Is shower soap holder profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the shower soap holder niche?

31 brands and 41 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in shower soap holder?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Rusts/Corrodes. The return rate is 1.9%.

When does demand for shower soap holder peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the shower soap holder niche?

Listings span £2.45–£12.24; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 2,024 reviews — the moat a new listing must climb.

shower soap holder

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but prices mostly outside the sweet spot ($2.45–$12.24) keeps it on the watch list.

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,023.7

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£103K

£103K/yr · 213K searches

Avg price

Bad£7.47

avg listing price — sweet spot $15–$100

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.45–£12.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, shower soap holder is a £103K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shower soap holder market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £75K–£93K; units × avg price
Conversion rate: 6.5%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.7%
Avg brand age: 33 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

39%

Top 20: 81%

Open market

44%

TAILI18%
Bnimtm12%
OKBY8%
LEVERLOC7%
Generic6%
Tiilan5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top shower soap holder search terms

shower soap holder59K/yr -7.3%3.5% conv.
shower soap dish31K/yr -11.8%5.0% conv.
soap holder shower28K/yr -7.1%3.7% conv.
suction soap dish24K/yr -9.7%3.7% conv.
suction soap dish for shower16K/yr -2.1%6.5% conv.
soap dish suction9K/yr -9.9%4.7% conv.
stick on soap dish7K/yr +7.4%4.3% conv.
soap holder suction6K/yr +3.0%4.1% conv.
soap holder for shower6K/yr +0.4%3.8% conv.
suction soap holder6K/yr -4.3%4.3% conv.

All search terms

Top shower soap holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bnimtm Shower Caddy No Drill Shower Soap Holder 304 Stainless Steel Bathroom Caddy Sponge Holder For Kitchen Great for Bathrooms Kitchens RVs

Bnimtm£7.684.3★1,078 rev

Shower Rail Soap Holder Clip-on Bathroom Soap Holders ABS Adjustable Shower Soap Dish Shower Pole Soap Tray Practical Bathroom Gadget (Silver)

OKBY£5.513.6★249 rev

TAILI Suction Soap Dish for Shower Max Hold 3 KG Shower Soap Holder for Bathroom Wall Mounted Sponge Tray Drill-Free Removable Bathtub Organizer Waterproof Plastic Sink Holder Suction Cup White

TAILI£8.004.3★12,177 rev

LEVERLOC Soap Dish for Shower Max Hold 3 KG Suction Soap Holder for Bathroom Bathtub Wall Mounted Waterproof Drill-Free Removable Suction Shower Organizer Sponge Sink Holder Plastic In White

LEVERLOC£8.064.4★1,956 rev

Tiilan Self Adhesive Bar Soap Dish for Shower Bathroom Soap Holder Wall Mount Stainless Steel Silver

Tiilan£10.494.5★1,532 rev

Newest

by launch date

Shower Rail Soap Dish Twist-on Bathroom Soap Holders ABS Adjustable Soap Dish Shower Pole Soap Tray Practical Bathroom Gadget (Silver)

MERVYNIA£6.7613 rev

3mo ago

Xygobla Suction Soap Dish for Shower with Hooks Stainless Steel Wall Mounted Soap Rack No-Drilling Strong Rustproof Max Hold 5 KG Powerful Vacuum Suction Cup Basket for Bathroom Kitchen Bathtub

Xygobla£8.0111 rev

7mo ago

Suction Cup Shower Soap Holder Wall Mounted Max Hold 5KG Soap Dish Suction Sponge Holder Drill-Free Removable with Drainage White Plastic Soap Dish for Bathroom Kitchen

Generic£4.5416 rev

9mo ago

DILUSILK Shower Soap Dish for Shower Bathroom(Clip-on ABS)

DILUSILK£4.7638 rev

1y ago

Envenzo Soap Dish Holder Wall Mounted Waterproof and Rustproof for Shower Bathroom Black

Envenzo£7.0627 rev

1y ago

What buyers say about shower soap holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality and was easy to put up”

Strength9%

“Seems sturdy”

Size-Overall9%

“Easy fit”

Adhesion/Stickiness9%

“Adhesive works well”

Value For Money8%

“Value For Money”

Assembly/Installation7%

“Easy to set up”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use5%

“Ease of use”

Design-Overall4%

“Brilliant Design”

Ease Of Cleaning3%

“works great to keep area clean”

What buyers complain about

Adhesion/Stickiness28%

“Bad adhesive”

Durability12%

“Fell apart within a week”

Rusts/Corrodes9%

“which starts to rust after a few weeks”

Size-Overall8%

“Too big”

Quality-Overall5%

“Rubbish item”

Suction5%

“Came with no suction cup/mounting”

Value For Money3%

“Looks a lot more expensive than it is”

Functionality-Overall2%

“Did not work”

Assembly/Installation2%

“unable to install”

Instructions/User Manual/Troubleshooting2%

“Not a great product - the adhesive doesnt stick even after following all instructions”

Top return reasons

Size-Overall45%

Adhesion/Stickiness20%

Suction4%

Durability3%

Compatibility-Overall3%

Defective Material/Parts3%

Quality-Overall3%