Silicone Lids

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+3.4%

Conversion, latest week

5.6%

Market size, estimated

£42Ka year

Peak month

January1.3× the quietest month

Top search term

silicone lids food covers26K searches a year

Listings sell for £6.22 on average, from £2.99 to £13.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.22 that is £622 to £2K a year per listing.

Average price

£6.22under the $15 to $100 sweet spot

Price range

£2.99–£13.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£622–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #264 within Food Storage. It carries 398 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

10.5%

Average rank

#264in Food Storage

Average rating

3.94 starsAmazon United Kingdom average 4.36 stars

Average reviews

398per listing

Listings tracked

53

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months