Silentnight Single Mattress
FailThe top 5 brands take 100% of clicks, so Silentnight Single Mattress is a Fail.
- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £56K/yr18K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 13 sellers
Flapen Score
Silentnight Single Mattress against its category
The dotted line is the Home & Garden average. Past it, Silentnight Single Mattress is stronger. Inside it, weaker.
Market
The Silentnight Single Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silentnight Single Mattress 18K times last year and spent an estimated £56K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £56Ka year
- Top search term
- silentnight single mattress6K searches a year
02 · Price
A sale here is worth £125.89.
Listings sell for £125.89 on average, from £73.61 to £233.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £125.89 that is £0 to £13K a year per listing.
- Average price
- £125.89above the $15 to $100 sweet spot
- Price range
- £73.61–£233.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£13K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #166 within Furniture. It carries 1,669 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 94%
- Out of stock, average day
- 0.4%
- Average rank
- #166in Furniture
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,669per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Silentnight Single Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Pocket Essentials 1000 Pocket Spring Mattress Single
- Price
- £138.64
- Rating
- 4.4/5
- Reviews
- 769
- Age
- 14y ago

Silentnight 800 Eco Comfort Mattress | Medium | Single
- Price
- £159.36
- Rating
- 4.4/5
- Reviews
- 2,126
- Age
- 7y ago

Silentnight Comfort Rolled Foam Mattress | Medium Soft White Single
- Price
- £96.97
- Rating
- 4.2/5
- Reviews
- 3,570
- Age
- 14y ago

Silentnight Miracoil Ortho Mattress | Extra Firm | Single
- Price
- £137.76
- Rating
- 4.1/5
- Reviews
- 1,551
- Age
- 13y ago

Silentnight Kids Snooze Bonnell Eco Mattress
- Price
- £123.69
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago
Trending
90-day click momentum
Belbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain
- Price
- £101.88
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 4mo ago

Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep
- Price
- £73.61
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 7mo ago

Silentnight 800 Eco Comfort Mattress | Medium | Single
- Price
- £159.36
- Rating
- 4.4/5
- Reviews
- 2,126
- Age
- 7y ago

Silentnight 3 Zone Memory Foam Rolled Mattress Made in the UK Medium Single White
- Price
- £128.22
- Rating
- 4.2/5
- Reviews
- 2,993
- Age
- 14y ago

Silentnight Easy Living Posture Support Miracoil Mattress - FIRM - Single White 25CEDS090MM0001
- Price
- £123.70
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 5y ago
Newest
by launch date
Belbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain
- Price
- £101.88
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 4mo ago

Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep
- Price
- £73.61
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 7mo ago

Silentnight Kids Snooze Bonnell Eco Mattress
- Price
- £123.69
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago

Silentnight Kids Comfort Eco Mattress
- Price
- £128.81
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago

TeQsli 3FT Single Mattress 10 Inch Gel Memory Foam Pocket Spring Hybrid Medium Firm Back Pain & Pressure Relief - Edge Support & OEKO-TEX Certified 90x190x25cm
- Price
- £78.74
- Rating
- 4.5/5
- Reviews
- 1,399
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Silentnight84%
- TeQsli7%
- Vesgantti5%
- Hieptos2%
- Belbbos2%
- Open — no brand owns it (0%)
Demand
Silentnight Single Mattress search demand
Weekly searches over the year. Pick a range.
Search terms
Top Silentnight Single Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silentnight single mattress6K/yr
- silent night single mattresses5K/yr
- single mattress silentnight5K/yr
- silent night single mattress3K/yr
Reviews and returns
What reviews say buyers love and hate about Silentnight Single Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very thick and heavy like a loaf of bread
not as thick as I thought it would be
The mattress is quite thick
Really good quality just a lot too hard
Not a good quality
I am so disappointed very bad quality still waiting for return confirmation
The it just becomes a big soft squidgy piece of foam
Edge of this mattress is too soft and risky
There is no gel foam inside
Far to soft
extremely soft and spongy
A bit too hard
The spring is too hard
Very soft, not firm at all
Love
it is a really comfortable mattress
Comfortable and supportive
This is so comfy for my little human
Excellent quality mattress
Excellent product
The cover feels good quality
For the price
reasonably priced
Excellent value for money
Amazing quality mattress
Comfortable mattress
The memory foam adapts well
Soft Mattresss good value for money
Super soft
It feels well made
Return
1.5% Return rate 48% Fixable by listing
Slightly shorter than super king base
a bit short
Nice mattress a bit short
A bit too hard
The spring is too hard
Very soft, not firm at all
I was disappointed in this mattress
Not good, not comfortable
Not a great mattress it is very uncomfortable
Really good quality just a lot too hard
Not a good quality
I am so disappointed very bad quality still waiting for return confirmation
Very thick and heavy like a loaf of bread
not as thick as I thought it would be
The mattress is quite thick
Keep looking
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Best Flapen score
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FAQ
Common Silentnight Single Mattress questions
Answered from the same tracked data.









