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Shower Curtain

Maybe

An estimated 0.9% of orders come back. But prices span $3.35–$15.65, mostly outside the sweet spot, so Shower Curtain is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£1.4M/yr4.1M searches / yr
90-day growth
-13.5%search demand this quarter
Competition
54%top-5 click share · 15 brands · 20 sellers

Flapen Score

Shower Curtain against its category

The dotted line is the Home & Garden average. Past it, Shower Curtain is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Curtain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Curtain 4.1M times last year and spent an estimated £1.4M. The top 5 brands take 76% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
4.2%
Market size, estimated
£1.4Ma year
Peak month
November1.3× the quietest month
Top search term
shower curtain3.1M searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £3.35 to £15.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.11 that is £41K to £49K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£3.35–£15.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£41K–£49K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #13 within Bathroom. It carries 7,862 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#13in Bathroom
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,862per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Shower Curtain products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£141K£212K£283K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 98%

Open market

19%

  • Amazon Basics23%
  • hzkais22%
  • ANSIO15%
  • EurCross11%
  • WELTRXE5%
  • VIROSA4%

Demand

Shower Curtain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shower Curtain search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shower curtain3.1M/yr
  • shower curtains256K/yr
  • shower curtains for bathroom116K/yr
  • extra long shower curtain87K/yr
  • bathroom curtains76K/yr
  • long shower curtain54K/yr
  • grey shower curtain53K/yr
  • weighted shower curtain49K/yr
  • shower curtain 200cm drop37K/yr
  • waterproof shower curtain34K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Curtain

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Material Quality”
0.9%of orders come back
“Very bad quality material”
A buyer, on “Material Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shower Curtain questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data