Skip to content

Silicone Cupcake Cases

Fail

Prices span $3.42–$7.46, mostly outside the sweet spot, so Silicone Cupcake Cases is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£125K/yr209K searches / yr
90-day growth
-35.5%search demand this quarter
Competition
74%top-5 click share · 11 brands · 15 sellers

Flapen Score

Silicone Cupcake Cases against its category

The dotted line is the Home & Garden average. Past it, Silicone Cupcake Cases is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Cupcake Cases market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Cupcake Cases 209K times last year and spent an estimated £125K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
11.0%
Market size, estimated
£125Ka year
Peak month
January2.1× the quietest month
Top search term
silicone muffin cases54K searches a year

02 · Price

A sale here is worth £5.42.

Listings sell for £5.42 on average, from £3.42 to £7.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £5.42 that is £7K to £8K a year per listing.

Average price
£5.42under the $15 to $100 sweet spot
Price range
£3.42–£7.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #22 within Bakeware. It carries 8,306 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#22in Bakeware
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,306per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silicone Cupcake Cases products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

  • Amazon Basics26%
  • NIWWIN21%
  • Zuvo13%
  • Bakecat11%
  • ASelected10%
  • DDUP5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Silicone Cupcake Cases search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Silicone Cupcake Cases search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone muffin cases54K/yr
  • silicone cupcake cases55K/yr
  • silicone cake cases20K/yr
  • silicone muffin cases for baking11K/yr
  • silicone muffin moulds9K/yr
  • silicone cup cakes cases7K/yr
  • silicone muffin cups8K/yr
  • silicone bun cases6K/yr
  • silicone cupcake moulds7K/yr
  • muffin cases silicone3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Cupcake Cases

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.08

Not very firm they collapse easily

Very flimsy

Bit flimsy

Size-Overall17%−0.02

Bit small

Tiny smaller than fairy cakes

Quite small more a cupcake size than muffin and very light

Adhesion/Stickiness12%−0.03

Totally non stick

This is not non stick

Egg sticks to it like glue

Thin8%−0.04

Quite thin and flimsy compared to others I've seen

The cases are very thin

Now the silicone is a lot thinner

Cooking Experience7%−0.02

Don't buy for Poached eggs. might be good for cupcakes/other uses

Definitely not oven proof

Love

Value For Money14%+0.98

MONEY WELL SPENT

Value for money

Excellent value

Quality-Overall14%+1.02

Good quality, as described and arrived promptly

Decent quality

Great quality cases

Ease Of Cleaning10%0.00

Clean easy

save lots of mess

cleaning was easier than my stove top poacher

Ease Of Use10%+0.64

Easy to use

They have come in very handy

easy to use bun cases

Size-Overall7%−0.02

Good size

perfect cupcake size

Good variety of sizes and colours

Return

0.3% Return rate 62% Fixable by listing

Size-Overall57%▄▅▆▆██

Bit small

Tiny smaller than fairy cakes

Quite small more a cupcake size than muffin and very light

Strength12%█▆▃▅▃▄

Not very firm they collapse easily

Very flimsy

Bit flimsy

Thin9%█▃█▄▂▁

Quite thin and flimsy compared to others I've seen

The cases are very thin

Now the silicone is a lot thinner

Quality-Overall7%▇▄▅█▅▁

Flimsy quality,

It's a much lower quality product

Poor quality

Thickness2%▁▅▁▂▁█

FAQ

Common Silicone Cupcake Cases questions

Answered from the same tracked data.