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50

silicone draining mat around tap

Worth a look

Shows beatable incumbent ratings (3.9★), but soft demand (-31.6% this quarter) keeps it on the watch list.

Market size 14Growth 9Conversion 28Competition 81Returns 27Price range 82Avg price 36Brand share 90Review moat 89Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great224.82

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.51–£68.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Avg price

Okay£10.32

avg listing price — sweet spot $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad£56K

£56K/yr · 245K searches

Growth

Bad-31.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, silicone draining mat around tap is a £56K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

silicone draining mat around tap market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£41K–£52K
units × avg price
Conversion rate
2.2%
Avg BSR
#300
Page quality
0%
Prime
96%
Sponsored
87%
Out of stock
18.6%
Avg brand age
19 months
Avg seller age
239 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

51

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

34%

Top 20: 73%

Open market

48%

  • Snoquir15%
  • XiflLife8%
  • Volminex8%
  • WestflJech7%
  • saerryor7%
  • ARQIZ7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Top silicone draining mat around tap search terms

  • sink splash guard63K/yr
  • kitchen sink splash guard63K/yr
  • faucet mat for kitchen sink28K/yr
  • faucet mat11K/yr
  • silicone sink splash guard18K/yr
  • sink water splash guard12K/yr
  • tap mat8K/yr
  • splashback for kitchen sink8K/yr
  • tap mat for kitchen sink5K/yr
  • sink guard6K/yr
All search terms

Top silicone draining mat around tap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£4K12%£7K16%£9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about silicone draining mat around tap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“overall very effective”

Size-Overall12%

“Fits perfectly”

Ease Of Cleaning9%

“Cleaning is straightforward”

Advertised Vs Actual Product9%

“Does the job”

Design-Overall7%

“The design is very clever”

Value For Money6%

“Good value”

Water Resistance4%

“protects it from the water”

Ease Of Use4%

“Very useful”

Drainage3%

“helps stop a lot of water running down the back of my sink”

Moist/Dry2%

“It prevents your cloths getting wet”

What buyers complain about

Size-Overall35%

“But doesn't fit my taps”

Ease Of Cleaning14%

“Super difficult to clean”

Quality-Overall4%

“Disappointing performance”

Water Resistance4%

“water gets stucked inside the silicon tray”

Flatness3%

“Doesnt fit or lay flat”

Adhesion/Stickiness3%

“What is the point of it doesnt stick”

Value For Money3%

“Waste of money”

Drainage3%

“It doesnt drain water at all”

Functionality-Overall3%

“Doesnt work”

Leak-Proof3%

“had a drip spout”

Top return reasons

Size-Overall73%
Functionality-Overall4%
Compatibility-Overall4%
Quality-Overall4%
Advertised Vs Actual Product2%
Color2%
Adhesion/Stickiness2%
Water Resistance2%
Material Quality1%
Drainage1%

Common questions

Is silicone draining mat around tap profitable to sell on Amazon United Kingdom?
The niche generates £56K/yr across 45 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the silicone draining mat around tap niche?
33 brands and 51 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in silicone draining mat around tap?
Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 4.8%.
When does demand for silicone draining mat around tap peak?
Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the silicone draining mat around tap niche?
Listings span £4.51–£68.39; the average listing price is £10.32 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.