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Shower Mats for Inside Shower

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -1.2% this quarter, so Shower Mats for Inside Shower is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£110K/yr223K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
36%top-5 click share · 27 brands · 50 sellers

Flapen Score

Shower Mats for Inside Shower against its category

The dotted line is the Home & Garden average. Past it, Shower Mats for Inside Shower is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Mats for Inside Shower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Mats for Inside Shower 223K times last year and spent an estimated £110K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
4.9%
Market size, estimated
£110Ka year
Peak month
January1.8× the quietest month
Top search term
non slip shower mats for inside shower44K searches a year

02 · Price

A sale here is worth £10.06.

Listings sell for £10.06 on average, from £5.03 to £33.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.06 that is £1K to £3K a year per listing.

Average price
£10.06under the $15 to $100 sweet spot
Price range
£5.03–£33.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #21 within Bathroom. It carries 2,587 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
7.0%
Average rank
#21in Bathroom
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,587per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Shower Mats for Inside Shower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

50

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

36%

Top 20: 71%

Open market

30%

  • HITSLAM25%
  • XIYUNTE18%
  • Homerella9%
  • MOONLIGHT200158%
  • Croydex6%
  • Venuso4%

Demand

Shower Mats for Inside Shower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Shower Mats for Inside Shower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • non slip shower mats for inside shower44K/yr
  • shower mats non slip anti mould for elderly33K/yr
  • large shower mat20K/yr
  • small shower mat16K/yr
  • long shower mat14K/yr
  • shower tray mat16K/yr
  • rubber shower mat12K/yr
  • non slip shower mats for elderly9K/yr
  • wet room shower mat8K/yr
  • caravan shower mat5K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Mats for Inside Shower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip10%

Dangerous to use no grip

Lacks grip

there's no grip on the top whatsoever

Suction6%−0.07

Suction cups don't work

Suction is very bad

Suction cups do not work

Adhesion/Stickiness6%−0.05

we don't want to mark surface as they are adhesive

Bit tricky to make it stick to the bathtub as you have to push each individual sticker down

did not stick at all

Quality-Overall5%+1.59

Shame, as anti mould quality is pretty good

Cheap quality and thin, a little flimsy

Poor quality

Size-Overall5%+0.70

This mat is quite small

It's really long

Small, too

Love

Quality-Overall19%+1.59

Good quality mat

Decent quality

Good strong quality

Grip14%

No slip

Brilliant grip

Does not slip

Size-Overall10%+0.70

Easy to fit

fits the bath perfectly

Easy fit

Advertised Vs Actual Product9%+0.10

As advertised

As described

Exactly what I wanted

Value For Money7%+0.52

Value for money

Excellent value

Good Value

Return

0.8% Return rate 67% Fixable by listing

Size-Overall42%███▇▇█

This mat is quite small

It's really long

Small, too

Color11%▅█▇▇█▇
Adhesion/Stickiness8%█▆▅▆▅▆

we don't want to mark surface as they are adhesive

Bit tricky to make it stick to the bathtub as you have to push each individual sticker down

did not stick at all

Grip6%█▆▆█▆▆

Dangerous to use no grip

Lacks grip

there's no grip on the top whatsoever

Quality-Overall5%▄▄█▇▆▇

Shame, as anti mould quality is pretty good

Cheap quality and thin, a little flimsy

Poor quality

FAQ

Common Shower Mats for Inside Shower questions

Answered from the same tracked data.