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Sieve

Sieve shows low returns (0.6%), but prices mostly outside the sweet spot ($2.69–$15.30) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 66Growth 18Conversion 94Competition 37Returns 97Price range 2Avg price 18Brand share 54Review moat 42Quality gap 70
This niche Category average

Is Sieve profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sieve is a £650K/yr Amazon United Kingdom market (858K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 53/100.

Sieve: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.1% over the last 90 days and 11.7% of searches end in a purchase.

£650K

revenue / yr

Units sold / yr100K
Search volume / yr-14.1%858K
Conversion rate11.7%
Avg price£6.47

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers15 · 44
Top-5 product click share63%
Open market27%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews2,254

Top Sieve products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£32K£65K£97K£130K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

20%

  • Tala20%
  • Chef Aid19%
  • Desirez2Door15%
  • Anaeat11%
  • Premier8%
  • Jojeys7%

Sieve demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume858KCVR11.7%Products21Brands15Top 5 Brands73%OOS Rate0.0%Rating4.3★Reviews2,254Avg BSR#7
20K15KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Sieve search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sieve281K/yr
  • strainer122K/yr
  • sieves and strainers118K/yr
  • siveve34K/yr
  • fine mesh strainer32K/yr
  • sieves for cooking46K/yr
  • sieves28K/yr
  • sieve stainless steel16K/yr
  • seive25K/yr
  • fine mesh sieve22K/yr

What reviews say buyers love and hate about Sieve

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall30%

Great product very pleased with purchase

Value For Money14%

Good Value

Size-Overall12%

Good size

Strength8%

with sturdy handles that make them easy to hold

Advertised Vs Actual Product7%

As described

What buyers complain about

83% of reviews
Quality-Overall18%

Absolutely rubbish quality

Rusts/Corrodes18%

Instantly started rusting

Size-Overall12%

Not fit for purpose

Durability10%

Broke

Strength8%

a bit flimsy

Sieve return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

68%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
55%
2Quality-Overall
9%
3Advertised Vs Actual Product
5%
4Strength
5%
5Handle Quality
4%

Common Sieve questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sieve 53/100 on Amazon United Kingdom — Worth a look. The niche generates £650K/yr across 21 tracked products. Search demand moved -14.1% over the last 90 days.
Search demand for Sieve on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.