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Silicone Draining Mat Around Tap

Silicone Draining Mat Around Tap shows beatable incumbent ratings (3.9★), but soft demand (-31.6% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 14Growth 9Conversion 28Competition 81Returns 27Price range 82Avg price 36Brand share 90Review moat 89Quality gap 96
This niche Category average

Is Silicone Draining Mat Around Tap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Draining Mat Around Tap is a £56K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.

Silicone Draining Mat Around Tap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -31.6% over the last 90 days and 2.2% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr5K
Search volume / yr-31.6%245K
Conversion rate2.2%
Avg price£10.32

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers33 · 51
Top-5 product click share34%
Open market55%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement87%
New entrants (1y)24· 2 succeeded
Avg rating3.9★
Avg reviews225

Top Silicone Draining Mat Around Tap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

51

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

34%

Top 20: 73%

Open market

48%

  • Snoquir15%
  • XiflLife8%
  • Volminex8%
  • WestflJech7%
  • saerryor7%
  • ARQIZ7%

Silicone Draining Mat Around Tap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume245KCVR2.2%Products45Brands33Top 5 Brands45%OOS Rate18.6%Rating3.9★Reviews225Avg BSR#300
9K7KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.7×

Top Silicone Draining Mat Around Tap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sink splash guard63K/yr
  • kitchen sink splash guard63K/yr
  • faucet mat for kitchen sink28K/yr
  • faucet mat11K/yr
  • silicone sink splash guard18K/yr
  • sink water splash guard12K/yr
  • tap mat8K/yr
  • splashback for kitchen sink8K/yr
  • tap mat for kitchen sink5K/yr
  • sink guard6K/yr

What reviews say buyers love and hate about Silicone Draining Mat Around Tap

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall24%

overall very effective

Size-Overall12%

Fits perfectly

Ease Of Cleaning9%

Cleaning is straightforward

Advertised Vs Actual Product9%

Does the job

Design-Overall7%

The design is very clever

What buyers complain about

75% of reviews
Size-Overall35%

But doesn't fit my taps

Ease Of Cleaning14%

Super difficult to clean

Quality-Overall4%

Disappointing performance

Water Resistance4%

water gets stucked inside the silicon tray

Flatness3%

Doesnt fit or lay flat

Silicone Draining Mat Around Tap return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Functionality-Overall
4%
3Compatibility-Overall
4%
4Quality-Overall
4%
5Advertised Vs Actual Product
2%

Common Silicone Draining Mat Around Tap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Draining Mat Around Tap 50/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 45 tracked products. 2 of 24 products launched in the last 360 days are still selling. Search demand moved -31.6% over the last 90 days.
Search demand for Silicone Draining Mat Around Tap on Amazon United Kingdom peaks in Jan–Nov, where the busiest month runs 1.7× the quietest.