Is silent night electric blanket single profitable to sell on Amazon United Kingdom?

The niche generates £35K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -73.4%. Flapen's verdict: Skip it (33/100).

How competitive is the silent night electric blanket single niche?

9 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in silent night electric blanket single?

Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 3.6%.

When does demand for silent night electric blanket single peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 28.5× the quietest.

What does it cost to enter the silent night electric blanket single niche?

Listings span £9.45–£32.70; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 5,809 reviews — the moat a new listing must climb.

silent night electric blanket single

Skip it

Soft demand (-73.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£20.32

avg listing price — sweet spot $15–$100

Price range

Great£9.45–£32.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,809.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad£35K

£35K/yr · 35K searches

Growth

Bad-73.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, silent night electric blanket single is a £35K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

silent night electric blanket single market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £41K–£51K; units × avg price
Conversion rate: 4.9%
Avg BSR: #31
Page quality: 0%
Prime: 73%
Sponsored: 55%
Out of stock: 13.1%
Avg brand age: 50 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

Silentnight45%
Morphy Richards18%
Status7%
EMtronics6%
Dreamcatcher5%
TLGREEN5%
Open — no brand owns it (3 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -73.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 28.5×

Open Trend

Top silent night electric blanket single search terms

electric underblanket single11K/yr -79.1%4.8% conv.
silent night electric blanket single5K/yr -41.6%5.1% conv.
single electric blanket with timer9K/yr -76.1%4.0% conv.
heated underblanket single5K/yr -77.2%4.2% conv.
single electric underblanket5K/yr -67.5%5.4% conv.

All search terms

Top silent night electric blanket single products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silentnight Comfort Control Electric Blanket Single Bed - Heated Underblanket with 4 Heat Settings - Fast Heat Up - Overheat Protection and Easy Fit Straps - Machine Washable - Single - 135x72cm

Silentnight£21.254.4★43,156 rev

Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120

Morphy Richards£17.304.4★204 rev

Silentnight Easi-Heat Electric Blanket Single

Silentnight£23.284.3★251 rev

Status Single Electric Under Blanket with 3 Heat Settings 40W Heated Mattress Cover for Bed Warming and Night-Time Comfort White (SEB1PKB)

Status£9.454.1★1,455 rev

EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm

EMtronics£11.574.3★1,090 rev

Newest

by launch date

Morphy Richards EverCosy Electric Under Blanket Single 150x70cm For Back Pain and Cold Nights 9 Heat Settings 9hr Timer BEAB Approved 1p/hr Cost Machine Washable Reversible 600120

Morphy Richards£17.30204 rev

9mo ago

Morphy Richards EverCosy Premium Fleece Heated Electric Under Blanket Teddy Single 150x70cm 9 Settings Adjustble Timer 1p/hour Cost Machine Washable Cream 600020

Morphy Richards£26.78204 rev

9mo ago

TLGREEN Single Electric Blanket 6 Heat Levels 100W with 8H Auto Swich-Off Machine Washable & Overheat Protection Heated underblanket Mattress Warmer with Elastic Straps (193x91cm)

TLGREEN£24.441,285 rev

1y ago

EMtronics Heated Electric Under Blanket Bed Warmer with 3 Heat Settings Overheat Protection Machine Washable - Single Size 135cm x 65cm

EMtronics£11.571,090 rev

2y ago

Cozytek Single Electric Blanket 3 Heat Settings Machine Washable

Cozytek£15.024,448 rev

5y ago

What buyers say about silent night electric blanket single

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money17%

“Excellent value for money”

Quality-Overall16%

“Excellent product”

Warmth14%

“Keeps you nice and warm”

Ease Of Use8%

“Easy to use”

Efficiency8%

“Working very well”

Heating8%

“Extremely fast heating up”

Advertised Vs Actual Product7%

“everything as advertised”

Size-Overall6%

“Excellent very happy and fits perfectly”

Comfort-Overall5%

“Comfortable”

Sleep Quality2%

“the blanket was comfortable to sleep on. no lumps or bumps”

What buyers complain about

Durability18%

“Stoped working after 3days of use”

Heating18%

“Takes ages to heat up”

Size-Overall14%

“Its good just doesn't fit”

Functionality-Overall8%

“Ot happy stoped working may just be a one off as bought 2 other still ok”

Warmth7%

“This blanket does not get warm at all”

Quality-Overall7%

“For a high quality brand, this looks and feels cheap”

Value For Money3%

“can be found at a cheaper price”

Comfort-Overall3%

“uncomfortable”

Alarm/Timer Accuracy2%

“Faulty timer”

Instructions/User Manual/Troubleshooting2%

“instructions are confusing”

Top return reasons

Heating25%

Size-Overall24%

Functionality-Overall18%

Warmth7%

Defective Material/Parts6%

Durability4%

Compatibility-Overall3%

Quality-Overall2%

Comfort-Overall2%

Advertised Vs Actual Product2%

Common questions

Is silent night electric blanket single profitable to sell on Amazon United Kingdom?: The niche generates £35K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -73.4%. Flapen's verdict: Skip it (33/100).
How competitive is the silent night electric blanket single niche?: 9 brands and 23 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in silent night electric blanket single?: Top complaints mined from reviews: Durability, Heating, Size-Overall. The return rate is 3.6%.
When does demand for silent night electric blanket single peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 28.5× the quietest.
What does it cost to enter the silent night electric blanket single niche?: Listings span £9.45–£32.70; the average listing price is £20.32 (sweet spot $15–$100). The average incumbent carries 5,809 reviews — the moat a new listing must climb.