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Shower Curtain

Maybe

Returns run at only 0.9% of orders. But prices span $3.35–$15.65, mostly outside the sweet spot, so Shower Curtain is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£1.4M/yr4.1M searches / yr
90-day growth
-13.5%search demand this quarter
Competition
54%top-5 click share · 15 brands · 20 sellers

Flapen Score

Shower Curtain against its category

The dotted line is the Home & Garden average. Past it, Shower Curtain is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shower Curtain market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Curtain 4.1M times last year and spent an estimated £1.4M. The top 5 brands take 76% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
4.2%
Market size, estimated
£1.4Ma year
Peak month
November1.3× the quietest month
Top search term
shower curtain3.1M searches a year

02 · Price

A sale here is worth £8.11.

Listings sell for £8.11 on average, from £3.35 to £15.65. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.11 that is £41K to £49K a year per listing.

Average price
£8.11under the $15 to $100 sweet spot
Price range
£3.35–£15.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£41K–£49K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #13 within Bathroom. It carries 7,862 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#13in Bathroom
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,862per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Shower Curtain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£141K£212K£283K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

19%

  • Amazon Basics23%
  • hzkais22%
  • ANSIO15%
  • EurCross11%
  • WELTRXE5%
  • VIROSA4%

Demand

Shower Curtain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shower Curtain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower curtain3.1M/yr
  • shower curtains256K/yr
  • shower curtains for bathroom116K/yr
  • extra long shower curtain87K/yr
  • bathroom curtains76K/yr
  • long shower curtain54K/yr
  • grey shower curtain53K/yr
  • weighted shower curtain49K/yr
  • shower curtain 200cm drop37K/yr
  • waterproof shower curtain34K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Curtain

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality16%−0.09

Very bad quality material

Cheap feeling material

Very thin material

Quality-Overall15%+1.96

Poor quality, it is cheap

Poor quality

Cheap quality

Thickness11%−0.04

It is really thin

little thinner material than I was expecting

Thin material

Water Resistance10%−0.04

Not water proof now got go buy proper one

Not waterproof

This then remains wet for quite a while

Thin5%−0.03

Very thin

Very thin material

Product quality thinner than expected

Love

Quality-Overall29%+1.96

The curtain itself is good quality

Good quality shower curtain

Brilliant quality

Value For Money13%+0.61

Good value for money

Good value for money

Best Value

Advertised Vs Actual Product12%+0.38

Exactly what I needed

As described

Exactly as advertised

Size-Overall5%+0.14

Fit as expected

Fits well

Fits perfectly pretty pattern good water resistance good value for money

Upholstery/Fabric Quality4%+0.27

It's a lovely fabric

Nice quality and the fabric is great compared to the cheap plastic crap

material fantastic not a thin cheap one so I'm happy

Return

0.9% Return rate 49% Fixable by listing

Size-Overall32%▆█▆██▇

Not fit for purpose

Returned was wrong size

Not fit for purpose unfortunately

Material Quality21%▇▆█▇█▆

Very bad quality material

Cheap feeling material

Very thin material

Quality-Overall13%█▅▆▆▆▇

Poor quality, it is cheap

Poor quality

Cheap quality

Color8%▆▄█▇▅▇

Very disappointed colour great

Not the same colour as shown, much darker

Not white

Thin7%▆▆▄▆█▆

Very thin

Very thin material

Product quality thinner than expected

FAQ

Common Shower Curtain questions

Answered from the same tracked data.