shower mats for inside shower
Worth a lookShows low returns (0.8%), but soft demand (-1.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£5.03–£33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,587.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.06avg listing price — sweet spot $15–$100
Market size
Okay£110K£110K/yr · 223K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shower mats for inside shower is a £110K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
shower mats for inside shower market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £101K–£126K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 7.0%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
50
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
36%
Top 20: 71%
Open market
30%
- HITSLAM25%
- XIYUNTE18%
- Homerella9%
- MOONLIGHT200158%
- Croydex6%
- Venuso4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 1.8×
Top shower mats for inside shower search terms
- non slip shower mats for inside shower44K/yr
- shower mats non slip anti mould for elderly33K/yr
- large shower mat20K/yr
- small shower mat16K/yr
- long shower mat14K/yr
- shower tray mat16K/yr
- rubber shower mat12K/yr
- non slip shower mats for elderly9K/yr
- wet room shower mat8K/yr
- caravan shower mat5K/yr
Top shower mats for inside shower products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XIYUNTE Large Shower Mat Non Slip Anti Mould for Elderly- 90x40cm TPE Bath Mat Non Slip Shower Mats for Inside Shower Anti Slip Shower Mat with Suction Cups Rubber Bath Mat Cut to Size Grey
XIYUNTE£14.754.5★3,020 rev
MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)
MOONLIGHT20015£7.154.4★3,279 rev
HITSLAM Shower Mat Non Slip Anti Mould Bath Mat Anti Slip With Suction Cups and Drain Holes Square Shower Mat for Inside Shower 53 x 53cm Machine Washable Bath Mat for Tub Clear
HITSLAM£6.954.4★1,204 rev
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear
HITSLAM£8.004.6★8,160 rev
Venuso Square Shower Mats Non Slip Anti Mould 53 x 53 cm Rubber Anti Slip Bath Mat with Drain Holes Machine Washable Grey
Venuso£12.184.6★2,507 rev
Newest
by launch date
Smiry Shower Bath Mat Non Slip with Comfort Textured Surface 40 x 70 cm Cut-to-Fit Quick Drying for Inside Shower Machine Washable Bathtub Mat for Elderly Dark Grey
smiry£10.0779 rev
HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53cm Soft PVC Loofah Shower Mat for Inside Shower Bath Mat Anti Slip With Drain Quick Drying Shower Bath Mat Grey
HITSLAM£7.55942 rev
Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear
smiry£9.20112 rev
XIYUNTE Large Shower Mat Non Slip Anti Mould for Elderly- 90 x 40cm Cut-to-Fit Non Slip Shower Mat for Inside Shower TPE Bath Mat with Suction Cups & Drain Holes Bathtub Mat Grey
XIYUNTE£14.93386 rev
HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53 cm TPE Bath Mat for Tub Anti Slip Bathroom Anti Slip Shower Mat With Suction Cups and Drain Holes Machine Washable Grey
HITSLAM£7.51670 rev
Trending
90-day click momentumSmiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear
smiry£9.204.4★
Smiry Shower Bath Mat Non Slip with Comfort Textured Surface 40 x 70 cm Cut-to-Fit Quick Drying for Inside Shower Machine Washable Bathtub Mat for Elderly Dark Grey
smiry£10.074.5★
Homerella Non-Slip Shower Mat 53x53 cm - Shower Tray Insert Transparent
Homerella£12.994.5★
Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks
Homerella£15.314.5★
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
ANSIO£5.434.4★
What buyers say about shower mats for inside shower
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mat”
“No slip”
“Easy to fit”
“As advertised”
“Value for money”
“Very comfortable”
“wipe clean brilliant”
“Ensures complete safety”
“Lovely and soft”
“Great suction”
What buyers complain about
“Dangerous to use no grip”
“Suction cups don't work”
“we don't want to mark surface as they are adhesive”
“Shame, as anti mould quality is pretty good”
“This mat is quite small”
“Not as advertised”
“Its not the easiest to remove to clean it”
“First one did start coming apart after a few showers”
“plastic is hard”
“it's very slippy once wet”
Top return reasons
Common questions
- Is shower mats for inside shower profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the shower mats for inside shower niche?
- 27 brands and 50 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in shower mats for inside shower?
- Top complaints mined from reviews: Grip, Suction, Adhesion/Stickiness. The return rate is 0.8%.
- When does demand for shower mats for inside shower peak?
- Demand peaks in Jan–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the shower mats for inside shower niche?
- Listings span £5.03–£33.55; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 2,587 reviews — the moat a new listing must climb.