Silicone Baking Trays
MaybeThe top 5 brands take only 34% of clicks. But demand is soft, at -34.2% this quarter, so Silicone Baking Trays is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £57K/yr150K searches / yr
- 90-day growth
- -34.2%search demand this quarter
- Competition
- 29%top-5 click share · 50 brands · 62 sellers
Flapen Score
Silicone Baking Trays against its category
The dotted line is the Home & Garden average. Past it, Silicone Baking Trays is stronger. Inside it, weaker.
Market
The Silicone Baking Trays market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silicone Baking Trays 150K times last year and spent an estimated £57K. The top 5 brands take 34% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -34.2%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £57Ka year
- Top search term
- cake mould37K searches a year
02 · Price
A sale here is worth £9.93.
Listings sell for £9.93 on average, from £4.62 to £34.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.93 that is £0 to £993 a year per listing.
- Average price
- £9.93under the $15 to $100 sweet spot
- Price range
- £4.62–£34.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£993
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #142 within Bakeware. It carries 6,150 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 14.4%
- Average rank
- #142in Bakeware
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,150per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 0 of last year's 15 launches as successful.
15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Silicone Baking Trays products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Economical 7in1 Nonstick Silicone Baking Cake Pan Tin Tray Sheet Mould Set for Oven Heat Resistant Bakeware Supplies Mold Tools Kit for Pancake Crepe Cupcake Bread Loaf Muffin Scones Utensil
- Price
- £17.35
- Rating
- 4.6/5
- Reviews
- 2,580
- Age
- 5y ago

Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago

8 Inch Silicone Brownie Baking Tins 2 Pack Square Cake Tins for Traybakes
- Price
- £10.77
- Rating
- 4.5/5
- Reviews
- 3,359
- Age
- 6y ago

Baking Tray Oven Tray Baking Trays for Oven Square Baking Tray Silicone Square Cake Pan Silicone Baking Tray Non Stick Brownie Tin with Silicone Handle Grips for Brownie Cake Bread Pie
- Price
- £10.07
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 2y ago

huipinghu 2Pcs 8 Inch Silicone Cake Tins for Baking Silicone Cake Moulds Non-Stick Round Cake Baking Pan Quick Release Suitable Baking Tray for Cakes Puddings Bread Muffins
- Price
- £5.91
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 2y ago
Trending
90-day click momentum
JUVENPROTO 6 in 1 Silicone Baking Pan Tin Plate Oven Mold Kits Heat Resistant Baking Pan Supplies Mold Toolkit for Cake Pancakes Cream Cupcakes Breads Muffins and Oven Utensils
- Price
- £16.25
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 6mo ago

DXPETA 3 Pcs Silicone Baking Trays Non-Stick Square and Round Silicone Baking Moulds Flexible Brownie Tray for Home Baking Multipurpose Kitchen Storage Solution (Red)
- Price
- £8.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Amazon Basics Rectangular Silicone Baking Mat Old Standard 2 Count 42L x 29.5W cm New Beige/Gray
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 116,818
- Age
- 9y ago

39 PCS Silicone Bakeware Set Nonstick Silicone Baking Trays Cake Pan Tin Set with Round Square Pan Donut Bread Loaf Muffin Sheet Cupcake Moulds
- Price
- £20.61
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 6mo ago

Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 156
- Age
- 2y ago
Newest
by launch date
DXPETA 3 Pcs Silicone Baking Trays Non-Stick Square and Round Silicone Baking Moulds Flexible Brownie Tray for Home Baking Multipurpose Kitchen Storage Solution (Red)
- Price
- £8.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

JUVENPROTO 6 in 1 Silicone Baking Pan Tin Plate Oven Mold Kits Heat Resistant Baking Pan Supplies Mold Toolkit for Cake Pancakes Cream Cupcakes Breads Muffins and Oven Utensils
- Price
- £16.25
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 6mo ago

39 PCS Silicone Bakeware Set Nonstick Silicone Baking Trays Cake Pan Tin Set with Round Square Pan Donut Bread Loaf Muffin Sheet Cupcake Moulds
- Price
- £20.61
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 6mo ago

GREENSAPPIRE 7in1 Silicone Baking Set 5 Silicone Molds 2 Silicones Brush Nonstick Baking Cake Pan Tray Sheet Mould Set for Oven for Pancake Crepe Cupcake Bread Loaf Muffin Scones Utensil
- Price
- £11.23
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 10mo ago

2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)
- Price
- £6.88
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
62
Top-5 brand share
34%
Top 20: 75%
Top-5 click share
29%
Top 20: 65%
Open market
61%
- Aschef11%
- Navani7%
- SILIVO7%
- Zuvo5%
- Yhuasia5%
- huipinghu5%
Demand
Silicone Baking Trays search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 10 of 12 months tracked
Search terms
Top Silicone Baking Trays search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake mould37K/yr
- silicone baking trays39K/yr
- cake moulds for baking16K/yr
- silicone bakeware12K/yr
- silicone cake tins13K/yr
- silicone baking set10K/yr
- silicone baking trays for oven7K/yr
- silicone trays for baking8K/yr
- silicone cake tins for baking6K/yr
- silicon cake mould2K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Baking Trays
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The tins are a bit small
a little too large
Too small
Very flimsy
not terribly sturdy
Bit flimsy
It's a much lower quality product
Not the best made
Terrible quality
not deep enough
very thin
These baking mats are very thin
Hard to clean
I was seriously sick of cleaning the regular muffin pan as they ALWAYS stuck
Not easy to clean, its not sturdy, shapes good
Love
Great comprehensive set that is easy to stor
These are well made
Excellent quality
cleans up nicely
biscuits easy to clean
Easy clean
Good for baking
Good for basic baking
Suitable for all your baking
Great value
Excellent value
Good value
These are fantastic small
Great quality and size
fit well on baking pans
Return
0.8% Return rate 71% Fixable by listing
The tins are a bit small
a little too large
Too small
Very flimsy
not terribly sturdy
Bit flimsy
It's a much lower quality product
Not the best made
Terrible quality
Not a muffin tray as says in description
Definitely not as described
Not the measurements listed in the description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Baking Trays questions
Answered from the same tracked data.









