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Silentnight Single Mattress

Fail

The top 5 brands take 100% of clicks, so Silentnight Single Mattress is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£56K/yr18K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
69%top-5 click share · 5 brands · 13 sellers

Flapen Score

Silentnight Single Mattress against its category

The dotted line is the Home & Garden average. Past it, Silentnight Single Mattress is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silentnight Single Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silentnight Single Mattress 18K times last year and spent an estimated £56K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
2.4%
Market size, estimated
£56Ka year
Top search term
silentnight single mattress6K searches a year

02 · Price

A sale here is worth £125.89.

Listings sell for £125.89 on average, from £73.61 to £233.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £125.89 that is £0 to £13K a year per listing.

Average price
£125.89above the $15 to $100 sweet spot
Price range
£73.61–£233.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #166 within Furniture. It carries 1,669 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
0.4%
Average rank
#166in Furniture
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,669per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Silentnight Single Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Silentnight84%
  • TeQsli7%
  • Vesgantti5%
  • Hieptos2%
  • Belbbos2%
  • Open — no brand owns it (0%)

Demand

Silentnight Single Mattress search demand

Weekly searches over the year. Pick a range.

300200Prime Day '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Silentnight Single Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silentnight single mattress6K/yr
  • silent night single mattresses5K/yr
  • single mattress silentnight5K/yr
  • silent night single mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Silentnight Single Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness9%−0.03

Very thick and heavy like a loaf of bread

not as thick as I thought it would be

The mattress is quite thick

Quality-Overall8%

Really good quality just a lot too hard

Not a good quality

I am so disappointed very bad quality still waiting for return confirmation

Foam8%−0.08

The it just becomes a big soft squidgy piece of foam

Edge of this mattress is too soft and risky

There is no gel foam inside

Soft Feel5%

Far to soft

extremely soft and spongy

Hard Feel5%−0.06

A bit too hard

The spring is too hard

Very soft, not firm at all

Love

Comfort-Overall28%+2.48

it is a really comfortable mattress

Comfortable and supportive

This is so comfy for my little human

Quality-Overall17%

Excellent quality mattress

Excellent product

The cover feels good quality

Value For Money14%+1.31

For the price

reasonably priced

Excellent value for money

Foam11%−0.08

Amazing quality mattress

Comfortable mattress

The memory foam adapts well

Soft Feel5%

Soft Mattresss good value for money

Super soft

It feels well made

Return

1.5% Return rate 48% Fixable by listing

Size-Overall35%▅▅▅▇▆█

Slightly shorter than super king base

a bit short

Nice mattress a bit short

Hard Feel10%█▂▆▂▂▆

A bit too hard

The spring is too hard

Very soft, not firm at all

Comfort-Overall10%█▃▅▅█▄

I was disappointed in this mattress

Not good, not comfortable

Not a great mattress it is very uncomfortable

Quality-Overall7%▅▅▆█▃▁

Really good quality just a lot too hard

Not a good quality

I am so disappointed very bad quality still waiting for return confirmation

Thickness6%▁██▆█▁

Very thick and heavy like a loaf of bread

not as thick as I thought it would be

The mattress is quite thick

FAQ

Common Silentnight Single Mattress questions

Answered from the same tracked data.