Silicone Draining Mat Around Tap

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-31.6%

Conversion, latest week

2.2%

Market size, estimated

£56Ka year

Peak month

November1.7× the quietest month

Top search term

sink splash guard63K searches a year

Listings sell for £10.32 on average, from £4.51 to £68.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.32 that is £0 to £1K a year per listing.

Average price

£10.32under the $15 to $100 sweet spot

Price range

£4.51–£68.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.8%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #300 within Bathroom. It carries 225 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

96%

Out of stock, average day

18.6%

Average rank

#300in Bathroom

Average rating

3.92 starsAmazon United Kingdom average 4.36 stars

Average reviews

225per listing

Listings tracked

45

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

19 months