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Silent Night Heated Throw

Fail

Demand is soft, at -80.1% this quarter, so Silent Night Heated Throw is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£77K/yr57K searches / yr
90-day growth
-80.1%search demand this quarter
Competition
69%top-5 click share · 3 brands · 48 sellers

Flapen Score

Silent Night Heated Throw against its category

The dotted line is the Home & Garden average. Past it, Silent Night Heated Throw is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silent Night Heated Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silent Night Heated Throw 57K times last year and spent an estimated £77K. All 3 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -80.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-80.1%
Conversion, latest week
4.3%
Market size, estimated
£77Ka year
Peak month
November71.7× the quietest month
Top search term
silent night heated blanket38K searches a year

02 · Price

A sale here is worth £31.65.

Listings sell for £31.65 on average, from £21.25 to £54.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £31.65 that is £0 to £3K a year per listing.

Average price
£31.65inside the $15 to $100 sweet spot
Price range
£21.25–£54.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #66 within Home Textiles. It carries 9,555 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
47%
Out of stock, average day
17.0%
Average rank
#66in Home Textiles
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,555per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Silent Night Heated Throw products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

48

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Silentnight80%
  • Slumberdown17%
  • PROALLER2%

Demand

Silent Night Heated Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 71.7×

Search terms

Top Silent Night Heated Throw search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silent night heated blanket38K/yr
  • slumberdown heated throw5K/yr
  • silent night heated throw blanket4K/yr
  • silentnight luxury heated throw6K/yr
  • silent night luxury heated throw5K/yr

Reviews and returns

What reviews say buyers love and hate about Silent Night Heated Throw

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
29%of negative reviews mention “Durability”
2.8%of orders come back
“Broke after a month”
A buyer, on “Durability”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silent Night Heated Throw questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data