Is shower mat profitable to sell on Amazon United Kingdom?

The niche generates £731K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the shower mat niche?

16 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in shower mat?

Top complaints mined from reviews: Grip, Suction, Size-Overall. The return rate is 0.8%.

When does demand for shower mat peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the shower mat niche?

Listings span £5.03–£15.31; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 3,113 reviews — the moat a new listing must climb.

shower mat

Worth a look

Shows low returns (0.8%), but prices mostly outside the sweet spot ($5.03–$15.31) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good£731K

£731K/yr · 1.3M searches

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,112.81

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.28

avg listing price — sweet spot $15–$100

Price range

Bad£5.03–£15.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, shower mat is a £731K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shower mat market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £557K–£742K; units × avg price
Conversion rate: 6.0%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.6%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

19%

HITSLAM35%
XIYUNTE14%
Homerella10%
MOONLIGHT2001510%
Croydex7%
Venuso3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top shower mat search terms

shower mat500K/yr +30.4%4.1% conv.
shower mat non slip anti mould230K/yr -21.3%5.6% conv.
non slip shower mat141K/yr +13.4%5.0% conv.
shower mats for inside shower96K/yr -21.9%3.5% conv.
shower mats67K/yr +3.5%2.6% conv.
non slip shower mats for inside shower44K/yr +4.5%4.1% conv.
shower mats non slip anti mould for elderly33K/yr -21.4%4.3% conv.
anti slip shower mat32K/yr -3.9%5.1% conv.
shower mat non slip28K/yr +18.2%4.2% conv.
non-slip shower mat17K/yr +28.7%3.3% conv.

All search terms

Top shower mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear

HITSLAM£8.004.6★8,160 rev

MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)

MOONLIGHT20015£7.154.4★3,279 rev

HITSLAM Shower Mat Non Slip Anti Mould Bath Mat Anti Slip With Suction Cups and Drain Holes Square Shower Mat for Inside Shower 53 x 53cm Machine Washable Bath Mat for Tub Clear

HITSLAM£6.954.4★1,204 rev

HITSLAM Shower mat Non Slip 60 x 40 CM Non Slip Bath Mat with Drain Soft PVC Loofah Shower Bath Mat for Tub Quick Drying Shower Mat for Bathroom Grey

HITSLAM£7.134.4★4,701 rev

Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)

Croydex£5.034.4★5,631 rev

Newest

by launch date

Smiry Shower Bath Mat Non Slip with Comfort Textured Surface 40 x 70 cm Cut-to-Fit Quick Drying for Inside Shower Machine Washable Bathtub Mat for Elderly Dark Grey

smiry£10.0779 rev

9mo ago

HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53cm Soft PVC Loofah Shower Mat for Inside Shower Bath Mat Anti Slip With Drain Quick Drying Shower Bath Mat Grey

HITSLAM£7.55942 rev

1y ago

HITSLAM Square Shower Mat Non Slip Anti Mould 53 x 53 cm TPE Bath Mat for Tub Anti Slip Bathroom Anti Slip Shower Mat With Suction Cups and Drain Holes Machine Washable Grey

HITSLAM£7.51670 rev

1y ago

Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats

Oxford Homeware£6.79646 rev

2y ago

HITSLAM Shower Mat Non Slip Anti Mould Bath Mat Anti Slip With Suction Cups and Drain Holes Square Shower Mat for Inside Shower 53 x 53cm Machine Washable Bath Mat for Tub Clear

HITSLAM£6.951,204 rev

2y ago

What buyers say about shower mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Quality mat”

Grip14%

“No slip”

Size-Overall10%

“Easy to fit”

Advertised Vs Actual Product9%

“As advertised”

Value For Money8%

“Value for money”

Comfort-Overall4%

“Very comfortable”

Security4%

“Ensures complete safety”

Ease Of Cleaning4%

“It's brilliant and stays clean”

Soft Feel3%

“Lovely and soft”

Adhesion/Stickiness3%

“Sticks well”

What buyers complain about

Grip11%

“Dangerous to use no grip”

Suction6%

“Suction cups don't work”

Size-Overall6%

“This mat is quite small”

Quality-Overall4%

“Shame, as anti mould quality is pretty good”

Advertised Vs Actual Product4%

“so not as described”

Adhesion/Stickiness4%

“we don't want to mark surface as they are adhesive”

Ease Of Cleaning4%

“Its not the easiest to remove to clean it”

Durability4%

“it broke it in half”

Hard Feel3%

“plastic is hard”

Ease Of Use3%

“Not User friendly”

Top return reasons

Size-Overall40%

Color13%

Adhesion/Stickiness7%

Grip6%

Quality-Overall5%

Material Quality3%

Advertised Vs Actual Product2%

Hard Feel2%

Comfort-Overall2%

Functionality-Overall2%

Common questions

Is shower mat profitable to sell on Amazon United Kingdom?: The niche generates £731K/yr across 37 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the shower mat niche?: 16 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in shower mat?: Top complaints mined from reviews: Grip, Suction, Size-Overall. The return rate is 0.8%.
When does demand for shower mat peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the shower mat niche?: Listings span £5.03–£15.31; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 3,113 reviews — the moat a new listing must climb.