silicone air fryer liner
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($3.73–$13.91) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£405K£405K/yr · 699K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,287.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.38avg listing price — sweet spot $15–$100
Price range
Bad£3.73–£13.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, silicone air fryer liner is a £405K/yr Amazon United Kingdom market (699K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silicone air fryer liner market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £383K–£510K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 10.7%
- Avg brand age
- 21 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
24
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
34%
- PINTAUR23%
- Masgarlan17%
- MHDCLY8%
- YQL7%
- Vinuwu6%
- Yikki5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
Top silicone air fryer liner search terms
- air fryer liners silicone202K/yr
- silicone air fryer liner180K/yr
- airfryer silicone liners52K/yr
- silicone air fryer liners38K/yr
- air fryer silicone liner34K/yr
- ninja air fryer silicone liners32K/yr
- silicone airfryer liners9K/yr
- silicone trays for air fryer14K/yr
- silicone air fryer liner ninja20K/yr
- ninja silicone air fryer liners17K/yr
Top silicone air fryer liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin
PINTAUR£7.154.6★7,091 rev
Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories
Masgarlan£6.574.6★2,381 rev
Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer
MHDCLY£3.734.3★99 rev
Vinuwu 2Pack Silicone Air Fryer Liners Accessories for Ninja Foodi
Vinuwu£4.684.2★1,940 rev
Yikki 2 Pack Silicone Air Fryer Liners Reusable Airfryer Accessories
Yikki£4.414.4★6,433 rev
Newest
by launch dateAir Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer
MHDCLY£3.7399 rev
GRIFEMA 2 Pack Silicone Air Fryer Liner 5-8L for COSORI Ninja Black
GRIFEMA£6.09592 rev
PORTENTUM Rectangular Silicone Air Fryer Liners Set of 2 Reusable Foldable Trays LFGB and BPA-Free for Ninja AF300UK AF451UK AF400UK SL400UK 9.5L Tower 9L EMtronics for All 8.5-9.5 L Foodi Max
PORTENTUM£4.68969 rev
Masgarlan Silicone Air Fryer Liners 2 Pack for Ninja Foodi Dual AF300UK AF400UK/KCP AF451UK Tower Keplin COSORI Russell Hobbsand Instant for 7.6L 8L 9.5L Baskets Reusable Airfryer Accessories
Masgarlan£6.572,381 rev
Silicone Air Fryer Liners 2 Pack for Ninja Dual Zone AF400UK AF451UK AF300UK 89.5L Foodi MAX Compatible with Tower T17088 Keplin EMtronics Reusable Non-Stick Dishwasher Safe Accessories
Xaarmonex£6.68850 rev
Trending
90-day click momentumPINTAUR Silicone Air Fryer Liner 2 Pack for 7.6L 8L 9L 9.5L Baskets Reusable AirFryer Accessories Compatible with Ninja Dual AF300UK AF400UK/KCP AF451UK Tower T1708 COSORI Instant Keplin
PINTAUR£7.154.6★
Air Fryer Liners Silicone 2 Pack for Ninja Dual Air Fryer Silicone Air Fryer Liner for AF300UK AF400UK/KCP AF451UK 7.6L-9.5L Ninja Air Fryer Accessories Airfryer Liners for Ninja Air Fryer
MHDCLY£3.734.3★
GRIFEMA 2 Pack Silicone Air Fryer Liner 5-8L for COSORI Ninja Black
GRIFEMA£6.094.5★
Vicloon 2pcs Air Fryer Silicone Pot 7.8inch Supersoft Resuable Silicone Square Air Fryer Liners Air Fryer Silicone Liner Replacement of Parchment Liner Paper Air Fryer Basket Fits Air Fryer (Grey)
Vicloon£5.174.3★
Diboniur Silicone Air Fryer Liner Square 2 Pack 8 Inch Reusable Airfryer Liners Silicone Air Fryer Accessories Airfryer Silicone Baking Tray Basket for Ninja Tower COSORI (Gray and Black)
Diboniur£5.834.5★
What buyers say about silicone air fryer liner
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality product”
“Fits drawers perfectly”
“Easy clean”
“Great accessory for the fryer”
“Good for the price”
“Just what I needed”
“Easy to use”
“Great sturdy product”
“thick enough”
“Very durable”
What buyers complain about
“Smaller than my drawers”
“Not the quality I was expecting”
“Very flimsy”
“Impossible to clean”
“Not as thick as they looked”
“Takes slightly longer cooking time”
“Handle broke on first use”
“Thin”
“they get super hot so are impossible to remove using the handles”
“Gets very hot”
Top return reasons
Common questions
- Is silicone air fryer liner profitable to sell on Amazon United Kingdom?
- The niche generates £405K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the silicone air fryer liner niche?
- 20 brands and 24 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in silicone air fryer liner?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
- When does demand for silicone air fryer liner peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the silicone air fryer liner niche?
- Listings span £3.73–£13.91; the average listing price is £6.38 (sweet spot $15–$100). The average incumbent carries 2,287 reviews — the moat a new listing must climb.