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Silicone Freezer Moulds

Silicone Freezer Moulds shows low returns (0.6%), but soft demand (-29.7% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 30Growth 10Conversion 49Competition 81Returns 97Price range 62Avg price 59Brand share 87Review moat 71Quality gap 24
This niche Category average

Is Silicone Freezer Moulds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Freezer Moulds is a £132K/yr Amazon United Kingdom market (258K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Silicone Freezer Moulds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -29.7% over the last 90 days and 3.9% of searches end in a purchase.

£132K

revenue / yr

Units sold / yr13K
Search volume / yr-29.7%258K
Conversion rate3.9%
Avg price£13.08

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers38 · 50
Top-5 product click share34%
Open market52%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement96%
New entrants (1y)33· 4 succeeded
Avg rating4.6★
Avg reviews666

Top Silicone Freezer Moulds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

50

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

34%

Top 20: 73%

Open market

47%

  • Kunoli15%
  • Theuwnee13%
  • Homagical8%
  • Kanzith6%
  • Defresit6%
  • XJIANFU5%

Silicone Freezer Moulds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR3.9%Products52Brands38Top 5 Brands48%OOS Rate0.6%Rating4.6★Reviews666Avg BSR#365
8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.7×

Top Silicone Freezer Moulds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone freezer moulds61K/yr
  • soup freezer containers44K/yr
  • silicone food freezer trays16K/yr
  • silicone freezer tray15K/yr
  • freezer cubes13K/yr
  • freezer trays10K/yr
  • silicone moulds for freezing food5K/yr
  • freezer trays for batch cooking10K/yr
  • meal prep freezer cubes7K/yr
  • freezer moulds for food8K/yr

What reviews say buyers love and hate about Silicone Freezer Moulds

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall18%

Decent quality

Ease Of Use16%

Ease of use

Size-Overall10%

nice range of sizes

Value For Money8%

Excellent value

Storage Capacity5%

I absolutely love this style of storage

What buyers complain about

43% of reviews
Strength7%

Too flimsy

Ease Of Use7%

Not so easy

Leak-Proof6%

crack which render the leak-proof-ness non-existent

Size-Overall5%

These silicone freezer moulds are pretty large if you compare them to standard sized ice cube trays

Value For Money5%

Overpriced

Silicone Freezer Moulds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Advertised Vs Actual Product
7%
3Material Quality
6%
4Smell
6%
5Quality-Overall
5%

Common Silicone Freezer Moulds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Freezer Moulds 54/100 on Amazon United Kingdom — Worth a look. The niche generates £132K/yr across 52 tracked products. 4 of 33 products launched in the last 360 days are still selling. Search demand moved -29.7% over the last 90 days.
Search demand for Silicone Freezer Moulds on Amazon United Kingdom peaks in Jan, where the busiest month runs 2.7× the quietest.