Skip to content

Silent Night Pillows 2 Pack

Fail

The top 5 brands take 100% of clicks, so Silent Night Pillows 2 Pack is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£155K/yr157K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
60%top-5 click share · 3 brands · 9 sellers

Flapen Score

Silent Night Pillows 2 Pack against its category

The dotted line is the Home & Garden average. Past it, Silent Night Pillows 2 Pack is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silent Night Pillows 2 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silent Night Pillows 2 Pack 157K times last year and spent an estimated £155K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
5.9%
Market size, estimated
£155Ka year
Top search term
silent night pillows 2 pack58K searches a year

02 · Price

A sale here is worth £16.75.

Listings sell for £16.75 on average, from £9.79 to £27.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.75 that is £4K to £8K a year per listing.

Average price
£16.75inside the $15 to $100 sweet spot
Price range
£9.79–£27.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Home Textiles. It carries 13,113 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
33%
Out of stock, average day
0.0%
Average rank
#64in Home Textiles
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,113per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Silent Night Pillows 2 Pack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 99%

Open market

0%

  • Silentnight94%
  • Slumberdown5%
  • Adam Home1%
  • Open — no brand owns it (0%)

Demand

Silent Night Pillows 2 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Silent Night Pillows 2 Pack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silent night pillows 2 pack58K/yr
  • silentnight pillows35K/yr
  • silent night pillows35K/yr
  • silent night pillow14K/yr
  • pillows silent night7K/yr
  • silentnight pillow5K/yr
  • silentnight pillows 2 pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Silent Night Pillows 2 Pack

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silent Night Pillows 2 Pack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data