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Sieve

Maybe

Returns run at only 0.6% of orders. But prices span $2.69–$15.30, mostly outside the sweet spot, so Sieve is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£650K/yr858K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
63%top-5 click share · 15 brands · 44 sellers

Flapen Score

Sieve against its category

The dotted line is the Home & Garden average. Past it, Sieve is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sieve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sieve 858K times last year and spent an estimated £650K. The top 5 brands take 73% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.

Searches, last 12 months
858K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
11.7%
Market size, estimated
£650Ka year
Peak month
January1.5× the quietest month
Top search term
sieve281K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £2.69 to £15.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £6.47 that is £26K to £32K a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£2.69–£15.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£26K–£32K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Bakeware. It carries 2,254 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Bakeware
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,254per listing
Listings tracked
21

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sieve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£65K£97K£130K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

20%

  • Tala20%
  • Chef Aid19%
  • Desirez2Door15%
  • Anaeat11%
  • Premier8%
  • Jojeys7%

Demand

Sieve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sieve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sieve281K/yr
  • strainer122K/yr
  • sieves and strainers118K/yr
  • siveve34K/yr
  • fine mesh strainer32K/yr
  • sieves for cooking46K/yr
  • sieves28K/yr
  • sieve stainless steel16K/yr
  • seive25K/yr
  • fine mesh sieve22K/yr

Reviews and returns

What reviews say buyers love and hate about Sieve

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+1.01

Absolutely rubbish quality

Bad quality

Cheap quality

Rusts/Corrodes18%−0.19

Instantly started rusting

Really rusty

Rusts easily

Size-Overall12%+0.21

Not fit for purpose

Very small

which is quite big

Durability10%−0.12

Broke

Broke after 10 uses

Broken in a month

Strength8%

a bit flimsy

Cheap and fragile

Not very sturdy

Love

Quality-Overall30%+1.01

Great product very pleased with purchase

Amazing quality

The build quality feels solid

Value For Money14%+1.45

Good Value

Excellent value

Good value for money

Size-Overall12%+0.21

Good size

quite good quality, handy sizes

various sizes make them good for a few things

Strength8%

with sturdy handles that make them easy to hold

solid and sturdy

the mesh was strong

Advertised Vs Actual Product7%+0.58

As described

Just what I wanted

Does the job

Return

0.6% Return rate 68% Fixable by listing

Size-Overall55%█▇▆▇▆▇

Not fit for purpose

Very small

which is quite big

Quality-Overall9%▃█▇▆▇▅

Absolutely rubbish quality

Bad quality

Cheap quality

Advertised Vs Actual Product5%▂▅█▂▆▅
Strength5%█▅▆▆▄▃

a bit flimsy

Cheap and fragile

Not very sturdy

Handle Quality4%█▅▇▆▅▅

Bad handle

The handle snapped

Handle fell off

FAQ

Common Sieve questions

Answered from the same tracked data.