Silicone Baking Mat

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-34.3%

Conversion, latest week

6.7%

Market size, estimated

£132Ka year

Peak month

December2.7× the quietest month

Top search term

silicone baking mat74K searches a year

Listings sell for £6.98 on average, from £3.99 to £10.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.98 that is £3K to £5K a year per listing.

Average price

£6.98under the $15 to $100 sweet spot

Price range

£3.99–£10.71

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #41 within Bakeware. It carries 12,060 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#41in Bakeware

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,060per listing

Listings tracked

24

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months