Silicone Cupcake Cases
FailPrices span $3.42–$7.46, mostly outside the sweet spot, so Silicone Cupcake Cases is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £125K/yr209K searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 15 sellers
Flapen Score
Silicone Cupcake Cases against its category
The dotted line is the Home & Garden average. Past it, Silicone Cupcake Cases is stronger. Inside it, weaker.
Market
The Silicone Cupcake Cases market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silicone Cupcake Cases 209K times last year and spent an estimated £125K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 209K
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £125Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- silicone muffin cases54K searches a year
02 · Price
A sale here is worth £5.42.
Listings sell for £5.42 on average, from £3.42 to £7.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.42 that is £7K to £8K a year per listing.
- Average price
- £5.42under the $15 to $100 sweet spot
- Price range
- £3.42–£7.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #22 within Bakeware. It carries 8,306 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #22in Bakeware
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,306per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Silicone Cupcake Cases products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Round Reusable Silicone Baking Cups Pack of 12 (Oven-safe up to 220 degrees Celsius) Multicolor
- Price
- £4.62
- Rating
- 4.7/5
- Reviews
- 96,829
- Age
- 9y ago

Cupcake Molds Reusable Silicone Baking Cases Muffin Molds 24 Count (Pack of 1)
- Price
- £5.13
- Rating
- 4.6/5
- Reviews
- 11,732
- Age
- 9y ago

ASelected 27pcs Silicone Cupcake Box - Reusable Muffin Box with 9 Color Non-Stick Silicone Molds - Dishwasher Safe
- Price
- £4.18
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 2y ago

Zuvo Silicone Muffin & Cupcake Cases 24 Reusable Yorkshire Pudding Mould
- Price
- £5.08
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 5y ago

6Pcs Large Muffin Cases & Ramekins for Air Fryer - Egg Mould Pink
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 2y ago
Trending
90-day click momentum
12pcs Silicone Muffin Cases Round Silicone Baking Cups Reusable Cake Moulds Nonstick Cupcake Cases for Pudding Tray Cupcake Tin Bun Pan 4 Color Muffin Liners Pastry Molds
- Price
- £5.54
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago

Reusable Silicone Cupcake Cases for Baking 32 PcsSilicone Muffin Cases for
- Price
- £5.08
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 5mo ago

Ramekins for Air Fryer 6Pcs Air Fryer Egg Mould & Large Muffin Cases Black
- Price
- £6.49
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 2y ago

6Pcs Large Muffin Cases & Ramekins for Air Fryer - Egg Mould Pink
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 2y ago

ASelected 27pcs Silicone Cupcake Box - Reusable Muffin Box with 9 Color Non-Stick Silicone Molds - Dishwasher Safe
- Price
- £4.18
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 2y ago
Newest
by launch date
Reusable Silicone Cupcake Cases for Baking 32 PcsSilicone Muffin Cases for
- Price
- £5.08
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 5mo ago

12pcs Silicone Muffin Cases Round Silicone Baking Cups Reusable Cake Moulds Nonstick Cupcake Cases for Pudding Tray Cupcake Tin Bun Pan 4 Color Muffin Liners Pastry Molds
- Price
- £5.54
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago

30Psc Reusable Silicone Muffin Cases Cupcake Muffin Baking Cups Liners Non-Stick Cake Molds Sets Bento Box 3 Shapes Heat Resistant
- Price
- £7.13
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 8mo ago

Luoqun88 Silicone Muffin Cupcake Cases Reusable Non-Stick and Easy Clean Colorful Silicone Cake Cases 7cm Large Cupcake Moulds Baking Cups for Cakes Ice Creams Puddings Jelly(9PCS)
- Price
- £3.42
- Rating
- 4.0/5
- Reviews
- 73
- Age
- 1y ago

9 PCS Silicone Muffin Cupcake Cases DDUP 7cm Reusable Cupcake Molds Easy to Clean Non-Toxic Non-Stick for DIY Baking Bread Muffin Cakes Desserts Ice Cream Pudding Jelly Daily Use - Multi Colour
- Price
- £3.45
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Amazon Basics26%
- NIWWIN21%
- Zuvo13%
- Bakecat11%
- ASelected10%
- DDUP5%
- Open — no brand owns it (5 brands, 14%)
Demand
Silicone Cupcake Cases search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Search terms
Top Silicone Cupcake Cases search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silicone muffin cases54K/yr
- silicone cupcake cases55K/yr
- silicone cake cases20K/yr
- silicone muffin cases for baking11K/yr
- silicone muffin moulds9K/yr
- silicone cup cakes cases7K/yr
- silicone muffin cups8K/yr
- silicone bun cases6K/yr
- silicone cupcake moulds7K/yr
- muffin cases silicone3K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Cupcake Cases
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very firm they collapse easily
Very flimsy
Bit flimsy
Bit small
Tiny smaller than fairy cakes
Quite small more a cupcake size than muffin and very light
Totally non stick
This is not non stick
Egg sticks to it like glue
Quite thin and flimsy compared to others I've seen
The cases are very thin
Now the silicone is a lot thinner
Don't buy for Poached eggs. might be good for cupcakes/other uses
Definitely not oven proof
Love
MONEY WELL SPENT
Value for money
Excellent value
Good quality, as described and arrived promptly
Decent quality
Great quality cases
Clean easy
save lots of mess
cleaning was easier than my stove top poacher
Easy to use
They have come in very handy
easy to use bun cases
Good size
perfect cupcake size
Good variety of sizes and colours
Return
0.3% Return rate 62% Fixable by listing
Bit small
Tiny smaller than fairy cakes
Quite small more a cupcake size than muffin and very light
Not very firm they collapse easily
Very flimsy
Bit flimsy
Quite thin and flimsy compared to others I've seen
The cases are very thin
Now the silicone is a lot thinner
Flimsy quality,
It's a much lower quality product
Poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Cupcake Cases questions
Answered from the same tracked data.









