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Silicone Cupcake Cases

Fail

Prices span $3.42–$7.46, mostly outside the sweet spot, so Silicone Cupcake Cases is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£125K/yr209K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
74%top-5 click share · 11 brands · 15 sellers

Flapen Score

Silicone Cupcake Cases against its category

The dotted line is the Home & Garden average. Past it, Silicone Cupcake Cases is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Cupcake Cases market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Cupcake Cases 209K times last year and spent an estimated £125K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
11.0%
Market size, estimated
£125Ka year
Peak month
January2.1× the quietest month
Top search term
silicone muffin cases54K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £3.42 to £7.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.42 that is £7K to £8K a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£3.42–£7.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #22 within Bakeware. It carries 8,306 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#22in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,306per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silicone Cupcake Cases products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

14%

  • Amazon Basics26%
  • NIWWIN21%
  • Zuvo13%
  • Bakecat11%
  • ASelected10%
  • DDUP5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silicone Cupcake Cases search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Silicone Cupcake Cases search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone muffin cases54K/yr
  • silicone cupcake cases55K/yr
  • silicone cake cases20K/yr
  • silicone muffin cases for baking11K/yr
  • silicone muffin moulds9K/yr
  • silicone cup cakes cases7K/yr
  • silicone muffin cups8K/yr
  • silicone bun cases6K/yr
  • silicone cupcake moulds7K/yr
  • muffin cases silicone3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Cupcake Cases

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
20%of negative reviews mention “Strength”
0.3%of orders come back
“Not very firm they collapse easily”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Cupcake Cases questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data