silicone freezer moulds
Worth a lookShows low returns (0.6%), but soft demand (-29.7% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good665.63avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.59–£30.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.08avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£132K£132K/yr · 258K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silicone freezer moulds is a £132K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone freezer moulds market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £131K–£164K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #365
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.6%
- Avg brand age
- 24 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
50
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
34%
Top 20: 73%
Open market
47%
- Kunoli15%
- Theuwnee13%
- Homagical8%
- Kanzith6%
- Defresit6%
- XJIANFU5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -29.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.7×
Top silicone freezer moulds search terms
- silicone freezer moulds61K/yr
- soup freezer containers44K/yr
- silicone food freezer trays16K/yr
- silicone freezer tray15K/yr
- freezer cubes13K/yr
- freezer trays10K/yr
- silicone moulds for freezing food5K/yr
- freezer trays for batch cooking10K/yr
- meal prep freezer cubes7K/yr
- freezer moulds for food8K/yr
Top silicone freezer moulds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Theuwnee 2-Pack Silicone Freezer Tray with Lid - Soup Freezer Container molds - Large Ice Cube Tray- Makes 8 Perfect 1 Cup portions Cubes Freezer Storage Food Soups & Meal Prep (Blue)
Theuwnee£17.074.6★268 rev
2 Pack Silicone Soup Freezer Containers Soup Portion Freezer Moulds Ice Trays for Freezer Ice Cube Tray for Storing 250mL/125mL Broth Soup Leftovers Sauce Makes 8 1-Cup Portions Cubes
Kunoli£14.634.7★55 rev
Kunoli 2 Pack Silicone Soup Freezer Containers Soup Portion Freezer Moulds Ice Trays for Freezer Ice Cube Tray for Storing 100 ml Broth Soup Leftovers Sauce Makes 12 100 ml Portions Cubes
Kunoli£11.364.4★25 rev
2 Pack Silicone Soup Containers and Freezer Moulds Trays Souper Cubes
Kanzith£9.544.0★15 rev
Homagical 2 Pack Silicone Freezer Tray for Soup Ice Cubes 1-Cup Soup Freezer Molds with Lid for Meal Prep Makes 6 1-Cup Soup Portion Freeze Trays for Storing 250mL/125mL Broth Leftovers and Sauce
Homagical£13.384.7★57 rev
Newest
by launch date
3PCS Silicone Freezer Moulds Set Silicone Freezer Trays for Soup Broth Freezer Tray Style 2-Pack 6-Compartment Long Trays with Lids (Green) and 15cm Scrub Brush
DNTHYRIN£11.351 rev
KEPLIN Silicone Soup Freezer Tray with Lid Pack of 2 BPA-Free Food-Grade Silicone Soup Cube Mould & 1 Cup Portions Clear Measurement Lines Flexible Non-Stick Freezer & Dishwasher Safe Green
KEPLIN£11.6431 rev
runpeak Silicone Freezer Moulds 2 PCS Soup Freezer Containers with Lids 4-Compartment Large Ice Cube Tray for Meal Prep 250ml Portion Control Food Storage for Soups and Sauces Blue
runpeak£8.437 rev
1-Cup Silicone Freezing Tray with Lid (250ml x 4) | BPA-Free Portion Control Trays for Soup Broth & Meal Prep | Stackable Freezer Containers for Kitchen Organisation
JACMKEON£12.669 rev
Kunoli 2 Pack Silicone Soup Freezer Containers Soup Portion Freezer Moulds Ice Trays for Freezer Ice Cube Tray for Storing 100 ml Broth Soup Leftovers Sauce Makes 12 100 ml Portions Cubes
Kunoli£11.3625 rev
Trending
90-day click momentumrunpeak Silicone Freezer Moulds 2 PCS Soup Freezer Containers with Lids 4-Compartment Large Ice Cube Tray for Meal Prep 250ml Portion Control Food Storage for Soups and Sauces Blue
runpeak£8.435.0★
KEPLIN Silicone Soup Freezer Tray with Lid Pack of 2 BPA-Free Food-Grade Silicone Soup Cube Mould & 1 Cup Portions Clear Measurement Lines Flexible Non-Stick Freezer & Dishwasher Safe Green
KEPLIN£11.644.8★
3PCS Silicone Freezer Moulds Set Silicone Freezer Trays for Soup Broth Freezer Tray Style 2-Pack 6-Compartment Long Trays with Lids (Green) and 15cm Scrub Brush
DNTHYRIN£11.355.0★
1-Cup Silicone Freezing Tray with Lid (250ml x 4) | BPA-Free Portion Control Trays for Soup Broth & Meal Prep | Stackable Freezer Containers for Kitchen Organisation
JACMKEON£12.664.8★
Kunoli 2 Pack Silicone Soup Freezer Containers Soup Portion Freezer Moulds Ice Trays for Freezer Ice Cube Tray for Storing 100 ml Broth Soup Leftovers Sauce Makes 12 100 ml Portions Cubes
Kunoli£11.364.4★
What buyers say about silicone freezer moulds
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Ease of use”
“nice range of sizes”
“Excellent value”
“I absolutely love this style of storage”
“Cleaning is straightforward too”
“Very nice and strong”
“Super handy- perfect for batch cooking”
“Works as advertised”
“Ive had no issues with leaks”
What buyers complain about
“Too flimsy”
“Not so easy”
“crack which render the leak-proof-ness non-existent”
“These silicone freezer moulds are pretty large if you compare them to standard sized ice cube trays”
“Overpriced”
“emits a smell”
“not stain-proof”
“Misleading lable”
“Bad quality plastic”
“The lids are thin”
Top return reasons
Common questions
- Is silicone freezer moulds profitable to sell on Amazon United Kingdom?
- The niche generates £132K/yr across 52 tracked products. 4 of 33 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the silicone freezer moulds niche?
- 38 brands and 50 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in silicone freezer moulds?
- Top complaints mined from reviews: Strength, Ease Of Use, Leak-Proof. The return rate is 0.6%.
- When does demand for silicone freezer moulds peak?
- Demand peaks in Jan; the busiest month runs 2.7× the quietest.
- What does it cost to enter the silicone freezer moulds niche?
- Listings span £5.59–£30.40; the average listing price is £13.08 (sweet spot $15–$100). The average incumbent carries 666 reviews — the moat a new listing must climb.