silicone lids
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Great398.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 121K searches
Price range
Bad£2.99–£13.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone lids is a £42K/yr Amazon United Kingdom market (121K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone lids market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £37K–£50K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #264
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 10.5%
- Avg brand age
- 28 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
85
Top-5 brand share
38%
Top 20: 82%
Top-5 click share
33%
Top 20: 74%
Open market
56%
- DAILY KISN12%
- Jinsion8%
- MIXIAO7%
- Kaelosyn6%
- lakeland6%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top silicone lids search terms
- silicone lids food covers26K/yr
- silicone lids20K/yr
- silicone food covers15K/yr
- silicone stretch lids14K/yr
- lids10K/yr
- silicone covers for food7K/yr
- silicone bowl covers7K/yr
- silicone lid6K/yr
- silicone stretch lids food covers5K/yr
- silicone cover3K/yr
Top silicone lids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Small Silicone Stretch Lids 12PCS 2.6/6.5cm Zero Waste Reusable Silicon Container Lids Covers for Jars Bowls Cups Bottles Cans Pots (12PCS Small)
DAILY KISN£5.744.3★2,994 rev
Jinsion 18Pcs Silicone Stretch Lids 20.5x15cm Silicone Lids Food Covers
Jinsion£8.644.1★48 rev
Silicone Suction Lids Reusable Silicone Dustproof Heat-Resistant Cover Fit Any Round Container Flat Rim Great for Frying Pans Casseroles Woks - 5 sizes
MIXIAO£9.614.5★867 rev
Lakeland Clear Reusable Silicone Stretch Lids (Pack of 6 assorted sizes)
lakeland£8.184.1★138 rev
12 PCS Silicone Lids Food Covers Silicone Stretch Lids 6-Piece Set Reusable Elastic Food Covers for Bowls Pots Fruits & Watermelons BPA-Free Freezer Microwave Safe Lids with Double Seal 6 sizes
Kaelosyn£4.743.3★17 rev
Newest
by launch date
12 PCS Reusable Silicone Stretch Lids for Bowls Pots & Fruits 6 Sizes BPA-Free Microwave & Dishwasher Safe Eco-Friendly Food Covers to Replace Plastic Wrap for Leftovers Storage & Freshness
Eirian£4.656 rev
12PCS Silicone Lids Food Covers Silicone Stretch Lids Set eusable Elastic Food Covers for Bowls Expandable to Fit Various Shape of Containers BPA-Free Freezer Microwave Safe Lids with Seal6 sizes)
KUTKE£4.732 rev
3PCS Silicone Lids Food Covers Reusable Elastic Silicone Stretch Lids for Food Storage for Cups Bowls Jars Microwave & Freezer Safe
LLOUSSAK£5.553 rev
Colorful Stretch Food Covers Plate Cover Elastic Plastic Bowl Lids for Food Storage Versatile Universal Bowl Covers FoodCovers Plastic Stretch for Fruits Vegetables Meat & More (100)
Kaelosyn£4.0020 rev
DAILY KISN Silicone Stretch Lids 12PCS Reusable Food Covers
DAILY KISN£8.882,994 rev
Trending
90-day click momentum12 PCS Reusable Silicone Stretch Lids for Bowls Pots & Fruits 6 Sizes BPA-Free Microwave & Dishwasher Safe Eco-Friendly Food Covers to Replace Plastic Wrap for Leftovers Storage & Freshness
Eirian£4.652.8★
12PCS Silicone Lids Food Covers Silicone Stretch Lids Set eusable Elastic Food Covers for Bowls Expandable to Fit Various Shape of Containers BPA-Free Freezer Microwave Safe Lids with Seal6 sizes)
KUTKE£4.734.0★
DAILY KISN Silicone Stretch Lids 12PCS Reusable Food Covers
DAILY KISN£8.884.3★
Colorful Stretch Food Covers Plate Cover Elastic Plastic Bowl Lids for Food Storage Versatile Universal Bowl Covers FoodCovers Plastic Stretch for Fruits Vegetables Meat & More (100)
Kaelosyn£4.004.3★
3PCS Silicone Lids Food Covers Reusable Elastic Silicone Stretch Lids for Food Storage for Cups Bowls Jars Microwave & Freezer Safe
LLOUSSAK£5.554.3★
What buyers say about silicone lids
What buyers praise and complain about, mined from review topics.What buyers love
“seem reasonable quality”
“Fit most of my containers”
“Easy to use”
“Easy to clean”
“Work as advertised”
“Do the job well”
“it stretches to make it easy to place on”
“Not expensive”
“is so convenient to store stuff”
“I personally find that the vacuum seal is very effective”
What buyers complain about
“Did not fit”
“Not best quality”
“The elastic breaks so easily”
“thin silicone material”
“Not worth the money they fall apart”
“Not so easy to use”
“Very flimsy”
“they are not the cheapest on the market”
“have no grip so they remain floppy”
“Dont stay in place”
Top return reasons
Common questions
- Is silicone lids profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 53 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the silicone lids niche?
- 44 brands and 85 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in silicone lids?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 0.9%.
- When does demand for silicone lids peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the silicone lids niche?
- Listings span £2.99–£13.62; the average listing price is £6.22 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.