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Silicone Air Fryer Liner

Maybe

Returns run at only 1.1% of orders. But prices span $3.73–$13.91, mostly outside the sweet spot, so Silicone Air Fryer Liner is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£405K/yr699K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
59%top-5 click share · 20 brands · 24 sellers

Flapen Score

Silicone Air Fryer Liner against its category

The dotted line is the Home & Garden average. Past it, Silicone Air Fryer Liner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Air Fryer Liner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Air Fryer Liner 699K times last year and spent an estimated £405K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.

Searches, last 12 months
699K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
9.1%
Market size, estimated
£405Ka year
Peak month
January2.4× the quietest month
Top search term
air fryer liners silicone202K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £3.73 to £13.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.38 that is £10K to £13K a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£3.73–£13.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #57 within Small Kitchen Appliances. It carries 2,287 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#57in Small Kitchen Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,287per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Silicone Air Fryer Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£81K£121K£162K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

34%

  • PINTAUR23%
  • Masgarlan17%
  • MHDCLY8%
  • YQL7%
  • Vinuwu6%
  • Yikki5%

Demand

Silicone Air Fryer Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Silicone Air Fryer Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • air fryer liners silicone202K/yr
  • silicone air fryer liner180K/yr
  • airfryer silicone liners52K/yr
  • silicone air fryer liners38K/yr
  • air fryer silicone liner34K/yr
  • ninja air fryer silicone liners32K/yr
  • silicone airfryer liners9K/yr
  • silicone trays for air fryer14K/yr
  • silicone air fryer liner ninja20K/yr
  • ninja silicone air fryer liners17K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Air Fryer Liner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.13

Smaller than my drawers

To small

Doesnt fit

Quality-Overall9%+0.86

Not the quality I was expecting

Cheap quality

Not great quality

Strength9%−0.10

Very flimsy

Soo flimsy

Not sturdy

Ease Of Cleaning7%+1.02

Impossible to clean

Good Concept, But Cleaning Is Challenging

Hard to clean

Thickness6%−0.07

Not as thick as they looked

thicker than normal

Thin Liners

Love

Quality-Overall18%+0.86

Solid quality product

Brilliant Quality

Well worth paying extra for lasting quality

Size-Overall17%−0.13

Fits drawers perfectly

They fit like a glove

Correct size

Ease Of Cleaning14%+1.02

Easy clean

Its cleans easily

Very good easy to wash

Frying Quality12%+1.24

Great accessory for the fryer

Clean frying

Good for my air fryer

Value For Money9%+0.65

Good for the price

Good value for money

Amazing value

Return

1.1% Return rate 79% Fixable by listing

Size-Overall74%██▇▇▇▇

Smaller than my drawers

To small

Doesnt fit

Strength6%▆▇▇▆▇█

Very flimsy

Soo flimsy

Not sturdy

Quality-Overall5%▅▄▅█▃█

Not the quality I was expecting

Cheap quality

Not great quality

Thin3%▅▇█▆▇▇

Thin

Thin silicone

Even though they work - they are very thin and flimsy

Compatibility-Overall2%▃▅█▃█▄

FAQ

Common Silicone Air Fryer Liner questions

Answered from the same tracked data.