Silent Night Pillows 2 Pack
FailThe top 5 brands take 100% of clicks, so Silent Night Pillows 2 Pack is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £155K/yr157K searches / yr
- 90-day growth
- -21.0%search demand this quarter
- Competition
- 60%top-5 click share · 3 brands · 9 sellers
Flapen Score
Silent Night Pillows 2 Pack against its category
The dotted line is the Home & Garden average. Past it, Silent Night Pillows 2 Pack is stronger. Inside it, weaker.
Market
The Silent Night Pillows 2 Pack market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silent Night Pillows 2 Pack 157K times last year and spent an estimated £155K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -21.0%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £155Ka year
- Top search term
- silent night pillows 2 pack58K searches a year
02 · Price
A sale here is worth £16.75.
Listings sell for £16.75 on average, from £9.79 to £27.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.75 that is £4K to £8K a year per listing.
- Average price
- £16.75inside the $15 to $100 sweet spot
- Price range
- £9.79–£27.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Home Textiles. It carries 13,113 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #64in Home Textiles
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,113per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Silent Night Pillows 2 Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Silentnight Deep Sleep Pillows 2 Pack Medium Support Comfortable Hollowfibre Bed for Front Back and Side Sleepers Machine Washable Hypoallergenic - Standard Size - Pack of 2
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 29,339
- Age
- 14y ago

Silentnight Ultrabounce Pillows 2 Pack Soft Medium Support Comfortable Bouncy Pillows for Stomach Back and Side Sleepers Machine Washable and Hypoallergenic Bed Pillows Pack of 2
- Price
- £13.91
- Rating
- 4.3/5
- Reviews
- 31,642
- Age
- 9y ago

Silentnight Hotel Collection Pillows 2 Pack - Luxury Hotel Quality Pillows Soft Medium Support for Back and Side Sleepers Comfy Supportive - Hypoallergenic and Machine Washable - Pack of 2
- Price
- £17.67
- Rating
- 4.4/5
- Reviews
- 15,950
- Age
- 10y ago

Silentnight Anti Allergy Pillows 2 Pack Allergy UK Approved Fibres Medium Support Anti Bacterial Bed Pillow Pair for Stomach Back and Side Sleepers - Machine Washable Hypoallergenic - Pack of 2
- Price
- £12.39
- Rating
- 4.4/5
- Reviews
- 11,871
- Age
- 10y ago

Silentnight Luxury Hotel Collection Piped Pillows 2 Pack - Hotel Quality Stylish Pillow Soft Medium Support Back & Side Sleepers Filled with Finest Fibres - Hypoallergenic Machine Washable - Pack of 2
- Price
- £19.36
- Rating
- 4.4/5
- Reviews
- 15,950
- Age
- 6y ago
Trending
90-day click momentum
Silentnight Dream Supreme Pillows 2 Pack
- Price
- £10.95
- Rating
- 3.7/5
- Reviews
- 51
- Age
- 2mo ago

Silentnight Deep Sleep Firm Pillows 2 Pack - Support Side Sleeper Pillow with Fibre Core Firmer Comfortable Supportive Bed Pillow - For Neck and Shoulder Pain - Hypoallergenic - Pack of 2
- Price
- £16.02
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 1y ago

Silentnight Hotel Collection Endless Comfort Pillow - Double Layer Luxury Box Cushioned & Soft Quilted Pillow - Ball Fibre Filling for Head and Neck Support Breathable Cotton Cover Machine Washable
- Price
- £23.22
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 10mo ago

Silentnight Deep Sleep Pillows 4 Pack - Medium Support Bed Pillows for Side Front Stomach and Back Sleepers Comfortable - Machine Washable and Hypoallergenic - Pack of 4 White
- Price
- £20.83
- Rating
- 4.3/5
- Reviews
- 29,339
- Age
- 11y ago

Silentnight Airmax Pillow Pack of 2 Air Mesh Sides Maximising Airflow Preventing Overheating for a Cool Nights Sleep Machine Washable and Hypoallergenic Bed Pillow 2 Pack
- Price
- £17.45
- Rating
- 4.3/5
- Reviews
- 3,334
- Age
- 6y ago
Newest
by launch date
Silentnight Dream Supreme Pillows 2 Pack
- Price
- £10.95
- Rating
- 3.7/5
- Reviews
- 51
- Age
- 2mo ago

Silentnight Deep Sleep Ultimate Pillow - Luxurious Comfort Down-Like Fibadown Fibres and Soft Cosy Quilted Cover - Bouncy & Plump Bed Pillow for Side Sleepers - Head and Neck Support - Hypoallergenic
- Price
- £15.86
- Rating
- 3.4/5
- Reviews
- 27
- Age
- 10mo ago

Silentnight Hotel Collection Endless Comfort Pillow - Double Layer Luxury Box Cushioned & Soft Quilted Pillow - Ball Fibre Filling for Head and Neck Support Breathable Cotton Cover Machine Washable
- Price
- £23.22
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 10mo ago

Silentnight Deep Sleep Firm Pillows 2 Pack - Support Side Sleeper Pillow with Fibre Core Firmer Comfortable Supportive Bed Pillow - For Neck and Shoulder Pain - Hypoallergenic - Pack of 2
- Price
- £16.02
- Rating
- 4.2/5
- Reviews
- 195
- Age
- 1y ago

Silentnight Adjustable Memory Foam Pillow - Sink-In Luxury Shredded Filling - Ergonomic Support Help Ease Neck Pain - All Sleeping Positions - Breathable Hollowfibre Removable Cover - Hypoallergenic
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
0%
- Silentnight94%
- Slumberdown5%
- Adam Home1%
- Open — no brand owns it (0%)
Demand
Silent Night Pillows 2 Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8× · 8 of 12 months tracked
Search terms
Top Silent Night Pillows 2 Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silent night pillows 2 pack58K/yr
- silentnight pillows35K/yr
- silent night pillows35K/yr
- silent night pillow14K/yr
- pillows silent night7K/yr
- silentnight pillow5K/yr
- silentnight pillows 2 pack3K/yr
Reviews and returns
What reviews say buyers love and hate about Silent Night Pillows 2 Pack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality control
Theyve had many other good reviews - clearly inconsistent with their quality
Bad quality
Terrible quality pillows
Pillows,-with little support
I wanted a firmer pillow
these aren't comfortable in any position
Not very comfortable
within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable
hard in places
not soft at all
Too hard
Really NOT good value
feel of them are expensive
Save your cash and buy elsewhere
Love
Extremely comfortable
it feels very supportive
Very comfortable to sleep with
the overall quality is what I would expect from a well-known bedding brand
Amazing quality
It feels well made
Nice pillows with good support
They offered a good balance of cushioning and support, helping to keep my head and neck comfortable regardless of how I was sleeping
They have a much more cushioned feel than memory foam
Good price
Worth money
Excellent value
Lovely and soft
Lovely soft material
It feels luxurious
Return
0.3% Return rate 18% Fixable by listing
Terrible quality pillows
Pillows,-with little support
I wanted a firmer pillow
Poor quality control
Theyve had many other good reviews - clearly inconsistent with their quality
Bad quality
these aren't comfortable in any position
Not very comfortable
within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable
Small
Not fit for purpose
too big
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silent Night Pillows 2 Pack questions
Answered from the same tracked data.









