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Silent Night Pillows 2 Pack

Fail

The top 5 brands take 100% of clicks, so Silent Night Pillows 2 Pack is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£155K/yr157K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
60%top-5 click share · 3 brands · 9 sellers

Flapen Score

Silent Night Pillows 2 Pack against its category

The dotted line is the Home & Garden average. Past it, Silent Night Pillows 2 Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silent Night Pillows 2 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silent Night Pillows 2 Pack 157K times last year and spent an estimated £155K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
5.9%
Market size, estimated
£155Ka year
Top search term
silent night pillows 2 pack58K searches a year

02 · Price

A sale here is worth £16.75.

Listings sell for £16.75 on average, from £9.79 to £27.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.75 that is £4K to £8K a year per listing.

Average price
£16.75inside the $15 to $100 sweet spot
Price range
£9.79–£27.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Home Textiles. It carries 13,113 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#64in Home Textiles
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,113per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Silent Night Pillows 2 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

0%

  • Silentnight94%
  • Slumberdown5%
  • Adam Home1%
  • Open — no brand owns it (0%)

Demand

Silent Night Pillows 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Silent Night Pillows 2 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silent night pillows 2 pack58K/yr
  • silentnight pillows35K/yr
  • silent night pillows35K/yr
  • silent night pillow14K/yr
  • pillows silent night7K/yr
  • silentnight pillow5K/yr
  • silentnight pillows 2 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Silent Night Pillows 2 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+0.13

Poor quality control

Theyve had many other good reviews - clearly inconsistent with their quality

Bad quality

Cushion9%−0.02

Terrible quality pillows

Pillows,-with little support

I wanted a firmer pillow

Comfort-Overall8%+2.77

these aren't comfortable in any position

Not very comfortable

within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable

Hard Feel7%−0.12

hard in places

not soft at all

Too hard

Value For Money5%+0.26

Really NOT good value

feel of them are expensive

Save your cash and buy elsewhere

Love

Comfort-Overall26%+2.77

Extremely comfortable

it feels very supportive

Very comfortable to sleep with

Quality-Overall18%+0.13

the overall quality is what I would expect from a well-known bedding brand

Amazing quality

It feels well made

Cushion11%−0.02

Nice pillows with good support

They offered a good balance of cushioning and support, helping to keep my head and neck comfortable regardless of how I was sleeping

They have a much more cushioned feel than memory foam

Value For Money9%+0.26

Good price

Worth money

Excellent value

Soft Feel6%

Lovely and soft

Lovely soft material

It feels luxurious

Return

0.3% Return rate 18% Fixable by listing

Cushion18%█▇▇▇▅▇

Terrible quality pillows

Pillows,-with little support

I wanted a firmer pillow

Quality-Overall12%▇█▄▇▅▆

Poor quality control

Theyve had many other good reviews - clearly inconsistent with their quality

Bad quality

Soft Feel11%▇█▇▅▇▇
Comfort-Overall11%█▇▇▆▇▅

these aren't comfortable in any position

Not very comfortable

within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable

Size-Overall9%█▆▇▆█▆

Small

Not fit for purpose

too big

FAQ

Common Silent Night Pillows 2 Pack questions

Answered from the same tracked data.