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Shredded Tissue Paper

Maybe

Returns run at only 0.9% of orders. But prices span $1.86–$15.05, mostly outside the sweet spot, so Shredded Tissue Paper is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£194K/yr428K searches / yr
90-day growth
-31.8%search demand this quarter
Competition
34%top-5 click share · 37 brands · 49 sellers

Flapen Score

Shredded Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Shredded Tissue Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shredded Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shredded Tissue Paper 428K times last year and spent an estimated £194K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-31.8%
Conversion, latest week
7.7%
Market size, estimated
£194Ka year
Peak month
December6.0× the quietest month
Top search term
shredded tissue paper201K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £1.86 to £15.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £5.86 that is £1K to £3K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£1.86–£15.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #79 within Paper & Paper Crafts. It carries 233 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
12.7%
Average rank
#79in Paper & Paper Crafts
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
233per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Shredded Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

49

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

34%

Top 20: 75%

Open market

50%

  • JeeMooTown15%
  • ENOCENT9%
  • LABUYI8%
  • Darbermu7%
  • Vaktop6%
  • HXJDAM5%

Demand

Shredded Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Shredded Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shredded tissue paper201K/yr
  • shredded paper62K/yr
  • shredded paper for gift boxes58K/yr
  • shredded tissue paper for gift boxes17K/yr
  • hamper filling19K/yr
  • tissue paper shredded11K/yr
  • gift box filling shredded paper8K/yr
  • box filler5K/yr
  • shredded tissue6K/yr
  • shredded paper for hampers8K/yr

Reviews and returns

What reviews say buyers love and hate about Shredded Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.20

Tiny

Bag is absolutely tiny

Underwhelmingly small amount

Quality-Overall20%+1.71

Rubbish

Value For Money11%+0.24

There's not enough value for money here to bring me back to buy again

Wasted my money

Advertised Vs Actual Product10%−0.02

It's hard to tell from the description or the images

Hard Feel7%−0.05

It is very difficult to pull some out

Love

Quality-Overall33%+1.71

Quality great and colours very bright

Excellent quality

Good quality shredded paper

Gifting Purpose17%+1.22

Perfect for gift boxes and special occasions

Perfect for gifts

Good for gifts

Value For Money13%+0.24

Reasonable price too

Good value for the price

Great value

Color11%+0.59

Good choice of colours...can recommend

The colour is lovely

The white colour is very crisp

Advertised Vs Actual Product8%−0.02

As described

looks just like the photos advertised

More than expected

Return

0.9% Return rate 64% Fixable by listing

Color47%▇▆█▆█▄
Size-Overall11%▄▁▂▄██

Tiny

Bag is absolutely tiny

Underwhelmingly small amount

Value For Money9%▁█▃▁▃▄

There's not enough value for money here to bring me back to buy again

Wasted my money

Quality-Overall9%▅▄▄█▃▇

Rubbish

Thin6%▁▁▄▄▁█

FAQ

Common Shredded Tissue Paper questions

Answered from the same tracked data.