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Silicone Air Fryer Liner

Maybe

An estimated 1.1% of orders come back. But prices span $3.73–$13.91, mostly outside the sweet spot, so Silicone Air Fryer Liner is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£405K/yr699K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
59%top-5 click share · 20 brands · 24 sellers

Flapen Score

Silicone Air Fryer Liner against its category

The dotted line is the Home & Garden average. Past it, Silicone Air Fryer Liner is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Air Fryer Liner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Air Fryer Liner 699K times last year and spent an estimated £405K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 699K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £405K a year.

Searches, last 12 months
699K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
9.1%
Market size, estimated
£405Ka year
Peak month
January2.4× the quietest month
Top search term
air fryer liners silicone202K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £3.73 to £13.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £6.38 that is £10K to £13K a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£3.73–£13.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #57 within Small Kitchen Appliances. It carries 2,287 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#57in Small Kitchen Appliances
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,287per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
21 months

Products

Top Silicone Air Fryer Liner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£40K£81K£121K£162K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

24

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

34%

  • PINTAUR23%
  • Masgarlan17%
  • MHDCLY8%
  • YQL7%
  • Vinuwu6%
  • Yikki5%

Demand

Silicone Air Fryer Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Silicone Air Fryer Liner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • air fryer liners silicone202K/yr
  • silicone air fryer liner180K/yr
  • airfryer silicone liners52K/yr
  • silicone air fryer liners38K/yr
  • air fryer silicone liner34K/yr
  • ninja air fryer silicone liners32K/yr
  • silicone airfryer liners9K/yr
  • silicone trays for air fryer14K/yr
  • silicone air fryer liner ninja20K/yr
  • ninja silicone air fryer liners17K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Air Fryer Liner

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Smaller than my drawers”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Air Fryer Liner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data