How competitive is the Silentnight Single Mattress niche on Amazon United Kingdom?

5 brands and 13 sellers compete in Silentnight Single Mattress on Amazon United Kingdom. The top 5 Silentnight Single Mattress products take 69% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Silentnight Single Mattress niche?

Silentnight Single Mattress sells for £125.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £73.61–£233.18. The average incumbent carries 1,669 reviews — the moat a new listing must climb.

Silentnight Single Mattress

brand-locked demand (top 5 brands take 100% of clicks) — Silentnight Single Mattress doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

This niche Category average

Is Silentnight Single Mattress profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silentnight Single Mattress is a £56K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Silentnight Single Mattress: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.0% over the last 90 days and 2.4% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr500

Search volume / yr-21.0%18K

Conversion rate2.4%

Avg price£125.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 13

Top-5 product click share69%

Open market0%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Top Silentnight Single Mattress products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Silentnight Pocket Essentials 1000 Pocket Spring Mattress Single

Price: £138.64
Rating: 4.4/5
Reviews: 769
Age: 14y ago

Silentnight 800 Eco Comfort Mattress | Medium | Single

Price: £159.36
Rating: 4.4/5
Reviews: 2,126
Age: 7y ago

Silentnight Comfort Rolled Foam Mattress | Medium Soft White Single

Price: £96.97
Rating: 4.2/5
Reviews: 3,570
Age: 14y ago

Silentnight Miracoil Ortho Mattress | Extra Firm | Single

Price: £137.76
Rating: 4.1/5
Reviews: 1,551
Age: 13y ago

Silentnight Kids Snooze Bonnell Eco Mattress

Price: £123.69
Rating: 4.8/5
Reviews: 21
Age: 2y ago

Newest

by launch date

Belbbos Single Memory Foam Mattress 90x190x16cm Medium Firm Orthopedic Support with BreathableRemovable Cover Cooling Gel Foam for Pressure ReliefBack Pain

Price: £101.88
Rating: 4.9/5
Reviews: 31
Age: 4mo ago

Single Mattress 3FT Orthopaedic Medium-Firm Single Mattress 11.02 Inch Foam and Pocket Springs Rolled & Compressed Comfort-Pressure Relief for Supportive Sleep and Spinal Alignment for Healthy Sleep

Price: £73.61
Rating: 4.1/5
Reviews: 69
Age: 7mo ago

Silentnight Kids Snooze Bonnell Eco Mattress

Price: £123.69
Rating: 4.8/5
Reviews: 21
Age: 2y ago

Silentnight Kids Comfort Eco Mattress

Price: £128.81
Rating: 4.6/5
Reviews: 18
Age: 2y ago

TeQsli 3FT Single Mattress 10 Inch Gel Memory Foam Pocket Spring Hybrid Medium Firm Back Pain & Pressure Relief - Edge Support & OEKO-TEX Certified 90x190x25cm

Price: £78.74
Rating: 4.5/5
Reviews: 1,399
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Silentnight84%
TeQsli7%
Vesgantti5%
Hieptos2%
Belbbos2%
Open — no brand owns it (0%)

Silentnight Single Mattress demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR2.4%Products17Brands5Top 5 Brands100%OOS Rate0.4%Rating4.4★Reviews1,669Avg BSR#166

Top Silentnight Single Mattress search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

silentnight single mattress6K/yr -17.9%1.1% conv.
silent night single mattresses5K/yr -23.6%2.1% conv.
single mattress silentnight5K/yr -25.6%0.3% conv.
silent night single mattress3K/yr -16.7%1.6% conv.

What reviews say buyers love and hate about Silentnight Single Mattress

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Comfort-Overall28%

“it is a really comfortable mattress”

Quality-Overall17%

“Excellent quality mattress”

Value For Money14%

“For the price”

Foam11%

“Amazing quality mattress”

Soft Feel5%

“Soft Mattresss good value for money”

What buyers complain about

55% of reviews

Thickness9%

“Very thick and heavy like a loaf of bread”

Quality-Overall8%

“Really good quality just a lot too hard”

Foam8%

“The it just becomes a big soft squidgy piece of foam”

Soft Feel5%

“Far to soft”

Hard Feel5%

“A bit too hard”

Silentnight Single Mattress return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

35%

2Hard Feel

10%

3Comfort-Overall

10%

4Quality-Overall

5Thickness

Common Silentnight Single Mattress questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silentnight Single Mattress 31/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -21.0% over the last 90 days.

Silentnight Single Mattress buyers on Amazon United Kingdom complain most about Thickness, Quality-Overall, Foam, the themes mined from the niche's reviews. Its return rate is 1.5%.