Skip to content

Shower Mat

Maybe

Returns run at only 0.8% of orders. But prices span $5.03–$15.31, mostly outside the sweet spot, so Shower Mat is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£731K/yr1.3M searches / yr
90-day growth
+7.3%search demand this quarter
Competition
42%top-5 click share · 16 brands · 37 sellers

Flapen Score

Shower Mat against its category

The dotted line is the Home & Garden average. Past it, Shower Mat is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Mat 1.3M times last year and spent an estimated £731K. The top 5 brands take 77% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £731K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
6.0%
Market size, estimated
£731Ka year
Peak month
September1.6× the quietest month
Top search term
shower mat500K searches a year

02 · Price

A sale here is worth £9.28.

Listings sell for £9.28 on average, from £5.03 to £15.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.28 that is £19K to £23K a year per listing.

Average price
£9.28under the $15 to $100 sweet spot
Price range
£5.03–£15.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£23K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #15 within Bathroom. It carries 3,113 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#15in Bathroom
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,113per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Shower Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£88K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

37

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

19%

  • HITSLAM35%
  • XIYUNTE14%
  • Homerella10%
  • MOONLIGHT2001510%
  • Croydex7%
  • Venuso3%

Demand

Shower Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Shower Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower mat500K/yr
  • shower mat non slip anti mould230K/yr
  • non slip shower mat141K/yr
  • shower mats for inside shower96K/yr
  • shower mats67K/yr
  • non slip shower mats for inside shower44K/yr
  • shower mats non slip anti mould for elderly33K/yr
  • anti slip shower mat32K/yr
  • shower mat non slip28K/yr
  • non-slip shower mat17K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip11%

Dangerous to use no grip

there's no grip on the top whatsoever

Do not buy this it slips

Suction6%−0.09

Suction cups don't work

Suction is very bad

Suction cups do not work

Size-Overall6%+0.61

This mat is quite small

It's really long

Small, too

Quality-Overall4%+1.61

Shame, as anti mould quality is pretty good

Cheap

Poor quality

Advertised Vs Actual Product4%

so not as described

Not as advertised

NOT AS ADVERTISED

Love

Quality-Overall18%+1.61

Quality mat

Good quality mat

Excellent Quality

Grip14%

No slip

Brilliant grip

Does not slip

Size-Overall10%+0.61

Easy to fit

fits the bath perfectly

Easy fit

Advertised Vs Actual Product9%

As advertised

As described

Exactly what I wanted

Value For Money8%+0.53

Value for money

Excellent value

Good Value

Return

0.8% Return rate 67% Fixable by listing

Size-Overall40%█▇▇▇▇█

This mat is quite small

It's really long

Small, too

Color13%▅█▇▆█▇
Adhesion/Stickiness7%█▅▆▆▆▆

we don't want to mark surface as they are adhesive

did not stick at all

Bit tricky to make it stick to the bathtub as you have to push each individual sticker down

Grip6%█▇▆▇▇█

Dangerous to use no grip

there's no grip on the top whatsoever

Do not buy this it slips

Quality-Overall5%▃▄█▇▇▆

Shame, as anti mould quality is pretty good

Cheap

Poor quality

FAQ

Common Shower Mat questions

Answered from the same tracked data.