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Silent Night Heated Throw

Fail

Demand is soft, at -80.1% this quarter, so Silent Night Heated Throw is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£77K/yr57K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
69%top-5 click share · 3 brands · 48 sellers

Flapen Score

Silent Night Heated Throw against its category

The dotted line is the Home & Garden average. Past it, Silent Night Heated Throw is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silent Night Heated Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silent Night Heated Throw 57K times last year and spent an estimated £77K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
4.3%
Market size, estimated
£77Ka year
Peak month
November71.7× the quietest month
Top search term
silent night heated blanket38K searches a year

02 · Price

A sale here is worth £31.65.

Listings sell for £31.65 on average, from £21.25 to £54.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £31.65 that is £0 to £3K a year per listing.

Average price
£31.65inside the $15 to $100 sweet spot
Price range
£21.25–£54.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #66 within Home Textiles. It carries 9,555 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
47%
Out of stock, average day
17.0%
Average rank
#66in Home Textiles
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,555per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Silent Night Heated Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Silentnight80%
  • Slumberdown17%
  • PROALLER2%

Demand

Silent Night Heated Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 71.7×

Search terms

Top Silent Night Heated Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silent night heated blanket38K/yr
  • slumberdown heated throw5K/yr
  • silent night heated throw blanket4K/yr
  • silentnight luxury heated throw6K/yr
  • silent night luxury heated throw5K/yr

Reviews and returns

What reviews say buyers love and hate about Silent Night Heated Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability29%−0.32

Broke after a month

doesnt last

Broke quickly

Heating16%−0.08

barely heated at all

Doesn't heat up

Heats up very unevenly

Quality-Overall6%+0.44

Poor quality

Completely rubbish product

For a high quality brand, this looks and feels cheap

Warmth5%+2.04

Doesn't Get Very Warm

Barely warm

it felt barely warm

Functionality-Overall5%−0.04

Didn't work

Stops working

Unfortunately now it will not power on at all

Love

Warmth26%+2.04

Keeps me warm

Keeps me warm

It is warm

Quality-Overall12%+0.44

Satisfactory item

Excellent product

and is reasonable quality

Value For Money8%+0.28

Good value for money

Excellent value for money

Money well spent

Heating8%−0.08

Heats well

Heats fast

Gives good heat

Comfort-Overall7%+0.41

Comfortable

Well made and comfy with good heat settings

its very comfortable to use

Return

2.8% Return rate 18% Fixable by listing

Heating31%▇█▇██▅

barely heated at all

Doesn't heat up

Heats up very unevenly

Functionality-Overall15%█▇█▅█▆

Didn't work

Stops working

Unfortunately now it will not power on at all

Size-Overall14%▅▆▇█▇█

its way too short

Very Small size

Very large

Defective Material/Parts8%▇▅▅▅▅█
Warmth7%▄▅▆▅▄█

Doesn't Get Very Warm

Barely warm

it felt barely warm

FAQ

Common Silent Night Heated Throw questions

Answered from the same tracked data.