Skip to content

Silicone Baking Trays

Maybe

The top 5 brands take only 34% of clicks. But demand is soft, at -34.2% this quarter, so Silicone Baking Trays is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£57K/yr150K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
29%top-5 click share · 50 brands · 62 sellers

Flapen Score

Silicone Baking Trays against its category

The dotted line is the Home & Garden average. Past it, Silicone Baking Trays is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Baking Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Baking Trays 150K times last year and spent an estimated £57K. The top 5 brands take 34% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
3.9%
Market size, estimated
£57Ka year
Top search term
cake mould37K searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £4.62 to £34.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.93 that is £0 to £993 a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£4.62–£34.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£993
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #142 within Bakeware. It carries 6,150 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
14.4%
Average rank
#142in Bakeware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,150per listing
Listings tracked
62

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Silicone Baking Trays products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

62

Est. top-5 brand share

34%

Top 20: 75%

Est. top-5 click share

29%

Top 20: 65%

Open market

61%

  • Aschef11%
  • Navani7%
  • SILIVO7%
  • Zuvo5%
  • Yhuasia5%
  • huipinghu5%

Demand

Silicone Baking Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Silicone Baking Trays search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake mould37K/yr
  • silicone baking trays39K/yr
  • cake moulds for baking16K/yr
  • silicone bakeware12K/yr
  • silicone cake tins13K/yr
  • silicone baking set10K/yr
  • silicone baking trays for oven7K/yr
  • silicone trays for baking8K/yr
  • silicone cake tins for baking6K/yr
  • silicon cake mould2K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Baking Trays

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
0.8%of orders come back
“The tins are a bit small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Baking Trays questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data