Silentnight Duvet
a small market ($45K/yr) — Silentnight Duvet doesn't clear our bar today.
Flapen Score
Is Silentnight Duvet profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Silentnight Duvet is a £45K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Silentnight Duvet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.1% over the last 90 days and 2.2% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 59 products
Top Silentnight Duvet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Silentnight Deep Sleep Double Duvet 10.5 Tog Microfibre All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 200x200cm
- Price
- £20.85
- Rating
- 4.7/5
- Reviews
- 21,571
- Age
- 8y ago
The Bettersleep Company 3 tog Luxury Bound Edge Cotton Duvet With Cotton Cover and Filling - Single
- Price
- £20.81
- Rating
- 4.7/5
- Reviews
- 93
- Age
- 15y ago
Silentnight Hotel Collection 10.5 Tog Double Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Double Bed
- Price
- £24.28
- Rating
- 4.7/5
- Reviews
- 14,755
- Age
- 10y ago
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
- Price
- £15.31
- Rating
- 4.6/5
- Reviews
- 9,619
- Age
- 8y ago
Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
- Price
- £19.33
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 3y ago
Trending
90-day click momentum
Slumberdown Cool Summer Nights 4.5 Tog Double Duvet - Lightweight & Breathable UK Made Double Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (200 x 200cm)
- Price
- £14.38
- Rating
- 4.5/5
- Reviews
- 2,990
- Age
- 6y ago
Littens Ultimate Collection 4.5 Tog Single Bed Size Premium Cotton Light Summer Duvet Quilt 230TC Cotton Casing Dual Blend Microfibre Filled (135cm x 200cm)
- Price
- £32.45
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 6y ago
Diana Cowpe PURE COTTON SINGLE 3 TOG DUVET | 100% Cotton Filling & Case Summer Duvet | Naturally Non-Allergenic Breathable Temperature Regulating Cool Duvet (135cm x 200cm)
- Price
- £24.80
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 5y ago
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago
Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
- Price
- £11.80
- Rating
- 4.3/5
- Reviews
- 4,731
- Age
- 12y ago
Newest
by launch dateMK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
- Price
- £13.22
- Rating
- 4.2/5
- Reviews
- 52
- Age
- 6mo ago
Silentnight Summer Breeze 2.5 Tog Double Duvet - Lightweight Low Tog Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Hypoallergenic and Machine Washable - Double - 200x200cm
- Price
- £15.17
- Rating
- 4.7/5
- Reviews
- 1,983
- Age
- 3y ago
Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
- Price
- £19.33
- Rating
- 4.7/5
- Reviews
- 25,334
- Age
- 3y ago
100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White Double)
- Price
- £14.15
- Rating
- 4.2/5
- Reviews
- 2,121
- Age
- 4y ago
Diana Cowpe PURE COTTON SINGLE 3 TOG DUVET | 100% Cotton Filling & Case Summer Duvet | Naturally Non-Allergenic Breathable Temperature Regulating Cool Duvet (135cm x 200cm)
- Price
- £24.80
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 5y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
24 rising
Sellers
48
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
35%
Top 20: 69%
Open market
18%
- Silentnight51%
- Slumberdown12%
- The Bettersleep Company8%
- Siebenschläfer5%
- Diana Cowpe3%
- Sapphire Collection2%
Silentnight Duvet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Silentnight Duvet search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cotton duvet29K/yr
- silentnight duvet25K/yr
- silent night duvet double17K/yr
- hotel duvet8K/yr
- hotel quality duvet8K/yr
- duvet cotton4K/yr
- duvet blanket5K/yr
- silent night double duvet3K/yr
What reviews say buyers love and hate about Silentnight Duvet
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Best Quality”
“Lovely and warm”
“Fair Price”
“Excellent lightweight duvet”
“Quality and comfort”
What buyers complain about
64% of reviews“Thick”
“Not good quality”
“Rubbish sizes”
“a little on the expensive side”
“The material is a bit thin”
Silentnight Duvet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Silentnight Duvet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
