Skip to content

Sieve

Maybe

An estimated 0.6% of orders come back. But prices span $2.69–$15.30, mostly outside the sweet spot, so Sieve is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£650K/yr858K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
63%top-5 click share · 15 brands · 44 sellers

Flapen Score

Sieve against its category

The dotted line is the Home & Garden average. Past it, Sieve is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sieve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sieve 858K times last year and spent an estimated £650K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.

Searches, last 12 months
858K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
11.7%
Market size, estimated
£650Ka year
Peak month
January1.5× the quietest month
Top search term
sieve281K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £2.69 to £15.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.47 that is £26K to £32K a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£2.69–£15.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£32K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bakeware. It carries 2,254 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Bakeware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,254per listing
Listings tracked
21

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sieve products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£130K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 99%

Open market

20%

  • Tala20%
  • Chef Aid19%
  • Desirez2Door15%
  • Anaeat11%
  • Premier8%
  • Jojeys7%

Demand

Sieve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sieve search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sieve281K/yr
  • strainer122K/yr
  • sieves and strainers118K/yr
  • siveve34K/yr
  • fine mesh strainer32K/yr
  • sieves for cooking46K/yr
  • sieves28K/yr
  • sieve stainless steel16K/yr
  • seive25K/yr
  • fine mesh sieve22K/yr

Reviews and returns

What reviews say buyers love and hate about Sieve

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Absolutely rubbish quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sieve questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data