Skip to content

Silicone Freezer Moulds

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -29.7% this quarter, so Silicone Freezer Moulds is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£132K/yr258K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
34%top-5 click share · 38 brands · 50 sellers

Flapen Score

Silicone Freezer Moulds against its category

The dotted line is the Home & Garden average. Past it, Silicone Freezer Moulds is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Freezer Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Freezer Moulds 258K times last year and spent an estimated £132K. The top 5 brands take 48% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
3.9%
Market size, estimated
£132Ka year
Peak month
January2.7× the quietest month
Top search term
silicone freezer moulds61K searches a year

02 · Price

A sale here is worth £13.08.

Listings sell for £13.08 on average, from £5.59 to £30.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.08 that is £1K to £3K a year per listing.

Average price
£13.08under the $15 to $100 sweet spot
Price range
£5.59–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #365 within Food Storage. It carries 666 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#365in Food Storage
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
666per listing
Listings tracked
52

04 · Newcomers

Amazon counts 4 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Silicone Freezer Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

50

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

34%

Top 20: 73%

Open market

47%

  • Kunoli15%
  • Theuwnee13%
  • Homagical8%
  • Kanzith6%
  • Defresit6%
  • XJIANFU5%

Demand

Silicone Freezer Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.7×

Search terms

Top Silicone Freezer Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone freezer moulds61K/yr
  • soup freezer containers44K/yr
  • silicone food freezer trays16K/yr
  • silicone freezer tray15K/yr
  • freezer cubes13K/yr
  • freezer trays10K/yr
  • silicone moulds for freezing food5K/yr
  • freezer trays for batch cooking10K/yr
  • meal prep freezer cubes7K/yr
  • freezer moulds for food8K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Freezer Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength7%−0.04

Too flimsy

The silicone is too flimsy

Very fragile

Ease Of Use7%+1.38

Not so easy

Very hard to open they all broke

and be really hard to remove

Leak-Proof6%

crack which render the leak-proof-ness non-existent

short use leads to leaks

Leaky

Size-Overall5%−0.02

These silicone freezer moulds are pretty large if you compare them to standard sized ice cube trays

too small

Big

Value For Money5%+0.76

Overpriced

Pricewise they're not the cheapest I've got

I consider that this pack of two containers is a little on the expensive side at the current price

Love

Quality-Overall18%+1.07

Decent quality

Quality Food Container

Excellent quality containers

Ease Of Use16%+1.38

Ease of use

easy to remove

Makes life easier

Size-Overall10%−0.02

nice range of sizes

The portion sizes are pretty decent

Fit perfectly

Value For Money8%+0.76

Excellent value

Good value

Value for money

Storage Capacity5%+0.49

I absolutely love this style of storage

Great addition to my storage

help keep everything contained

Return

0.6% Return rate 74% Fixable by listing

Size-Overall61%▇▇██▇▆

These silicone freezer moulds are pretty large if you compare them to standard sized ice cube trays

too small

Big

Advertised Vs Actual Product7%▁▅▃█▂▅

Misleading lable

Not as described

Not as pictured

Material Quality6%█▂▂▅▅▇
Smell6%▄▅▅▅▄█

emits a smell

have washed in hot soapy water abd still smell of chemicals

Smell bad

Quality-Overall5%▅▄▂▁▇█

Bad quality plastic

Returned due to flimsy quality

Very disappointing and terrible quality, not value for money at all

FAQ

Common Silicone Freezer Moulds questions

Answered from the same tracked data.