silent night heated throw
Skip itSoft demand (-80.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£31.65avg listing price — sweet spot $15–$100
Price range
Incredible£21.25–£54.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,555.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£77K£77K/yr · 57K searches
Growth
Bad-80.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, silent night heated throw is a £77K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
silent night heated throw market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £47K–£63K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 73%
- Out of stock
- 17.0%
- Avg brand age
- 39 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Silentnight80%
- Slumberdown17%
- PROALLER2%
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -80.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 71.7×
Top silent night heated throw search terms
- silent night heated blanket38K/yr
- slumberdown heated throw5K/yr
- silent night heated throw blanket4K/yr
- silentnight luxury heated throw6K/yr
- silent night luxury heated throw5K/yr
Top silent night heated throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.224.4★441 rev
Silentnight Comfort Control Electric Blanket Double 135x120cm
Silentnight£27.634.4★43,156 rev
Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm
Silentnight£21.254.4★43,156 rev
Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry
Silentnight£40.904.4★441 rev
Slumberdown Warm Heated Throw Blanket (130x160cm) - Luxury Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Pistachio
Slumberdown£29.544.0★127 rev
Newest
by launch dateSilentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry
Silentnight£40.90441 rev
Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Olive
Silentnight£37.35441 rev
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.22441 rev
Silentnight Heat Genie Self Heating Giant Blanket - Cosy Warm Sherpa Fleece Throw with Unique Foil Layer to Retain Heat - Extra Large Reversible for Sofa Couch Bed Camping - 180x240cm Charcoal
Silentnight£23.41629 rev
Silentnight Luxury Snugsie USB Heated Wearable Blanket - Supersized with Built-In Sleeves and Foot Pocket Cosy Blanket - Sherpa Fleece Interior Top to Toe Snuggly Warmth - Machine Washable Charcoal
Silentnight£36.57619 rev
Trending
90-day click momentum
Slumberdown Comfy Heated Throw Blanket (130×160cm) - Snuggly Fleece Electric Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Plum
Slumberdown£23.324.0★
Slumberdown Luxury Heated Throw Blanket (130x160cm) - Reversible Sherpa & Fleece Electric Blanket with 10-Heat Settings & Timer | Energy Efficient (3p/hr) 2-Year Guarantee Washable Grey
Slumberdown£24.993.8★
Silentnight Luxury Super Cosy Heated Throw - Snuggly Soft Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings - Fast Heat-up and Safe Shut Off - Machine Washable - 120x160cm Berry
Silentnight£40.904.4★
Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm
Silentnight£21.254.4★
Silentnight Luxury Super Cosy Heated Throw -Thick Snuggly Soft Chunky Knit Jacquard Fleece Electric Blanket for Sofa Bed with 9 Heat Settings -Fast Heat-up and Safe Shut Off -Machine Washable Charcoal
Silentnight£39.224.4★
What buyers say about silent night heated throw
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Satisfactory item”
“Good value for money”
“Heats well”
“Comfortable”
“Its very soft”
“As advertised”
“Fits my bed”
“Easy to use”
“Works great”
What buyers complain about
“Broke after a month”
“barely heated at all”
“Poor quality”
“Doesn't Get Very Warm”
“Didn't work”
“its way too short”
“They are expensive”
“not that thick”
“uncomfortable”
“that setting was almost too hot”
Top return reasons
Common questions
- Is silent night heated throw profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 15 tracked products. 90-day search growth is -80.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the silent night heated throw niche?
- 3 brands and 48 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in silent night heated throw?
- Top complaints mined from reviews: Durability, Heating, Quality-Overall. The return rate is 2.8%.
- When does demand for silent night heated throw peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 71.7× the quietest.
- What does it cost to enter the silent night heated throw niche?
- Listings span £21.25–£54.41; the average listing price is £31.65 (sweet spot $15–$100). The average incumbent carries 9,555 reviews — the moat a new listing must climb.