 51 cm Extra Large Craft Mat for Resin - Large Silicone Painting Mat - Waterproof Worktop Protector for Table - Heat Resistant Kitchen Counter Protector

Foepoge£11.634.7★344 rev

Newest

by launch date

3 Pcs Silicone Mats for Worktops Craft Mat(40x30cm Pink/Blue/Green)

QBXMY7£5.023 rev

1mo ago

Silicone Mats for Crafts Silicone Craft Mat Sheet for Resin Worktops Jewelry Casting Moulds Mats Multipurpose Placemat 40cm x 30cm

ReaJoys£3.8312 rev

9mo ago

Foepoge Silicone Mat for Worktops: 71 × 51 cm Extra Large Craft Mat for Resin - Large Silicone Painting Mat - Waterproof Worktop Protector for Table - Heat Resistant Kitchen Counter Protector

Foepoge£11.63344 rev

9mo ago

2 Pack Silicone Mats for Worktops - Non-Slip Heat Insulation Silicone Mats for Kitchen Crafting and Baking 40x30cm Multi-Purpose Table Mats for Countertop Protection (Black)

Nujvnuj£6.6536 rev

1y ago

SOSMAR Silicone Mats for Crafts A3 Large Silicone Sheet for Crafts Resin Jewellery Multi-Purpose Protective Mats Painting Mats for Worktops 40cm x 30cm Black

SOSMAR£4.7894 rev

1y ago

What buyers say about silicone mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“good quality, easy to clean”

Ease Of Cleaning18%

“Easy to wash”

Size-Overall10%

“Large size and good quality”

Advertised Vs Actual Product9%

“Exactly as described”

Value For Money8%

“Good value”

Ease Of Use6%

“Easy to use”

Durability3%

“they work well and look good and save the worktop from wear and damage”

Grip2%

“none slip”

Color2%

“nice colour”

Baking1%

“Really useful for baking”

What buyers complain about

Thickness17%

“much thinner this time”

Quality-Overall10%

“Very cheap looking, not good”

Strength8%

“a bit flimsy”

Ease Of Cleaning8%

“Hard to clean”

Size-Overall6%

“at least 5cm round too big for my UK standard large tray”

Color Fading/Discoloration4%

“Discoloured very quickly & became unusable”

Durability3%

“tore it apart on the first weeks of use”

Flatness3%

“It doesnt lay flat even after a week”

Material Quality2%

“I was expecting two conventional baking sheets not some strange material ones”

Shape/Style2%

“Shallow edge, not Raised as claimed”

Top return reasons

Size-Overall40%

Thin12%

Color9%

Quality-Overall8%

Strength4%

Advertised Vs Actual Product4%

Thickness3%

Material Quality3%

Functionality-Overall2%

Flatness2%

Common questions

Is silicone mat profitable to sell on Amazon United Kingdom?: The niche generates £84K/yr across 48 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (47/100).
How competitive is the silicone mat niche?: 25 brands and 33 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in silicone mat?: Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.0%.
When does demand for silicone mat peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the silicone mat niche?: Listings span £3.83–£14.45; the average listing price is £8.22 (sweet spot $15–$100). The average incumbent carries 5,066 reviews — the moat a new listing must climb.