silicone baking trays
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-34.2% this quarter) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.62–£34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.93avg listing price — sweet spot $15–$100
Review moat
Bad6,149.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£57K£57K/yr · 150K searches
Growth
Bad-34.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, silicone baking trays is a £57K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silicone baking trays market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 14.4%
- Avg brand age
- 32 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
62
Top-5 brand share
34%
Top 20: 75%
Top-5 click share
29%
Top 20: 65%
Open market
61%
- Aschef11%
- Navani7%
- SILIVO7%
- Zuvo5%
- Yhuasia5%
- huipinghu5%
Demand
Weekly Amazon search volume, last 42 weeks — -34.2% search growth over the last 90 days.Top silicone baking trays search terms
- cake mould37K/yr
- silicone baking trays39K/yr
- cake moulds for baking16K/yr
- silicone bakeware12K/yr
- silicone cake tins13K/yr
- silicone baking set10K/yr
- silicone baking trays for oven7K/yr
- silicone trays for baking8K/yr
- silicone cake tins for baking6K/yr
- silicon cake mould2K/yr
Top silicone baking trays products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Economical 7in1 Nonstick Silicone Baking Cake Pan Tin Tray Sheet Mould Set for Oven Heat Resistant Bakeware Supplies Mold Tools Kit for Pancake Crepe Cupcake Bread Loaf Muffin Scones Utensil
Aschef£17.354.6★2,580 rev
Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS
Navani£7.254.5★156 rev
8 Inch Silicone Brownie Baking Tins 2 Pack Square Cake Tins for Traybakes
SILIVO£10.774.5★3,359 rev
Baking Tray Oven Tray Baking Trays for Oven Square Baking Tray Silicone Square Cake Pan Silicone Baking Tray Non Stick Brownie Tin with Silicone Handle Grips for Brownie Cake Bread Pie
Yhuasia£10.074.7★7 rev
huipinghu 2Pcs 8 Inch Silicone Cake Tins for Baking Silicone Cake Moulds Non-Stick Round Cake Baking Pan Quick Release Suitable Baking Tray for Cakes Puddings Bread Muffins
huipinghu£5.914.2★72 rev
Newest
by launch date
DXPETA 3 Pcs Silicone Baking Trays Non-Stick Square and Round Silicone Baking Moulds Flexible Brownie Tray for Home Baking Multipurpose Kitchen Storage Solution (Red)
DXPETA£8.781 rev
JUVENPROTO 6 in 1 Silicone Baking Pan Tin Plate Oven Mold Kits Heat Resistant Baking Pan Supplies Mold Toolkit for Cake Pancakes Cream Cupcakes Breads Muffins and Oven Utensils
JUVENPROTO£16.259 rev
39 PCS Silicone Bakeware Set Nonstick Silicone Baking Trays Cake Pan Tin Set with Round Square Pan Donut Bread Loaf Muffin Sheet Cupcake Moulds
YuleNova£20.617 rev
GREENSAPPIRE 7in1 Silicone Baking Set 5 Silicone Molds 2 Silicones Brush Nonstick Baking Cake Pan Tray Sheet Mould Set for Oven for Pancake Crepe Cupcake Bread Loaf Muffin Scones Utensil
GREENSAPPIRE£11.2310 rev
2 PCS Swiss Roll Cake Mat Silicone Baking Trays for Oven Non Stick Baking Pad Heat Resistant Swiss Roll Tin Sheets Dehydrator Mats with Scraper (Red+Blue)
Cisyia£6.8827 rev
Trending
90-day click momentumJUVENPROTO 6 in 1 Silicone Baking Pan Tin Plate Oven Mold Kits Heat Resistant Baking Pan Supplies Mold Toolkit for Cake Pancakes Cream Cupcakes Breads Muffins and Oven Utensils
JUVENPROTO£16.254.9★
DXPETA 3 Pcs Silicone Baking Trays Non-Stick Square and Round Silicone Baking Moulds Flexible Brownie Tray for Home Baking Multipurpose Kitchen Storage Solution (Red)
DXPETA£8.785.0★
Amazon Basics Rectangular Silicone Baking Mat Old Standard 2 Count 42L x 29.5W cm New Beige/Gray
Amazon Basics£5.294.6★
39 PCS Silicone Bakeware Set Nonstick Silicone Baking Trays Cake Pan Tin Set with Round Square Pan Donut Bread Loaf Muffin Sheet Cupcake Moulds
YuleNova£20.614.5★
Navani 12 Cavity Large Rectangle Silicone Moulds for Baking - Ideal Maker for Granola Bars Chocolate Truffles Brownies Cheesecakes Puddings - Energy Bar Maker and More - 2PCS
Navani£7.254.5★
What buyers say about silicone baking trays
What buyers praise and complain about, mined from review topics.What buyers love
“Great comprehensive set that is easy to stor”
“cleans up nicely”
“Good for baking”
“Great value”
“These are fantastic small”
“Easy to use”
“Just what I wanted”
“sponges cook well in them”
“Great non stick”
“it seems pretty durable”
What buyers complain about
“The tins are a bit small”
“Very flimsy”
“It's a much lower quality product”
“not deep enough”
“Hard to clean”
“Leakage Issue”
“Too floppy to use”
“Not a muffin tray as says in description”
“a little bit sticky”
“I was expecting two conventional baking sheets not some strange material ones”
Top return reasons
Common questions
- Is silicone baking trays profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 62 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -34.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the silicone baking trays niche?
- 50 brands and 62 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in silicone baking trays?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the silicone baking trays niche?
- Listings span £4.62–£34.08; the average listing price is £9.93 (sweet spot $15–$100). The average incumbent carries 6,150 reviews — the moat a new listing must climb.