Silentnight Duvet

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

2.2%

Market size, estimated

£45Ka year

Top search term

cotton duvet29K searches a year

Listings sell for £21.13 on average, from £10.17 to £50.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.13 that is £0 to £2K a year per listing.

Average price

£21.13inside the $15 to $100 sweet spot

Price range

£10.17–£50.88

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

80% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #66 within Home Textiles. It carries 10,026 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

56%

Out of stock, average day

2.0%

Average rank

#66in Home Textiles

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,026per listing

Listings tracked

59

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months