silent night pillows 2 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.75avg listing price — sweet spot $15–$100
Price range
Good£9.79–£27.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£155K£155K/yr · 157K searches
Review moat
Bad13,113.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silent night pillows 2 pack is a £155K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silent night pillows 2 pack market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £101K–£134K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Silentnight94%
- Slumberdown5%
- Adam Home1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 35 weeks — -21.0% search growth over the last 90 days.Top silent night pillows 2 pack search terms
- silent night pillows 2 pack58K/yr
- silentnight pillows35K/yr
- silent night pillows35K/yr
- silent night pillow14K/yr
- pillows silent night7K/yr
- silentnight pillow5K/yr
- silentnight pillows 2 pack3K/yr
Top silent night pillows 2 pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Deep Sleep Pillows 2 Pack Medium Support Comfortable Hollowfibre Bed for Front Back and Side Sleepers Machine Washable Hypoallergenic - Standard Size - Pack of 2
Silentnight£13.744.3★29,339 rev
Silentnight Ultrabounce Pillows 2 Pack Soft Medium Support Comfortable Bouncy Pillows for Stomach Back and Side Sleepers Machine Washable and Hypoallergenic Bed Pillows Pack of 2
Silentnight£13.914.3★31,642 rev
Silentnight Hotel Collection Pillows 2 Pack - Luxury Hotel Quality Pillows Soft Medium Support for Back and Side Sleepers Comfy Supportive - Hypoallergenic and Machine Washable - Pack of 2
Silentnight£17.674.4★15,950 rev
Silentnight Anti Allergy Pillows 2 Pack Allergy UK Approved Fibres Medium Support Anti Bacterial Bed Pillow Pair for Stomach Back and Side Sleepers - Machine Washable Hypoallergenic - Pack of 2
Silentnight£12.394.4★11,871 rev
Silentnight Luxury Hotel Collection Piped Pillows 2 Pack - Hotel Quality Stylish Pillow Soft Medium Support Back & Side Sleepers Filled with Finest Fibres - Hypoallergenic Machine Washable - Pack of 2
Silentnight£19.364.4★15,950 rev
Newest
by launch date
Silentnight Dream Supreme Pillows 2 Pack
Silentnight£10.9551 rev
Silentnight Deep Sleep Ultimate Pillow - Luxurious Comfort Down-Like Fibadown Fibres and Soft Cosy Quilted Cover - Bouncy & Plump Bed Pillow for Side Sleepers - Head and Neck Support - Hypoallergenic
Silentnight£15.8627 rev
Silentnight Hotel Collection Endless Comfort Pillow - Double Layer Luxury Box Cushioned & Soft Quilted Pillow - Ball Fibre Filling for Head and Neck Support Breathable Cotton Cover Machine Washable
Silentnight£23.224 rev
Silentnight Deep Sleep Firm Pillows 2 Pack - Support Side Sleeper Pillow with Fibre Core Firmer Comfortable Supportive Bed Pillow - For Neck and Shoulder Pain - Hypoallergenic - Pack of 2
Silentnight£16.02195 rev
Silentnight Adjustable Memory Foam Pillow - Sink-In Luxury Shredded Filling - Ergonomic Support Help Ease Neck Pain - All Sleeping Positions - Breathable Hollowfibre Removable Cover - Hypoallergenic
Silentnight£20.76174 rev
Trending
90-day click momentumSilentnight Dream Supreme Pillows 2 Pack
Silentnight£10.953.7★
Silentnight Deep Sleep Firm Pillows 2 Pack - Support Side Sleeper Pillow with Fibre Core Firmer Comfortable Supportive Bed Pillow - For Neck and Shoulder Pain - Hypoallergenic - Pack of 2
Silentnight£16.024.2★
Silentnight Hotel Collection Endless Comfort Pillow - Double Layer Luxury Box Cushioned & Soft Quilted Pillow - Ball Fibre Filling for Head and Neck Support Breathable Cotton Cover Machine Washable
Silentnight£23.224.1★
Silentnight Deep Sleep Pillows 4 Pack - Medium Support Bed Pillows for Side Front Stomach and Back Sleepers Comfortable - Machine Washable and Hypoallergenic - Pack of 4 White
Silentnight£20.834.3★
Silentnight Airmax Pillow Pack of 2 Air Mesh Sides Maximising Airflow Preventing Overheating for a Cool Nights Sleep Machine Washable and Hypoallergenic Bed Pillow 2 Pack
Silentnight£17.454.3★
What buyers say about silent night pillows 2 pack
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“the overall quality is what I would expect from a well-known bedding brand”
“Nice pillows with good support”
“Good price”
“Lovely and soft”
“Blissful sleep”
“Quality pillows”
“They look lovely and fluffy and fill the pillowcase nciely”
“does the job”
“Good support”
What buyers complain about
“Poor quality control”
“Terrible quality pillows”
“these aren't comfortable in any position”
“hard in places”
“Really NOT good value”
“Seem very thick”
“Small”
“Not durable at all”
“They neither soft not supportive”
“Much more flimsy”
Top return reasons
Common questions
- Is silent night pillows 2 pack profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the silent night pillows 2 pack niche?
- 3 brands and 9 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in silent night pillows 2 pack?
- Top complaints mined from reviews: Quality-Overall, Cushion, Comfort-Overall. The return rate is 0.3%.
- What does it cost to enter the silent night pillows 2 pack niche?
- Listings span £9.79–£27.05; the average listing price is £16.75 (sweet spot $15–$100). The average incumbent carries 13,113 reviews — the moat a new listing must climb.