Shovel
Shovel shows low returns (0.1%), but prices mostly outside the sweet spot ($5.03–$19.15) keeps it on the watch list.
Flapen Score
Is Shovel profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shovel is a £267K/yr Amazon United Kingdom market (348K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Shovel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.1% over the last 90 days and 6.7% of searches end in a purchase.
£267K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 24 products
Top Shovel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Heavy-Duty Square Garden Shovel 104 cm Multi-Purpose with Rubber Grip Handle Dark Green
- Price
- £12.47
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 1y ago
Easy Shopping 41-Inch Heavy-Duty Square Shovel Multi-Purpose for Gardening Digging Snow Removal Builders Shovel Rubber Grip Strong handle
- Price
- £11.74
- Rating
- 4.6/5
- Reviews
- 331
- Age
- 2y ago
Heavy Duty Garden Digging Spade - Garden Tools Outdoor digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago
Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago
Easy Shopping Black Full Metal Shovel/Spade for Gardening Digging and Builder Work Square Head D -Grip Handle Light Wight
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
Trending
90-day click momentum
Amazon Basics Gardening Shovel for Digging and Edging Flat Spade D-Handle 120 cm Black/Olive
- Price
- £14.54
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 3mo ago
Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago
Strong Metal Coal Shovel and Brush Set | 9-Inch-Wide Metal Shovel Dust Ash Pan with Soft Hand Brush Fireside Set | Large Garden Dustpan or Coal Scoop to Easily Collect Coal Ashes Dust Garden Wastes
- Price
- £10.94
- Rating
- 4.6/5
- Reviews
- 584
- Age
- 6y ago
LS Heavy Duty Shovel for Digging with Wooden Handle Metal Steel Fireplace Coal Ash Shovel for Landscaping Gardening Construction Snow Shoveling and Yard Work Garden Tools (SHOVEL)
- Price
- £8.46
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago
Garden Shovel Multifunctional Garden Cleaning Shovel with 52 Inch Adjustable Handle Moss Scraper for Weeding Scraping Ice Remove
- Price
- £11.96
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 1y ago
Newest
by launch dateAmazon Basics Gardening Shovel for Digging and Edging Flat Spade D-Handle 120 cm Black/Olive
- Price
- £14.54
- Rating
- 4.8/5
- Reviews
- 117
- Age
- 3mo ago
Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago
LS Heavy Duty Shovel for Digging with Wooden Handle Metal Steel Fireplace Coal Ash Shovel for Landscaping Gardening Construction Snow Shoveling and Yard Work Garden Tools (SHOVEL)
- Price
- £8.46
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago
BH | 18.7 Coal Ash Shovel with Wooden Handle | Heavy Duty | Fireplace Shovel | Ideal for Digging Gardening Snow Shoveling Ash Sweep Builders Shovels Landscaping and Construction - by BEST HOUSE
- Price
- £7.38
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 11mo ago
Heavy Duty Garden Digging Spade - Garden Tools Outdoor digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools
- Price
- £9.55
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
34
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
16%
- Easy Shopping37%
- raxter18%
- Roughneck10%
- Armo Gardening8%
- Spear & Jackson7%
- OptiProducts4%
- Open — no brand owns it (9 brands, 16%)
Shovel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.1×
Top Shovel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shovel189K/yr
- garden shovel50K/yr
- shovel heavy duty42K/yr
- shovel gardening28K/yr
- shovels14K/yr
- garden shovel heavy duty6K/yr
- digging garden shovel5K/yr
- heavy duty shovel5K/yr
- gardening shovel4K/yr
- builders shovel5K/yr
What reviews say buyers love and hate about Shovel
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality”
“Good for the price”
“Sturdy tool”
“Easy to use”
“Not too heavy”
What buyers complain about
65% of reviews“Poor quality”
“It is quite heavy”
“Came apart on first use”
“Not strong”
“Not a good size and shape”
Shovel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shovel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
