Skip to content

Silicone Baking Trays

Maybe

The top 5 brands take only 34% of clicks. But demand is soft, at -34.2% this quarter, so Silicone Baking Trays is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£57K/yr150K searches / yr
90-day growth
-34.2%search demand this quarter
Competition
29%top-5 click share · 50 brands · 62 sellers

Flapen Score

Silicone Baking Trays against its category

The dotted line is the Home & Garden average. Past it, Silicone Baking Trays is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Baking Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Baking Trays 150K times last year and spent an estimated £57K. The top 5 brands take 34% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-34.2%
Conversion, latest week
3.9%
Market size, estimated
£57Ka year
Top search term
cake mould37K searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £4.62 to £34.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.93 that is £0 to £993 a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£4.62–£34.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£993
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #142 within Bakeware. It carries 6,150 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
14.4%
Average rank
#142in Bakeware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,150per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Silicone Baking Trays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

62

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

29%

Top 20: 65%

Open market

61%

  • Aschef11%
  • Navani7%
  • SILIVO7%
  • Zuvo5%
  • Yhuasia5%
  • huipinghu5%

Demand

Silicone Baking Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.5× · 10 of 12 months tracked

Search terms

Top Silicone Baking Trays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake mould37K/yr
  • silicone baking trays39K/yr
  • cake moulds for baking16K/yr
  • silicone bakeware12K/yr
  • silicone cake tins13K/yr
  • silicone baking set10K/yr
  • silicone baking trays for oven7K/yr
  • silicone trays for baking8K/yr
  • silicone cake tins for baking6K/yr
  • silicon cake mould2K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Baking Trays

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%

The tins are a bit small

a little too large

Too small

Strength13%−0.08

Very flimsy

not terribly sturdy

Bit flimsy

Quality-Overall10%+0.35

It's a much lower quality product

Not the best made

Terrible quality

Thickness9%−0.07

not deep enough

very thin

These baking mats are very thin

Ease Of Cleaning5%+1.18

Hard to clean

I was seriously sick of cleaning the regular muffin pan as they ALWAYS stuck

Not easy to clean, its not sturdy, shapes good

Love

Quality-Overall18%+0.35

Great comprehensive set that is easy to stor

These are well made

Excellent quality

Ease Of Cleaning13%+1.18

cleans up nicely

biscuits easy to clean

Easy clean

Baking11%+1.06

Good for baking

Good for basic baking

Suitable for all your baking

Value For Money11%+0.76

Great value

Excellent value

Good value

Size-Overall8%

These are fantastic small

Great quality and size

fit well on baking pans

Return

0.8% Return rate 71% Fixable by listing

Size-Overall64%▆▆▇▇▇█

The tins are a bit small

a little too large

Too small

Strength7%▇▆▅▆█▄

Very flimsy

not terribly sturdy

Bit flimsy

Quality-Overall7%▇▇█▇▃▃

It's a much lower quality product

Not the best made

Terrible quality

Thin4%█▆▇▄▂▁
Advertised Vs Actual Product3%▁▄█▆█▆

Not a muffin tray as says in description

Definitely not as described

Not the measurements listed in the description

FAQ

Common Silicone Baking Trays questions

Answered from the same tracked data.