Silicone Baking Mat
prices mostly outside the sweet spot ($3.99–$10.71) — Silicone Baking Mat doesn't clear our bar today.
Flapen Score
Is Silicone Baking Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silicone Baking Mat is a £132K/yr Amazon United Kingdom market (284K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Silicone Baking Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.3% over the last 90 days and 6.7% of searches end in a purchase.
£132K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top Silicone Baking Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics Rectangular Silicone Baking Mat Old Standard 2 Count 42L x 29.5W cm New Beige/Gray
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 116,818
- Age
- 9y ago
4 Piece Set Silicone NonStick Baking Mats Sheet with Measurement-Resuable Non-Slip Tray Liners Pastry/Macaron/Cake/Cookie/Bread Making Fit for Table Mat Counter Mat (Red Purple Blue Grey)
- Price
- £10.40
- Rating
- 4.7/5
- Reviews
- 6,000
- Age
- 7y ago
Silicone Baking Mat Non Stick Pastry Rolling Mat - 40×50cm
- Price
- £4.15
- Rating
- 4.3/5
- Reviews
- 192
- Age
- 2y ago
Silicone Baking Mat NonStick Baking Mats (x3) Non-Slip Washable Reusable Heat Resistant Non-Toxic Flexible Non-Stick Easy to Clean Baking Sheet(16.5x11)
- Price
- £7.60
- Rating
- 4.6/5
- Reviews
- 4,301
- Age
- 7y ago
Lazymi Thick Silicone Baking Mat: 40 x 50cm Non Stick Pastry Rolling Mat with Measurement Non-Slip Silicon Dough Kneading Mat Silicone Baking Sheet for Pie/Cake/Pizza/Fondant Icing (Red+Scraper)
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 4,443
- Age
- 6y ago
Trending
90-day click momentum
Huglux Silicone Baking Mat with Measurements 70 × 50 cm Extra Large Thick Non-Stick Baking Pastry Mat Rolling Kneading Mat for Pie/Bread/Pizza/Fondant Red
- Price
- £5.73
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 8mo ago
10 Pcs 30x40cm Silicone Baking Sheets Reusable Silicone Baking Mats for Bread Cookies Pastries Meat Non-Stick Baking Mat Oven Liner for Home Ovens Bakeries Studios
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 8mo ago
VIRAHYEM 3 Pack Silicone Baking Mat 16.5x11.6(42 x 29.5 cm) BPA Free Non-Stick Bakeware Mat Set Heat-Resistant Reusable Silicone Baking Sheets for Microwave Oven Baking Tray Baking Pan
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago
Huglux Extra Large Silicone Baking Mat 70×50cm Non Slip Dough Rolling Mat with Measurements Thick Non-Stick Pastry Mat BPA Free Food Grade Kneading Mat for Bread Pizza Fondant
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 10mo ago
4 Piece Set Silicone NonStick Baking Mats Sheet with Measurement-Resuable Non-Slip Tray Liners Pastry/Macaron/Cake/Cookie/Bread Making Fit for Table Mat Counter Mat (Grey)
- Price
- £10.40
- Rating
- 4.7/5
- Reviews
- 6,000
- Age
- 5y ago
Newest
by launch dateHuglux Silicone Baking Mat with Measurements 70 × 50 cm Extra Large Thick Non-Stick Baking Pastry Mat Rolling Kneading Mat for Pie/Bread/Pizza/Fondant Red
- Price
- £5.73
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 8mo ago
10 Pcs 30x40cm Silicone Baking Sheets Reusable Silicone Baking Mats for Bread Cookies Pastries Meat Non-Stick Baking Mat Oven Liner for Home Ovens Bakeries Studios
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 8mo ago
Silicone Baking Mat Non Stick Silicone Mats for Baking Reusable Baking Sheets for Pastry Cookies Bread Baking Tools Accessories
- Price
- £7.11
- Rating
- 4.5/5
- Reviews
- 103
- Age
- 10mo ago
Huglux Extra Large Silicone Baking Mat 70×50cm Non Slip Dough Rolling Mat with Measurements Thick Non-Stick Pastry Mat BPA Free Food Grade Kneading Mat for Bread Pizza Fondant
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 10mo ago
VIRAHYEM 3 Pack Silicone Baking Mat 16.5x11.6(42 x 29.5 cm) BPA Free Non-Stick Bakeware Mat Set Heat-Resistant Reusable Silicone Baking Sheets for Microwave Oven Baking Tray Baking Pan
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
22%
- Lazymi23%
- Amazon Basics22%
- Folksy Super Kitchen9%
- FOLAI9%
- Yowlens9%
- Huglux6%
Silicone Baking Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
Top Silicone Baking Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- silicone baking mat74K/yr
- baking mat34K/yr
- pastry mat28K/yr
- silicone baking sheets27K/yr
- silicone mats for baking18K/yr
- silicone baking mats14K/yr
- reusable baking sheet11K/yr
- dough mat11K/yr
- silicone pastry mat11K/yr
- baking mats non stick silicone8K/yr
What reviews say buyers love and hate about Silicone Baking Mat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“biscuits easy to clean”
“Excellent product”
“Good size”
“Good value”
“Great product for baking lovers”
What buyers complain about
73% of reviews“Really big”
“Hard to clean”
“Not sure about the quality”
“Has a very unpleasant chemical smell”
“Very thick sheets”
Silicone Baking Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silicone Baking Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
