silentnight single mattress
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good£125.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,668.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad£73.61–£233.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad£56K£56K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silentnight single mattress is a £56K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
silentnight single mattress market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £31K–£63K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Silentnight84%
- TeQsli7%
- Vesgantti5%
- Hieptos2%
- Belbbos2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 22 weeks — -21.0% search growth over the last 90 days.Top silentnight single mattress search terms
- silentnight single mattress6K/yr
- silent night single mattresses5K/yr
- single mattress silentnight5K/yr
- silent night single mattress3K/yr
Top silentnight single mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Pocket Essentials 1000 Pocket Spring Mattress Single
Silentnight£138.644.4★769 rev
Silentnight 800 Eco Comfort Mattress | Medium | Single
Silentnight£159.364.4★2,126 rev
Silentnight Comfort Rolled Foam Mattress | Medium Soft White Single
Silentnight£96.974.2★3,570 rev
Silentnight Miracoil Ortho Mattress | Extra Firm | Single
Silentnight£137.764.1★1,551 rev
Silentnight Kids Snooze Bonnell Eco Mattress
Silentnight£123.694.8★21 rev
Newest
by launch date
Belbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain
Belbbos£101.8831 rev
Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep
Hieptos£73.6169 rev
Silentnight Kids Snooze Bonnell Eco Mattress
Silentnight£123.6921 rev
Silentnight Kids Comfort Eco Mattress
Silentnight£128.8118 rev
TeQsli 3FT Single Mattress 10 Inch Gel Memory Foam Pocket Spring Hybrid Medium Firm Back Pain & Pressure Relief - Edge Support & OEKO-TEX Certified 90x190x25cm
TeQsli£78.741,399 rev
Trending
90-day click momentumBelbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain
Belbbos£101.884.9★
Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep
Hieptos£73.614.1★
Silentnight 800 Eco Comfort Mattress | Medium | Single
Silentnight£159.364.4★
Silentnight 3 Zone Memory Foam Rolled Mattress Made in the UK Medium Single White
Silentnight£128.224.2★
Silentnight Easy Living Posture Support Miracoil Mattress - FIRM - Single White 25CEDS090MM0001
Silentnight£123.704.3★
What buyers say about silentnight single mattress
What buyers praise and complain about, mined from review topics.What buyers love
“it is a really comfortable mattress”
“Excellent quality mattress”
“For the price”
“Amazing quality mattress”
“Soft Mattresss good value for money”
“with enough cushioning from the foam layers to make it comfortable”
“Incredibly thick and comfortable”
“fits perfectly”
“For easy care”
“The foam layers add a comfortable surface without excessive sink”
What buyers complain about
“Very thick and heavy like a loaf of bread”
“Really good quality just a lot too hard”
“The it just becomes a big soft squidgy piece of foam”
“Far to soft”
“A bit too hard”
“Slightly shorter than super king base”
“DO NOT BUY THIS MATTRESS FALSE ADVERTISING”
“I was disappointed in this mattress”
“This item is heavy”
“at no more than 50kg will find a firm mattress quite painful as I just won't sink in”
Top return reasons
Common questions
- Is silentnight single mattress profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (31/100).
- How competitive is the silentnight single mattress niche?
- 5 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in silentnight single mattress?
- Top complaints mined from reviews: Thickness, Quality-Overall, Foam. The return rate is 1.5%.
- What does it cost to enter the silentnight single mattress niche?
- Listings span £73.61–£233.18; the average listing price is £125.89 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.