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Silicone Baking Trays

Silicone Baking Trays shows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-34.2% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 14Growth 8Conversion 48Competition 86Returns 96Price range 65Avg price 33Brand share 96Review moat 24Quality gap 67
This niche Category average

Is Silicone Baking Trays profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Baking Trays is a £57K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 53/100.

Silicone Baking Trays: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.2% over the last 90 days and 3.9% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr5K
Search volume / yr-34.2%150K
Conversion rate3.9%
Avg price£9.93

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers50 · 62
Top-5 product click share29%
Open market66%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 62 products

Sponsored placement90%
New entrants (1y)15· 0 succeeded
Avg rating4.3★
Avg reviews6,150

Top Silicone Baking Trays products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

62

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

29%

Top 20: 65%

Open market

61%

  • Aschef11%
  • Navani7%
  • SILIVO7%
  • Zuvo5%
  • Yhuasia5%
  • huipinghu5%

Silicone Baking Trays demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR3.9%Products62Brands50Top 5 Brands34%OOS Rate14.4%Rating4.3★Reviews6,150Avg BSR#142
6K4KOct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Silicone Baking Trays search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cake mould37K/yr
  • silicone baking trays39K/yr
  • cake moulds for baking16K/yr
  • silicone bakeware12K/yr
  • silicone cake tins13K/yr
  • silicone baking set10K/yr
  • silicone baking trays for oven7K/yr
  • silicone trays for baking8K/yr
  • silicone cake tins for baking6K/yr
  • silicon cake mould2K/yr

What reviews say buyers love and hate about Silicone Baking Trays

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall18%

Great comprehensive set that is easy to stor

Ease Of Cleaning13%

cleans up nicely

Baking11%

Good for baking

Value For Money11%

Great value

Size-Overall8%

These are fantastic small

What buyers complain about

69% of reviews
Size-Overall18%

The tins are a bit small

Strength13%

Very flimsy

Quality-Overall10%

It's a much lower quality product

Thickness9%

not deep enough

Ease Of Cleaning5%

Hard to clean

Silicone Baking Trays return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
64%
2Strength
7%
3Quality-Overall
7%
4Thin
4%
5Advertised Vs Actual Product
3%

Common Silicone Baking Trays questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Baking Trays 53/100 on Amazon United Kingdom — Worth a look. The niche generates £57K/yr across 62 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -34.2% over the last 90 days.
Silicone Baking Trays buyers on Amazon United Kingdom complain most about Size-Overall, Strength, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.