Is shuffleboard profitable to sell on Amazon United Kingdom?

The niche generates £108K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (39/100).

How competitive is the shuffleboard niche?

7 brands and 11 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in shuffleboard?

Top complaints mined from reviews: Size-Overall, Grip, Design-Overall. The return rate is 0.9%.

When does demand for shuffleboard peak?

Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the shuffleboard niche?

Listings span £12.17–£305.23; the average listing price is £64.57 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.

shuffleboard

Skip it

Soft demand (-31.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great180.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£64.57

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay£12.17–£305.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£108K

£108K/yr · 98K searches

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, shuffleboard is a £108K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

shuffleboard market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £81K–£97K; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,131
Page quality: 0%
Prime: 82%
Sponsored: 55%
Out of stock: 29.9%
Avg brand age: 37 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

RAYNA GAMES65%
Engelhart15%
Harrier5%
MEETOZ5%
Naissgo5%
GoSports3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top shuffleboard search terms

shuffleboard59K/yr -42.5%0.8% conv.
shuffleboard table12K/yr +32.5%0.9% conv.
table shuffleboards8K/yr -30.5%0.2% conv.
shuffle board6K/yr -31.6%1.1% conv.
shuffle board game9K/yr -47.4%1.0% conv.
table top shuffle board3K/yr -87.8%0.0% conv.

All search terms

Top shuffleboard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shuffleboard Sand Wax Medium Speed Shuffleboard Sand Powder with Mini Brush Set

RAYNA GAMES£21.864.0★22 rev

Engelhart - 340650 - Small wooden billiard suffleboard game 122 cm

Engelhart£25.084.3★958 rev

3 in 1 Shuffleboard Bowling Curling Game Shuffleboard Table Top Games Bowling Shuffleboard Place Mat Portable Curling Game Table Family Game for Home Office Party

RAYNA GAMES£17.364.5★80 rev

Shuffleboard Sand Wax High Speed Shuffleboard Powder Sand with Mini Brush Set

RAYNA GAMES£20.094.0★22 rev

HARRIER 2-In-1 Tabletop Curling Game & Shuffleboard Board Games [115cm x 33cm] Reversible Board for Indoor & Outdoor Entertainment

Harrier£37.944.2★18 rev

Newest

by launch date

Shuffleboard Sand Wax Medium Speed Shuffleboard Sand Powder with Mini Brush Set

RAYNA GAMES£21.8622 rev

8mo ago

Shuffleboard Sand Wax High Speed Shuffleboard Powder Sand with Mini Brush Set

RAYNA GAMES£20.0922 rev

8mo ago

MEETOZ Tabletop Curling Game Portable Team Board Games Ages 5+ Blue and Orange 16 Stones Easy Setup Portable

MEETOZ£12.1764 rev

1y ago

4 in 1 Tabletop Board Game Set Shuffleboard Bowling Curling Cornhole Game Tabletop Shuffleboard Bowling Curling Games Interactive Tabletop Board Games Ideal for School Home Office Party

Naissgo£17.4272 rev

1y ago

HARRIER 2-In-1 Tabletop Curling Game & Shuffleboard Board Games [115cm x 33cm] Reversible Board for Indoor & Outdoor Entertainment

Harrier£37.9418 rev

2y ago

What buyers say about shuffleboard

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience54%

“Great fun”

Value For Money15%

“Great value for the money”

Quality-Overall14%

“The board itself is well made”

Size-Overall7%

“of a decent size”

Design-Overall3%

“Nicely made,”

Ease Of Use3%

“easy to out back in the box”

What buyers complain about

Size-Overall25%

“The curling pieces are smaller than I expected”

Grip13%

“Instead of sliding they have a tendency to tumble”

Design-Overall13%

“Poor design, avoid”

Top return reasons

Size-Overall44%

Defective Material/Parts18%

Value For Money8%

Quality-Overall8%

Weight Heavy4%

Cushion4%

Advertised Vs Actual Product4%

Mechanism Issues4%

Degree Of Motion4%

Gifting Purpose2%

Common questions

Is shuffleboard profitable to sell on Amazon United Kingdom?: The niche generates £108K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Skip it (39/100).
How competitive is the shuffleboard niche?: 7 brands and 11 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in shuffleboard?: Top complaints mined from reviews: Size-Overall, Grip, Design-Overall. The return rate is 0.9%.
When does demand for shuffleboard peak?: Demand peaks in Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the shuffleboard niche?: Listings span £12.17–£305.23; the average listing price is £64.57 (sweet spot $15–$100). The average incumbent carries 181 reviews — the moat a new listing must climb.