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Shuffleboard

Fail

Demand is soft, at -31.1% this quarter, so Shuffleboard is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£108K/yr98K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
80%top-5 click share · 7 brands · 11 sellers

Flapen Score

Shuffleboard against its category

The dotted line is the Home & Garden average. Past it, Shuffleboard is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shuffleboard market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shuffleboard 98K times last year and spent an estimated £108K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
1.7%
Market size, estimated
£108Ka year
Peak month
December7.2× the quietest month
Top search term
shuffleboard59K searches a year

02 · Price

A sale here is worth £64.57.

Listings sell for £64.57 on average, from £12.17 to £305.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £64.57 that is £0 to £6K a year per listing.

Average price
£64.57inside the $15 to $100 sweet spot
Price range
£12.17–£305.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 29.9% of listings are out of stock. The average listing ranks #1,131 within Soils, Mulches & Planting Media. It carries 181 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
29.9%
Average rank
#1,131in Soils, Mulches & Planting Media
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Shuffleboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • RAYNA GAMES65%
  • Engelhart15%
  • Harrier5%
  • MEETOZ5%
  • Naissgo5%
  • GoSports3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Shuffleboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top Shuffleboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shuffleboard59K/yr
  • shuffleboard table12K/yr
  • table shuffleboards8K/yr
  • shuffle board6K/yr
  • shuffle board game9K/yr
  • table top shuffle board3K/yr

Reviews and returns

What reviews say buyers love and hate about Shuffleboard

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.15

The curling pieces are smaller than I expected

Grip13%−0.11

Instead of sliding they have a tendency to tumble

Design-Overall13%−0.21

Poor design, avoid

Love

Fun/Entertainment Experience54%+3.96

Great fun

Family fun

Excellent family game

Value For Money15%+0.43

Great value for the money

Great value and excellent condition

Paid a couple of pounds more which proved worth it

Quality-Overall14%+0.31

The board itself is well made

The matt is good quality

Excellent Quality

Size-Overall7%−0.15

of a decent size

Nice size, perfect for table top games for my Mum and her friends who would have trouble picking skittles up from the floor

Design-Overall3%−0.21

Nicely made,

Return

0.9% Return rate 48% Fixable by listing

Size-Overall44%▃▆▄█▇▃

The curling pieces are smaller than I expected

Defective Material/Parts18%▆▇█▁▁▁
Value For Money8%▁▁▁█▁█
Quality-Overall8%█▅▁▁▁▁
Weight Heavy4%▁▁▁▁▁█

FAQ

Common Shuffleboard questions

Answered from the same tracked data.