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Shuffleboard

soft demand (-31.1% this quarter) — Shuffleboard doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 26Growth 9Conversion 21Competition 16Returns 96Price range 29Avg price 88Brand share 13Review moat 91Quality gap 76
This niche Category average

Is Shuffleboard profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shuffleboard is a £108K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Shuffleboard: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.1% over the last 90 days and 1.7% of searches end in a purchase.

£108K

revenue / yr

Units sold / yr2K
Search volume / yr-31.1%98K
Conversion rate1.7%
Avg price£64.57

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 11
Top-5 product click share80%
Open market5%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement55%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews181

Top Shuffleboard products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£22K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • RAYNA GAMES65%
  • Engelhart15%
  • Harrier5%
  • MEETOZ5%
  • Naissgo5%
  • GoSports3%
  • Open — no brand owns it (1 brand, 2%)

Shuffleboard demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR1.7%Products11Brands7Top 5 Brands95%OOS Rate29.9%Rating4.3★Reviews181Avg BSR#1,131
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.2×

Top Shuffleboard search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shuffleboard59K/yr
  • shuffleboard table12K/yr
  • table shuffleboards8K/yr
  • shuffle board6K/yr
  • shuffle board game9K/yr
  • table top shuffle board3K/yr

What reviews say buyers love and hate about Shuffleboard

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Fun/Entertainment Experience54%

Great fun

Value For Money15%

Great value for the money

Quality-Overall14%

The board itself is well made

Size-Overall7%

of a decent size

Design-Overall3%

Nicely made,

What buyers complain about

50% of reviews
Size-Overall25%

The curling pieces are smaller than I expected

Grip13%

Instead of sliding they have a tendency to tumble

Design-Overall13%

Poor design, avoid

Shuffleboard return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Defective Material/Parts
18%
3Value For Money
8%
4Quality-Overall
8%
5Weight Heavy
4%

Common Shuffleboard questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shuffleboard 39/100 on Amazon United Kingdom — Skip it. The niche generates £108K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -31.1% over the last 90 days.
Search demand for Shuffleboard on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.2× the quietest.