sieve
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.69–$15.30) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£650K£650K/yr · 858K searches
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,253.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Avg price
Bad£6.47avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£15.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sieve is a £650K/yr Amazon United Kingdom market (858K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
sieve market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £518K–£647K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
44
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
20%
- Tala20%
- Chef Aid19%
- Desirez2Door15%
- Anaeat11%
- Premier8%
- Jojeys7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sieve search terms
- sieve281K/yr
- strainer122K/yr
- sieves and strainers118K/yr
- siveve34K/yr
- fine mesh strainer32K/yr
- sieves for cooking46K/yr
- sieves28K/yr
- sieve stainless steel16K/yr
- seive25K/yr
- fine mesh sieve22K/yr
Top sieve products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.694.4★767 rev
Sieve/Strainer (Pack of 3) | 8cm 12cm & 18cm | Marine-Grade Stainless Steel | Finest Mesh | Temperature-Proof | No Sharp Edges | Anti-Corrosive | Bend-Proof
Desirez2Door£7.984.4★2,285 rev
Chef Aid 16cm Long Handled Metal Sieve Kitchen Essential Tool and Ideal for Straining draining Washing and Wide Range of Foods with a fine mesh for Ease of use
Chef Aid£3.113.8★3,169 rev
Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)
Anaeat£7.324.4★2,397 rev
Sieves and Strainers Set - Metal Sieve Stainless Steel Fine Mesh Strainer | Pack of 3 | Kitchen Sieve Fine Mesh Sive Cooking Flour for Baking Rust Free Seive Dishwasher Safe SIV Colander
Jojeys£6.824.5★5,411 rev
Newest
by launch date
Quelcc 8 PCS Drawstring Filter Bags 20 * 30cm Juice Strainer Bag Washable Nylon Strainer Bag Reusable Fine Mesh Straining Bag for Cooking Jam Making Yogurt Nut Milk Food Straining
Quelcc£5.14157 rev
Sieve Fine Mesh Strainer Food Filter Flour Sifter Sieve for Tea Pasta Noodles Spaghetti Rice Milk Tea Coffee Vegetable Cooking Baking Essentials Assorted Colour
NAEEM SONS£4.1370 rev
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.69767 rev
Fackelmann Initial Sieve Stainless Steel Fine Metal Mesh with Rim Long Handle for Sifting Straining & Draining Food Kitchen Strainer Flour & Icing Sugar Sifter Medium 15.5cm Diameter Colander
Fackelmann£4.281,527 rev
Fackelmann Initial Sieve Stainless Steel Fine Metal Mesh with Rim Long Handle for Sifting Straining & Draining Food Kitchen Drainer Pasta & Rice Strainer Large 20cm Diameter Colander
Fackelmann£5.281,527 rev
Trending
90-day click momentumQuelcc 8 PCS Drawstring Filter Bags 20 * 30cm Juice Strainer Bag Washable Nylon Strainer Bag Reusable Fine Mesh Straining Bag for Cooking Jam Making Yogurt Nut Milk Food Straining
Quelcc£5.144.8★
Sieves and Strainers Set - 20 cm Pack of 1 - Metal Sieve Stainless Steel Fine Mesh Strainer | Kitchen Sieve Fine Mesh Sive Cooking Flour for Baking Rust Free Seive Dishwasher Safe SIV
Jojeys£5.944.0★
KitchenCraft Stainless Steel 18cm Round Sieve
KitchenCraft£8.124.6★
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.694.4★
Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)
Anaeat£7.324.4★
What buyers say about sieve
What buyers praise and complain about, mined from review topics.What buyers love
“Great product very pleased with purchase”
“Good Value”
“Good size”
“with sturdy handles that make them easy to hold”
“As described”
“Easy to clean”
“rust-resistant”
“Easy to use”
“Lightweight,”
“durable”
What buyers complain about
“Absolutely rubbish quality”
“Instantly started rusting”
“Not fit for purpose”
“Broke”
“a bit flimsy”
“Bad handle”
“Cheap”
“Given the cheap nature of the materials”
“They don't clean very easy apart from that they are ok”
“they are not as deep as we thought they would be”
Top return reasons
Common questions
- Is sieve profitable to sell on Amazon United Kingdom?
- The niche generates £650K/yr across 21 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sieve niche?
- 15 brands and 44 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in sieve?
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Size-Overall. The return rate is 0.6%.
- When does demand for sieve peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sieve niche?
- Listings span £2.69–£15.30; the average listing price is £6.47 (sweet spot $15–$100). The average incumbent carries 2,254 reviews — the moat a new listing must climb.