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Silentnight Fan

Fail

Shoppers spend only $3K a year here, so Silentnight Fan is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£3K/yr14K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
83%top-5 click share · 6 brands · 7 sellers

Flapen Score

Silentnight Fan against its category

The dotted line is the Home & Garden average. Past it, Silentnight Fan is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silentnight Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silentnight Fan 14K times last year and spent an estimated £3K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
£3Ka year
Top search term
silentnight fan9K searches a year

02 · Price

A sale here is worth £48.65.

Listings sell for £48.65 on average, from £26.14 to £79.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £48.65 that is £0 to £5K a year per listing.

Average price
£48.65inside the $15 to $100 sweet spot
Price range
£26.14–£79.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #56 within Heating, Cooling & Air Quality. It carries 6,379 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
45%
Out of stock, average day
12.6%
Average rank
#56in Heating, Cooling & Air Quality
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,379per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Silentnight Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£294£588£881£1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

7

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Silentnight79%
  • Levoit10%
  • Generic4%
  • DREO3%
  • Amazon Basics2%
  • Belaco2%

Reviews and returns

What reviews say buyers love and hate about Silentnight Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.03

Poor quality

Poor Quality control

low quality product

Value For Money12%

there may be cheaper if you can find it

Too expensive

a bit pricey

Durability10%−0.11

Broke after 2 months

Broke after 2hours

Broke

Strength8%−0.04

Just so weak

not very steady

not the most sturdy

Heating7%−0.04

Not Powerful or Cooling

I get hot very easily

in the day or a heatwave it barely does anything

Love

Quality-Overall14%−0.03

A+ quality

The build quality is excellent

Good Quality Fan

Value For Money14%

Excellent value

Money well spent

fair price

Assembly/Installation9%+0.74

Easy to build

Easy assembly

Easy assemble

Noise Level9%+1.13

Powerful & quiet

Quiet and powerful

Its quiet

Remote Control9%+1.01

Love the remote control

easy remote control usage

The remote works well

Return

0.6% Return rate 25% Fixable by listing

Functionality-Overall24%█▄▄▇▆▇

the functionality is poor

Doesn't work

it doesn't work properly

Size-Overall16%▁▆▄█▆▄

A bit larger than I expected

Small

But the remote control buttons are too small

Strength11%█▄▁▂▅▄

Just so weak

not very steady

not the most sturdy

Quality-Overall5%▁█▁▂▃▅

Poor quality

Poor Quality control

low quality product

Durability5%▁▁██▅▃

Broke after 2 months

Broke after 2hours

Broke

FAQ

Common Silentnight Fan questions

Answered from the same tracked data.