How competitive is the Silentnight Fan niche on Amazon United Kingdom?

6 brands and 7 sellers compete in Silentnight Fan on Amazon United Kingdom. The top 5 Silentnight Fan products take 83% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Silentnight Fan niche?

Silentnight Fan sells for £48.65 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £26.14–£79.07. The average incumbent carries 6,379 reviews — the moat a new listing must climb.

Silentnight Fan

a small market ($3K/yr) — Silentnight Fan doesn't clear our bar today.

Signals Trending Out of Stock

Flapen Score

Skip it

This niche Category average

Is Silentnight Fan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silentnight Fan is a £3K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 46/100.

Silentnight Fan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved >1,000% over the last 90 days and 0.4% of searches end in a purchase.

£3K

revenue / yr

Units sold / yr500

Search volume / yr>1,000%14K

Conversion rate0.4%

Avg price£48.65

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 7

Top-5 product click share83%

Open market2%

Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Top Silentnight Fan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Silentnight Airmax 3400 Tower Fan 34-inch

Price: £37.30
Rating: 4.4/5
Reviews: 209
Age: 2y ago

Silentnight Airmax Pro360 Pedestal Fan

Price: £79.07
Rating: 4.4/5
Reviews: 373
Age: 1y ago

Silentnight Airmax 18 Standing Pedestal Fan

Price: £35.86
Rating: 4.4/5
Reviews: 373
Age: 2y ago

Levoit 20dB Silent Tower Fan 5.5W-26W Energy Saving Fan for Bedroom & Home

Price: £68.81
Rating: 4.5/5
Reviews: 10,789
Age: 2y ago

Silentnight Comfort Control Ceramic Fan Heater - Portable 2000W Electric Space Heater with Remote Control 70 Oscillation 9hr Timer Adjustable Thermostat Overheat Protection - Home Bedroom & More

Price: £34.54
Rating: 4.2/5
Reviews: 49
Age: 11mo ago

Newest

by launch date

Silentnight Comfort Control Ceramic Fan Heater - Portable 2000W Electric Space Heater with Remote Control 70 Oscillation 9hr Timer Adjustable Thermostat Overheat Protection - Home Bedroom & More

Price: £34.54
Rating: 4.2/5
Reviews: 49
Age: 11mo ago

Silent Oscillation Pedestal Device Electric Fan

Price: £40.61
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Belaco Pedestal fan 16 Oscillating Stand Fan Floor fan 8 Hours Timer

Price: £47.91
Rating: 3.9/5
Reviews: 268
Age: 1y ago

Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient

Price: £59.96
Rating: 4.5/5
Reviews: 10,789
Age: 1y ago

Silentnight Airmax Pro360 Pedestal Fan

Price: £79.07
Rating: 4.4/5
Reviews: 373
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Silentnight79%
Levoit10%
Generic4%
DREO3%
Amazon Basics2%
Belaco2%

What reviews say buyers love and hate about Silentnight Fan

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Quality-Overall14%

“A+ quality”

Value For Money14%

“Excellent value”

Assembly/Installation9%

“Easy to build”

Noise Level9%

“Powerful & quiet”

Remote Control9%

“Love the remote control”

What buyers complain about

66% of reviews

Quality-Overall13%

“Poor quality”

Value For Money12%

“there may be cheaper if you can find it”

Durability10%

“Broke after 2 months”

Strength8%

“Just so weak”

Heating7%

“Not Powerful or Cooling”

Silentnight Fan return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

24%

2Size-Overall

16%

3Strength

11%

4Quality-Overall

5Durability

Common Silentnight Fan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silentnight Fan 46/100 on Amazon United Kingdom — Skip it. The niche generates £3K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.

Silentnight Fan buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.6%.