shower curtain
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.35–$15.65) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great£1.4M£1.4M/yr · 4.1M searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Bad7,861.73avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.11avg listing price — sweet spot $15–$100
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.35–£15.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shower curtain is a £1.4M/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
shower curtain market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- £1.2M–£1.6M
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.5%
- Avg brand age
- 45 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
19%
- Amazon Basics23%
- hzkais22%
- ANSIO15%
- EurCross11%
- WELTRXE5%
- VIROSA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top shower curtain search terms
- shower curtain3.1M/yr
- shower curtains256K/yr
- shower curtains for bathroom116K/yr
- extra long shower curtain87K/yr
- bathroom curtains76K/yr
- long shower curtain54K/yr
- grey shower curtain53K/yr
- weighted shower curtain49K/yr
- shower curtain 200cm drop37K/yr
- waterproof shower curtain34K/yr
Top shower curtain products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)
hzkais£5.024.1★463 rev
Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 180 cm White
Amazon Basics£5.564.6★41,138 rev
ANSIO Shower Curtain for Bathroom - Mould and Mildew Resistant - Solid White 180 x 180 cm (71 x 71 Inch) | Water Repellant Fabric | 100% Polyester
ANSIO£5.854.6★16,827 rev
Shower Curtains Mould Proof Resistant EVA Waterproof Heavy Duty Bathroom Curtains with 5 Magnets 180 x 180 cm Cobblestone
EurCross£12.274.4★4,374 rev
WELTRXE Shower Curtain Mould Proof Mildew Resistant Bathroom Curtain with 12 Hooks Waterproof Polyester Fabric Bathtub Curtain Weighted Hem Washable Quick Dry 183x183cm Green Leaves
WELTRXE£8.834.5★2,715 rev
Newest
by launch date
hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks Solid Color 180 x 180 cm(71 x 71 Inch)
hzkais£4.93463 rev
hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)
hzkais£5.02463 rev
ANSIO Shower Curtain Mould & Mildew Resistant PEVA Clear 180 x 180 cm Water Repellent Without Hooks
ANSIO£3.3516,827 rev
BTTN Sage Green Waffle Shower Curtain Weighted Mould Proof Resistant Fabric Wet room Shower Curtains Heavy Duty Waterproof Washable Thick Cloth Shower Curtain Set with 12 Plastic Hooks(182 x 182cm)
BTTN£15.65783 rev
ruitao Shower Curtain for Bathroom 100% PEVA Waterproof Anti-Mould Proof Resistant | Quick-Drying | Washable Bathroom Curtain | Includes 12 Pcs Curtain Hooks | 180 x 180 cm (71 x 71 Inch) | Foliage
ruitao£4.83838 rev
Trending
90-day click momentumhzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks Solid Color 180 x 180 cm(71 x 71 Inch)
hzkais£4.934.1★
BTTN Sage Green Waffle Shower Curtain Weighted Mould Proof Resistant Fabric Wet room Shower Curtains Heavy Duty Waterproof Washable Thick Cloth Shower Curtain Set with 12 Plastic Hooks(182 x 182cm)
BTTN£15.654.6★
ANSIO Shower Curtain Mould & Mildew Resistant PEVA Clear 180 x 180 cm Water Repellent Without Hooks
ANSIO£3.354.6★
hzkais Grey Shower Curtain Mould Proof and Mildew Resistant Washable Bathroom Curtains Shower Curtain for Bathroom Bath Curtains with Hooks 180 x 180 cm (71 x 71 Inch)
hzkais£5.024.1★
Amazon Basics Shower Curtain with Hooks Water and Mould Resistant Fabric Machine Washable Bathroom Curtain 180 x 200 cm White
Amazon Basics£6.234.6★
What buyers say about shower curtain
What buyers praise and complain about, mined from review topics.What buyers love
“The curtain itself is good quality”
“Good value for money”
“Exactly what I needed”
“Fit as expected”
“It's a lovely fabric”
“Easy to use”
“Totally waterproof”
“Love the design”
“Love the colours”
“Good material”
What buyers complain about
“Very bad quality material”
“Poor quality, it is cheap”
“It is really thin”
“Not water proof now got go buy proper one”
“Very thin”
“this has only been up for 3 months”
“Very disappointed colour great”
“Feels really flimsy”
“The floor was soaked”
“Not fit for purpose”
Top return reasons
Common questions
- Is shower curtain profitable to sell on Amazon United Kingdom?
- The niche generates £1.4M/yr across 22 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the shower curtain niche?
- 15 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in shower curtain?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Thickness. The return rate is 0.9%.
- When does demand for shower curtain peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the shower curtain niche?
- Listings span £3.35–£15.65; the average listing price is £8.11 (sweet spot $15–$100). The average incumbent carries 7,862 reviews — the moat a new listing must climb.