silicone cupcake cases
Skip itPrices mostly outside the sweet spot ($3.42–$7.46) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£125K£125K/yr · 209K searches
Review moat
Bad8,306.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£5.42avg listing price — sweet spot $15–$100
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.42–£7.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone cupcake cases is a £125K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone cupcake cases market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £108K–£136K
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 6.7%
- Avg brand age
- 31 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
14%
- Amazon Basics26%
- NIWWIN21%
- Zuvo13%
- Bakecat11%
- ASelected10%
- DDUP5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top silicone cupcake cases search terms
- silicone muffin cases54K/yr
- silicone cupcake cases55K/yr
- silicone cake cases20K/yr
- silicone muffin cases for baking11K/yr
- silicone muffin moulds9K/yr
- silicone cup cakes cases7K/yr
- silicone muffin cups8K/yr
- silicone bun cases6K/yr
- silicone cupcake moulds7K/yr
- muffin cases silicone3K/yr
Top silicone cupcake cases products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Round Reusable Silicone Baking Cups Pack of 12 (Oven-safe up to 220 degrees Celsius) Multicolor
Amazon Basics£4.624.7★96,829 rev
Cupcake Molds Reusable Silicone Baking Cases Muffin Molds 24 Count (Pack of 1)
NIWWIN£5.134.6★11,732 rev
ASelected 27pcs Silicone Cupcake Box - Reusable Muffin Box with 9 Color Non-Stick Silicone Molds - Dishwasher Safe
ASelected£4.184.4★179 rev
Zuvo Silicone Muffin & Cupcake Cases 24 Reusable Yorkshire Pudding Mould
Zuvo£5.084.6★737 rev
6Pcs Large Muffin Cases & Ramekins for Air Fryer - Egg Mould Pink
Bakecat£6.554.5★537 rev
Newest
by launch date
Reusable Silicone Cupcake Cases for Baking 32 PcsSilicone Muffin Cases for
RJTCXJS£5.0831 rev
12pcs Silicone Muffin Cases Round Silicone Baking Cups Reusable Cake Moulds Nonstick Cupcake Cases for Pudding Tray Cupcake Tin Bun Pan 4 Color Muffin Liners Pastry Molds
JASOLYI£5.5410 rev
30Psc Reusable Silicone Muffin Cases Cupcake Muffin Baking Cups Liners Non-Stick Cake Molds Sets Bento Box 3 Shapes Heat Resistant
Ulvironte£7.1315 rev
Luoqun88 Silicone Muffin Cupcake Cases Reusable Non-Stick and Easy Clean Colorful Silicone Cake Cases 7cm Large Cupcake Moulds Baking Cups for Cakes Ice Creams Puddings Jelly(9PCS)
Luoqun88£3.4273 rev
9 PCS Silicone Muffin Cupcake Cases DDUP 7cm Reusable Cupcake Molds Easy to Clean Non-Toxic Non-Stick for DIY Baking Bread Muffin Cakes Desserts Ice Cream Pudding Jelly Daily Use - Multi Colour
DDUP£3.45111 rev
Trending
90-day click momentum12pcs Silicone Muffin Cases Round Silicone Baking Cups Reusable Cake Moulds Nonstick Cupcake Cases for Pudding Tray Cupcake Tin Bun Pan 4 Color Muffin Liners Pastry Molds
JASOLYI£5.543.9★
Reusable Silicone Cupcake Cases for Baking 32 PcsSilicone Muffin Cases for
RJTCXJS£5.084.3★
Ramekins for Air Fryer 6Pcs Air Fryer Egg Mould & Large Muffin Cases Black
Bakecat£6.494.3★
6Pcs Large Muffin Cases & Ramekins for Air Fryer - Egg Mould Pink
Bakecat£6.554.5★
ASelected 27pcs Silicone Cupcake Box - Reusable Muffin Box with 9 Color Non-Stick Silicone Molds - Dishwasher Safe
ASelected£4.184.4★
What buyers say about silicone cupcake cases
What buyers praise and complain about, mined from review topics.What buyers love
“MONEY WELL SPENT”
“Good quality, as described and arrived promptly”
“Clean easy”
“Easy to use”
“Good size”
“They do the job”
“Colours are very bright”
“Useful for air-frying”
“Great gift for home bakers”
“Works well”
What buyers complain about
“Not very firm they collapse easily”
“Bit small”
“Totally non stick”
“Quite thin and flimsy compared to others I've seen”
“Don't buy for Poached eggs. might be good for cupcakes/other uses”
“they are a bit tricky to clean with the folds”
“Flimsy quality,”
“I'm not convinced these are 100% silicone”
“Plus they leave a horrid burning rubber smell”
“it's hard to take out”
Top return reasons
Common questions
- Is silicone cupcake cases profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the silicone cupcake cases niche?
- 11 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in silicone cupcake cases?
- Top complaints mined from reviews: Strength, Size-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- When does demand for silicone cupcake cases peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the silicone cupcake cases niche?
- Listings span £3.42–£7.46; the average listing price is £5.42 (sweet spot $15–$100). The average incumbent carries 8,306 reviews — the moat a new listing must climb.