silentnight duvet
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£21.13avg listing price — sweet spot $15–$100
Price range
Great£10.17–£50.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,025.73avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, silentnight duvet is a £45K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silentnight duvet market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £32K–£42K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 80%
- Out of stock
- 2.0%
- Avg brand age
- 55 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
48
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
35%
Top 20: 69%
Open market
18%
- Silentnight51%
- Slumberdown12%
- The Bettersleep Company8%
- Siebenschläfer5%
- Diana Cowpe3%
- Sapphire Collection2%
Demand
Weekly Amazon search volume, last 34 weeks — -14.1% search growth over the last 90 days.Top silentnight duvet search terms
- cotton duvet29K/yr
- silentnight duvet25K/yr
- silent night duvet double17K/yr
- hotel duvet8K/yr
- hotel quality duvet8K/yr
- duvet cotton4K/yr
- duvet blanket5K/yr
- silent night double duvet3K/yr
Top silentnight duvet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Deep Sleep Double Duvet 10.5 Tog Microfibre All Year Round Soft and Comfortable Quilt Duvet Ideal for Spring Summer Autumn and Winter Hypoallergenic and Machine Washable 200x200cm
Silentnight£20.854.7★21,571 rev
The Bettersleep Company 3 tog Luxury Bound Edge Cotton Duvet With Cotton Cover and Filling - Single
The Bettersleep Company£20.814.7★93 rev
Silentnight Hotel Collection 10.5 Tog Double Duvet - Luxury Hotel Quality All Season Duvet Quilt Ideal for Spring Summer Winter & Autumn - Hypoallergenic Machine Washable - Double Bed
Silentnight£24.284.7★14,755 rev
Slumberdown Cosy Nights Double Duvet 10.5 Tog - Breathable & Soft All Year-Round Double Quilt for Summer Autumn & Winter | UK-Made Non-Allergenic & Washable (200 x 200cm)
Slumberdown£15.314.6★9,619 rev
Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
Siebenschläfer£19.334.7★25,334 rev
Newest
by launch date
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
MK Home Textile£13.2252 rev
Silentnight Summer Breeze 2.5 Tog Double Duvet - Lightweight Low Tog Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Hypoallergenic and Machine Washable - Double - 200x200cm
Silentnight£15.171,983 rev
Siebenschläfer Light Summer Duvet (4.5 Tog King Size)
Siebenschläfer£19.3325,334 rev
100% Egyptian Cotton Duvet Cover Set |200 Thread Count Plain Dyed Duvet Quilt Cover Set With Free Pillowcases| Non-Iron Easycare Bedding Set - Single Double King Super King Sizes (White Double)
Filo Magico£14.152,121 rev
Diana Cowpe PURE COTTON SINGLE 3 TOG DUVET | 100% Cotton Filling & Case Summer Duvet | Naturally Non-Allergenic Breathable Temperature Regulating Cool Duvet (135cm x 200cm)
Diana Cowpe£24.8067 rev
Trending
90-day click momentum
Slumberdown Cool Summer Nights 4.5 Tog Double Duvet - Lightweight & Breathable UK Made Double Quilt Non-Allergenic & Washable | Perfect Summer Duvet for Hot Nights (200 x 200cm)
Slumberdown£14.384.5★
Littens Ultimate Collection 4.5 Tog Single Bed Size Premium Cotton Light Summer Duvet Quilt 230TC Cotton Casing Dual Blend Microfibre Filled (135cm x 200cm)
Littens£32.454.4★
Diana Cowpe PURE COTTON SINGLE 3 TOG DUVET | 100% Cotton Filling & Case Summer Duvet | Naturally Non-Allergenic Breathable Temperature Regulating Cool Duvet (135cm x 200cm)
Diana Cowpe£24.804.5★
MK Home Textile Hotel Quality 10.5 Tog Double Duvet All Season Quilt Ultra-Soft Fluffy Hollowfibre Anti-Allergy Double Bed Duvet Machine Washable
MK Home Textile£13.224.2★
Sapphire Collection Luxury 100% Egyptian Cotton Duvet Quilt Cover & Pillowcase Bedding Set (White Single)
Sapphire Collection£11.804.3★
What buyers say about silentnight duvet
What buyers praise and complain about, mined from review topics.What buyers love
“Best Quality”
“Lovely and warm”
“Fair Price”
“Excellent lightweight duvet”
“Quality and comfort”
“material is soft”
“Exactly what I wanted”
“Nice fabric”
“Good size, as expected”
“Excellent thickness”
What buyers complain about
“Thick”
“Not good quality”
“Rubbish sizes”
“a little on the expensive side”
“The material is a bit thin”
“Stitching not great”
“Does not keep heat in much”
“product not marked as such which contradicts the web description”
“Does not keep heat in much”
“Even though the duvet is lovely it came with stains on”
Top return reasons
Common questions
- Is silentnight duvet profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 59 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the silentnight duvet niche?
- 24 brands and 48 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in silentnight duvet?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.6%.
- What does it cost to enter the silentnight duvet niche?
- Listings span £10.17–£50.88; the average listing price is £21.13 (sweet spot $15–$100). The average incumbent carries 10,026 reviews — the moat a new listing must climb.