Is shredded tissue paper profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 53 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the shredded tissue paper niche?

37 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in shredded tissue paper?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.

When does demand for shredded tissue paper peak?

Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the shredded tissue paper niche?

Listings span £1.86–£15.05; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.

shredded tissue paper

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($1.86–$15.05) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great45%

top-5 brand share — no brand owns this niche

Review moat

Great232.62

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£194K

£194K/yr · 428K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.86

avg listing price — sweet spot $15–$100

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch

Price range

Bad£1.86–£15.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, shredded tissue paper is a £194K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shredded tissue paper market data

Units sold / yr: 30K–40K; avg 250–500/product
Revenue / yr: £176K–£234K; units × avg price
Conversion rate: 7.7%
Avg BSR: #79
Page quality: 0%
Prime: 94%
Sponsored: 79%
Out of stock: 12.7%
Avg brand age: 33 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

Top-5 brand share

45%

Top 20: 89%

Top-5 click share

34%

Top 20: 75%

Open market

50%

JeeMooTown15%
ENOCENT9%
LABUYI8%
Darbermu7%
Vaktop6%
HXJDAM5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top shredded tissue paper search terms

shredded tissue paper201K/yr -34.2%6.1% conv.
shredded paper62K/yr -30.1%3.9% conv.
shredded paper for gift boxes58K/yr -24.8%6.7% conv.
shredded tissue paper for gift boxes17K/yr -28.4%6.2% conv.
hamper filling19K/yr -19.4%7.6% conv.
tissue paper shredded11K/yr -30.2%7.4% conv.
gift box filling shredded paper8K/yr -55.5%7.9% conv.
box filler5K/yr -11.4%3.6% conv.
shredded tissue6K/yr -35.1%6.1% conv.
shredded paper for hampers8K/yr -25.4%4.9% conv.

All search terms

Top shredded tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

500g Brown Shredded Tissue Paper for Gift Boxes Dust-free Brown Shredded Paper for Hampers Soft to the Touch Ideal Hamper Filling & Gift Packaging Filler

JeeMooTown£9.354.7★1,202 rev

50g Shredded Tissue Paper Raffia Gift Filler Paper Shreds(White)

LABUYI£3.414.2★387 rev

White Shredded Tissue Paper 100g - Soft Gift Box & Hamper Filling for Birthdays Weddings Easter Christmas Anniversaries and Luxury Presentations

ENOCENT£5.004.6★389 rev

500g White Shredded Tissue Paper White Shredded Paper for Hampers Soft to the Touch Ideal Hamper Filling and Gift Packaging Filler

JeeMooTown£9.334.7★1,202 rev

100g Khaki Shredded Tissue Paper for Gift Boxes Decoration Empty Gift Box Filling Paper Filler Paper for Valentines Day Christmas Birthday Gift Decorations DIY Gift Packaging

Darbermu£5.164.5★327 rev

Newest

by launch date

Qcdou Shredded Tissue Paper for Gift Boxes White 100g Shredded Paper for Hampers Soft to the Touch for Hamper Filling and DIY Gift Packaging Filler for Birthday Christmas Wedding

Qcdou£3.289 rev

7mo ago

Upgraded Brown Shredded Tissue Paper for Gift Boxes Filling Eco Hampers Basket Stuffing Filler Paper Shred for Valentines Day Birthday Gift Decorations DIY Gift Packaging 150g

Bonkee£4.8533 rev

9mo ago

300g White Shredded Tissue Paper For Gift Boxes Shredded Paper For Gift Boxes White Tissue Paper Hamper Filling Hamper Box for Valentines Day Birthday Gift Decorations DIY Gift Packaging

louuuou£7.139 rev

11mo ago

White Shredded Tissue Paper 100g - Soft Gift Box & Hamper Filling for Birthdays Weddings Easter Christmas Anniversaries and Luxury Presentations

ENOCENT£5.00389 rev

1y ago

100g Brown Shredded Tissue Paper for Gift Boxes Hampers and Gift Bags Ideal Hamper Filling Suitable for Birthday Anniversary Wedding Party New Year All Occasions

ENOCENT£5.30389 rev

1y ago

What buyers say about shredded tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Quality great and colours very bright”

Gifting Purpose17%

“Perfect for gift boxes and special occasions”

Value For Money13%

“Reasonable price too”

Color11%

“Good choice of colours...can recommend”

Advertised Vs Actual Product8%

“As described”

Stretchability/Expandability/Elasticity3%

“it soon starts expanding”

Soft Feel3%

“still soft and easy to arrange”

Size-Overall2%

“Perfect for small basket”

Ease Of Use2%

“Easy to use”

Storage Capacity2%

“fills up space easily”

What buyers complain about

Size-Overall30%

“Tiny”

Quality-Overall20%

“Rubbish”

Value For Money11%

“There's not enough value for money here to bring me back to buy again”

Advertised Vs Actual Product10%

“It's hard to tell from the description or the images”

Hard Feel7%

“It is very difficult to pull some out”

Ease Of Use7%

“It is very difficult to pull some out”

Top return reasons

Color47%

Size-Overall11%

Value For Money9%

Quality-Overall9%

Thin6%

Smell4%

Material Quality3%

Product Condition2%

Advertised Vs Actual Product2%

Ease Of Cleaning1%

Common questions

Is shredded tissue paper profitable to sell on Amazon United Kingdom?: The niche generates £194K/yr across 53 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -31.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the shredded tissue paper niche?: 37 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in shredded tissue paper?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.9%.
When does demand for shredded tissue paper peak?: Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the shredded tissue paper niche?: Listings span £1.86–£15.05; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.